Achieve eRetailing Growth & Innovation through Multi-Channel Consistency and Customer-Centricity 2.0
June 2-4 2008, Café Royal, London
eTail was launched June 2007 in London to discuss real-life e-retailing challenges. The program assists all retailers to create an integrated, interactive marketing strategy with multi-channel transparency & consistency to optimise conversions across all channels. The event attracts over 280 leading e-Retailing Executives, and has established itself as the premier e-Retailing event.
Choose your language:
eTail is Now European Wide
With Next-Generation Focus On:
Customer Engagement
Advanced Web Analytics
Cross-Border Trade
Multi-Channel Integration
Customer Loyalty & Retention
SEO Optimisation & the Long Tail
Web 2.0 Innovations
Personalisation & Segmentation
Usability Testing
At eTail Europe we set out to achieve tomorrow’s e-retailing experiences today by:
Assessing the implications of broadening your global presence and establishing multi-national e-commerce websites
Dedicating your marketing resources to effective customer retention and loyalty building efforts
Coordinating and maintaining your multiple sales channels to achieve maximum customer value
Driving customer centricity with leading edge behavioural personalisation and segmentation strategies
Balancing (interactive) content with functionality, usability testing and on-site search
Implementing social networking and web 2.0 activities to drive customer engagement, conversions and ultimately your bottom line
Brent Hoberman, Founder & CEO, MyDeco & lastminute.com, UK
Explore effective SEO and advanced web analytics strategies through focused case studies and interactive discussions with your peers during this interactive day. With speakers from: