01 - 02 October, 2012
Istanbul, Turkey

AutoTurkey Conference 2011

Main Day 1 – 26 October 2011

Please find the October 2011 agenda below. This will give you information on what you missed this year – Please click here to request the 2012 agenda when it’s available.

8.00 Registration and Coffee
Registration and Coffee
8.45 Chairman’s Welcome Address
Ercan Tezer, General Secretary, OSD
Chairman’s Welcome Address
Ercan Tezer

Ercan Tezer
General Secretary, OSD

Prof.Tezer is General Secretary of OSD-Motor Vehicle Manufacturers Association of Turkey. OSD is a non governmental organisation representing motor vehicle manufacturers in and outside of Turkey. Prof.Tezer graduated from University of Ankara in 1960, and did his post graduate studies in same University at agricultural machinery department. He quitted university after 23 years of service in lectur [read more]
9.00 The Key Role of Automotive Industry Growth in Attaining Turkey’s 2023 Economic Objectives
This is you chance to attend a special guest­­ keynote address outlining the importance of the Turkish automotive industry as an influence to Turkey’s economic rise. Attend to gain first hand strategic insight from your government, assess the growth potential for your business and appreciate the commitment to your industry. This welcome address not only sets the tone for the next two days but lays out the road map to 2023.
  • Why Automotive is crucial to the 2023 objectives and how the Governments demonstrates commitment to attaining this goal
  • Incentives for Innovation - The importance of establishing leading research and development
  • Where we are compared to where we want to be – assessing the potential challenges and opportunities ahead. Plans for infrastructure, economy and legislation and the effect on Auto firms
  • The vision of the Turkish Automotive brand – what the government is committing to, timelines and who stands to benefit
  • Essential trading relationships for continued growth, where to concentrate export potential
9:15 Comprehensive Overview of the Turkish Automotive Industry
Ercan Tezer, General Secretary, OSD
This essential introductory presentation will provide comprehensive analysis of the current issues and future challenges for Turkey’s established OEMs. Dr Ercan Tezer draws on his wealth of experience and knowledge to explain the most relevant trends and influences set to affect the industry and outline OSD foresight and recommendations for continued regional prominence.
  • Why the OSD believes Turkey continues to be a centre for production excellence and financial, political and cultural strengths must be upheld
  • Where to improve and take caution to maintain completive in the global market – Targets for growth and performance indicators
  • Opportunities in the domestic market – Will the expected domestic income shift create a boom in sales?
  • The direct effect of international issues – The opening of Iraq’s boarders, perceived dependencies on EU states and the rise of China and Brazil as production forces
  • OSD conclusions and recommendations for local businesses – Key influences and stakeholders for progress
Ercan Tezer

Ercan Tezer
General Secretary, OSD

Prof.Tezer is General Secretary of OSD-Motor Vehicle Manufacturers Association of Turkey. OSD is a non governmental organisation representing motor vehicle manufacturers in and outside of Turkey. Prof.Tezer graduated from University of Ankara in 1960, and did his post graduate studies in same University at agricultural machinery department. He quitted university after 23 years of service in lectur [read more]
9.45 Ford Otosan Strategy, Investment and Expansion for Growth in Turkey – Innovative and Collaborative Plant and Supply Chain Management
Nuri Otay, General Manager, Ford Otosan
Güven Özyurt, Assistant General Manager - Material Planning & Logistics, Ford Otosan
If you want to find out how to do business with Ford Otosan, attend this keynote presentation from General Manager, Nuri Otay. You will gain the latest expansion and launch plans from Ford-Otosan projects, the largest commercial vehicle manufacturer and exporter in the region and learn the attributes essential to partnering in export to 60 countries on 5 continents. Don’t miss this opportunity to gain insight into Turkey’s largest OEM product range and further investments.
  • Overview of Ford Otosan operation and production in Turkey – Plans for plant expansion new investments and product lines and the benefit for the Turkish Auto industry
  • Why Auto export continues to thrive in Turkey and Ford’s contribution to long term growth and expansion in market potential
  • Component selection strategy and shared ownership for supplier integration
  • Integrated demand planning - Working with suppliers to be responsive to changes in the market, techniques for forecasting and communication
  • Collaboration case study: Innovative supply chain management to increase efficiencies and visibility for mutual and combined reward
Nuri Otay

Nuri Otay
General Manager, Ford Otosan

Started his carrier in 1983 as process engineer at Otosan A.Ş. He has worked at various management levels of MP&L and Purchasing, lead several system launches. In 1998, he was assigned as Plant manager and lead transition from being low volume local manufacturer in Istanbul to global manufacturer in Kocaeli. He was the first Operation Manager of New Kocaeli Plant in 2001. In 2007-2 [read more]
Güven Özyurt

Güven Özyurt
Assistant General Manager - Material Planning & Logistics, Ford Otosan

In 1990, he started his professional life as Method Engineer in Service and Quality Engineering in Ford Otosan. Between 1993-1996 he worked in Marketing and Sales Area. During 1997-1998, he continued as Project Engineer; in 1998, he assigned as Project Leader and 2000 -2010 he worked as Ford Otosan Material Planning Manager. In 2010 he was promoted as As [read more]

10:30 Requirements for International Success – First Hand Experience from a Leading Global Supplier
Steven Young, General Manager, Bosch San ve Tic AŞ
Whether you are interested in how to make it as a globally renowned supplier or how to gain business with a globally renowned supplier this session will provide the essential knowledge to achieve your goal. Hear from a leading local tier one GM, responsible for over €1Billion export from Turkey and understand Bosch best practice for demonstrating leading capabilities to a diverse customer market.
  • The potential for Turkish Automotive suppliers - Utilising Turkey’s industrial strengths for long term benefits
  • Bosch best practice for demonstrating safety, quality and cost efficiency in the market
  • The importance of investing in new technologies – Aligning research and development goals with corporate strategy stay ahead of the competition
  • How Bursa fits into Bosch’s global plans - Domestic knowledge and relationships as a contributor to international success
  • Experiences and recommendations from a renowned global brand – The importance of presence in international and export business and examples of Turkish supply to international OEMs
Steven Young

Steven Young
General Manager, Bosch San ve Tic AŞ

Steven Young was born in 1964; studied engineering at University of Wollongong in Australia, continued his education at University of Technology in Sydney and at Australian Instute of Management and got his postgraduate degree in management at Deakin University. Steven Young started out working for Mannesmann Australia in 1988 as special project engineer, performed var [read more]

11.00 Morning Coffee And Networking
Morning Coffee And Networking
11.30 Toyota’s Strategies for Growth In Turkey – The Role and Goal of Supplier Quality Improvement Activities
Orhan Ozer, President & CEO, Toyota Motor Manufacturing Turkey
Attend this special afternoon keynote address to learn the importance of supplier quality improvement from a leading international OEM and how your company can benefit from such projects. Gain a comprehensive current overview of Toyota Turkey and Toyota’s global operations, providing ideal information for forming future partnerships. Plus hear from the President and CEO of one of the worlds leading manufacturers and understand what it takes to work and develop with Toyota’s global network.
  • How Toyota is working with it’s suppliers to ensure operational excellence – What are the key objectives and targets for supplier quality activities?
  • Site visit strategy teams – Who to include, consult and inform to ensure optimal knowledge and skills transfer within your supply chain
  • Understanding the influence of your leading suppliers - Maintaining quality within the extended organisation, through cooperative learning and respect
  • How Toyota suppliers communicate results - Key performance indicators, metrics of quality and comparable activities
  • What next for Toyota Motor Manufacturing Turkey? Strategic insight into long term plans and the key role of local supplier hubs in TMMT expansion.
Orhan Ozer

Orhan Ozer
President & CEO, Toyota Motor Manufacturing Turkey

Orhan Ozer was born in 1957 in Bursa. After completing his high school education in Galatasaray High School, he graduated from Middle East Technical University Faculty of Business Administration. After several managerial experiences in the private sector, he joined Toyota Turkey in 1995 as Vice President Finance and Administration. In December 2002, he transferred to Toyota Motor Europe in Brussel [read more]
12.00 MAN Turkey’s Commitment to Continual Supplier Quality Improvement
Munur Yavuz, CEO, MAN Turkey
The products made by MAN Truck & Bus are leaders in their fields and as such the guarantor of our brands. They embody product features that were achieved by reliability, economy and innovative design and also by technical competence, high quality consciousness and cost-consciousness and by sophisticated logistics. All this would not have been possible without partners from the ancillary industry and MAN seeks to develop and reward those partners with innovative schemes. This case study presentation outlines the advantages and progress of MAN’s Trucknology® Supplier Award. Assess the scheme objectives and results for continual quality improvement amongst supplier and importantly understand what makes a winner for MAN?
  • Advanced Trucknology® - How MAN products achieve reliability, economy and innovative design and through partnerships and rewards for supplier quality focus
  • Aligning motivation of technical competence, high quality consciousness and cost-consciousness for the shared end goal of optimal product performance and brand dominance
  • The relevance of sophisticated logistics as a contributor to product quality - The factors which directly impact production and the strategic role of the 3PL
  • Looking back on ten years of Trucknology® - Successes so far and how do local operations figure in upcoming opportunities and ventures for the brand
  • How MAN Trucks continue to embody reliability and innovation and high quality products contribute to leading brand identity
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Munur Yavuz
CEO, MAN Turkey

Münür Yavuz was born in 1965. Graduated from Middle East Technical University in 1987 as mechanical engineer. He has been working in automotive since 1990 ; Toyota for 10 years and then Karsan for 9 years. He was assigned as CEO of MAN Türkiye plant on july 2009.
12:30 Erdemir View; Strategic Cooperation Between Automotive Industry and the Biggest Integrated Flat Steel Producer of Turkey
Başak Tav, Marketing Director, ERDEMİR Group
This presentation will give you insight about the developments in global steel industry and the relations between steel suppliers and automotive manufacturers. Başak Tav will provide you comprehensive information about the current issues in steel industry and will explain Erdemir view on the strategic cooperation opportunities between ERDEMİR & automotive manufacturers.
  • An overview of developments in global steel industry
  • Steel in automotive. Expectations from steel suppliers in terms of products and services. Growing importance of supply chain management
  • Relations and common issues between steel suppliers and automotive manufacturers.
  • Strategic cooperation opportunities between ERDEMİR and Turkish Automotive Manufacturers, in line with increasing local automotive production. Partnering with the biggest local flat steel supplier for development of new products and business models
  • Pricing of steel products. The effects of high volatility on steel production costs and prices after the global crisis
  • ERDEMİR Group. Company profile, marketing and sales vision, financial figures and future plans
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Başak Tav
Marketing Director, ERDEMİR Group

Born in 1975, Başak Tav graduated from the Middle East Technical University, Faculty of Business Administration in 1997. She started her career in Arthur Andersen and continued with Ernst & Young as an auditor and consultant until 2003, based in Turkey as well as in the CIS. Between 2003 and 2009, she has lead re-structuring and strategic management projects of various large-scale [read more]
13.00 Lunch and Networking
Lunch and Networking
15.30 Networking Coffee Break
Networking Coffee Break
16.00 Oyak Renault Industry Case Study – Assessing the True Potential for the Passenger Car Market in Turkey, Expert Analysis and Forecast
Hakan Tandogdu, Chief of External Relations Department, Oyak Renault
Don’t miss this unique opportunity to hear from one of the nations leading and most innovative export brands. As Renault’s Turkish facilities achieved a record year in passenger models sales, this in-depth industry case study offers strategic foresight outlining where local suppliers will contribute to growth. With continued success since 2009, what were the important contributors and inhibitors for the passenger car market. Also, learn Renaults’ plans for establishing an electric vehicle manufacturing hub and where local firms contribute to these plans.
  • Statistical analysis of cross-market sales growth in since 2009 – Effects and changes in the near to medium term forecasts
  • Current levels and forward looking analysis of the domestic market – Utilising historic examples of the correlation between family income and car ownership levels to predict the rate of rise in domestic sales
  • Can and will current percentage of export levels be maintain – What is the optimal market segmentation for Turkish production and how do we collectively plan to match this?
  • Renault’s more assertive strategy to sales – figures, facts and forecasts, how the industry champion aims to achieve targets and how our local partners fit into long term strategy
  • Electric passenger vehicle production and potential in Turkey and worldwide – Views on domestic and export markets and
Hakan Tandogdu

Hakan Tandogdu
Chief of External Relations Department, Oyak Renault

I was born in Istanbul in 1965. I am graduated from Galatasaray high school, in 1984. I attended Middle East Technical University in Mechanical Engineering division. I began working in METEKSAN paper mill before national service; then moved to automotive industry and I was hired by TOFAŞ in 1991 in manufacturing division. In 1992, I joined OYAK RENAULT in development division as an engine tune up [read more]
16:30 Closing Panel Discussion: Why the Automotive Consumer is Ready for Electric - Outlining the opportunity, obstacles and objections for Turkey as an Electric Vehicle production hub
Hakan Tandogdu, Chief of External Relations Department, Oyak Renault
Ümit Cevik, Electric Vehicle Project Coordinator, Renault Mais
Kadir Aydin, Chair of Mechanical Engineering Department, Head of Automotive Engineering Division, Çukurova University
Goksel Paker, CEO and Board Member, Inci AKu
This special closing panel discussion brings together leaders in the field to consider the hottest topic currently facing the future of the automotive industry, and specifically the advantages for electric vehicle production in Turkey. Bursa is the home of Renault’s electric cars, as exported to France, Denmark and Portugal next year, yet domestic customers will not be ready to benefit from the latest local production due to a lack of sufficient infrastructure to support the plans. What collaborative changes can we make and encourage to capitalise on this exciting new venture?
  • Establishing the necessary infrastructure requirements, how far away are we? What can we do now? What must be planned for?
  • The advantages that make for an ideal production base and how to use them - Assessing the electric potential of the global marketplace and how the technology is shifting limitations and perception
  • Why waiting could be devastating to the market – change is coming, but when and how quickly will it happen? Timelines for growth of electric powered consumer vehicles
  • The technological impact to local businesses – What can be obtained from new projects
  • Example of introducing charging stations – Research, planning, process and education, timescales for a phasing project
Hakan Tandogdu

Hakan Tandogdu
Chief of External Relations Department, Oyak Renault

I was born in Istanbul in 1965. I am graduated from Galatasaray high school, in 1984. I attended Middle East Technical University in Mechanical Engineering division. I began working in METEKSAN paper mill before national service; then moved to automotive industry and I was hired by TOFAŞ in 1991 in manufacturing division. In 1992, I joined OYAK RENAULT in development division as an engine tune up [read more]
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Ümit Cevik
Electric Vehicle Project Coordinator, Renault Mais

Ümit ÇEVİK was born in 1960 in Tekirdağ and graduated from Mechanical Engineering Faculty of Yıldız Teknik Üniversity. Ümit ÇEVİK, who started his career in the automotive sector at Otokar and worked as a Project Engineer between the years 1984 and 1989 and carried out mainly prototypes, tests, and legislations of Turkish Automotive Industry at OSD comities.Then work for Enkateknik for Environment [read more]
KadirAydin

Kadir Aydin
Chair of Mechanical Engineering Department, Head of Automotive Engineering Division, Çukurova University

Prof. Dr. Kadir AYDIN was born in 1962 in Afyonkarahisar. He got his B.Sc. degree in 1983 and M.Sc. degree in 1986 from Cukurova University, Mechanical Engineering Department. He completed his Ph.D. in the University of Liverpool, Department of Mechanical Engineering in 1993. He became Assistant Professor in 1993, Associate Professor in 1995 and [read more]

Göksel Paker

Goksel Paker
CEO and Board Member, Inci AKu

Born in 1970 in Bursa. Graduated from İstanbul Technical Üniversity as a Mecanical Engineer. He started his carieer in 1992 in Gemlik Azot Sanayi Amonyak as Maintenence Engineer. He worked at Bursa Reisoğlu Tekstil as Technical Manager for a year. Valeo Otomotiv in Bursa as Production Manager, R&D Manager, Project Manager, Purchasing and Quality Manager and Plant Manager from 1993 [read more]
17.15 Chairman's Closing Remarks and Conclusion of Day One Sessions
Ercan Tezer, General Secretary, OSD
No session description available.
Ercan Tezer

Ercan Tezer
General Secretary, OSD

Prof.Tezer is General Secretary of OSD-Motor Vehicle Manufacturers Association of Turkey. OSD is a non governmental organisation representing motor vehicle manufacturers in and outside of Turkey. Prof.Tezer graduated from University of Ankara in 1960, and did his post graduate studies in same University at agricultural machinery department. He quitted university after 23 years of service in lectur [read more]
19.30 AutoTurkey Participant Dinner
AutoTurkey Participant Dinner
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