March 26 - 28, 2012
Green Valley Ranch Resort & Spa, Las Vegas, NV

Main Conference Day One

Tuesday March 27, 2012

7:30 Registration And Networking Breakfast
Registration And Networking Breakfast
8:00 Welcome Remarks
Welcome Remarks
8:05 Customer Experience—The New Brand Differentiator
Paul Hagen, Principal Analyst, Customer Experience, Forrester Research
Competitive forces have shifted in the age of the customer: the customer voice is amplified along with their expectations, barriers to entry have changed, substitutes proliferate, and employees are a key supplier in an increasingly service-based and digitally disrupted world. Firms have taken note and some are elevating customer experience to the highest strategic levels …some even appointing chief customer officers (CCO). Paul Hagen, Principal Analyst in Forrester Research’s Customer Experience Group, will share research on the rise of the CCO and the motivations of companies appointing these individuals.
paul_hagen.jpg

Paul Hagen
Principal Analyst, Customer Experience, Forrester Research

Paul serves Customer Experience Professionals who are working on enterprise-wide efforts that cross channels and business segments. His research focuses on defining a customer experience strategy (B2C and B2B), building organizational culture, and appointing a chief customer officer. Secondary areas of research include CRM, voice of the customer, and customer experience measurement. Paul returned [read more]
8:15 Keynote: "If It Weren't For All These Customers, Our Business Would Be So Much Easier"
Roei Ganzarski, Chief Customer Officer, Flight Services, Boeing
The ongoing journey of transforming an inward and product focused organization to a customer focused one. Roei Ganzarski is Chief Customer Officer for Boeing Flight Services (BFS). BFS provides aircraft operators worldwide with the required products and services to safely and efficiently operate their airplanes. Roei’s responsibilities include leading all customer and market facing activity worldwide including: business development, communications, customer service, marketing, sales, sales operations, and strategy. Additionally Roei leads the customer engagement culture transformation for the business
Roei Ganzarski

Roei Ganzarski
Chief Customer Officer, Flight Services, Boeing

Roei Ganzarski is Chief Customer Officer for Boeing Flight Services (BFS). BFS provides aircraft operators worldwide with the required products and services to safely and efficiently operate their airplanes. Services range from navigation and mission planning, to real-time flight optimization tools, to airplane manuals and onboard software, through flight simulation and pilot training to the provi [read more]
8:55 Keynote: Managing Forward: Analytics To Understand The Multi-Channel And Multi-Device Customer
Larry Freed, CEO, ForeSee
As competition intensifies, the opportunity to differentiate your company based on customer experience becomes critically important. Companies committed to providing a superior customer experience face a common problem – how to evaluate and benchmark performance across multiple touch-points with consistent, insightful and actionable metrics that reflect the customers’ perspective? Learn more about the roles mobile, websites, locations and call centers play in shaping customer experience and purchase intent. Larry will show you how to focus your company’s resources to improve customer experience using analytics that quantify satisfaction’s impact and predict customer behavior, not just report it.
Larry Freed

Larry Freed
CEO, ForeSee

As President and CEO of ForeSee Results, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee Results.An expert on the cross-channel customer [read more]
9:35 Keynote: A Reinvented Store Experience To Delight Consumers And Reinforce The Disney Brand
Jonathan Storey, VP, Global Guest Experience, Disney Store Worldwide
Jonathan Storey will walk you through Disney’s new interactive store design and how they used theater, technology, and in-store activities to bring the magic of Disney Resorts into every store location. Find out the details behind this transformation and what it takes to deliver this exceptional in-store experience.
19828_002_Jonathan_Storey

Jonathan Storey
VP, Global Guest Experience, Disney Store Worldwide

Jonathan Storey is VP Global Guest Experience, Disney Store Worldwide, a role to which he was promoted in 2011. In this position, he is responsible for leading the strategy to make the Disney Store more than just a place to buy great Disney products, but a place to have ‘a magical Disney experience’. Bringing retail and entertainment together, along with Disney’s world-class cus [read more]

10:15 Networking And Refreshment Break
Sponsored By Capgemini capgemini_logo_pms
10:45 Keynote: Getting to Results: A Proven Path from Customer Experience Idea to Impact
John Loughlin, Program Manager Quality and Customer Experience, American Express Business Travel, Americas
American Express Business Travel has a 90%+ rate of customer satisfaction. That stems from a focus on executing the fundamentals of customer experience ideas year after year. John Loughlin of AMEX Business Travel will share the three-part framework his team uses to evaluate ideas for improvements, brought to life through examples. You can adopt the framework immediately to understand the potential fit and impact of CX ideas presented throughout the conference
19828_002_John_Loughlin

John Loughlin
Program Manager Quality and Customer Experience, American Express Business Travel, Americas

John joined American Express in 2010 and is responsible for front- and back-office service delivery across the Americas. John is responsible for voice of the customer process, including research, analytics, and change management. He is also responsible for quality assurance and customer issue analytics. John’s teams oversee programs to improve the customer experience for all service channels.Prior [read more]
11:25 CCO Fireside Chat: The "AHA" Moment – Why We Created A Customer Experience Department
Devin Carty, Vice President of Culture, Chief Marketing Officer, Chief Experience Officer, Vanguard Health Systems
Roei Ganzarski, Chief Customer Officer, Flight Services, Boeing
Paul Hagen, Principal Analyst, Customer Experience, Forrester Research
Norman Hajjar, Chief Customer Officer, Guitar Center
CCO Fireside Chat: The "AHA" Moment – Why We Created A Customer Experience Department
Devin Carty

Devin Carty
Vice President of Culture, Chief Marketing Officer, Chief Experience Officer, Vanguard Health Systems

Mr. Carty is the Vice President of Culture, Chief Marketing Officer and Chief Experience Officer for Vanguard Health Systems. Vanguard Health Systems owns & operates 28 hospitals, 2 health plans and a nursing school across San Antonio, Phoenix, Chicago, Detroit, South Texas, and New England, with over 40,000 employees committed to driving both health and health care.As chief experi [read more]
Roei Ganzarski

Roei Ganzarski
Chief Customer Officer, Flight Services, Boeing

Roei Ganzarski is Chief Customer Officer for Boeing Flight Services (BFS). BFS provides aircraft operators worldwide with the required products and services to safely and efficiently operate their airplanes. Services range from navigation and mission planning, to real-time flight optimization tools, to airplane manuals and onboard software, through flight simulation and pilot training to the provi [read more]
paul_hagen.jpg

Paul Hagen
Principal Analyst, Customer Experience, Forrester Research

Paul serves Customer Experience Professionals who are working on enterprise-wide efforts that cross channels and business segments. His research focuses on defining a customer experience strategy (B2C and B2B), building organizational culture, and appointing a chief customer officer. Secondary areas of research include CRM, voice of the customer, and customer experience measurement. Paul returned [read more]
norman_hajjar.jpg

Norman Hajjar
Chief Customer Officer, Guitar Center

12:05 Quick Stretch/Transition To Your Round Table Or The Invite Only Think Tank
Concurrent track sessions begin, feel free to alternate between tracks to customize your experience
12:50 Luncheon—Keep the conversation going with birds of a feather topic tables
Luncheon—Keep the conversation going with birds of a feather topic tables
3:15 Networking And Refreshment Break
Networking And Refreshment Break

5:00 Cocktail Reception In The Solutions Zone
After a busy day of solution-focused sessions, relax with fellow speakers and attendees. Take advantage of the opportunity to network, share ideas off-line and check out new products and services from innovative customer experience providers.
6:00 Main Conference Day One Concludes
Main Conference Day One Concludes
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