7:15 - Registration, Networking & Breakfast Registration, Networking & Breakfast

7:15 - Breakfast Focus Group Breakfast Focus Group Continuing Your Growth Path By Focusing Your Business For EfficiencyThankfully there’s been some more positive news since Q4 of 2009 but the retail environment remains tough. With budgets being tight, we need to make the right choices and focus on improving our existing resources and activities. Assessing the best way to structure and run your online operation Where should online sit organizationally to reach full potential? Examining the ways and means to control and direct your business What do you need to do to grow? (Category depth, width, international growth, inventory control, site optimisation) Ways to achieve economy of scale How to choose your strategic direction Focusing your efforts on areas proven to deliver cost efficiencies Embracing the right growth, operational excellence and innovation initiatives for your company Limited To 25 Attendees. You can request to participate by contacting the conference director, Carina Kuhl, at carina.kuhl@wbresearch.com, all online retail brands are welcome.

8:15 - Chairperson’s Opening Remarks Michael Ross, Co-founder and Director, eCommera Michael Ross Co-founder and Director, eCommera Michael founded eCommera with Andrew McGregor in 2007. Before eCommera, Michael co-founded and was CEO of Figleaves.com, which today is the world’s leading online retailer of multi-brand lingerie. Prior to Figleaves, Michael was at McKinsey and Company where he worked with media and retail clients in the early days of the Internet. As well as being Director at eCommera, Michael is also a non-execu [read more]

8:30 - Keynote Panel - Pouncing On Opportunities In The Current Retail Marketplace Sam Decker, Chief Marketing Officer, Bazaarvoice Andrew Ground, Chief Commercial Officer, LoveFilm UK Stephen Robertson, Director General, British Retail Consortium Nicole Vanderbilt, CEO, mydeco.com As CEOs continue to carefully watch and scrutinize all areas of their businesses, driving profitability and incremental revenue are essential to success in today’s economy. We have asked our group of innovative CEOs and MDs to share their growth strategies for the next twelve months. What can we do today to develop our businesses? What strategies are making you successful? What pressures do you face in terms of competing on price, value and/or brand – and how to deal with these? Where are you investing your R&D resources and how? What industries have an advantage in this environment? What are the advantages and opportunities available for you in your particular industry? What opportunities are you exploring to capitalise on in the future? Sam Decker Chief Marketing Officer, Bazaarvoice Sam’s humorous style engages on a human level with attendees, while getting quickly to the metrics that prove results in social commerce. Sam is CMO of Bazaarvoice, a fast-growing software firm that enables the world’s largest brands to capture and amplify the voices of its customers to build sales. With more than 15 years of experience, Sam Decker is a recognized expert in eCommerce, word of mout [read more] Andrew Ground Chief Commercial Officer, LoveFilm UK Andrew Ground is Chief Commercial Officer of LOVEFiLM International, where he looks after acquisition and retention of customers and buying of DVDs across 5 European markets. Before LOVEFiLM he worked at rapidly growing subscription business Homeserve where he was Marketing Director and Managing Director, having held a number of senior marketing roles in Sainsbury's including Brand Marketing Direc [read more] Stephen Robertson Director General, British Retail Consortium Stephen's career has spanned 14 years on the boards of major UK retailers building on earlier management roles with Mars Inc, Unilever and Alberto-Culver. Stephen served for seven years on the board of B&Q plc before leading the acquisition of Screwfix Direct which he then chaired steering it through a period of strong growth. He went on to become Director of Communications at Kingfisher plc a [read more] Nicole Vanderbilt CEO, mydeco.com Nicole joined as CEO of innovative homewares aggregator, mydeco.com, in December 2009. She is the former international VP of Bebo and head of industry marketing at Google EMEA for Europe and India. She started her career at Jupiter Research and American Express Europe. As a respected senior figure in the social media and online marketing arena, Nicole Vanderbilt will use her experience to enhance [read more]

9:00 - Look Back at 2000, Reflect On 2010, Predict To 2020 Steve Robinson, CEO, M and M Direct Steve Robinson is currently the CEO of M and M Direct and formerly the CEO of Tesco Direct and finance director at Argos. As the eTail program goes to press, M and M Direct sales rose 21% in the ten weeks to January 3 with Internet orders up 30% to more than 800,000 (comprising 2.7 million items). The company has a turnover of just under £100 million and is currently entering the German market to drive further expansion. As M and M Direct’s driving force towards the £150 turnover mark and given his extensive multi-channel and e-retailing credentials, we asked Steve to look back, reflect and predict. Steve Robinson CEO, M and M Direct Steve became a chartered accountant in 1995, leading him to Analyst roles at Kingfisher and Superdrug, where he rose rapidly through the ranks, becoming Group Chief Analyst and Head of Strategy for General Merchandise. In 2001, after six years at Kingfisher, he joined catalogue and retail outlet Argos as Finance Director. In 2005 Steve joined Tesco to front their Tesco Direct business. As CEO he t [read more]

9:30 - How Trust Indicators can Improve Online Conversions Tim Callan, Vice President of Product Marketing, VeriSign In an environment marred by tightened spending and an increased sensitivity to online scams, online retailers must think beyond the standard tactics to convince site visitors to buy. One such online retailer, 1-800-Flowers, recognized the importance of consumer trust in their customers' buying decisions and by taking steps to increase site security and provide a trusted experience, significantly increased their customer conversion rates. According to a study conducted by Synovate/GMI, over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. This presentation summarizes the latest ways for businesses to demonstrate their trustworthiness to potential customers and increase their competitiveness in the marketplace Best practices to turn more visitors into buyers A first-hand account by 1-800-Flowers.com of their experiences and results A discussion of the different technologies underlying security trust indicators and what they actually mean with regard to online security A starter guide to trust indicators that every e-commerce site should be aware of Tim Callan Vice President of Product Marketing, VeriSign

10:05 - Networking & Refreshment Break – Inside The Solution Zone Gain Retail Innovations Networking & Refreshment Break – Inside The Solution Zone

10:45 - Overhauling Your Site Through Multivariate Testing Craig Sullivan, Group eBusiness Customer Experience Manager, Belron Craig Sullivan Group eBusiness Customer Experience Manager, Belron Group eBusiness Customer Experience Manager Autoglass (Belron International Ltd) Craig is a user experience champion with a wealth of experience gained working with high street retailers and leading brands. Craig has been Group eBusiness Customer Experience Manager at Belron® (Autoglass etc.) since April 2009, where he continues to make consumer facing improvements and fosters an appreciation of t [read more]

11:15 - A Guide to Optimize your Online Payment Strategy and Grow International Sales Nile Younis, Business Development Manager, GlobalCollect Nile Younis Business Development Manager Nile has held various International Business Development positions with some of the top names in the fields of Localisation, Software Development and international e-Commerce. As one of the responsible managers for GlobalCollect’s Retail portfolio, which includes household names such as EPSON, PETIT BATEAU, TomTom, Reebok amongst others, he is in tune to today’s infrastructure needs for Multi-Channel Retail companies. Nile’s previous positions and current position with GlobalCollect have provided him with a solid knowledge base of global e-Commerce and payment cultures throughout the world. Nile Younis Business Development Manager, GlobalCollect Nile Younis, Business Development Manager Nile has held various International Business Development positions with some of the top names in the fields of Localisation, Software Development and international e-Commerce. As one of the responsible managers for GlobalCollect’s Retail portfolio, which includes household names such as EPSON, PETIT BATEAU, TomTom, Reebok amongst others, he is in tune to t [read more]

11:50 - Panel - Online Merchandising: Creating The Right Online Experience Through Innovative Technologies Meera Bhatia, Sr. Director, Global Product Planning, Hotels.com, Expedia Inc. Alex Bloemendal, Manager Front-End & Services, Bol Pinny Gniwisch, Founder & EVP Marketing, Ice.com & Diamond.com Kevin Kozinchik, Senior Director, International Business Development, Linkshare UK Julien Shirley, Head of Digital Marketing, Figleaves.com Technologies that improve the brand experience and assist the sale can ensure customers complete the purchase. How do you decide which enhancements are needed for the user experience? Our panelists, serving very different audiences and industry segments, advise you on how to turn a visitor into a customer when they visit your website. Determining the product information needed to expedite the sale Features and functionalities that get customers through the desired process easily and efficiently Demonstrating how these features and functionalities correspond to an early positive purchase or registration decision Creating rich shopping environments that assist in the sale Processes needed to provide customers the information they seek swiftly so they buy or register today (versus leaving it for later – which may never come) Meera Bhatia Sr. Director, Global Product Planning, Hotels.com, Expedia Inc. Meera Bhatia joined the Hotels.com global team as Senior Director of Product Planning in January 2010. In this role Bhatia is responsible for overseeing the full product planning function of Hotels.com on a global scale working with her team to create the product roadmap strategy on an annual basis and managing the development of new and enhanced products for Hotels.com’s many global sites (curren [read more] Alex Bloemendal Manager Front-End & Services, Bol Alex Bloemendal is manager Front-End & Services at bol.com, the leading books, entertainment and electronics e-tailer in The Netherlands. Before he joined bol.com in February 2007, he was ad-interim manager and consulted online activities at retailers such as Bijenkorf.nl and Hema.nl. Alex started his online career 11 years ago as an internet project manager at AGENCY.COM. Alex recently finish [read more] Pinny Gniwisch Founder & EVP Marketing, Ice.com & Diamond.com Pinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with masters in Jewish law In 1999 he went on to found ice.com where he has taken the reins of marketing and been responsible for developing strategic alliances with a variety of distinguished Internet companies. Since its inception, ice.com has risen in the ranks of successful online retaile [read more] Kevin Kozinchik Senior Director, International Business Development, Linkshare UK Julien Shirley Head of Digital Marketing, Figleaves.com Having previously been Head of Ecommerce for major players in both the Travel and Fashion Retail industries, Julien has recently moved to Figleaves.com Figleaves.com is the ultimate online destination for lingerie, underwear, loungewear, clothing, swimwear, nightwear and shapewear, and recently launched a cute collection for children and a great new edit of menswear too. Each season they launch th [read more]

12:25 - Lunch For All Attendees Lunch For All Attendees

12:25 - Invitation-Only Luncheon Hosted By JAVELIN Group Tony Stockil, CEO, JAVELIN Group No session description available. Tony Stockil CEO, JAVELIN Group Tony Stockil is the founder and CEO of Javelin Group, Europe’s largest ecommerce consultancy helping leading retailers, brands and distributors around the world to plan and implement their ecommerce and multi-channel retail. Current/recent clients include most of the UK’s top 10 retailers (e.g. Tesco, Asda, M&S, Boots, Debenhams, Comet…), together with Metro Group in Germany, Galeries Lafayett [read more]

Best Practices When Overhauling Your HomepageeTail Interactive Think Tank – Learning From Your Peers’... 1:45 Best Practices When Overhauling Your Homepage, Category & Product Detail & Check-Out Pages Best Practices When Overhauling Your Homepage Martin Newman, Ecommerce Leader and Consultant, MartinNewman.co.uk MartinNewman.co.uk (former Ted Baker, Harrods, Burberry) Martin is a global e-commerce leader with over 25 years of multi-channel retailing experience. He has owned direct mail, e-commerce, kiosks, mobile and call centre channels for a number of brands including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport. Given his passion for site optimisation, we asked him to create a hands-on session taking you through the overhaul of key web pages illustrated by real-life examples. Carrying out the right number and focus of tests to drive conversion optimization Landing pages of excellence Handling the sorting of over 1,000 products effectively Looking at the best use of imagery and content on a product page Ensuring the intuitiveness of your check-out and registration forms & overcoming form validation issues Measuring the effectiveness of the changes you made to your website Martin Newman Ecommerce Leader and Consultant, MartinNewman.co.uk Martin is a Global e-commerce leader and consultant, and one of the most experienced, best - known and most respected e-commerce practitioners and he has been involved in multi channel retailing for over 25 years. He has owned direct mail, e-commerce, kiosks, mobile and call centre channels for a number of brands including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberr [read more] 1:45 eTail Europe Interactive Think Tank eTail Interactive Think Tank – Learning From Your Peers’ Experiences (Practitioners Only) Glenn Grube, Global Director of Marketing Services, ModusLink Simon Hamblin, Enterprise Architect, ASOS Matt Henderson, Director, Amazon Services Alex Keith, eCommerce Sector Manager, Akamai Each table is moderated by a Retailer and a technical expert. The benefit is getting a behind-the-scenes, off-the-record account of what’s actually going on at your colleagues’ e-commerce shops. Each table discussion will last approx. 30 minutes.Moderated by: Akamai ASOS Moduslink Amazon Topics include: Roundtable 1: Moderated by Matt Henderson, Director, Amazon Services Roundtable 2: International Expansion Moderated by Alex Keith, eCommerce Sector Manager, Akamai, Co-moderated by Simon Hamblin, Enterprise Architect, ASOS Roundtable 3: Internationalization - How Can An eCommerce Provider Facilitate Growth Into Other Regions Or Markets Moderated by Glenn Grube, Global Director of Marketing Services, ModusLink Glenn Grube Global Director of Marketing Services, ModusLink With thirty plus years of experience in the computing and storage industry, Glenn provides subject matter expertise to clients of ModusLink in the area of ecommerce and how to effectively utilized a fully integrated physical and digital supply chain.. His years of computing industry experience helps ModusLink develop a set of fully integrated ecommerce supply chain services. These services assist [read more] Simon Hamblin Enterprise Architect, ASOS Matt Henderson Director, Amazon Services Alex Keith eCommerce Sector Manager, Akamai

Best Practices When Overhauling Your Homepage, Category ...eTail Interactive Think Tank – Learning From Your Peers’... 2:25 - Best Practices When Overhauling Your Homepage Best Practices When Overhauling Your Homepage, Category & Product Detail & Check-Out Pages Aviv Goren, VP Sales EMEA at SundaySky, Sunday Sky Jan Bartholomaeus, Online Design Manager, Blacks Leisure Group Nikos Karaoulanis , Head UX Team; Web User Experience and Analysis Manager , John Lewis Dan O'Sullivan, Web and data analyst, Urban Outfitters Harry Speller, Manager, Business Analysis, Ovi Music, Nokia A continuation of Martin Newman’s session earlier today, we asked leading UX (User Experience) and website design experts to share their first-hand, tangible insights when overhauling your website Carrying out the right number and focus of tests to drive conversion optimization Landing pages of excellence Handling the sorting of over 1,000 products effectively Looking at the best use of imagery and content on a product page Ensuring the intuitiveness of your check-out and registration forms & overcoming form validation issues Measuring the effectiveness of the changes you made to your website Aviv Goren VP Sales EMEA at SundaySky, Sunday Sky Aviv has spent the past 17 years in the global high-tech Internet and communication industries. Aviv works with SundaySky, the leader in dynamically generated video, to enable e-commerce businesses to reinforce their brand and drive website traffic by creating limitless, high-quality, always up-to-date videos to showcase their products. Before joining SundaySky, Aviv served for five years as CTO a [read more] Jan Bartholomaeus Online Design Manager, Blacks Leisure Group Jan advises Blacks Leisure Group since September of 2008 on all online designs (creative direction / UCD) for Blacks and Millets. Before that, he was the online design manager at DSGi (Currys / PCWorld) where he focused on creating an aligned, cross-platform visual strategy for online, TV, print and in-store. At Amazon, he was the lead web designer for the UK, France and Germany. At Marriott, he r [read more] Nikos Karaoulanis Head UX Team; Web User Experience and Analysis Manager , John Lewis Nikos joined JohnLewis.com over a year ago with the responsibility for overseeing the User Experience and Analytics team. He has combined qualitative/design-thinking approaches with quantitative/analytic methods to drive forward the site’s customer experience and sales potential. He also provides strategic customer experience direction. Prior to JohnLewis.com, Nikos spent over 6 years helping clie [read more] Dan O'Sullivan Web and data analyst, Urban Outfitters Dan joined Urban Outfitters in September of 2009 to bring their web reporting up to speed with the idea of evolving the Urban UK site using focused testing to serve our customers better. He is also looking into emerging European markets and how Urban Outfitters’ offering should differ between territories. Another focus point is to help develop the customer database to facilitate relevant, targeted [read more] Harry Speller Manager, Business Analysis, Ovi Music, Nokia Harry is the Manager, Business Analysis for Ovi Music within Nokia. His main responsibility is to support the Product and Design/UX teams, facilitating their decision making through data and analysis. Previously he worked at British Airways as an Analyst on the BA.com website. Before that he worked at VisitBritain, working to set up and develop the web analytics implementation, supporting User Exp [read more] 2:25 eTail Interactive Think Tank eTail Interactive Think Tank – Learning From Your Peers’ Experiences (Practitioners Only) Glenn Grube, Global Director of Marketing Services, ModusLink Simon Hamblin, Enterprise Architect, ASOS Matt Henderson, Director, Amazon Services Alex Keith, eCommerce Sector Manager, Akamai Roundtable 2 Please refer to description at 1:45 for an outline of session topics. Glenn Grube Global Director of Marketing Services, ModusLink With thirty plus years of experience in the computing and storage industry, Glenn provides subject matter expertise to clients of ModusLink in the area of ecommerce and how to effectively utilized a fully integrated physical and digital supply chain.. His years of computing industry experience helps ModusLink develop a set of fully integrated ecommerce supply chain services. These services assist [read more] Simon Hamblin Enterprise Architect, ASOS Matt Henderson Director, Amazon Services Alex Keith eCommerce Sector Manager, Akamai

Show Me The Money! Driving Value From Your AnalyticseTail Interactive Think Tank – Learning From Your Peers’... 3:00 Show Me The Money! Driving Value From Your Analytics Show Me The Money! Driving Value From Your Analytics Dave Chaffey, CEO, Smart Insights No session description available. Dave Chaffey CEO, Smart Insights 3:00 eTail Interactive Think Tank eTail Interactive Think Tank – Learning From Your Peers’ Experiences (Practitioners Only) Glenn Grube, Global Director of Marketing Services, ModusLink Simon Hamblin, Enterprise Architect, ASOS Matt Henderson, Director, Amazon Services Alex Keith, eCommerce Sector Manager, Akamai Roundtable 3 Please refer to description at 1:45 for an outline of session topics. Glenn Grube Global Director of Marketing Services, ModusLink With thirty plus years of experience in the computing and storage industry, Glenn provides subject matter expertise to clients of ModusLink in the area of ecommerce and how to effectively utilized a fully integrated physical and digital supply chain.. His years of computing industry experience helps ModusLink develop a set of fully integrated ecommerce supply chain services. These services assist [read more] Simon Hamblin Enterprise Architect, ASOS Matt Henderson Director, Amazon Services Alex Keith eCommerce Sector Manager, Akamai

3:35 - Networking & Refreshment Break Networking & Refreshment Break - Inside The Solution Zone Conversion Clinics – We have invited a leading conversion specialist to review your website. Take home some practical tips you can implement immediately on how to improve your conversion rates.

Getting the most out of the mobile opportunityeTail Interactive Think Tank II – Learning From Your Pee... 4:05 Getting the most out of the mobile opportunity Mark Adams, Sales & Marketing Director, Portaltech Rachel Wilkinson, Head of Brand & Retail, Portaltech Topics to be covered:  {BR}- Mobile trends in the market place{BR}- Consumer behaviour and attitudes to mobile commerce{BR}- Why develop a mobile App?{BR}- Integrating your mobile strategy into your multi channel sales and marketing plan.{BR}- Hints and tips to develop the right app for your business Mark Adams Sales & Marketing Director, Portaltech Mark joined Portaltech in 2005 and is a Director with responsibility for the sales, account management and marketing teams. His previous roles covered sales and business development with web and marketing agencies and software vendors specialising in web based ERP and Human Capital Management solutions.Mark has been a key instigator in the recent success of the company, helping to expand the clien [read more] Rachel Wilkinson Head of Brand & Retail, Portaltech Rachel has a background working for multi channel retailers Woolworths and The Early Learning Centre and expertise in brand development, marketing, product development, licensing and buying for international retailers and global brands.Rachel is responsible for the strategy and execution of integrated multi channel eCommerce and mCommerce brand and marketing solutions across all customer touch poi [read more] 4:05 - eTail Interactive Think Tank II eTail Interactive Think Tank II – Learning From Your Peers’ Experiences (Practitioners Only) Thomas Unterseher, CEO & Co-Founder, One World Direct Jeff Whatcott, Senior Vice President of Marketing, Brightcove, Inc. Chase Hill, Senior Vice President, Europe, Tacit Knowledge (3 x 30 minutes)Each table is moderated by a Retailer and a technical expert. The benefit is getting a behind-the-scenes, off-the-record account of what’s actually going on at your colleagues’ e-commerce shops. Each table discussion will last approx. 30 minutes. Moderated by: BrightCove Tacit Knowledge, Ltd. One World Direct, Ltd. Suggested topics include: Roundtable 4 Driving Returns From Online Video Content Video usage and integration into websites is gaining momentum and becoming an integral part of the online shopping experience. How can you use video to increase conversion rates? Moderated by Jeff Whatcott, Senior Vice President of Marketing, Brightcove, Inc Developing your online video strategy: Pros and cons of creating video content in-house versus outsourcing Deciding on where to house video on your site and why Ways to embedding links to the product Handling potential bandwidth issues Roundtable 5 Effective Project Selection & Prioritization Every eCommerce organization has an annual portfolio of site-related projects to deliver prior to peak season. How do you pick the right projects in a given year? How do you align internal business/technical stakeholders and external partners/vendors to facilitate that selection process? And once the portfolio is ready, how do you sequence and initiate those projects to optimize delivery?This discussion will enable participants to share experiences of what has (or has not worked) within their organizations; to identify methods for better project portfolio creation; and to consider approaches for project inception to ensure transparency, establish clear stakeholder communication, and ultimately to deliver successfully against stated objectives. Moderated by Chase Hill Senior Vice President, Europe, Tacit Knowledge Roundtable 6 E-Commerce in the U.S. What you need to know when expanding to the States • Brand Strategy: Alignment of your domestic and international strategies • Business Intelligence: What you don’t know could hurt you. How to determine the landscape of your market in the U.S. • Localization: Beyond translating, localization requires a culturally aware adaptation of your policies, call center scripts and brand message • Legal: The rules, regulations, tariffs and taxes that affect you. • Sales & Marketing: It takes more than an English language web site to reach the American market. How do you reach your American customer? Participants are encouraged to discuss successes and failures in global expansion initiatives.Moderated By Thomas E. Unterseher, CEO & Co-Founder; One World Direct Thomas Unterseher CEO & Co-Founder, One World Direct Thomas E. Unterseher, CEO & Co-Founder; One World DirectIn 1992, before the Web was born, Thomas Unterseher was managing B2C fulfillment and call center operations for a product line sold in twenty countries. (It was not an award-winning success.) As the Web emerged i [read more] Jeff Whatcott Senior Vice President of Marketing, Brightcove, Inc. As vice president of marketing at Brightcove, Jeff Whatcott leads all marketing activity for the company. Prior to joining Brightcove Jeff launched Acquia, a commercial open source startup, and continues as an advisor to the company. Prior to Acquia, Jeff served as vice president of marketing and business development in Adobe's enterprise business unit, responsible for the Flex and LiveCycle produ [read more] Chase Hill Senior Vice President, Europe, Tacit Knowledge Chase HillSenior Vice President, EuropeChase is responsible for Tacit Knowledge's European operations. Before joining Tacit, Chase worked for Williams-Sonoma as the leader of the IT eCommerce project delivery organization for all six WSI brands. He has over ten years of eCommerce consulting experience and project delivery oversight in the United States and in Europe with clients like Gap, The Body [read more]

Keeping Up With SEO Advancements To Maximize Your Search...eTail Interactive Think Tank II – Learning From Your Pee... 4:40 - Keeping Up With SEO Advancements Keeping Up With SEO Advancements To Maximize Your Search Strategy Alistair Daly, Marketing Director, On The Beach SEO is a central part of every marketer’s strategy today. Re-examining your content and SEO strategy could mean the difference between profit and loss in a business climate that remains tough. Join this session to explore the latest SEO development, benchmark against your competitors and come away with ideas on how to increase your SEO rankings. Keeping up-to-date with SEO developments including real-time search and geo-results Ways of taking advantage of SEO opportunities due to the constantly changing environment Deploying long tail keywords to convert your customers at a higher percentage Optimizing your content to achieve top SEO rankings Measuring the success of your SEO strategy Alistair Daly Marketing Director, On The Beach Alistair joined ‘On the Beach’ as board marketing director in June of 2008. He heads up all sales and marketing activities for this fast growing online UK travel agency. Previously, he ran the UK marketing division for lastminute.com where he was responsible for 4 key brands - lastminute.com, holidayautos.co.uk, medhotels.com and travelocity.co.uk. – and accountable for £30m advertising budget and [read more] 4:40 - eTail Interactive Think Tank II eTail Interactive Think Tank II – Learning From Your Peers’ Experiences (Practitioners Only) Chase Hill, Senior Vice President, Europe, Tacit Knowledge Roundtable 5 Effective Project Selection & Prioritization Moderated by Chase Hill, SVP Europe, Tacit Knowledge, Ltd. Chase Hill Senior Vice President, Europe, Tacit Knowledge Chase HillSenior Vice President, EuropeChase is responsible for Tacit Knowledge's European operations. Before joining Tacit, Chase worked for Williams-Sonoma as the leader of the IT eCommerce project delivery organization for all six WSI brands. He has over ten years of eCommerce consulting experience and project delivery oversight in the United States and in Europe with clients like Gap, The Body [read more]

Email Marketing Tactics: Driving Relevance Through Segme...eTail Interactive Think Tank II – Learning From Your Pee... 5:15 Email Marketing Tactics Email Marketing Tactics: Driving Relevance Through Segmentation James Davey, Head Online Marketing, New Look Email remains one of the best tools in your marketing arsenal. Often the success of an email campaign is dependent on the strength of your segmentation strategy. Every company has a variety of customer data collected at POS, through registration forms and click behaviour. We explore best practices in mining this data to increase the relevance of your email communications. We debate why email should be treated more like good quality DM rather than a low cost batch and blast tool. Planning necessary to develop an optimal email segmentation strategy Collecting the right data Driving email relevance through data segmentation Ways to maximize your frequency rates Debating what makes people open your email James Davey Head Online Marketing, New Look James joined fashion retailer New Look in December of 2009 to head up their multi-channel marketing efforts. He joined from B&Q where he was head of online marketing for almost two years. At B&Q he was accountable for all digital and direct marketing channels from strategy to execution with a team of only 2 and an annual budget in excess of £3m. He marketed the core home delivery business [read more] 5:15 eTail Interactive Think Tank II eTail Interactive Think Tank II – Learning From Your Peers’ Experiences (Practitioners Only) Thomas Unterseher, CEO & Co-Founder, One World Direct Roundtable 6 E-Commerce in the U.S. What you need to know when expanding to the States • Brand Strategy: Alignment of your domestic and international strategies • Business Intelligence: What you don’t know could hurt you. How to determine the landscape of your market in the U.S • Localization: Beyond translating, localization requires a culturally aware adaptation of your policies, call center scripts and brand message • Legal: The rules, regulations, tariffs and taxes that affect you • Sales & Marketing: It takes more than an English language web site to reach the American market. How do you reach your American customer? Participants are encouraged to discuss successes and failures in global expansion initiatives. Moderated by Thomas E. Unterseher, CEO & Co-Founder; One World Direct  Thomas Unterseher CEO & Co-Founder, One World Direct Thomas E. Unterseher, CEO & Co-Founder; One World DirectIn 1992, before the Web was born, Thomas Unterseher was managing B2C fulfillment and call center operations for a product line sold in twenty countries. (It was not an award-winning success.) As the Web emerged i [read more]

5:45 - Chairperson’s Closing Remarks Chairperson’s Closing Remarks

5:50 - eTail Party For All Attendees eTail Europe Party For All Attendees