Growth in the consumer tech industry is contingent upon a comprehensive understanding of who the consumer is; what resonates with them today and most importantly what resonates with them tomorrow? Armed with this knowledge, we can sell the right products to the right people; and prevent returns before they start. The challenge is consumer preference is a moving target whose speed and direction changes in relation to different products, retailers and even return policies. In this session we’ll take aim at consumer behavior trends in the industry today to gain a deeper understanding of how they shop, what they think, and how that might influence changes in spending over time.