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Main Conference Program – Day 1
| 8:00 |
Registration And Networking Breakfast Inside The Solution Zone |
|
| 9:00 |
Chairperson’s Opening Remarks |
|
| 9:15 |
Adaptemization And Proliferation Of Content In Multiple Platforms
Ezra Doty,
SVP,
Business Development of Global Digital Initiatives, Universal Music |
|
| 9:50 |
The Invisible Crowd: Tapping the Silent Majority to Automatically Optimize Content Sites and Merchandize Products
Jack Jia,
CEO, Baynote |
|
| 10:25 |
Coffee & Refreshments - In The Solutions Zone |
|
| 11:00 |
Turning Sure Bucks Into More Bucks: Focusing On Your Eyeballs
David Payne,
EVP & GM, CNN.com |
|
| 11:35 |
Understanding The Implications On Doing Business On The Mobile Platform
Juan Dewar,
CEO, Tira Wireless
|
|
| 12:10 |
The Quintessential Content Question To Create Or Reuse? A Panel Discussion
Chris Petrovic,
VP Biz Development New Media, Playboy
Alhby Galuten,
VP Digital Media Technology Strategy, Sony Corporation of America
Meyar Sheik, CEO & Co-Founder, Certona |
|
| 12:45 |
Lunch |
|
|
Concurrent Tracks |
|
TRACK A |
TRACK B |
| 2:00 |
Advertising As A Choice: Creating Memorable Multiplatform Brand Engagement
Shari Leventhal,
CMO, Firebrand |
Convergence – Where The Worlds Collide And New Media Opportunities Exist
Stephen McKenna,
VP of Media & Entertainment, Hewlett-Packard |
|
| 2:35 |
Funding Your Media Operations Without Compromising Your Brand’s Identity
Maria Thomas,
SVP Digital Media, NPR |
Money For Nothing: Marrying Your Advertisers With Your Brand And Your Audience As Opposed to Simply Accepting All Advertising Revenue
Suzzane McDonnell, VP Client Services and Digital Ad Sales, MTV Networks |
|
| 3:10 |
Coffee & Refreshments In The Solutions Zone |
|
| 3:45 |
Increasing Your Brands “Stikiness” To Your Consumers
“Fire Side”,
Chris Petrovic,
VP Biz Development New Media, Playboy |
Examining Your Mobile Site: A Panel Discussion
Chris Brunner,
Vice President, Mobile Content and Services, Univision Online
Scott Kelliher,
Director of Mobile Advertising, Virgin Mobile USA
Tim Solt,
Senior Vice President, Sales, go2 Media, Inc |
|
| 4:20 |
Exploring The Use Of Video For Memorable And Innovative Consumer Experience Creating Community and Consumer Engagement utilizing live video
Todd Feldman,
Senior Manager Emerging Channels , Circuit City |
|
| 4:55 |
Cocktail Reception |
|
Main Conference Program Day 2
| 8:00 |
Registration and Networking Breakfast Inside the Solution Zone |
|
| 9:00 |
Chairperson’s Opening Remarks |
|
| 9:15 |
Changing the Mindset Of Your Media Company To The Mindset Of A New Media Company
Adam Holzer, SVP Integration and Emerging Media, Fox Entertainment Group |
|
| 9:50 |
It’s All About the Individual! The New Era of Adaptive Content and Personalized Consumer Experience
Meyar Sheik, CEO & Co-Founder, Certona |
|
| 10:25 |
Understanding The State Of Your Business Vs. The State Of the Industry: A Panel Discussion
Ezra Doty, SVP Business Development of Global Digital Initiatives, Universal Music
Michele Laven, Director of Integrated Marketing, Clear Channel
Adam Holzer, SVP Integration and Emerging Media, Fox Entertainment Group
Kent Rees, VP Marketing, The Independent Film Channel, IFC Companies |
|
| 11:00 |
Coffee & Refreshments In The Solution Zone |
|
| 11:35 |
Utilizing All Potential Revenue Generating Tools: Examining Alternative Language Mobile Sites
Chris Brunner, Vice President, Mobile Content and Services, Univision Online |
|
| 12:15 |
Perception As Reality: Driving Revenue Through Wiki
Don Steele, Director, Digital Media, Comedy Central |
|
| 12:50 |
Lunch |
|
| |
Concurrent Tracks |
| |
Track A – New Media Best Practice |
Track B – Technical Innovations |
| 2:00 |
Adapting the technologies You Use For The Future: A Panel Discussion
Todd Tarpley, GM Interactive, DoubleDown Media
Todd Feldman, Senior Manager Emerging Channels, Circuit City
Scott Levine, Director of AOL Video, AOL
|
Are there enough advertising dollars to
Go around?: A Panel Discussion
Stephen McKenna, VP of Media &
Entertainment, Hewlett-Packard
Steve Tippie, Vice President, Marketing and Licensing, Tribune Media |
|
| 2:35 |
Utilizing Social Networks As A “Tangible Profit” Generating Tool: A Panel Discussion
Don Steele, Director, Digital Media,
Comedy Central
Kevin Ertell, Vice President, E-Business Borders
Aaron Barnes, VP of Business Development, Friendster |
Monetizing Your Content By Being Flexible With Your Business Model
Steve Tippie, Vice President, Marketing and Licensing, Tribune Media Services |
|
| 3:10 |
Changing the Mindset Of Your Media Company To The Mindset Of A New Media Company
Michael Silberman,GM, New York Magazine Online |
Maximizing On-Air Promotion For Web, Sponsors And Clients
Kent Rees,VP Marketing, The Independent Film Channel, IFC Companies
Jennifer Robertson, VP of Digital and Emerging Media, WE: Women’s Entertainment |
|
| 3:45 |
Conclusion Of Advanced Media Forum |
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© 2008 WBR. All rights reserved. 
