09 - 11 October, 2012
Istanbul, Turkey

AutoTurkey Conference 2011

Main Day 2 – 27 October 2011

Please find the October 2011 agenda below. This will give you information on what you missed this year – Please click here to request the 2012 agenda when it’s available.

8.15 Registration and Coffee
Registration and Coffee
8:50 Chairman’s Opening Address
Ozlem Gülşen Arkan, General Secretary, TAYSAD
Chairman’s Opening Address
Ozlem Gülşen Arkan

Ozlem Gülşen Arkan
General Secretary, TAYSAD

Özlem Gülşen Arkan started to her working life in 1995 at Cumhuriyet Newspaper. Her first step to automotive sector was in 1998 at CMS Jant A.Ş. as a sales responsible. She worked from 2004 to 2006 at CMS Jant A.Ş. as Sales Manager. Özlem Gülşen Arkan was graduated from the Yıldız Teknik University as a translator and has been continuing to Bilgi University of MBA programme. Özlem Gülşen Arkan was [read more]
9:00 Manufacturing at top Quality for Export – Why Automotive Parts Suppliers Select Turkey and the Importance of TAYSAD Members in Obtaining the 2023 Objectives
Ozlem Gülşen Arkan, General Secretary, TAYSAD
As the sole most competent representative of the Turkish automotive supplier industry, TAYSAD plans its activities in line with its vision and mission and aims at becoming a centre of attraction in the automotive industry. In this special opening address General Secretary, Ozlem Gülşen Arkan updates and re-confirmed TAYSAD’s mission, goals and commitment to local suppliers and challenges the audience to enhance the cooperation between members and by providing better-quality services to meet members’ changing needs.
  • How can we reach our goal of the equivalent of 2.5 million cars exported per year by 2023? Combined strategy for OEMs, new business and increasing supplier export
  • Capitalising geographic, economic and cultural appeal of Turkey as an automotive manufacture centre - Participative approaches to maximise local advantage
  • Sustaining Auto as Turkey’s leading export industry, where should significant investments, incentives and support be required to maintain competitive edge
  • Tier one case study – How TAYSAD members are already expanding the scope of International Turkish Auto trade
  • TAYSAD’s own vision and forecast, assessing road ahead – Conclusions and forecasts
Ozlem Gülşen Arkan

Ozlem Gülşen Arkan
General Secretary, TAYSAD

Özlem Gülşen Arkan started to her working life in 1995 at Cumhuriyet Newspaper. Her first step to automotive sector was in 1998 at CMS Jant A.Ş. as a sales responsible. She worked from 2004 to 2006 at CMS Jant A.Ş. as Sales Manager. Özlem Gülşen Arkan was graduated from the Yıldız Teknik University as a translator and has been continuing to Bilgi University of MBA programme. Özlem Gülşen Arkan was [read more]
9:30 Mercedes Benz New Investments in Practice - Demonstrating our Commitment to the Region, Predicted Results, Further Developments and How this will Continue to Drive Top Quality from our Expert Supplier Network
Wolf-Dieter Kurz, CEO & President, Mercedes-Benz Türk A.S
If you want to know what Mercedes Benz looks for when sourcing quality products, don’t miss this morning keynote presentation from Turkey’s CEO. As Mercedes Benz truck and bus sales continue to soar, this presentation from the most senior representative will provide the exclusive insight for working with local suppliers, utilising local knowledge and strengthening the local base for world wide success.
  • Why Turkey thrives not only as a production base, but also a research and development hub - Mercedes-Benz insight into how innovative technologies will take the local Automotive industry to the next level
  • Turkey as a international gateway - Enjoying unique geographical and cultural advantages for the benefit of expanding in to new and exciting markets
  • Perspectives on new Automobile production to the Marmara Region - Weighing up the potential for local passenger car manufacture, the advantages and obstacles for success
  • New investments in practice - Demonstrating our commitment to the region, predicted results, further developments and how this will continue to drive top quality from our expert supplier network
  • Embracing Mercedes-Benz as a Turkish company - Continuing the 45 year tradition of job creation, investment and top quality production
Wolf-Dieter Kurz

Wolf-Dieter Kurz
CEO & President, Mercedes-Benz Türk A.S

Born in 1963, Wolf-Dieter Kurz completed his primary and secondary eduction in Germany. He graduated from the University in Karlsruhe with diploma in industrial engineering & business administration. He started his career with Mercedes-Benz, Germany in 1989 in the passenger vehicle division. After various positions in sales & marketing, aftersales & [read more]
10:00 TOFAS Case: Study How to Build A Successful Flexible Supply Chain in Turkey
Altan Aytac, Supply Chain Director, TOFAS
Join this senior case study presentation from the executive decision maker of one of Turkey’s leading exporters and most recognised brands. As the requirements of industry output continue to evolve the scope and capabilities of the supply chain must responds and adapt equally. In this special case study TOFAS, Supply Chain Director, Altan Aytac looks at the possibilities for flexible supply chain and requirements on each contributing stakeholder.
  • Overview of TOFAS investment plans and strategy for future production in Turkey – Outline of targets and prospective sourcing opportunities
  • Best practice supplier partnerships and plant integration – Creating a holistic approach to supply chain management
  • Who should be involved in SCM? Incorporating cross functional involvement in the supply chain and utilising the resources available across your business and industry for substantial input to decision making
  • Integrating the financial and physical supply chain for maximum visibility and flexibility in internal processes – The affect on forecasting, project selection and liquidity management of combining SC systems and data
  • Case Study: Example of TOFAS integrated SCM and supplier partnership mechanisms – How they work, why they work and who makes them work?
Altan Aytac

Altan Aytac
Supply Chain Director, TOFAS

Altan Aytaç joined Tofaş in 1992, and was initially part of the team that set up the CBU logistics department. Until 2008, he took over various responsibilities in commercial and industrial areas, including Outbound Logistics Management, Commercial Projects Coordination, Fiat Brand Management, and Alfa Romeo & Lancia Business Directorate. In March 2008, he was appointed in his curr [read more]
10.30 OEM Panel Discussion – Leveraging the Top Quality Supplier Base in Turkey
Altan Aytac, Supply Chain Director, TOFAS
Cengiz Kabatepe, Assistant General Manager, Purchasing, Ford Otosan
Wim Wuyts, GME Manager Purchasing, Supplier Quality Manager South East Europe, GM GPSC Romania
Eşref Mermer, International Purchasing Southeast Europe Manager, BMW
Mohammad Reza Valadi, Supply Chain Strategy Manager, Automotive IranKhodro Industrial Group (IKCO)
Don’t miss this senior panel discussion consisting only of procurement and supply chain decision makers from leading international OEMs. Our panel will consider the benefits and challenges of leveraging business partners in Turkey and the audience will gain exclusive insight and questions answered. Join the discussion to establish the key attributes values and processes needed to demonstrate reliable, credible supply to the world’s biggest brands.
  • Why do OEMs choose Turkey? - What are the vital contributors to sourcing decisions and how does Turkey compare to other regional exporters?
  • How to demonstrate value and reliability to a leading OEM – What are the key indicators of a quality company, as well the component?
  • How do national regulations and interventions affect the potential of developing industrial forces?
  • Globalisation vs. Localisation of supply – OEM perspectives for how best to reduce cost in the supply chain through expanding of reducing range of supplier network
  • Audience questions
Altan Aytac

Altan Aytac
Supply Chain Director, TOFAS

Altan Aytaç joined Tofaş in 1992, and was initially part of the team that set up the CBU logistics department. Until 2008, he took over various responsibilities in commercial and industrial areas, including Outbound Logistics Management, Commercial Projects Coordination, Fiat Brand Management, and Alfa Romeo & Lancia Business Directorate. In March 2008, he was appointed in his curr [read more]
Cengiz_Kabatepe

Cengiz Kabatepe
Assistant General Manager, Purchasing, Ford Otosan

Mr. Cengiz Kabatepe was born in istanbul, in Turkey, in 1956. He completed his high school education in Kadıköy Maarif Collage and graduated from Yıldız Technical University at Mechanical Engineering branch. He had his Master Degree on Business Administration Faculty from istanbul University.His carrier began in Ford Otosan Company and has been working to several various positions since 1975. Duri [read more]
Wim Wuyts

Wim Wuyts
GME Manager Purchasing, Supplier Quality Manager South East Europe, GM GPSC Romania

Wim Wuyts started his GM career in 1996 in Opel Belgium. He had several (international) assignments within the GM GPSC organisation. In 2007 he moved to Romania as manager for the GM Romanian purchasing team. Since 2010 he is Manager GM GPSC South East Europe and has the responsibility for the teams in Romania, Turkey and Hungary. Additionally he is leading GM Supplier Quality Electrical Systems/B [read more]
EsrefMermer

Eşref Mermer
International Purchasing Southeast Europe Manager, BMW

After his high school degree in Turkey (Region Izmir) he went to study in Germany with a scholarship. After his graduate as industrial engineer at the Technical University Berlin he worked 11 years in purchasing of Bosch Siemens Home Appliances (BSH). Since 2001 he has been working at the Central Purchasing of BMW Group in Munich. Until 2007 he purchased as responsible team leader all fuel systems [read more]
Mohammad Reza Valadi_03

Mohammad Reza Valadi
Supply Chain Strategy Manager, Automotive IranKhodro Industrial Group (IKCO)

Mohammad reza Valadi is the Supply Chain Strategy Manager in the Strategic Planning department for Automotive Irankkhodro’s industrial group (www.ikco.com). Valadi joined IKCO in 2002 at a time of development planning issues. Bringing his operational strengths and analytical approach, Valadi has been responsible for developing a supply chain strategy in IKCo indu [read more]
11.00 Morning Coffee And Networking
Morning Coffee And Networking
11.30 Honda Management and Manufacturing Fundamentals to Strengthen Quality, Cost, Delivery, Management, Safety in the Company
Ismail Sumer, Factory Director & Board Member, Honda Turkiye
  • Outline of Honda global and Honda Turkey's operations
  • Company principle and manufacturing methods to improve production constitution
  • Process improvement applications by using lean manufacturing methods
  • Honda Manufacturing System's contribution to key perormance indicators
  • Driving force behind of Honda success
Ismail Sumer

Ismail Sumer
Factory Director & Board Member, Honda Turkiye

Ismail Sumer graduated from Istanbul Technical University as an Electrical Engineer in 1986 and he had his master degree on Sysyems and Information Processing at Florida Institute of Technology, USA in 1989. He started his automotive career in Toyota Turkey in 1992 and worked in Toyota Japan as an intra company transferee for 1,5 years. In 1997, he joined to Honda Turkey where he held a number of [read more]
12.00 Why Global Brands Look to Turkey for Leading International Automotive Products
Michael Petri, Director Global Supply Chain Management, Continental
  • Continental Corporation background and company overview – Outline of current objectives
  • Distinguishing between the standard sourcing models and outlining continental preferences
  • Creating an optimised and collaborative supply chain through Vendor Managed Inventory
  • Reducing assets whilst optimising supplier production and transport and warehousing costs to benefit all parties
  • Parts of the process – Key stakeholders in VMI, role and benefits of each
  • Preferred Sourcing models as related to the Turkish market – Leading international insight
MichaelPetri

Michael Petri
Director Global Supply Chain Management, Continental

From September 1st 1987 to March 1st 1989 Mr. Petri held the function as Planner Production Program at VDO Adolfs Schindling AG in Frankfurt.On ‘April 1st 1989 he entered at Continental, Ingolstadt as Team Leader Production Planning & Control. He held this function until June 30th 1992. Then he took over the responsibility as Senior Manag [read more]
12.30 Special Case Study: Chery Plant Update and Production Preview
Zafer Murat Mermer, Vice Chairman & CEO, Chery-Mermerler
In Turkey's northwest province of Sakarya, Chery’s new plant, built of $500m investment, will have production capacity of 100,000 vehicles per year. The Chinese automotive giant plans to export 65 percent of the factory's production adding huge value to the region and incentive and business for local suppliers. Our audience will hear the latest up to date insight on Chery’s plans for investment and new product range, an exciting prospect for potential business partners.
  • Chery's door to Europe –Overview and timeline of plan and how your business can contribute to this exciting prospect
  • Inside the Sakaraya plant and exclusives on the he product range – A unique, in-depth preview of production and product
  • Partners in innovation – Chery plans for sourcing and case study focussing on engine innovation through new Turkish project
  • Chery’s future in China, Turkey and beyond – Status of support from authorities and commitment to environment, economy and job opportunities for Turkey
  • High targets for the domestic market – Current market share and forecasts
Murat Mermer

Zafer Murat Mermer
Vice Chairman & CEO, Chery-Mermerler

Murat Mermer was Born in 1971 in Yesilkoy, İstanbul. Graduating from the Cavusoğlu High School in 1988, he attended the Kyrenia American University in Northern Cyprus. He was transferred to the Los Angeles American Global University, Business Management Department on the third year of his education from which he graduated succesfully in 1994. Starting his business life in 1994 , he took up his fir [read more]
13.00 Lunch and Networking
Lunch and Networking
15.30 Afternoon Coffee And Networking
Afternoon Coffee And Networking
16:00 Emerging Markets and the Importance to the Local Supplier – Establishing Essential International Trade Relationships, Examples from a leading Tier One Supplier
Murat Baysan, General Manager, Johnson Controls Automotive
Join key decision makers and influencers from Johnson Controls as they utilise global knowledge to update the audience with importance of establishing strong international networks. With recommendations, forecast and case review this session will benefit suppliers, OEMs and all who seek business with these parties in an expanded regional network.
  • Analysing patterns in how automotive industries develop in emerging markets
  • Parallels between Turkey and Asian markets, opportunities and threats from leading global hubs
  • Where to look to next for key pioneering automotive suppliers - Where the industry is heading
  • JCI plans and strategies in Turkey and beyond- Importance of the region and forecasts for upcoming projects
  • How to best position you brand in a fast changing market - Leading supplier insight, recommendations and best practice
Murat Baysan2

Murat Baysan
General Manager, Johnson Controls Automotive

Murat Baysan was born in 1970. Graduated from Bergische University Wuppertal in Germany in economics, he served in several managerial assignments in different European Countries. He was appointed as General Manager Johnson Controls Automotive Turkey in 2007. He is leading the Turkey business of JCI including MSKT, a joint venture company of JCI and Diniz Holding, a leading turkish Automotive group [read more]
16.30 Panel Discussion : The Outlook for TAYSAD Member Growth - Forecasts and Influences Effecting the Progression to Future Export Targets
Ozlem Gülşen Arkan, General Secretary, TAYSAD
Omer Burhanoglu, CEO, Farplas
Murat Baysan, General Manager, Johnson Controls Automotive
Patrice Colomb, Managing Director, AutoLiv Turkey
Nuri Ünver, Managing Director, Safkar Group
Hosted by: Taysad

Don’t miss our exclusive and crucially relevant closing panel discussion. Focussing on the potential for supplier input to the automotive sectors exposition and debating if, and when, export will exceed that of the OEM. Join our senior panel line up and make the most of this opportunity to interact with the live debate. Depart the conference with your questions answers and new strategies in place.
  • Increasing the diversification of the product range of TAYSAD members
  • The shared vision for 2023 – What is your role in the growth prospects
  • How will we reach the targets set out, can we dare to dream and what is the current reality
  • Leading advise from TAYSAD for service providing partners – Who are the essential local and international businesses for achieving our goal
  • Your questions answered and the review of the prospects for automotive businesses in Turkey
Ozlem Gülşen Arkan

Ozlem Gülşen Arkan
General Secretary, TAYSAD

Özlem Gülşen Arkan started to her working life in 1995 at Cumhuriyet Newspaper. Her first step to automotive sector was in 1998 at CMS Jant A.Ş. as a sales responsible. She worked from 2004 to 2006 at CMS Jant A.Ş. as Sales Manager. Özlem Gülşen Arkan was graduated from the Yıldız Teknik University as a translator and has been continuing to Bilgi University of MBA programme. Özlem Gülşen Arkan was [read more]
Omer Burhanoglu-new2

Omer Burhanoglu
CEO, Farplas

Born in Trabzon, Turkey in 1960, Omer Burhanoglu, completed his education in Istanbul and graduated from Bosphorus University with a BS degree in mechanical engineering in 1982. He earned an MS degree in system analysis at Istanbul Technical University where he also studied business administration at doctorate level. In plastic manufacturing industry where he thought he could best apply his engine [read more]
Murat Baysan2

Murat Baysan
General Manager, Johnson Controls Automotive

Murat Baysan was born in 1970. Graduated from Bergische University Wuppertal in Germany in economics, he served in several managerial assignments in different European Countries. He was appointed as General Manager Johnson Controls Automotive Turkey in 2007. He is leading the Turkey business of JCI including MSKT, a joint venture company of JCI and Diniz Holding, a leading turkish Automotive group [read more]
Patrice Colomb

Patrice Colomb
Managing Director, AutoLiv Turkey

Patrice Colomb, (44) is Managing Director of Autoliv Turkey, world wide leader in automotive safety that design and manufacturing seat belt, airbag, steering wheels and electronics for all the OEM in the world. With more than 1500 associates and 4 plants Autoliv is the clear leader in Turkish automotive safety market. Patrice has worked for 20 years in consulting and in the industry in several cou [read more]
speaker_default

Nuri Ünver
Managing Director, Safkar Group

17:15 Closing Remarks and Conclusion
Ozlem Gülşen Arkan, General Secretary, TAYSAD
Closing Remarks and Conclusion
Ozlem Gülşen Arkan

Ozlem Gülşen Arkan
General Secretary, TAYSAD

Özlem Gülşen Arkan started to her working life in 1995 at Cumhuriyet Newspaper. Her first step to automotive sector was in 1998 at CMS Jant A.Ş. as a sales responsible. She worked from 2004 to 2006 at CMS Jant A.Ş. as Sales Manager. Özlem Gülşen Arkan was graduated from the Yıldız Teknik University as a translator and has been continuing to Bilgi University of MBA programme. Özlem Gülşen Arkan was [read more]
17.30 End of Conference Sessions
End of Conference Sessions
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