eTail Europe 2013
24 - 26 June, 2013
Queen Elizabeth II Conference Centre, London, UK

Main Conference Day Two

June 26, 2013

agenda download
7.45 Breakfast In The Solution Zone & Registration
Breakfast In The Solution Zone & Registration
8.20 Chairperson’s Opening Remarks
Helen Slaven, SVP Retail- EAME, MICROS
Chairperson’s Opening Remarks
HSlaven

Helen Slaven
SVP Retail- EAME, MICROS

Helen has over 20 years' experience in retail, having held a number of senior positions within software providers who supply technology solutions to the retail market.

As SVP Retail for EAME at Micros, Helen leads a team of multi-channel retail experts focused on working with the growing number of MICROS clients across the region to develop [read more]

8.30 Opening Panel: Creating A Single View Of Stock Online & Offline To Deliver An End To End Supply Chain Which Has Multiple Front Ends For Customers
David Kohn, Head of Multi-Channel, , Snow and Rock
Duncan Grant, Multi-Channel Director, , The Entertainer
Jon Asbury, Multichannel Director, , GO Outdoors LTD
As online continues to grow rapidly as a channel but stores flatten out or decline, it becomes more and more difficult for a multi-channel retailer to work out how best to manage their stock. The model used to be to be simple – as little as possible in the DC and as much as possible in stores. But now it’s more complex as customers expect everything everywhere. In this session, panellists will identify the challenges then outline some of the solutions that they have come up with, including:
  • How you can offer everything you’ve got to all your customers wherever they are
  • Using your supply base to significantly extend your available range
  • How to tailor in-store range and stock planning in this new environment
  • How to use click and collect to your competitive advantage
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David Kohn
Head of Multi-Channel, , Snow and Rock

David Kohn is Multichannel Director for Snow+Rock Group, the leading winter sports and outdoor activity specialist retailer in the UK.  David has over 20 years frontline commercial and e-Commerce leadership experience with some of the UK’s top retailers, including WHSmith, Waterstone’s, Blacks Leisure Group, Borders UK and Woolworths (when they were profitable!).  He’s now responsible for driving [read more]
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Duncan Grant
Multi-Channel Director, , The Entertainer
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Jon Asbury
Multichannel Director, , GO Outdoors LTD
9.05 Creating A Seamless Consumer- Driven Shopping Experience With Omni-Channel
Jamus Driscoll, General Manager – EMEA, Demandware
The new shopping paradigm is being driven by the consumer, and the consumer does not care about channels! A positive shopping experience requires a consistent experience for the consumer, regardless of whether that shopping experience is taking place in the store, at their home, or on their mobile device. Today’s consumer also expects to be able to start the shopping experience in one channel and be able to continue the same shopping experience in another channel. In this session, we will discuss best-practices to help you move faster to deliver a seamless shopping experience for your customers, as well as review examples of how this is being delivered to consumers today.
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Jamus Driscoll
General Manager – EMEA, Demandware

Demandware General Manager - EMEA, Jamus Driscoll, is responsible for leading the company’s EMEA-region. He joined Demandware from Oracle Corp., where, as Director of Marketing, he was a member of Oracle Retail's marketing steering committee and leader of the marketing teams for Solutions Marketing and Customer Marketing. Prior to Oracle, Mr. Driscoll was at ProfitLogic, Inc., a provider of enterp [read more]
9.35 International Expansion PANEL- Building A Brand From Scratch In A Foreign Region To Localise On A Global Scale
Gracia Amico , eCommerce Director, , Hobbs
Jose A. Nino, Director of Customer Acquisition, eCommerce, Perry Ellis
Thorsten Bevot, Group Design & Development Manager - Multi Channel, , M. H. Alshaya Co. (Franchise H & M, Debenhams etc)
Tim Curtis, Former Multi-Channel Director, , Ideal Shopping Direct
Alex Keith, eCommerce Sector Manager UK, Akamai Technologies
This session will give you insight in the pitfalls and challenges in building an international brand. It will investigate how do you create brand awareness in a completely new region? How do you find the right partners, blogs, agencies & affiliates? Also, how do you find the right talent to create local context? It will also give you invaluable advise on making it work. This session will cover:
  • What do you do when brand recognition can’t drive social media marketing, domain history, and inbound link SERP juice?
  • Multilingual SEO, and emphasis between keyword localization and keyword translation
  • Cultural differences and how to address these
  • Marketing plan, what to focus on. What works?
  • Headcount. What/who do you need in your team?
  • Is an online only expansion possible?
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Gracia Amico
eCommerce Director, , Hobbs

Gracia is the Ecommerce Director for Hobbs. She has a Masters Degree in Sinology and Business studies from the Leiden University in the Netherlands. Previously she spent 5 years at Topman heading up their global ecommerce department. In this capacity she launched international websites in a multitude of countries and was responsible for their multi-channel strategy and international partners both [read more]
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Jose A. Nino
Director of Customer Acquisition, eCommerce, Perry Ellis
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Thorsten Bevot
Group Design & Development Manager - Multi Channel, , M. H. Alshaya Co. (Franchise H & M, Debenhams etc)
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Tim Curtis
Former Multi-Channel Director, , Ideal Shopping Direct

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Alex Keith
eCommerce Sector Manager UK, Akamai Technologies

Alex Keith is eCommerce Sector Manager at Akamai Technologies. Having joined Akamai in 2003, Alex manages strategic relationships with some of the UK’s largest retail and travel companies, including comparison sites, airlines, pure online retailers and mobile phone operators.With 14 of the Top 20 UK retailers and 98 of Internet Retailer’s Global Top 100 as Akamai customers, plus strategic partner [read more]
10.15 TechnologyInnovationSpotlights
Ed White, Director of International Business, Overstock.com
Don Bush, VP Marketing, Kount Inc.
Charles Whiteman, SVP of Client Services, MotionPoint
Michael Klein, Director, Industry Strategy- Retail, Adobe Systems
5x Rapid-Fire Presentations Of Cutting-Edge Solutions
  • 10.15 Motionpoint Case Study - Charles Whiteman, SVP of Client Services, Motionpoint & Ed White, Director of International Business, Overstock.com
  • 10.25 Creating Sales Opportunities with Better Fraud Protection- Don Bush, VP Marketing, Kount Inc.
  • 10.40 TBC
  • 10.55 EdgeCast Case Study
  • 11.10 Adobe Case Study
If you are interested in presenting here, contact Chet Silverman at csilverman@wbresearch.com or +1 6462007478 for opportunities
EdWhite

Ed White
Director of International Business, Overstock.com

After joining Overstock.com in 2005, Ed filled a variety of roles, driving major initiatives and improvements in customer service, marketing, IT, and supply chain. As the Director of International Business from 2009, he leads the development and implementation of a comprehensive strategy for international expansion, including transformative efforts addressing supply chain and customer experience. [read more]
DonBush

Don Bush
VP Marketing, Kount Inc.

In his role as VP of Marketing Don works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine best practices, trends in the market place and the latest threats to ecommerce businesses. Don has been a regular speaker on fraud topics at several industry events in the U.S. and Europe including: Merchant Risk Council, CardNotPresent.com, Shop.org, [read more]
Charles Whiteman

Charles Whiteman
SVP of Client Services, MotionPoint

Mr. Whiteman has 20+ years of strategy, marketing and technology experience in a variety of industries. His expertise includes multi-channel marketing, technology strategy, and operations. As Senior Vice President of Client Services at MotionPoint, Mr. Whiteman and his team advise many of the world's largest retailers. Their methodology combines proprietary data, technology and a process which is [read more]
Adobe

Michael Klein
Director, Industry Strategy- Retail, Adobe Systems

Retail Digital Marketing Expert leading a specialized team of subject matter experts working with Internet Retailer 500 accounts on their digital strategies and capabilities. Thought-leader providing content for blogs, white papers, social media and speaking engagements.

11.25 Morning Networking Break In The Solution Zone
Morning Networking Break In The Solution Zone
1.30 Networking Lunch
Networking Lunch
4.00 Networking Afternoon Break In The Solution Zone
Networking Afternoon Break In The Solution Zone
4:30 Building A Loyal Customer Base & Creating Great Interactions Through Social Media- The Ann Summers Story
Andy McWilliams, eCommerce Director, , Ann Summers
The team at Ann Summers regards their customers as a friend and has developed a social media strategy to engage and guide them in their journey with us. We are non-judgmental, which enables them to fearlessly unleash their sexual confidence. Our customers know us as naughty, kinky, sexy, witty, luxurious and fun. Our foundation for success is based on 4 key pillars:
  • Knowing our customers well
  • Providing expert guidance and support which gives them confidence
  • Be daring and have fun with customers by being current and topical
  • Listening.......and responding
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Andy McWilliams
eCommerce Director, , Ann Summers
4.55 Driving Down The Average Cost Of Customer Acquisition: What Methods Of Driving Traffic Have Been The Most Profitable? Should You Be Looking At The Lifetime Value Of The Customer To Measure This?
Alistair Daily, CMO, , On The Beach
Consumer shopping habits are changing rapidly, smart phone searching in the online travel vertical has created a “snacking culture” not a buying one. Understanding your “true” unique visitor (device attribution) and the way you attribute these costs has changed forever. As businesses get sucked into the race for more customers , here at On the Beach, we’ve decided to “ditch CPA” in favour of a new metric that aligns the business. If you want to hear more about it, please come to our session.It’s changed the way we do marketing, it has aligned marketers with the finance and eCommerce functions and has been transformational in delivering our bottom line growth and I’d like to tell you about this and to challenge your existing thinking as marketers:
  • Methods we used to understanding the life time value of customer segments and the impact on our acquisition programmes
  • “Buying customers” – methods used by On the Beach to drive the most profitable customers
  • Why CPA is a “dead metric” – we have a new metric for a new world
  • Future challenges or acquiring customers in the digital age
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Alistair Daily
CMO, , On The Beach
5.20 Short, Sharp Industry Case Studies
Adrian Percival, UK eCommerce Lead, , Kimberly-Clark Corporation
Mario Zimmerman, CEO, , Brille24 (Germany)
Case Study #1: TBC 
Case Study #2: Multi-Channel vs. Pureplay: Reimagining The EyeWare Market Through Digital
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Adrian Percival
UK eCommerce Lead, , Kimberly-Clark Corporation
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Mario Zimmerman
CEO, , Brille24 (Germany)
5.50 Close Of eTail Europe 2013
Close Of eTail Europe 2013
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