10:00 (On Demand) Use Your News To Drive Traffic To Your Site Jiyan Wei, Director, Product Management, PR Web As traditional media continues to decline while audiences go online, it has become more important than ever for companies to create and maximize their presence on the Web. Jiyan will discuss the changing landscape and explain how companies of all sizes can leverage their news to connect with the millions who go online every day. Specific topics will include: • Driving Web traffic and sales by getting news into leading search engines and Web sites; • Building online equity and search visibility through news release distribution; • Using audio, video and images to help journalists and bloggers write about your company; • Free social media tools that can help drive results even further; • Tools and tips for constructing premium news content. Jiyan Wei Director, Product Management, PR Web As Director of Product Management, Jiyan drives product platform strategy and roadmap execution for PRWeb, the leading online news distribution service. In addition he supports strategic business planning, partnerships, and marketing/sales. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing services [read more]

10:50 Networking Break Networking Break

11:20 (Scheduled) Creative Techniques for Optimizing and Growing your PPC Campaigns Troy Olson, Adwords Manager, ZAGG Inc Search Marketing is one the newest and most challenging marketing channels for you product. With an even playing field, every marketer has the same amount of letters and spaces to work with. In this presentation we will look at some creative tactics to help retailers and affiliates stay ahead of the competition, and refine search traffic as much as possible. Here are some of the highlights: The importance of negative keywords, and how to create a comprehensive and evolving list Creative Ad Copy to attract relevant traffic Beating the competition by Geo-Targeting How to build campaigns for Brick-and-Click Businesses Troy Olson Adwords Manager, ZAGG Inc With a solid foundation in brick and mortar retail that has taken him around the U.S. and on a four year adventure in the Caribbean, Troy brings passion and creativity to his unique style of online marketing.  He is a full time employee of ZAGG Inc, managing their online marketing efforts.  Troy lives in Salt Lake City, Utah and in his spare time enjoys guitar, video production, and consulting for [read more]

12:10 Networking Break Networking Break

12:40 (URL) E-Commerce Differentiation: The Use Of Content In The E-Commerce Environment Lee Bissonnette, SVP, Director To Consumer, FAO Schwartz Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz. In this keynote session, he describes using relevant content and premium presentation to remake a classic brand for the 21st century as a destination for product information, child development and shopping preferences. Tackling the question of why (why should I come to the site, why should I come back, why does this resource have value) Appealing to, and understand via metrics, the reasons customers value your brand in the marketing place and tailoring content to reinforce and expand this touch point. How to wrap content in a product-focused selling position. Lee Bissonnette SVP, Director To Consumer, FAO Schwartz Lee Bissonnette currently serves as Senior Vice President of the Direct to Consumer division of FAO Schwarz. There Lee oversees both web and catalog initiatives for the venerable toy seller. Prior to coming to FAO Schwarz, Lee ran the e-commerce divisions for Top 100 etailer Delia’s as well as Bloomingdales.com. Before embarking on his e-commerce career, Lee spent 15 years in offline retailing inc [read more]

1:30 Networking & Lunch Break Networking & Lunch Break

3:00 (On Demand) Applying The Right Merchant Marketing Tactics To Profit On The Affiliate Game Bridget McQueen, VP Marketing, NutriBody Protein Applying the right merchant marketing tactics to profit on the affiliate game How can you find and target the right affiliate for your business? Learn simply social marketing tactics that can drastically increase profits in the affiliate space Leverage effective public relations methodologies to grow your affiliate network Effectively apply the 80/20 principle of marketing to stretch your marketing dollars Compete with brand name companies through aggressive WOM (word-of-mouth) strategies Bridget McQueen VP Marketing, NutriBody Protein Bridget McQueen has over fifteen years of experience in corporate communications, branding, marketing, public relations and web marketing, for both publicly traded and privately held companies. Her industry expertise includes: alternative health, consumer products, medical & healthcare, and business services. She has published articles and has spoken at industry conferences on methodologies fo [read more]

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4:20 (Scheduled) PANEL: Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value Jay Weintraub, CEO, LeadsCon John Ciampa, Creator Founder and CEO, Bloggers School John Reel, Internet Entrepreneur & Developer, www.GoTryThis.com Steven Richter, President, Media Breakaway Todd Malicoat, SEO & Social Media Expert, Stuntdubl.com Defining the affiliate industry now: are black hats a permanent part of the game and what are their impact on the perception of the affiliate market? A look into flogs: the $3m a month industry that’s creating a stir through fake blogs Taking copyrighted content from other websites and put ads and links to merchants products and services to generate money Pushing themselves up in the search engine on other people’s content and keywords How far will black hat affiliate marketers go to push the envelope on a Google controlled system? How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication? Will actions of the FTC deter black hatters from engaging in unethical practices? Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value Jay Weintraub CEO, LeadsCon Jay has worked in the internet advertising field since January of 2000, having spent 2.5 years at Advertising.com and most recently, 5 years with the LA based Oversee.net. He has recently become a free agent and is at work on organizing what he hopes will become the premier event for those in the lead generation space. Many of his writings can also be found in the DM Confidential - DMConfidential. [read more] John Ciampa Creator Founder and CEO, Bloggers School John A Ciampa is a professional Blogger, Citizen Journalist, self-taught marketing person and Eagle Scout. He is actually the perfect example of the American entrepreneur and inventor. John was a truck driver by trade who found his way out through Blogs and New Media. He was in the news as a spokesperson for a spray company, when he first learned about the Internet and got fascinated with the poss [read more] John Reel Internet Entrepreneur & Developer, www.GoTryThis.com John Reel is an Internet entrepreneur and online application developer since 1993. He is best known for his software called www.GoTryTHIS.com, which has over 2,500 users and won the Internet Marketing Product of the Year for 2006. It was initially marketed with two versions, a “white-hat” link cloaking and real-time tracking solution and a “black-hat” affiliate domination solution that also automa [read more] Steven Richter President, Media Breakaway Steven is a highly recognized Internet Law Attorney and has served as General Counsel to many Internet-based businesses for many years. He frequently speaks at internet related industry events and has published articles pertaining to Internet law, civil and criminal tax controversy, accounting malpractice, and litigation. Since his arrival as President and General Counsel at Media Breakaway LLC, t [read more] Todd Malicoat SEO & Social Media Expert, Stuntdubl.com Todd Malicoat is an independent marketing and business consultant from the SEO school of thought. He's done strategic consulting for companies large and small, and built and sold several sites of his own. Todd has been creating websites since 1997, and started doing SEO and Internet marketing in early 2001. He has formerly held a Vice President position with the Great Lakes Web Professionals, whil [read more]

5:10 Networking Break Networking Break

5:40 (On Demand) Affiliate Program Management Mistakes: Most Common Errors To Avoid Evgenii “Geno” Prussakov, CEO, AM Navigator Evgenii “Geno” Prussakov CEO, AM Navigator Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the author of "A Practical Guide to Affiliate Marketing" (2007), the "Online Shopping Through Consumers' Eyes" (2008), international speaker, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and regular contributor to Website Magazine, FeedFront Magazine and Econsultancy.com's blog [read more]

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7:00 (URL) CEO Panel Discussion: Keys To Continue Your Growth Path In Today’s Economy. Carl Prindle, CEO, Furniture.com Jack Kiefer, President & CEO, Babyage Marwan Forzley, President & CEO, eBillme Massive changes in consumer spending and today’s economy are affecting every retail business. How can you find opportunities and action upon them efficiently to sustain growth? Leading heads of retail come together for this dynamic panel discussion and provide the framework for success for companies industry-wide. In what ways are looking to differently control and direct your business? Has internationalization come into play? How can customer data be leveraged for growth opportunities? Have you changed your operational strategies? How? How can you leverage opportunities in today’s economy for sustainment and growth? Where are the opportunities? Carl Prindle CEO, Furniture.com Carl Prindle is a veteran of e-commerce’s bubble, bust and rebirth. As SVP of ProductDevelopment for the bubble version of Furniture.com, he drove online furniture sales to anannualized $84M in less than a year. In 2001, he led efforts to recreate the company, nowthe exclusive e-commerce provider to $1.7B in furniture retailers. He has received 9 U.S.Patents and is an alumnus of Stanford, MIT and [read more] Jack Kiefer President & CEO, Babyage Jack Kiefer possesses a unique combination of business and technical expertise. Aveteran of the Internet and e-commerce, he is no stranger to start-up businesses. Prior toco-founding BabyAge.com, he was responsible for building the first Fixed Income TradingIntranet for Banc of America Securities as he served as the Vice President of CorporateSecurities Trading. Preceding Banc of America, Jack Kie [read more] Marwan Forzley President & CEO, eBillme Marwan Forzley is the founder and CEO of eBillme™, and has been the driving forcebehind the company's strategic vision and partnerships. Marwan is the creator of eBillme,the alternative payment option that enables consumers to shop online and pay throughonline banking. Marwan is an expert in alternative payments, articulating the evolvingdynamics of the industry with major publications including: [read more]

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8:20 (URL) Maximizing Your Adwords And Other Online Campaigns With Analytics Troy Olson, Adwords Manager, ZAGG Inc Do you ever get lost when bouncing between your search campaigns and you’re analytics? Are you struggling to find a good formula for success? In this session Troy examines an adaptable formula that helps maximize your search spending, while pin pointing where you can make improvements on your site(s). Leave with tangible ways to improve your search marketing. Formulas for success when building or refining search campaigns Why Adwords editor should be your most used search marketing tool Tips and tricks to keep costs low and be competitive Troy Olson Adwords Manager, ZAGG Inc With a solid foundation in brick and mortar retail that has taken him around the U.S. and on a four year adventure in the Caribbean, Troy brings passion and creativity to his unique style of online marketing.  He is a full time employee of ZAGG Inc, managing their online marketing efforts.  Troy lives in Salt Lake City, Utah and in his spare time enjoys guitar, video production, and consulting for [read more]

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9:40 Conclusion Of Program Day One Conclusion Of Program Day One