eTail 2008: LEAVE NO BRAND BEHIND

eTail has always focused on Multi-Channel Integration, Web Analytics& The Customer Experience…

Here’s what’s unique about eTail in August:

• A tweak here and a tweak there can spike your holiday sales – attend eTail for all your last minute tips that maximize your holiday campaign!
• The Mobile Marketing Forum: This Brand New day of content will uncover the basics every retailer must know about m-commerce and will help create a plan for leveraging this growth channel for 2009 and beyond!

We’re introducing over 35 Brand New speakers to the eTail program…including:

• Avon : Pattiann McAdams-Russell, President Online Division
• Fred Meyer Jewelers: Kavid Kohel, Director of eCommerce
• AG Interactive: Sally Babcock, SVP Marketing Photos
• LinkedIn: Mike Gamson, GM, New Business
• The Orvis Company: Brad Wolansky, Vice President E-Commerce
• Bloomingdale’s: Charlie Silver, VP of Marketing
• Redcats USA: Milton Pappas, EVP, Corporate Marketing and E-Commerce
• SmartBargains.com: Mark McWeeny, VP Corporate Development and Marketing
• David’s Bridal: Veronica Katz-Smith, VP Strategic Partnerships
• QVC: Mike Madaio, Chief Internet Architect
• Overstock.com : Jacob Hawkins, SVP of Online Marketing
• National Instruments: Kristi Hobbs, eCRM Manager
• Circuit City: Rich Lesperance, Director – Web Sales & Operations
• Abebooks.com: Thomas Nicol, Director of Marketing
• Dell: Emily Gudeman, Search Program Manager, Americas
• Lowe’s Companies, Inc: Ames Flynn, VP, Special Order Sales/eCommerce
• Spencer Gifts: Jay Greenberg, Director, eCommerce
• Bluefly.com: Matt Raines, VP of Technology
• Golfsmith: Wade Jones, Director of Online Experience
• And many more!

Plus…Guest Speaker:

• Rob Walker, Author, Buying In – The Secret Dialogue Between What We Buy And Who We Are

eTail consistently delivers immeasurable value & measurable results that you won’t find anywhere else! Running since 1998, eTail is the original North American Conference for multi-channel retailers. Online spending is now a significant percentage of overall revenue, and consumer expectations for seamless cross-channel shopping have increased. However, retailers are facing two major obstacles—a lack of cross-channel operational efficiencies and lingering technical shortfalls.

Back By Popular Demand!

Search Day: Monday, August 4th: Search marketers face tough challenges today. Their budgets continue to be dominated by Search, and their ROI is on the decline. This day will examine the key internal, natural and paid search engine optimization strategies being utilized by industry leading retailers. Search Day has been designed to give Search marketers what they need to optimize their existing programs, and deliver cutting-edge best practices that will improve any mature Search operation.

Email Marketing Day: Monday, August 4th: Email marketing has finally come of age. Aligning the latest technology with a fantastic opt-in list, a dynamic subject line, compelling action-oriented content is not enough. You need to ensure you are also matching the right product mix for individual customers and then landing them on the right page to ensure a purchase. Come and learn from retailers who are getting it right and ensure your email marketing practices are right up to scratch.

Personalization & Segmentation Day: Thursday, August 7th: The more intelligently personalized your site experience, the more you can drive conversions. So by offering your customers a unique shopping experience online, you can differentiate your site and increase average order size. But to what level should you “individualize” the online experience? Attend this focused day and you are guaranteed to save your customers time and effort by serving them with content that they are already interested in!

WOMM/Social Networking Day: Thursday, August 7th: More and more e-Commerce companies are seeking ways to utilize and harness the power of social networks. Innovators have realized the opportunity to community build and make connections that go beyond commerce. This day will examine how you can leverage the power of social networking to pull customers to your site and engage with your brand. We’ll also examine how you can effectively monetize your social networking initiatives.

New To eTail!

Mobile Marketing Day: Monday, August 4th: 40% of U.S. companies with annual revenue of $50 million or more offer mobile web sites. But most mobile web sites today focus on consumer experience first and monetization second. As mobile technology, mobile web browsers and wireless networking speed improves, more consumers will be utilizing the mobile web. This Brand New day of content will uncover the basics every retailer must know about m-commerce and will help create a plan for leveraging this growth channel for 2009 and beyond!

Current Lead Sponsors:

Current Sponsors & Premier Exhibitors: