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Data mining at eBay with Bob Page, VP, Data Analytics Program, eBay
What keeps me awake at night is, ‘How do we better utilize the data and
get faster insights and faster analysis?’” says Bob Page, VP, Data and
Analytics Program, eBay. Dealing with a volume of data 100 times larger
than the Library of Congress, it’s understandable that Page would say
this. Hear how he addresses this challenge in this podcast.
John McDonnell discusses online brand building
John McDonnell, COO, Patron Spirits Company, discusses his company's
efforts to expand their social media presence and build their brand
through the Patron Social Club, a networking site that encourages
engagement through unique content, minus blatant product pushing.
Redesigning a website to increase conversion rates and better engage customers
Bill Aicher, Director of Web and Marketing for Musicnotes.com, talks
to Kelly Hushin,Online Content Manager for eTail, an event for
eCommerce retailers dealing with major themes in the industry such as
social media and engagement, customer segmentation, relevance marketing,
the evolution of SEO and more.
Kerry Kennedy, VP eCommerce, Omni Hotels
Exploring On-site Search with eTail, BabyAge.com and MarketingSherpa
This webinar brings you a step by step guide and case study on site
search. Learn some do's and don'ts that will prove invaluable to your
customers' experience. Hosted by eTail join Jack Kiefer, President/CEO,
BabyAge.com and Daniel Burstein, Editorial Director, MarketingSherpa as
they field questions from the audience and provide case studies to:
- Dramatically increasing site search usage
- Understanding Cloud Search Hosting and how it can save significant capex dollars
- Increasing conversion