Mr. Carty is the Vice President of Culture, Chief Marketing Officer and Chief Experience Officer for Vanguard Health Systems. Vanguard Health Systems owns & operates 28 hospitals, 2 health plans and a nursing school across San Antonio, Phoenix, Chicago, Detroit, South Texas, and New England, with over 40,000 employees committed to driving both health and health care.
As chief experience officer, Mr. Carty’s responsibilities include building an emotionally engaging, innovative, and collaborative culture for Vanguard’s employees and physicians, while creating a high reliability patient & family experience that emotionally engages & creates life-long relationships, focused around both health and health care. He drives organizational growth and consumer loyalty through patient satisfaction, consumer relationship management (CRM) & human factors engineering.
As chief marketing officer, Mr. Carty’s responsibilities include developing and executing on an internal communications platform to communicate the right message, in the right methodology, to the right people (employees & physicians), any time. Developing and executing on an internal recognition platform, a two-way communications platform, an affiliated physician communication platform, and partnering with the Vanguard systems to drive marketing, branding, a retail strategy, public relations, and media relations.
As Vice President of Culture, Mr. Carty’s responsibilities included leading Vanguard’s organizational development, organizational effectiveness, learning, succession planning, performance management, talent-based hiring, and leadership development, including founding Vanguard’s multidisciplinary corporate university.
Mr. Carty serves on the Advisory Board of Berly Institute and Advisory Board for the BluePrint Healthcare IT innovation exchange.
Prior to joining Vanguard Health Systems, Mr. Carty was a partner with Gallup Consulting, where he was responsible for leading the health care consulting for the Midwest, Texas, and Pacific Northwest divisions. Mr. Carty has extensive consulting experience with clients in the health care & hospitality industry on issues such as culture improvement, human capital management, operations process improvement, succession planning, physician partnership, organizational restructuring, mergers & acquisitions, and the employee-patient encounter. His consulting insights have helped his health care & hospitality clients from around the globe improve their bottom-line profit through organic growth, by improving their culture & consumer experience, based on human factors engineering & behavioral economics.
Prior to Gallup, Mr. Carty was part of the consulting & business development team for a leading PR and marketing firm. He was brought in to build & lead a service line focused on predictive modeling. The service line drove business development through advising around the effectiveness of company’s PR & marketing practices. He was also recruited by NASA to work on their space research team, where he determined different growth rates of E. coli in an oxygenated environment compared with a deoxygenated environment. Prior to joining NASA he founded a successful internet sales company selling goods for a top-branded retail organization. The company was purchased by one of the nation’s top internet companies four years after it was founded. Mr. Carty also serves as a medical missionary in Congo, Africa where he travels around the jungles giving medical attention to those who could not walk to a clinic to receive care.
Mr. Carty graduated top of his class in three years from Benedictine University, with duel bachelor degrees in biology and biochemistry. He then started to focus on medical school, but decided to get his MBA in Global Executive Leadership from the University of Nebraska instead. He has also advanced his learning with certifications in Lean Process Improvement from Toyota University, Information Technology from SUNY-Binghamton School of Management, as a Strengths Coach from Gallup University and in Corporate Restructuring, Mergers and Acquisitions from Harvard Business School.