About eTail Europe

Leading retailers understand their corporate performance is centred around the customer experience. There is an increasingly competitive market space where consumer loyalty is rare. Retailers are driving their integrated, interactive e-commerce strategy as well as multi-channel transparency and consistency to optimise conversions.

Tail Europe, taking place June 2-4 at Café Royal in London (UK), brings together the thought leaders of Europe’s e-Retailing industry; attendees are seasoned (multi-channel) e-retailers, who consider eTail the platform to voice their concerns, successes, issues and challenges to an audience of their peers in order to share and find solutions.

eTail ensures retailer-to-retailer interaction through an action oriented, tracked conference program with over 30 retail speakers from across Europe and the US, the Search and Analytics pre-day, multiple networking events including, invitation-only C-level & Directors workshops, themed champagne roundtable discussions, an extensive solution zone and retailer-only think tanks and card swaps.

eTail Europe offers you:

• Social Media and Web 2.0 technologies for e-Retailers: understanding how social networking activities can help you better market your business and drive customer Engagement
• Tying Web 2.0 to your the value proposition: identifying the ROI
• Trends such as widgets, mobile, video reviews and new (social) marketplaces
• Including user generated content on your website and expanding your brand through social media
• Multi-Channel Integration at All Touch Points
• Cross-functional data integration
• Customer Experience Management and Brand Loyalty
• Strategic Affiliate Management and Marketing
• Cross-border eTailing and Expansion Strategy related Platform Development Requirements
• Web and Integrated Cross-channel Analytics
• Search – SEO, SEM, PPC
• Merchandising – Balancing (interactive) Content with Functionality and Usability & on-site Search
• Email Marketing
• Platform Development
• Advanced Personalisation, Persona Development & Segmentation Strategies
• Data management
• Gathering qualitative web data (beyond quantitative click-through rates)