Reasons Why You Must Attend eTail Canada:
Optimizing eCommerce Fundamentals: Canadian retailers are looking to fine-tune their customer acquisition efforts. eTail Canada will get you up to speed in areas such as SEO/SEM, Email Marketing, Affiliate Marketing and Site Functionality.
Enhancing The Customer Experience: Expectations of Canadian consumers are on the rise so Canadian retailers must ensure they are competing with domestic and global online retailers who are offering a sophisticated and seamless customer experience – from landing page to check-out.
Mobile & Social Media: There is no doubt that these emerging channels offer a smart, cost-effective way to reach consumers. However, many retailers still have doubts that their strategy will be successful. Listen to smart social media campaigns that have driven engagement and commerce. Marry this with best practices in mobile to help drive overall growth.
The Canadian Consumer: Throughout the program you will develop a strong sense of how the Canadian consumer makes purchases. Utilize our speaking facility, services providers and excellent networking opportunities to ensure you are delivering the “right” message to your audience.