Certona Corporation provides a “Software as a Service” solution called Resonance®, for automated, real-time and individualized content targeting and revenue optimization for online and multi-channel businesses.

Certona’s goal is to generate incremental conversions and revenues for its customers, without any costly implementations and ongoing maintenance costs often associated with the traditional, rules-based content personalization and optimization solutions.

Certona’s customers enjoy rapid implementations in two week or less; and an immediate lift in click-through rates, conversions, repeat visits and site revenues.

Resonance is powered by a sophisticated, self-learning neural networks engine and is based on a Web 2.0 platform, combining real-time, individualized behavioral targeting and predictive analytics algorithms to optimally match site visitors with the optimal content at the right time and in the right channel (ads, videos, articles, products, promotions, e-mail, blogs or SMS messages).

Resonance accurately profiles “first-time” visitors only after 3-4 clicks on the site and offers relevant, individualized, dynamic content and experience while continuously self-optimizing its targeting, based on the changing content and traffic behavioral patterns of each customer site.

Resonance is a robust proven platform and is already being used across a wide range of verticals and online revenue models.

For more information about Resonance, visit: www.certona.com or e-mail sales@certona.com.