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Co-Editor
Lori Holden
212-885-2734
lholden@wbresearch.com

Co-Editor
Jarrett Spagnoli
212-885-2794
jspagnoli@wbresearch.com

Executive Director of Sales
Michelle Millard
212-885-2776
mmillard@wbresearch.com

Director of Marketing
Christian Ambrosio
212-885-2752
cambrosio@wbresearch.com

WBR

features

Site Abandonment: Why Did They Leave?

Some visitors might just leave your site, but others might be forced to abandon by something your site did—or didn’t do.  How do you know?

How Avon Avoids Channel Conflict.

How did this timeless brand support its traditional business model with the Internet?

Baby Talk

eTailer’s Jeff Morris catches up with Jack Kiefer, president/ CEO of BabyAge.com

HSN’s E-Commerce Star.

Learn has this offshoot of a Florida radio station rose to become an E-Commerce Superstar

Otto Offers Mix and Match.

Want to spruce up your Website? Do what Otto has done, and turn to rich media.

Tracking Success

BUILDING AN E-MAIL FILE WITH BATH & BODY WORKS

BLOOMINGDALE’S INSIGHTS ON SITE SEARCH

BILL BASS’S FAVORITE HUE OF BLUE

OPTIMIZATION VS. INNOVATION: THE SHAPE OF RETAIL IN TODAY’S MARKETPLACE

PUTTING PEER POWER INTO YOUR MARKETING MIX

ZAPPOS.COM ON CULTIVATING A CORPORATE CULTURE