View the Search & Analytics day Program on June 2nd
View the Main Conference Program Day 2 on June 4th
Main Conference Program – Day 1 • Tuesday, June 3, 2008
| 7:30 |
Registration And Networking Breakfast Inside The Solution Zone |
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| 8:25 |
Welcome Address
Carina Kuhl, Executive Director, eTail Europe
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| 8:30 |
Chairperson’s Opening Remarks
Craig W. Stevenson, Global Multi-Channel Retail Solutions Leader, IBM |
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| 8:45 |
Establishing An e-Commerce Structure That Can Support Your Global And Local e-Retailing Initiatives
Peter Cobb, SVP & Cofounder, eBags (USA) |
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| 9:15 |
Understanding Why
Geoff Galat, VP, Marketing & Product Strategy, Tealeaf Technology, Inc. |
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| 9:45 |
Keynote Panel Expanding Your Horizons: Becoming An
International Retail Player
Peter Cobb, SVP & Co-Founder, eBags (USA)
Michel Lieffering, MD, Conrad Electronic Benelux BV (NLD)
Ulric Jerome, MD France & Northern Europe, Pixmania.com (DSGi) (FR)
Carl-Olav Scheible, Managing Director, PayPal UK |
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| 10:15 |
Coffee, Refreshments & Networking Inside the Solution Zone |
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| 11:05 |
Tesco.com’s Current And Future Roadmap Including The
Top 10 Drivers Of Success
Nick Lansley, Head of R&D, Tesco.com (UK) |
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| 11:35 |
Ten Keys To Successful Retail Email Marketing
Paul Bates, UK Managing Director, StrongMail
Clarissa French, Email Channel Manager, Tesco PLC |
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TRACK A – WEB 2.0/EMERGING TECHNOLOGIES |
TRACK B – MULTI-CHANNEL INTEGRATION |
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| 12:05 |
Chairperson’s Remarks
Adam Michelson, Director of eCommerce, Optaros |
Chairperson’s Remarks |
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| 12:10 |
Panel e-Tailing Innovations
Marko Balabanovic, lastminute.com innovations lab manager, lastminute.com (UK)
Miriam Lahage, CEO, Koodos Ltd. (UK)
Ben Freeborn, Business Change Manager, Interflora (UK)
Nick Lansley, Head of R&D, Tesco.com (UK)
Edward P. Foy, Jr. Co-Founder and CEO, eFashionSolutions |
Panel: Current And Future Drivers Of e-Retailing In
Europe
Andrew McClelland, Director of Projects and Marketing, IMRG
François Momboisse, Directeur Développement Internet International, fnac.com & Président, FEVAD (FR)
Martin Gross-Albenhausen, Editor-in-Chief, Der Versandhausberater (GER) |
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| 12:55 |
Lunch Break For All Attendees Inside The Solution Zone |
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| 14:10 |
Driving The Right Kind Of Traffic To Your Site Through
Word Of Mouth Marketing
Simon Daniel, CEO and Founder, MoixaEnergy.com & USBCELL.com (UK)
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Panel: Engaging In ‘Brand Conversations’ With Today’s
Consumers Through Integrated, Multi-Channel
Campaigns
Julien Shirley, Group e-Commerce Director, Mosaic Fashions (UK)
Jonathon Brown, Director of Multi-Channel, B&Q (UK)
Alison Lancaster, Marketing Director, Charles Tyrwhitt (UK) |
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| 14:40 |
The 5th “P” in online marketing – Payments
Marianne Salmans, Business Development Manager, GlobalCollect
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Retailer Strategies To Improve Online Satisfaction,
Purchase, Retention And Loyalty
Larry Freed, President and CEO, ForeSee Results |
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| 15:10 |
Coffee, Refreshments & Networking Inside The Solution
Zone |
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| 15:40 |
Community, Content And Create Your Own;
Experiential eTailing At DK Online
Georgina Atwell, Online Director, DK &
Rough Guide Travel Guides (UK) |
Brand Building In A Dizzying Digital World
Vincent Potier, Director of Marketing, Vonage (UK) |
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| 16:15 |
M-Commerce: Enabling You To Offer Your Customers
Targeted Communications, Any Place, Any Time
Christophe
Leon, Marketing Director, Voyages-SNCF (FR) |
From Turtle To Hare: Turning An 85-Year-Old
Catalogue Retailer Into A Dynamic e-Tailer
Michel Lieffering, MD, Conrad Electronic Benelux BV (NLD) |
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| 16:45 |
Panel Experiential Online Retailing: Creating ‘Fun’
Online Shopping Experiences For Today’s Consumers
Hans Ohlsson, SVP Marketing & eCommerce, Redcats Nordic (SWE)
Gina Deeble, Head of Interactive Media, QVC (UK)
Georgina Atwell, Online Director, DK & Rough Guide Travel Guides (UK) |
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| 17:20 |
Wrap-up By Chairperson And Speakers |
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| 17:30 |
eTail Party For All Attendees Inside The
Solution Zone
Join your colleagues for a drink and a bite after a long day of learning – the eTail Party is an excellent opportunity to network in a relaxed, social setting with your industry peers. |
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Main Conference Program – Day 2 • Wednesday, June 4, 2008
| 8:00 |
Registration And Networking Breakfast Inside The Solution Zone |
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| 8:55 |
Welcome Address
Carina Kuhl, Executive Director, eTail Europe |
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| 9:00 |
Chairperson’s Opening Remarks |
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| 9:15 |
How Zappos Grew So Big So Fast: Top 10 Lessons Learned In e-Commerce
Tony Hsieh, CEO, Zappos (USA)
Alfred Lin, COO, Zappos (USA) |
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| 10:00 |
Overcoming Cultural Barriers In Multi-National Retailing
Jana Eggers, CEO, Spreadshirt (GER/USA) |
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| 10:30 |
Making The Most Of The Long Tail In Today’s Web 2.0 Landscape
Francesca Ecsery, General Manager UK, Cheapflights Ltd. (UK) |
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| 11:00 |
Retailer Card Swap
Extend your professional network at the Retailer Card Swap; your industry contacts might come in very handy if you need to bounce an idea around sometime in the future! |
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| 11:30 |
Coffee, Refreshments & Networking Inside the Solution Zone |
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TRACK A – ADVANCED MERCHANDISING |
TRACK B – PERSONALISATION & SEGMENTATION |
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| 12:10 |
Chairperson’s Remarks |
Chairperson’s Remarks |
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| 12:15 |
Panel Creating Customer Promotions That Go Beyond Free Shipping And Discounts To Drive A Lifetime Of Loyalty
Vincent Potier, Director of Marketing, Vonage (UK)
Philip Rooke, MD, SkinStore Europe (UK) |
Creating An Individual Shopping Experience For Each Customer Through Advanced Personalisation
Markus Schilling, Teamleader e-CRM Systems, Neckermann (GER) |
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| 12:45 |
Increasing Conversions through Merchandising and LinkShare Affiliate Marketing Best Practices
Liane Dietrich, Managing Director, Linkshare |
Reaching Buyers Wherever They Shop Online – Opportunities in Multi-Channel Online Retail
James Scott, Managing Director, ChannelAdvisor UK Ltd. (UK) |
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| 13:15 |
Invitation-Only Executive Workshop,
Including Lunch |
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| 14:15 |
Usability Testing: Obtaining Feedback To Power Your Website Redesign Efforts
David Walmsley, Head of Web Selling, John Lewis Direct (UK) |
Finding The Right Balance Of Low-Cost And Advanced Personalisation Strategies
Michael Christianen, Knowledge & Intelligence Manager, Bol.com (NLD) |
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| 14:55 |
Panel The Top 5 Do’s And Don’ts Of Affiliate Marketing
David Walmsley, Head of Web Selling, John Lewis Direct (UK)
Zak Edwards, Founder, Prezzybox (UK)
Erick Barney, VP of Marketing, Motorcycle USA, Motorcycle Superstore |
Panel Best-In-Class Online Segmentation, Personalisation And Differentiation Techniques
Markus Schilling, Teamleader e-CRM Systems, Neckermann (GER)
Michael Christianen, Knowledge & Intelligence Manager, Bol.com (NLD) |
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| 15:35 |
Positioning Yourself For Excellent Up- And Crossselling Opportunities To Increase Your Basket Size And Margins
Philip Rooke, MD, SkinStore Europe (UK) |
Hands-On Customer Relationship Marketing To Drive Product And Service Improvements At Avis
Xavier Vallee, Head of marketing, Avis (UK) |
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| 16:10 |
Wrap-up By Chairperson |
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| 16:15 |
Conclusion Of eTail Europe |
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