Web 2.0 In Action: Preparing Mydeco.com For Launch
Brent Hoberman, Co-Founder, lastminute.com & Founder and Chairman, mydeco

Kick-off Of Interactive Retail Think Tanks (First 3 Roundtables, 20 minutes each)

Each table is moderated by a Retailer and a technical expert. Each table discussion will last 20 minutes. Visit www.etaileurope.com for updates on Retail moderators.

Table 1: Search Engine Update: Making the Most of a Competitive Search Market
Jonathan Beeston, European Client Services Director, Efficient Frontier

Table 2: Search Bid Optimisation
Richard Garrod, Search Product Manager Europe, Advertising.com

Table 3: Optimising Website & Landing Page Conversion for Revenue Growth
Greg Kelton, Managing Director, Interwoven Optimost EMEA

Table 4: Maximising search marketing ROI through integrated tracking and management
Jonty Kelt, Vice President, Search, International, DoubleClick

Table 5: The integration between web analytics and email marketing
Andrew Robinson, Managing Director, Lyris UK

Table 6: First impressions last forever – Initiating the customer relationship through Email
Senthuran Srinivasan, Account Director, EMEA Yesmail, Inc.

For more information on hosting a roundtable, call Phillip Denis at ‘+1.646.200.7537 or email phillip.denis@wbresearch.com

Achieving An Integrated Search Campaign Through Complimentary PPC And SEO Strategies
Mark Everest, Head of Digital, Mercedes-Benz UK Ltd.

Implementing Advanced Web Analytics The Nokia Way
Vincent Kermorgant, Senior Web Analyst, Nokia (FIN)

Panel Search Engine And Affiliate Marketing Update: Strategies For Success In A Competitive Landscape
Alan Lim, MD, PurelyGadgets (UK)
Richard Clark, Pureplay Marketing Manager, Dixons.co.uk (DSGi,
UK)
Geraldine Calpin, VP Brand Websites, Hilton International (UK)

Placing Analytics At The Center Of Your Multi- Channel Sales And Marketing Strategies
Dan O’Sullivan, Website and Database Analyst, Boden (UK)

Discerning Actionable Information From Your Integrated Web Analytics To Deepen The Customer- Retailer Relationship
Harry Speller, Web Analytics Manager, Visit Britain (UK)