At eTail Europe, we get it. What you need are peer-to-peer best practices straight from the leaders who are doing it right, right now. So that’s exactly what we’re serving up.
The content below is just a glimpse of the type of material and topics that will be discussed at eTail Europe 2013. Find out more about the eTail Europe program by Downloading The Agenda Now.
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House of Fraser on What Customers Want & Expect from the In-Store Experience
With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all. The company has become something of a household name in the areas it serves, and has continued to see success primarily because it has been happy to change with the times and evolve as the industry has dictated it to.
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House of Fraser Says Social Media Success Reflects Satisfied Customers
With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all. The company has become something of a household name in the areas it serves, and has continued to see success primarily because it has been happy to change with the times and evolve as the industry has dictated it to. In Part II of this two-part Q&A, we speak to Andy Harding, Director, E-Commerce, House of Fraser, about what the company is doing in social media, and what Harding believes to be the way of the future for the channel. Read Part I to hear Harding’s thoughts on the in-store experience and evolving customer expectations.
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Q&A With Vincent Potier, Managing Director, Vonage UK
For the past few years, one of the buzzwords of multi-channel retail has been "personalisation." Vincent Potier, Managing Director at Vonage UK, says we really should be talking about "humanisation" instead. According to Potier, people want a more human experience when interacting with their favorite brands digitally. That’s why Vonage was one of the first companies to launch a chat function on its website and also one of the only British Telcos to offer free customer support. Download the transcript of the interview between Potier and eTail Blog Editor, Kelly Hushin, where he explains the humanisation concept and why a customer experience strategy that capitalises on it will be key to retailers’future multi-channel success.
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| eTail Interviews |
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Interview with Annabel Kilner, Head of US Business Development, MyDeco.com
Click on the icon to start watching the video interview
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Interview with Michael Karns, Director of Consumer Marketing and International, Zazzle.com
Click on the icon to start watching the video interview
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Interview with Simon Forster, Divisional Director, Online, Debenhams
Start listening to the audio interview from by clicking on the icon
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| eTail Europe 2013 Sponsor White Papers |
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At the Intersection of E-commerce and IP Intelligence: Geolocation Strategies for Today's Online Retailer
Sponsored by: Digital ElementGoing Local: Using IP Geolocation To Improve eCommerce Conversion
Tailoring every shopping experience based on geographic location is a proven method of optimising customer engagement, increasing that all-important conversion rate, creating happy shoppers who come back for more. Learn more by downloading this whitepaper, which discusses how companies can incorporate Internet Protocol Intelligence into their eCommerce initiatives to better and instantly connect with online shoppers. Strategies discussed in the paper include: • Decrease website abandonment and increase time spent on sites;
• Seamlessly connect and drive both online and offline sales; and
• Strategically address a growing international audience base.
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Beating Fraud While Boosting Sales Is No Game
Sponsored by: Kount
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Fashion eCommerce: How to Succeed & Lead
Sponsored by: MerchantryWhether your eCommerce fashion business is just launching or approaching global
domination, there’s always something new to be learned because consumer preferences
and technology are persistently evolving. At Merchantry, we’ve asked: what are all the pieces that need to come together to
create a successful fashion eCommerce strategy? This handbook provides an overview
of the components we’ve identified—some of which are necessary (eCommerce
platforms) and others that are simply awesome to have.
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Why Multi-Channel Matters
Sponsored by: MICROS
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Unleashing the Power of Subscription Retail
Sponsored by: OrderGroove Three OrderGroove Client Success Stories.
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Live Chat Effectiveness: A Survey of Internet Shoppers 2013
Sponsored by: LogMeIn As more e-tailers offer live chat, the main challenge is knowing how to maximise its effectiveness. How can you use live chat to turn more prospective customers into buyers? The secret is simple: gain a better understanding of how internet shoppers think. For the past five years, BoldChat has partnered with the e-tailing group to study internet shoppers' live chat usage to learn what drives someone to chat and ultimately, to buy. The results of this study are published in the Live Chat Effectiveness Report. The report discusses topics such as: Global live chat growth and market trends Usage, preferences and behaviours of chatters and non-chatters Best practices for implementing and optimising live chat
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