B2B Multichannel is the premier online and multi-channel B2B marketing conference dedicated to supporting the growth of the industry by facilitating high-level networking opportunities and providing leading industry knowledge.
B2B Multichannel brings together 200+ senior-level marketing professionals from across the B2B arena to find solutions for their top challenges.
B2B Multichannel 2013 is a BRAND new event brought to you by the creators of eTail! It was created for one reason and one reason only - to help YOU increase your ROI and tell your company's brand story to its key prospects and customers!
At this event, you will:
- Tie your marketing metrics to real revenue. It’s becoming increasingly difficult to secure C-level support and budget for your marketing automation initiatives without showing that you’re going to make a real difference to the bottom line. B2B Multichannel will help you develop immediate and long-term plans for measurable content management and B2B social media initiatives.
- Improve your content development and lead nurturing processes.Marketers know that in order to close deals, you need to start a conversation with your customer. Marketing executives like you need to strengthen lead generation efforts by aligning marketing and sales teams. At B2B Multichannel, you will learn how to fine tune lead nurturing and content distribution strategies to keep prospects interested and educated until they are ready for sales engagement
- Ramp up and improve your B2B eCommerce strategy.A lot of marketers are looking to figure out what the key considerations are before their first step into eCommerce. You want to get that right the first time and the best way to do that is from listening to where other people fell short their first time around. At B2B Multichannel Summit, you will learn how to deliver a B2C eCommerce experience by revamping your multichannel eCommerce strategies