Roundtable Introductions
3:55pm Roundtable I
4:30pm Roundtable II
5:00pm Roundtable III
5:30pm Roundtable Wrap-up
Roundtable Sessions Outline Practitioner co-host mandatory for any roundtables moderated by service providers
1. Brand. Engagement. Content. Commerce. Orchestrated brilliantly. •
Limelight Networks – Chris Townsley, Director of Sales EMEA
2. Mobile In A Multi-Channel Context• Duncan Hallas, Director Direct Sales EMEA,
Netbiscuits - How is the emergence of m-commerce different from the emergence of ecommerce?
- What are the most common mistakes ecommerce companies make when trying to use mobile to increase reach, engagement and sales?
- How and which emerging technology trends shape the mobile buying experience, ultimately where should businesses be investing?
- How will these technology choices influence other non mobile channels?
- What are the user cases that ecommerce companies should be focusing on now and next?
- Will Location Based Services achieve the relevance and scale to win a share of marketing budgets & what will it take?
- What are the opportunities & challenges brought about my mobile coupons?
- How will mobile operators fit into all this?
3. Increasing Sales, SEO & Customer Loyalty Through Order Lifecycle Follow Up •
Bol.com – Alex Bloemendal, Manager Front End & Services
Retailers all want to increase the number of relevant touch points with their customers. Bol.com has embraced the order follow-up lifecycle approach to proactively engage customers over time. Think of cross recommendations by email based on previous buys, reserve new products before coming to market, gift registries with alerts, review and re-sale request with links into social media networks – all serving to increase customer loyalty, SEO and sales. Bol.com is the largest e-retailer in the Netherlands and market leader in the sales of books, entertainment and consumer electronics. Alex shares his practical, case study examples of exceeding customer expectations through cross advise, review and second hand sale activities.
- Proactive customer touch points; where are the opportunities?
- Data & Back office requirements of order lifecycle follow up activities
- Real-life findings & measurable ROI in terms of SEO, sales and loyalty increases
- Interactive Discussion; where do your opportunities lie?
4. Affiliate Marketing: Enabling Affiliates Through Product Data To Help Increase Sales • Kevin Kozinchik, VP International Business Development,
LinkShare Increasingly, companies are moving to providing real-time product and stock data to their affiliates to enable them to help increase sales. When do you provide enough detail to affiliates without giving away competitive advantage or trade secrets?
5. Catalogues: Putting Digital & eCommerce At The Heart Of Traditional Catalogue Retailing •
Land's End - Tim Curtis, MD Northern Europe
Especially for traditional catalogue businesses the move towards an ecommerce-driven multi channel organization can be challenging. After all, it is a business that only had two annual cycles that took all focus for six months. Imagine the tremendous cultural change it requires to then move towards a higher turnover, shorter product series approach. We discuss what it takes to successfully take on that journey.
6. Social Commerce •
Tacit Knowledge - Chris Andrasick, CEO
You have 1 million Facebook fans. Who cares? What do you do with that? Despite the hype, most retailers privately shrug off social networks – unable to tie them even indirectly to conversion. Join us as we share and discuss:
- What’s worked and what hasn’t
- How we take stock of our customer communities
- How we engage is conversations
- How we sell in context
We’ll also discuss social shopping communities like Kaboodle and This Next for inspiration.
7. PurePlays: What Untapped Opportunities Does Multi Channel Represent? •
Kiddicare – Simon Harrow, Technology Officer
- Taking a look at your options: How have other pure-play retailers evolved into multi-channel innovators?
- Measuring the potential impact that new channels will have on your ecommerce business
- Understanding the limitations of your business and identifying new channels that fit within your operating model
- Assessing how you can broaden the appeal of your brand with an offline offering
- Will this new channel open your business up to a new demographic?
8. Learn How Figleaves.com Increased Online Shopping Basked Conversions• Suzy Meriwether, Global Retail Marketing Director,
RightNow• Speaker from
figleaves.comMore and more retailers are using online Chat in a bid to increase shopping basket sizes and conversion rates, but when and how should you use Chat to guarantee success? Online lingerie and intimates retailer figleaves.com has successfully deployed online Chat, which has resulted in an overwhelming 50 percent purchase conversion rate. Chat supports the retailer’s goal to provide a personal shopper experience that helps advisors to provide customers with a premium service that includes comprehensive product knowledge and fitting advice in a timely and personal manner.
Join RightNow and figleaves.com in this roundtable for a lively discussion on how to deliver a personal online shopping experience to your customers that will increase revenues and differentiate your brand from other retailers.
9. Is Ecommerce Ready For The Cloud?• Simon Abrahams – Head of Product EMEA -
RackspaceOnline businesses are increasingly looking at the Cloud for the Scalability and Cost Advantages that it’s promised to deliver. Serious concerns still exist though over the suitability of Cloud for secure transactional sites. This session will explore the options available to online businesses to meet this challenge. Find answers to questions and topics such as:
- What is Cloud good for/what not?
- Building on-demand scalability into your online business
- Addressing Security Concerns of Cloud
- Exploring Hybrid Cloud to get the best of both worlds
10. Cross Channel Pollination To Increase Sales Opportunities • Nikos Karaoulanis, Head of Customer Strategy,
Aurora Fashions If you go to a store to buy a shirt, chances are the helpful salesperson will offer you a nice tie to boot. If you go to a shoe store and you happen to have large, wide feet, wouldn’t it be nice if you didn’t have to wait for the next available salesperson, only to find out they don’t sell beyond size 10? Discussing fresh opportunities to bring the best of both worlds together:
- How can you integrate brick and mortar stores with your web environment beyond simply store locators or kiosks?
- What other touch points can you offer aside from the sales person within a store to reach customers (interacting on mobile devices, tablets, kiosks, etc.)
- How much value can you provide to customers through a web presence in-store?
- How can you truly put the web in your consumers and employees hands within the retail environment?
- What technologies are available that you can offer to both consumers and employees to support this integration (mobile, iPad, iTouch)?
- How can you translate the personal, cross-category up-selling techniques you’ve come to expect in-store online?