At eTail Europe, we get it. What you need are peer-to-peer best practices straight from the leaders who are doing it right, right now. So that’s exactly what we’re serving up.
Click through below and sample just some of what’s in store for eTail Europe 2012. Voices from the front lines with take-aways you can apply to make your business better, ASAP. We’re talking about field tested tactics from e-commerce practitioners like your peers featured below…
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Q&A With Vincent Potier, Managing Director, Vonage UK
For the past few years, one of the buzzwords of multi-channel retail has been "personalisation." Vincent Potier, Managing Director at Vonage UK, says we really should be talking about "humanisation" instead. According to Potier, people want a more human experience when interacting with their favorite brands digitally. That’s why Vonage was one of the first companies to launch a chat function on its website and also one of the only British Telcos to offer free customer support. Download the transcript of the interview between Potier and eTail Blog Editor, Kelly Hushin, where he explains the humanisation concept and why a customer experience strategy that capitalises on it will be key to retailers’future multi-channel success.
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| eTail Interviews |
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Interview with Annabel Kilner, Head of US Business Development, MyDeco.com
Click on the icon to start watching the video interview
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Interview with Michael Karns, Director of Consumer Marketing and International, Zazzle.com
Click on the icon to start watching the video interview
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Interview with Simon Forster, Divisional Director, Online, Debenhams
Start listening to the audio interview from by clicking on the icon
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| eTail Europe 2012 Sponsor White Papers |
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Webtrends White Paper
Learn how British Fashion Success All Saints optimises its e-commerce sites using Webtrends Optimize. Download the case study here.
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Bazaarvoice White Paper
With access to more than 11 million consumer conversations, Bazaarvoice turns social data into invaluable insights. Each quarter, The Conversation Index goes beyond the data created to the people behind it. We shine a light on what they’re telling one another – and how it matters to your brand. - Does the shopping experience – online or in-store – impact how your consumers feel about their purchases?
- Are you fully present when half of all mobile buying takes place?
- Should you expect real conversion from Facebook?
- Do you know what consumers really want from your products? (We do.)
The answers are all right here.
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TagMan White Paper
TagMan Case Study: TUI Travel's Specialist Holiday Group uses TagMan across all its sites to manage tracking tags better and gain complete path-to-conversion reporting.
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