16 - 17 June, 2010
Le Méridien Piccadilly, London, UK

With Thanks To The eTail Europe Advisory Council Members

Who generously cleared their agendas to brainstorm on the most imperative challenges eRetailing Executives face today and tomorrow and helped create the event agenda
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Jonathon Brown

Head of JohnLewis.com

John Lewis Direct

Jonathon joined John Lewis in November 2009 as their head of Online. Previously, he spent three years as Director of Multi-Channel at DIY titan B&Q where he drove the company’s multi-channel strategy. He developed B&Q’s digital offering through diy.com and through the extension of Home Delivery and Reserve & Collect propositions to ensure customers can get the right products at the right price, when and where they want them. In addition he lead CRM, online and direct marketing strategy plans and their successful implementation. Prior, Jonathon was Head of eChannels for Aviva looking after online marketing and site development for their portfolio of brands including RAC, Norwich Union and BSM. Jonathon joined Aviva from Coca Cola where he drove the European Marketing strategy, delivering a portfolio of brand and FMCG campaigns. Before this Jonathon was a senior member of the British Airways marketing team, his roles at BA included defining the customer proposition for ba.com and it’s re-launch in 2000, UK trade and B2B marketing campaign management and delivery as well as a number of projects driving improved customer engagement, sales and cost savings.
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Julien Shirley

Head of Digital Marketing

Figleaves.com

Having previously been Head of Ecommerce for major players in both the Travel and Fashion Retail industries, Julien has recently moved to Figleaves.com Figleaves.com is the ultimate online destination for lingerie, underwear, loungewear, clothing, swimwear, nightwear and shapewear, and recently launched a cute collection for children and a great new edit of menswear too. Each season they launch thousands of new items and ideas across the site. Well in excess of 1 million customers visit the website each month and they deliver to over 100 countries.
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Jonathan Wall

CEO

Flowersdirect.co.uk

Jonathan Wall began his E-Commerce career at dabs.com when in September 1999 the decision was taken to transform the IT Catalogue Mail Order business into dabs.com. As Marketing Director Jonathan and his team was instrumental to the success of Dabs online and helped Dabs become one of the UK’s first and most successful pure-play online retailers. In 2006 dabs.com was sold to BT Retail and as Marketing Director Jonathan helped with the integration of Dabs into BT and the transition of the BT Shop onto Dabs’ E-Commerce platform.

Jonathan left Dabs in September 2008 to become CEO at Flowersdirect.co.uk, one of the UK’s leading online florists. With its 900 member florists across the UK offering same day delivery of flowers and gifts, Flowersdirect are poised to become a strong challenger to the established hierarchy in the Floral sector and Jonathan is committed to ensuring that this is achieved.

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David Walmsley

Director of eCommerce

Dixons Store Group (DSGi)

David Walmsley is Director of eCommerce at Dixons Store Group (DSGi) since October 2009, where he carries full P&L responsibility for the online business. David has worked in the digital space for the last 15 years. He previously headed up John Lewis Direct’s web and customer services teams where he lead the commercial side of the online business for John Lewis. At John Lewis, David increased online conversion by 40% in two years. He will play a pivotal role at DSGi, which has made ‘winning on the Internet’ one of the five planks of its renewal and transformation plan.

David is in charge of Dixons.co.uk, Currys.co.uk and PCworld.co.uk. Last year, DSGi generated group sales of £1.2bn online and the intention is to generate a return of 2% to 3% a year on internet sales "in the medium term".

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Vincent Potier

Managing Director

Vonage

Vincent Potier, Managing Director, Vonage UK Vincent has been responsible for Vonage’s operations in the UK since May 2008. In less than two years, he turned the UK business around. He re-ignited growth by enhancing the company’s focus on internet marketing even further, focused on key consumer segments, launched v-plan 4i, an innovative Award winning plan which drew the industry’s applause and gained widespread consumer acceptance, and developed Vonage’s European activities. Prior to that, Vincent was responsible for Vonage’s overall sales and marketing strategy since the company’s successful UK launch in 2005. During that time, Vincent created the company’s unlimited international plans, launched a digital-led, cross-media, brand campaign (viral piece of the campaign achieved runner up status in Campaign’s Viral of the Year) and led Vonage’s integrated direct response activity (TV, press, outdoor, online, retail, telesales, PR). Previous roles Prior to working at Vonage, Vincent has had extensive sales and marketing, business-development and general management experience. He was VP, Strategy & Business Development at Universal Mobile (Universal Music Internet Group) and Director of Marketing and Communications at Vodafone Live! (Vizzavi). His digital background also includes a role as Lycos Europe’s Senior Group Marketing Director. Areas of expertise Vincent’s areas of expertise extend across all marketing and commercial areas including product development, brand strategy, digital and direct response as well as creative, advertising, and media planning. He has significant international experience and has an extensive ‘build from scratch’ start-up track record.
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Alan Lim

CEO

PurelyGroup.com

Alan founded PurelyGadgets in July 2004 and over the last 5 years, the company has grown to over 50 employees with no financing liability. Born in Singapore, Alan seeks to bring the best e-retail experience to his customers across industries and continents through rapid international expansion. He specializes in online advertising, strategic marketing through new media. Alan is currently CEO of PurelyGroup.com and their web platform is set to sell into Germany and France as off March, 2009.
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Philip Rooke

VP and Managing Director

Spreadshirt Group

Group Philip Rooke is the VP and Managing Director, Shop Partner and Direct to Customer business units for Spreadshirt Group. Philip is an expert in marketing and new media with experience coming from market-leading ecommerce retailer Skinstore, the world’s third largest grocery retailer Tesco, the UK’s leading site for women iVillage and the online division of Carlton Communications (now ITV1).

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Simon O'Mahoney

Head of International Business Development

Nisbets

Simon O’Mahony Head of International Business Development Nisbets Simon recently joined Nisbets, a catering supplies business operating in Ireland, UK, France, Spain, Portugal and Germany. The company currently has a GBP 110 million turnover annually and Simon is responsible for the company’s international development. Before joining Nisbets, Simon spent 6+ years with Screwfix Direct (Annual turnover in excess of GBP 250 million), evolving from Direct Marketing Controller to Head of Marketing. There he was responsible for all aspects of marketing from acquisition to retention, a spend of over £20m and a team of 50+ producing all communication materials in-house. Over this time the business grew by an average of 15%, a new channel was introduced, the product range doubled, and the customer base increased by 20%.
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Andrew Shapin

Managing Director

Long Tall Sally

Andrew is CEO of Long Tall Sally – a multi-channel retailer of fashion for taller women - since July 2007. The company operates 21 stores around the UK and is active online in both the UK and the USA. Previously, Andrew was MD at The Cotswold Company for 10+ years.
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Nico Jung

Teamleader eBusiness Concepts

Neckermann

Nico Jung is the team leader of the “e-Business-Concepts Team” of neckermann.de. His team is responsible for generating innovations which increase the conversion rate of the online shop and deliver unique online services to customers.

Previously, Nico was the Project Manager of new retail channels, including the mobile shop of neckermann.de and an interactive TV-Shopping Portal within the Microsoft MCE.

Jung's most recent contribution was establishing a video-based community for the neckermann.de customers with a focus on interaction and user generated content. As a result, neckermann.de created the basis for a dialog platform with more than 4.000 initial members. Nico Jung began his career at Office Depot in the E-Commerce department in 2003 and joined neckermann.de in 2006. He studied at the University of Applied Sciences Wiesbaden, obtaining a degree in Business Administration. He furthered his studies at the University of Media in Stuttgart to broaden his Multimedia and e-commerce know-how.

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Richard Clark

Head Online Marketing

Best Buy UK

As the head of online marketing for Best Buy UK, Richard is currently devising the online marketing strategy to support a successful launch. Key focus is to create integrated online customer journeys as part of the overall marketing mix across all sales channels. Additionally, Richard is responsible for site design, content & SEO. Previously, Richard ran all online marketing across the UK businesses of DSGi (Dixons, Currys, PC World and The Link) where he set up the central eCommerce Marketing function from scratch. He joined DSGI from Nationwide, where he was responsible for all digital marketing and advertising. He has been credited with completely revamping the building societies approach to digital marketing. Richard has previously worked at IBM and Reuters, where he enjoyed success in brand and marketing roles.