10:00 (On Demand) Drive More, Cost-effective Transactions Using RSS-Powered E-commerce Rok Hrastnik , International Internet Director, Studio Moderna Given its low cost and high utility, RSS (Real Simple Syndication) is being quickly adopted by e-retailers but few home shopping firms are capitalizing on its potential. Through a 10 step process, this workshop will arm you with everything needed to drive more sales/leads, increase conversion, lower merchandising costs and apply tried-and-true direct response tactics more effectively. RSS is the "HTTP of the social Web" and we'll show you how to: Go beyond simply pushing out news & entertainment content to engage customers -- generating sales and leads Cost-effectively leap ahead of competitors in vital strategies -- from outbound communications conversion to loyalty marketing and transactional messaging Give customers what they want: never-before-possible levels of customization that drives loyalty, sales & brand Take the techno-fear out of RSS and blend it with your e-commerce operations and online marketing to create results Rok Hrastnik International Internet Director, Studio Moderna Rok Hrastnik is recognized as the top RSS marketing expert by renowned marketers, including Debbie Weil (author of ROI of Business Blogging Starter Kit), Annie Jennings of Annie Jennings PR, Roger C. Parker (author of bestsellers such as Relationship Marketing on the Internet and many others) and many others. His e-book on RSS marketing is critically-acclaimed as the best and most comprehensive gu [read more]

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11:20 (Scheduled) Now You’re Cooking: How A Dow Jones eBook Boosted Brand And Tripled Lead-Gen Expectations Daniela Barbosa, Business Development Manager, Dow Jones Jonathan Kranz, Author, Copywriting for Dummies If content is king on the Web, then what’s the royal road to online success? For Dow Jones, the secret was an ebook strategy that positioned them for leadership--and resulted in three times the number of downloads and leads than they had expected. Co-hosts Jonathan Kranz, author of Writing Copy for Dummies, and Daniela Barbosa, Business Development Manager for Dow Jones’ Synaptica, share their insights on: How a traditional company is reinventing its content/copy through ebooks Uncovering opportunities for competitive distinction through thought-leadership How to leverage expertise to build brand, generate leads and lubricate the sales process pipeline The crucial power of killer graphics — why ebooks are more than mere whitepapers Promotional power — leveraging Web ads, social media, webinars, personal appearances and more to accelerate success Added plus: How social media tagging is changing the SEO game Daniela Barbosa Business Development Manager, Dow Jones An information junkie fascinated by trends in information delivery and helping companies and users achieve successful information delivery and search strategies including collaboration with social software and other web 2.0 applications, Daniela is part of the Client Solutions group within the Dow Jones Enterprise Media Group based in San Francisco. She works with large corporations in deploying i [read more] Jonathan Kranz Author, Copywriting for Dummies Jonathan Kranz is a freelance copy writing consultant where he has written a stack of advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. His work for his clients has won him a number of honors, including the 2004 New England Direct Marketing Association's Award [read more]

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12:40 (URL) Leveraging The Power Of Search And Merchandising For Personalized Landing Page Optimization Juan Ribero, Head of Marketing, Cableorganizer.com In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high bounce rates from targeted traffic on key landing pages simply because the visitors don’t have the patience to navigate around. The least intrusive way to turn bouncers into browsers (and subsequently shoppers) without massive budgets is personalized landing page optimization via the search. Viewing site search as a virtual salesman and training it to be one Customizing the tone of your search results Segmenting landing page behavior to real customer intent Tying your SEM strategies into your Site Search strategies Juan Ribero Head of Marketing, Cableorganizer.com Juan Ribero is the head of marketing at CableOrganizer.com. His pioneering efforts in tailoring the internal site search to give added functionality and relevance to potential customers have added to the company’s phenomenal growth. Before joining CableOrganizer, he worked internationally within education and business.

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3:00 (On Demand) Tips for Merchants & Affiliates: Leveraging Simple Social Media Tools to Spread Your Content, Ideas and Business Joe Pulizzi, Founder & Chief Content Officer, Junta42.com Growing a successful merchant or affiliate business today means that you need to have great content published all the time. You also need to learn how to market that content through social media so that your ideas spread, thus growing your business. In this session from content marketing expert Joe Pulizzi, you'll hear the following: How to leverage social media listening tools to take advantage of key business opportunities Which social media tools to use as core distribution options such as Twitter and Facebook Simple online strategies that can spread your ideas to customers you never thought you'd be able to reach Joe Pulizzi Founder & Chief Content Officer, Junta42.com Joe Pulizzi, author, speaker and evangelist for content marketing, is dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched Junta42 as a true online resource for those interested in content marketing and custom publishing. Junta42's Match service is the industry's only online marketplace dedicated to custom publi [read more]

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4:20 (Scheduled) Create Dynamic Shopping With Unique Content And Generate Organic Growth And Profit Every day Jessie Jones, CEO, PopShops Growing a successful merchant or affiliate business today means that you need to have great content published all the time. You also need to learn how to market that content through social media so that your ideas spread, thus growing your business. In this session from content marketing expert Joe Pulizzi, you'll learn the following: How to leverage social media listening tools to take advantage of key business opportunities Which social media tools to use as core distribution options such as Twitter and Facebook Simple online strategies that can spread your ideas to customers you never thought you'd be able to reach Jessie Jones CEO, PopShops Jessie is the founder and CEO of PopShops.com. Having spent over 16 years in the technology industry specializing in design, usability, and UI architecture at Microsoft and its whirlwind spin-off, Expedia.com, she is a firm believer in maintaining a nimble development environment and a creative, user-focused team.

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5:40 (On Demand) How Your Personality And Twitter Can Help You Increase Traffic And Sales In Under 30 Days Rohit Bhargava, Author of Personality Not Included and Publisher of Influential Marketing Blog, When it comes to social media, we'd all love to launch a blog that doubles our sales, or a Twitter account that generates hundreds of leads a day simply by existing. Most of us realize, however, that it's not that easy ... but that doesn't mean you should avoid it, or rely on luck to succeed. In this session, award winning marketing blogger and author Rohit Bhargava will offer you insider techniques for giving your e-retail site more personality, and how this can impact your bottom line fast. He will also help cut past the hype about Twitter and show you what it is actually good for (and what it isn't). Learn the 5 secret techniques of personality that can impact your bottom line Develop a strategic plan for when (and when not) to use Twitter for promotion Uncover the one moment of greatest opportunity that most e-retailers completely forget about Rohit Bhargava Author of Personality Not Included and Publisher of Influential Marketing Blog, Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy, a group focused on developing social media and word of mouth marketing strategy and campaigns for clients including Intel, Unilever, Lenovo, Ford, CDC, Lance Armstrong Foundation and many others. He is author of the award winning new marketing book Personality Not Included, an entertaining and useful guide to using [read more]

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7:00 (URL) Video Commerce: Leveraging Web Video To Merchandise & Sell Products Online! David Witzig, Sr. Director Online Marketing & Video, ShopNBC ShopNBC developed a video strategy that connects content their television channel to their online channel. On ShopNBC.TV, viewers watch video product content or select videos by category, brand, or a specific host that is showcasing the product. When you couple video with product details, your conversion rates double. Understanding how to penetrate the online video market and balance your merchandising with imagery presents tremendous opportunities to increase sales. Attend this session and leave with tactics to implement video now to merchandise your products effectively. Learn about how ShopNBC integrates web video into a seamless customer experience Video formats & quality – which formats work the best Video content management – keep your video content fresh & updated Video syndication – how to extend your video content beyond your website David Witzig Sr. Director Online Marketing & Video, ShopNBC David Witzig is currently the Senior Director of Online Marketing & Video at ShopNBC. ShopNBC is a multi-channel, direct-to-consumer retailer that sells general merchandise to consumers through television, the Internet, and direct mail. He oversees all aspects of the online marketing and video commerce (v-Commerce) strategies.David started his career at EMI Music/Capitol Records and worked in [read more]

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8:20 (URL) International Means For Growth In The Current Retail Marketplace Dennis Hernreich, EVP/CFO/COO, The Casual Male With the launch of Casual Male’s first European e-commerce websites in six different countries, the company is moving quickly into the international market. The multi-channel retailer is using its website as a means to gather European consumer research based around shopping and product preferences, prior to investing in physical stores. Casual Male’s Executive Vice President, Chief Operating Officer and Chief Financial Officer, Dennis Hernreich, discusses strategy development, implementation tools and results in this dynamic Keynote presentation. Using your online channel as a research channel for investment Leveraging tools to understand the European consumer Creating an effective digital international expansion strategy Dennis Hernreich EVP/CFO/COO, The Casual Male Dennis Hernreich joined the Company in September 2000 as Senior Vice President and Chief Financial Officer. Since he joined the Company, Casual Male Retail Group, Inc. has:Market cap of the Company has increased by a multiple of 15;Helped transform the Company from an outlet operator to an national men’s specialty retailer;Updated the Company’s operating infrastructure to provide an efficient plat [read more]

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9:40 Conclusion Of Program Day Two Conclusion Of Program Day Two