Josh Greene has over 12 years experience in online marketing. He currently runs marketing and ecommerce for 1-800-PACK-RAT. Prior to 1-800-PACK-RAT, he’s worked in a variety of online marketing roles at Discovery Communications, Shop.org, and Time Warner Cable.
Barry is the Global Practice Leader of Acxiom’s Media Strategy Group, where innovative strategists excel in leading brands to deliver their difference in the new and emerging media and marketing ecosystem.
With more than 13 years of experience in multi-channel marketing programs, Barry has consulted over 100 of the Fortune 500 (clients across all sectors, markets and industries). Before joining Acxiom in 2008, Barry was CEO of Luxury Index, Chief Strategist of Responsys, Founder & Chief Strategy Officer of INBOX Marketing (acquired by Responsys in 2006), and Senior Director of Strategy for Arthur Andersen. Barry is a recognized thought leader, and acclaimed author and speaker, and has presented at more than 50 industry conferences including Ad:Tech, Internet Retailer, Shop.org, Marketing Sherpa, the Direct Marketing Association and Forrester/Jupiter Research.
Barry was a Global Scholar of International Economics & Politics at Cambridge University, earned his Bachelor of Science Degree in Corporate Communication at Ithaca College and holds numerous eBusiness Certifications from the University of Southern California, Marshall Graduate School of Business.
Rich LaPerch is the Chief Executive Officer and co-founder of Aegis Mobile. Rich is responsible for the company’s strategic direction, performance and new business development, and was the chief architect behind many of the tools and methodologies used by the company and commercially today. Rich has consulted for senior executives at the major wireless carriers in his areas of expertise. Over the last 15 years, he was the CEO/President of Intersect Software, Vibrant Solutions and Call Technologies and has executed five acquisitions along with a successful exit. Rich is a graduate of the United States Military Academy at West Point.
Elizabeth Ryan, East Coast Director of AOL Video, has been in the advertising industry for over eight years. Prior to joining AOL, Elizabeth was a part of 5Min Media, which was acquired by AOL in 2010. Over the course of her career, she has led sales efforts for CMT, World Wrestling Entertainment, and Break.com. AOL Video currently attracts over 43M people each month to its sites.
Rod is Chief Executive Officer and co-owner of the Baesman Group, Inc. Baesman Group and its 100 full time associates is a nationally recognized, single-source provider of multi-channel, data driven marketing programs. Baesman provides an in-house, end to end solution from marketing technology and strategy development through execution and analysis across all direct channels including direct mail, email, mobile and web.
Rod has more than 25 years of experience building solutions for Fortune 500 brands in the retail, financial services, food service, and consumer packaged goods industries. Rod has a Bachelor of Science degree from the Farmer School of Business at Miami University, and lives in Columbus, Ohio with his wife and three children.
Marsha Douglas is an experienced Email Marketer with over 10 years experience. Marsha is currently the Director, Email & Digital Marketing Services at Baesman Group Inc. Marsha is responsible for strategic development and execution of email digital marketing and the integration of such strategies to support traditional direct channels to maximize total business performance. Previously, Marsha was Manager of Email and SMS Text at Victoria’s Secret Direct where she was responsible for all aspects of the email marketing channel including strategic planning, segmentation, testing and daily execution. She graduated with a B.A. in business Administration from University of Cincinnati and resides in Gahanna with her husband Jason.
Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of our Membership program, manages our various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow our customers’ loyalty to the Barnes & Noble brands.
Mr. Parrish is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception, building large, direct marketing-driven e-commerce sites and online communities, as well as executing multi-channel retailing strategies. Before joining Barnes & Noble, he held senior marketing and management roles at Jigsaw (acquired by Salesforce.com), Capcom Entertainment, where he helped launch the online entertainment business; Palm Inc., where he helped initiate the e-commerce business; and Egghead.com (acquired by Amazon). Mr. Parrish has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor.orkin
Sasha Norkin is VP of Digital Marketing at Barnes & Noble, leading the marketing of the award winning NOOK™ and digital content. Sasha also manages Social Media, the Barnes & Noble studio and video content as well as the Gift Card business. Prior to Barnes & Noble, she was Chief Revenue Officer at InterActiveCorp’s Gifts.com, and part of the founding team. She came to Gifts.com from Palm where she managed marketing, wireless content partnerships & the software download business. She joined Palm when it acquired Anyday.com, where she was VP of Strategic Partnerships. Sasha also headed marketing, and business development as part of the founding team of InfoPlease.com, which was later acquired by Pearson Education.
Sasha Norkin started her media career working in the White House as a photographer, and then was in TV news management at Hearst, Post-Newsweek and Westinghouse Broadcasting stations. She is also a professor at Boston University where she has taught a wide range of multimedia, content and production courses .
Doug Merritt, who brings more than 25 years of software industry experience and has worked with some of the most successful brands in the sector, is leading Baynote through a period of significant investment and rapid growth within the emerging personalization and digital marketing optimization sector.
Before joining Baynote, Doug held multiple executive titles at SAP, most recently as EVP Global On Demand Applications, where he was also a corporate officer and member of the Executive Council for SAP AG. Doug’s other positions at SAP include EVP Premier Customer Network (2009-2010) and EVP Business User Applications (2005-2008).
Previously, Merritt served as executive vice president of the Premier Customer Network for SAP. The Premier Customer Network (PCN) division is responsible for selling to, servicing, and partnering with SAP’s most elite and strategic customers.
Prior to his roles focusing on Go-To-Market execution, Merritt was a senior Product leader for SAP. Merritt was the “founder,” EVP and general manager of the Business User Application category for SAP, in addition to serving as the president of SAP Labs. He was responsible for creating and driving the business user application category, which includes the governance, risk, and compliance suite and analytical applications from SAP, including enterprise performance management.
Merritt has over two decades of leadership experience in the enterprise software industry, heading up product, sales, development, support, marketing, and strategy functions. Previously, he was general manager of PeopleSoft’s Human Capital Management division, responsible for strategy, software development, support, and marketing activities for the cornerstone of PeopleSoft’s business. Prior to PeopleSoft, Merritt was Founder, President, and CEO of Icarian, Inc., a pioneer in the online Human Capital Talent Management category, later acquired by Workstream Corp. Earlier, Merritt served in various leadership positions for Patrol Software (acquired by BMC Software), Powersoft (acquired by Sybase), Oracle Corporation, and Accenture/Andersen Consulting.
Merritt holds a bachelor’s degree in business from the University of the Pacific in California.
Carlos joins Baynote with over 17 years experience in enterprise software with a strong emphasis on product management and marketing. Prior to Baynote, Carlos spent nearly ten years at Vignette Corporation in key management roles spanning product strategy, product management and analyst relations. He was responsible for leading many of Vignette’s key product lines including personalization, web analytics, social media and Vignette’s flagship web content management business. Carlos is responsible for leading Baynote’s worldwide marketing function, including market strategy, corporate communications, demand generation, product marketing and customer success programs.
Steve brings deep understanding and broad experience in meeting business objectives to his role as CIO. He is responsible for all technology and online activities at Beachbody, from systems that process hundreds of millions of dollars in orders to the web properties that comprise Beachbody fitness, health, and beauty products; from developing mobile applications to increasing online customer acquisition and conversion.
To fulfill the company’s vision of improving the physical and financial health of its customers, Steve uses technology to deliver products, services, and support that help people reach their goals, whether they are customers with specific fitness objectives or Coaches dedicated to helping themselves and others. His in-depth knowledge of systems and procedures allows the company to continually focus on achieving its objectives. His track record of building successful web teams and increasing online revenue is helping Beachbody become a leader in health, fitness, and beauty on the Internet.
From start-ups to large, publicly held companies, Steve has extensive senior management experience. He’s helped businesses such as Guidant (now Boston Scientific), MarketLive, Bizbuyer, and MedGuard restructure or grow their technology and online organizations by assessing corporate needs, creating strategic plans, and developing strong relationships across all divisions. He’s also served as a consultant for investors, evaluating a company’s technology and product as part of the due diligence process.
Steve received a BA from Stanford University and a PhD from Princeton University. He serves on the board of the Juvenile Diabetes Research Foundation, Inland Empire chapter.
Yona Shtern is an accomplished consumer marketer with over 20 years experience in online, direct, and retail marketing across a variety of product categories, including beauty and fashion, telecommunications, and consumer products. Prior to co-founding Beyond the Rack, Yona was CMO of Ice.com, one of the most successful North American jewelry e-tailers. Yona was also CEO of Gosh Marketing, a leading consumer products company that supplies many of North America’s most important retailers. Previously, Yona held executive positions at My Virtual Model, Microcell (Fido), Saks Fifth Avenue, and Avon Products. He is a frequent speaker at international marketing and technology forums and has received numerous awards for his advertising, product launch, and marketing strategies.
Schwark is a co-founder and one of the original visionaries behind BillShrink. As a result of his own family’s frustration with information overload and confusion when trying to switch cell phone plans, Schwark, a serial entrepreneur, started thinking about how to use web technology to solve this problem.
Schwark was previously an entrepreneur-in-residence with Bessemer Venture Partners (BVP), where he explored opportunities to leverage the Internet and innovative information aggregation techniques to solve real-world problems. Prior to his tenure with BVP, Schwark was with Yodlee for eight years, where he developed the technology, co-founded the company, and served in a variety of functions, including chief technology officer. Prior to this, Schwark worked at Microsoft, where he was responsible for designing and developing several key features of Microsoft’s project management tool.
Schwark has produced seminal TCP/IP research and holds three patents, with 15 others pending. He holds a bachelor’s degree in mechanical engineering from the Indian Institute of Technology, Madras, and a master’s degree from Rensselaer Polytechnic Institute.
Matt has over 15 years implementing and supporting ecommerce systems. He joined Bluefly in 2002 and is currently responsible for all areas relating to Information Technology, including Application Development, Quality Assurance, Project Management, Site Operations, Data Warehousing and Information Systems. He led two eCommerce platform implementation projects, the most recent being the migration to ATG.
Gary McEldowney is the Marketing Director of Boston Green Goods, Inc., an Internet Retailer Top 500 company that owns a portfolio of healthy living catalog and internet properties. He is responsible for all online marketing activities and catalog programs for all the company’s leading brands including AllergyBuyersClub.com and GreenandMore.com. He has been involved with BTC and BTB marketing communications for over 20 years and has been a frequent participant at search engine and multi-channel marketing conferences.
Jan Cantler, Director of CRM at Brooks Brothers, enjoys the challenge of optimizing the marketing funnel for acquisition and retention. Efforts include an integrated marketing approach to email, mail, clienteling in stores, display, affiliates, SEO/SEM, social and mobile. Through a customer-centric lens, she focuses on an Omni-channel strategy to insure Brooks Brothers delivers a legendary customer experience across all touchpoints.
Jacquelyn Wosilius manages online marketing strategy for Brooks Brothers, the destination for classic American clothing for nearly 200 years. A recent addition to the Brooks Brothers team, Jacquelyn spent the last five years at one of the largest global Email Service Providers where she managed email programs for numerous clients, specializing in dedicated engagements with the company’s top retailers. Prior to joining the email world, Jacquelyn worked at the international arm of ESPN Mobile Publishing. She is a self-professed and proud data nerd.
William E. Wood serves as Vice President, Chief Information Officer for Brookstone. He has spent his career in retail, working in various management and executive positions with PetSmart, Inc., Revco Drug Stores, Inc., Darice, Inc. and Dollar General Corporation. Mr. Wood holds a Masters in Business Administration from the Owen Graduate School of Management at Vanderbilt University.
Mr. Boire serves as President, CEO and a Director of Brookstone since joining the company on October 15, 2009. During his short time at Brookstone, Mr. Boire has focused on building the leadership team of the future, improving retail store and direct sales performance. Mr. Boire also has made changes to Brookstone’s product and customer strategies to better align product offerings with customer needs in the new economy.
Prior to joining Brookstone Mr. Boire served as a member of the Executive Committee of Toys “R” Us, Inc. While at Toys “R” Us, Mr. Boire held positions as President, Toys “R” Us Brands, and previously, he served as President, Toys “R” Us, North America where he steered and supervised the turnaround of the U.S. Toys “R” Us stores, Toys “R” Us.com and Toys “R” Us Canada. Prior to joining Toys “R” Us, Mr. Boire held positions at Best Buy as a member of the Executive Committee and Executive Vice President, Global General Merchandise Manager. Mr. Boire also worked for Sony Electronics, Inc. for 17 years where he held various senior positions including President, Personal Mobile Products Company and President, Consumer Sales Company.
Mr. Boire holds Masters in Business Administration Degrees from Columbia Business School and London Business School.
Mr. Boire was awarded the S. David Feir International Humanitarian Award by the Anti-Defamation League in 2002. He is actively involved with the National Multiple Sclerosis Society and currently serves as Vice Chairman of the Board of Directors. Mr. Boire also serves as a Director of the Ferguson Noonan Foundation, which he started with his wife, Faith, to support educational needs of children and young adults.
Christian is the founder of Faucet Direct, Inc., which was renamed Build.com, Inc., in 2010 to better represent its long term strategy and growing product inventory. Prior to Build.com, Christian worked at Slakey Brothers, a leading west coast Plumbing and HVAC distributor. Christian received his B.A. in Political Science (Law) and completed core graduate studies in Computer Science at California State University, Chico. He has also lectured frequently on Entrepreneurship at the California State University, Chico’s Business School, and helped found two other local e-commerce companies. Christian was a featured speaker at the 2008 Internet Retailer convention and the Wharton School of Business.
Brandon Proctor is a data driven individual, who has a background in marketing and analytics. He has been instrumental in adding new metrics and business processes to Build.com's marketing team, and has been a strategic player for Build.com's marketing initiatives. Brandon currently serves on Adobe's/Omniture's customer advisory board. He continues to be a strong voice in the marketing and analytics community. He has been instrumental in developing strategic relationships/partnerships with new and innovative technologies, empowering Build.com's growth and marketing development. Build.com is considered an industry leader in sophistication in almost all online marketing acquisition channels. Brandon is a regular speaker at many industry events.
Headquartered in Chico, Calif., Build.com has established itself as a groundbreaking and prominent presence in the online home improvement space. Build.com, Inc., No. 97 Internet Retailer Top 500 Guide (2010) continues to grow at an impressive rate despite stormy economic conditions. Build.com creates a unique web experience in the way it encourages customers to visit a diverse range of “niche” stores within its network. It is among the online category leaders in plumbing, lighting, door hardware and ventilation. Build.com is a data driven company constantly striving to provide for the ever-changing needs of the online customer.
Gregg has over 15 years experience in ecommerce and enterprise management and currently leads all technology initiatives at Bulbs.com. Gregg is responsible for strategies that deliver a dynamic experience for commercial and residential lighting customers. Specifically, he recently led the launch of a full site redesign with functionality upgrades that will support integrated marketing efforts for future growth.
Greg has been working in the email space for over seven years and has had roles in the travel, financial services, ESP and snowboard industries. He has done everything from hands-on execution to managing Dell’s U.S. Consumer email production, to his current role managing all digital marketing channels at Burton Snowboards. Greg enjoys working in the constantly changing digital marketing landscape.
Jay Shaffer is the Chief Marketing Officer at California Delicious, a San Francisco Bay Area gift company offering some of the best tastes in California premium food and wine. Jay is passionate about the online customer experience and has often been described as Chief Customer Advocate. He has over 15+ years in sales and marketing and has held senior management positions at Ofoto, Wine.com, and PowerReviews.
As Vice President of E-Commerce for CBS Digital-CBS Sports, Michael oversees and manages over 120 online stores, over 80 auction sites, and all e-commerce related ventures for CBS Sports and CBS College such as the NCAA Official Store, CBS Sports Store, CBS Sports auction site, and school stores such as Notre Dame and USC. Michael’s role includes negotiating agreements with university partners and vendors; overseeing all internal and external marketing programs; overseeing platform management, upgrades, and implementation; and managing a full time staff on online account managers.
Meyar Sheik, CEO & Co-Founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimization.
Since co-founding Certona in 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona’s innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online and multi-channel retailers. Prior to co-founding Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., where he orchestrated the sale of the company to Seattle-based WRQ, an established enterprise software company. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
Chris Brya is the Director of Mobile and Emerging Channels for Choice Hotels International. Choice Hotels is one of the largest international hotel chains with over 6,000 hotels worldwide. Choice operates 10 brands including Comfort Inn, Comfort Suites and Quality Inn. As the director of mobile, Chris leads the m-commerce initiatives for the company. Under Chris’ tenure, they launched their m-commerce platform in 2008 which has sales well into seven figures monthly. In 2009 they launched the first iPhone app for a global hotel chain which currently has over 500,000 downloads in over 80 countries. Chris also leads the company’s mobile user experience lab for testing new mobile products, applications and services. Prior to Choice Hotels, Chris held management and marketing positions at Motorola and Revlon. Chris holds an MBA from Arizona State University.
As co-owner and CTO for Clickstop, Inc., Shaun is involved in all aspects of the fast growing company including search marketing, technology integration, merchandising, and overall business strategy. Sometimes he even gets to drive the forklift if the warehouse manager isn’t looking. In just 5 years Clickstop has grown from a single E-Commerce store, USCargoControl.com, to a half dozen individually branded niche stores selling diverse product lines such as tie downs, moving supplies, lifting and rigging products, reflective insulation, fashion body jewelry, and storage and organizing products. The company recently moved into a new 35,000 sq ft. corporate headquarters in their home town just outside of Cedar Rapids, Iowa.
Shaun started his career in corporate IT for several Fortune 100 corporations before making the leap to entrepreneurship. He has a Bachelor’s and Master’s degree in Management Information Systems but developed his expertise in search engine optimization the old fashioned way... by failing at it over and over again first!
Benjamin Kirshner founded CoffeeForLess.com, an online coffee retailer in 1998. CoffeeForLess is one of Internet Retailer’s Top 500 websites, and has been named to the Inc. 5000 Index for 2007,2008, 2009 & 2010.
Ben is an Adjunct Instructor at New York University’s School of Continuing and Professional Studies teaching on the topics of search engine Marketing (SEM) and Search engine optimization (SEO). He is a frequent guest lecturer on Search Engine Marketing strategies at various universities, has been quoted in nationwide news publications including the Wall Street Journal.
As the mobile product manager, Amir Rozenberg is responsible for Compuware’s Gomez APM mobile product strategy. This includes defining product requirements and managing the prioritization of new features working closely with engineers and other cross-functional teams. Rozenberg has extensive experience in the wireless industry with expertise in areas including mobile infrastructure, usability, and application delivery. Prior to joining Compuware Rozenberg led Adva Mobile’s Direct-to-Fan Mobile marketing strategy. Prior to Adva Mobile, he developed the product strategy and business models for Groove Mobile's mobile music offerings. Rozenberg is a regular speaker at international industry conferences and technology events including most recently GoogleI/O and Mobile Monday-Detroit.
Becky Livingston is the Senior Manager, Social Media Marketing, SEO/SEM, and Online Production, at CPA2Biz, Inc., a subsidiary of the American Institute of Certified Public Accountants (AICPA). In her role, she provides strategic oversight and planning for the organization’s social media activities, from planning to measurement (SEO and SEM) and ROI, as well as the overall online approach.
She has nearly 20 years’ marketing and communication experience with a focus on engineering, financial services, and social media marketing. In the past, she has been a leader in brand and change management initiatives, and enjoys helping teams to reach their goals through effective project management and strategic communication implementation. In 2009, Becky authored an American Society for Training and Development InfoLine booklet on the use of Web 2.0 in the Learning Space. She also pens the Corporate Creatives blog and is a guest blogger for InSource.org. She is frequently asked to panel discussions on social media and enjoys teaching social media to a variety of non-profits in the North Bergen, NJ and Westchester, NY counties.
She is an active member of the American Management Association and is a Certified Toastmaster (CTM). She also teaches public speaking and graphic design courses locally, and volunteers her time with her dog, Abby, in the Therapy Dogs International Children Reading to Dogs program. Becky holds a Corporate Training Certificate from New York University, a master’s degree in Information Systems from PACE University, and an undergraduate degree in Marketing Communications from the State University of New York—Geneseo. Connect with Becky on Twitter (bmliving) and LinkedIn (http://www.linkedin.com/in/bmliving) or read her blog at http://corporatecreatives.blogspot.com/.
As Vice President of Marketing at CPA2Biz, a subsidiary of the American Institute of Certified Public Accountants, Melissa leads a team that manages a wide variety of customer-facing and front-end functions, including direct marketing, creative services, user experience, e-commerce, email marketing, market research and analytics. Melissa led a successful re-launch of CPA2Biz.com featuring a new visual design and information architecture, as well as the site-wide integration of customer reviews which has contributed to a steady increase in web site conversion rates. Melissa holds an MBA from Columbia University, and has served as a speaker at Internet Retailer, IBM Coremetrics and Direct Marketing Association events.
John Kelly leads the U.S. sales team for Criteo. John has been in the e-commerce space for more than over ten years in a variety of capacities. Previously, he spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne and managed Business Affairs at America Online.
Dayna Bateman is Director of Ecommerce (Americas) for Crocs, Inc., makers of the iconic clog that has grown into a full-line of footwear for men, women and kids with comfort at its core. Dayna came to Crocs from Fry, Inc. where as Principal Strategist she supported the continuous improvement the Fry Open Commerce Platform and helped Fry clients make the most of their ecommerce businesses. Dayna also served Director of Internet Marketing for Hammacher Schlemmer, and was part of the founding team that introduced the Blue Nile brand and online customer experience to the marketplace in 1999.
Kenny is tasked with identifying and opening emerging cross-channel revenue programs for Crocs around the globe. He also leads all mobile initiatives and heads up the Affiliate program which has seen continued double-digit sales growth month over month under his direction for the past 18 months. He has successfully launched internationally recognized programs in the US, Netherlands, United Kingdom, France, Italy, Spain, Germany, Austria, Finland, Sweden, Canada, Australia, Hong Kong, Singapore, Japan and Taiwan.
Mr. Tad Martin (@TadMartin) is the Founder and CEO of Cross Commerce Media (www.CrossCommerceMedia.com), a company that operates the first integrated media analytics platform. CCM addresses the problems associated with cross media measurement, data integration, and the process by which meaningful insights are extracted from numerous disparate data sources. CCM’s debut product, Collective Intelligence (CI), is a cloud-based analytics platform that unifies a company’s existing data sources to give marketers a comprehensive view of performance across media channels.
From 2000 to 2006, Mr. Martin oversaw operations at Overstock.com as the company’s COO / GMM. During his tenure with the company, Overstock grew from $70m in revenue to over $800m and became a publicly traded company in the process (NASDAQ: OSTK). Mr. Martin earned a Six Sigma Black Belt and applied the methodology to operations at Overstock.
Before joining Overstock, Mr. Martin was an early employee of Gear.com (funded by Amazon.com), which he helped grow from an early stage startup to the largest sporting goods closeout e-commerce website before its sale to Overstock.com in 2000. Additionally, Mr. Martin was a member of the Olympic bid committee responsible for bringing the 2002 Olympic Winter Games to Salt Lake City.
Mr. Martin is recognized as an expert in e-commerce, Internet marketing, analytics and data integration and has been cited in several major publications, including The Wall Street Journal, Internet Retailer, and CMO Magazine. Mr. Martin holds a B.A. in English from the University of Utah.
Michael is responsible for changing the way customers interact with Dell.com through the implementation of new technologies that enable a more personal and relevant experience. This includes integration of customer-specific product and services offerings, CRM-based programs, and unique stores within Dell.com. Michael is currently leading the initiatives to continually improve Dell.com by enhancing navigation, design, and content. He is an eleven year veteran at Dell, one of the largest e-commerce companies in the world, and he previously held positions at Amazon.com, Lucent Technologies and Merrill Lynch. Michael holds an MBA from Stanford University and a BBA from the University of Texas.
Bob Kupbens joined Delta in March 2010 as the Vice President of eCommerce and leads a team of professionals to develop industry-leading solutions for Delta’s global online customers in eleven languages. He also leads the company’s efforts in check-in kiosks and mobile applications. He is based in Delta’s world headquarters in Atlanta, Georgia.
Bob is responsible for Delta’s website strategy as a critical component of building intuitive, customer friendly tools to lead the industry in anticipating passenger needs throughout the travel experience.
Before joining the Delta team, Bob held several positions at Target Corporation including Distribution Strategy and Technology Services before becoming Vice President of target.com in 2008. Prior to that, he worked at Ford Motor Company and A.T. Kearney management consultants. He is a graduate of MIT with a bachelor’s degree in Mechanical Engineering and has a MBA from the University of Michigan.
David Sikora founded Digby in 2006, with a goal to accelerate the convergence of mobility and electronic commerce.. He is a veteran of the software industry, having been CEO of several successful public and venture backed private companies during his 25 year business career. He has served as the CEO of Pervasive Software (NASDAQ: PVSW), Question Technologies, Ventix Systems, and Forefront Group (NASDAQ: FFGI, acquired by NASDAQ: SKIL). In addition, he has served on the boards of several public and private companies, including TippingPoint Technologies, Motive, AG Tech, ClearOrbit, Troux Technologies, and Powered, Inc. He is also active in various Austin technology and community organizations.Dave has an MBA from Harvard Graduate School of Business Administration.
Kevin Moffitt is the eCommerce Director at Dillard’s, one of the largest department store retailers in the United States with annual revenues exceeding $6.2 billion. At Dillard’s, Kevin is responsible for increasing online revenue while improving the cross-channel shopping experience for Dillard’s customers.
Kevin has been working in eCommerce for fifteen years. Prior to his current role at Dillard’s, he served as Vice President of Strategy and Customer Experience at CrossView, a retail solutions provider, where he was fortunate to work with a diverse group of clients including Advance Auto Parts, David’s Bridal, The Museum of Modern Art, and Moosejaw Mountaineering. On the client side, Kevin has lead diverse teams as Director of Web Strategy for CircuitCity.com, Interactive Manager of Childfund International, and VP of Internet Marketing & Communications at Putnam Investments.
Drawing on a diverse educational background, including a BA from Pepperdine University, an MA focused on documentary filmmaking from Northeastern University, and an MBA in strategic leadership from the University of Richmond, Kevin is constantly looking for ways to leverage creative technologies to improve customer satisfaction while driving business results.
Lisa Larson has over 25 years of retail and Internet experience with a strong background in customer service management, strategic deployment, and call center operations. She manages drugstore.com’s full-service customer care call centers that specialize in improving quality of customer service, sales and operational performance. She has a proven approach that balances quality, training, customer satisfaction, employee gratification and cost control. This approach has resulted in higher customer approval ratings, a knowledgeable and prepared staff along with improved efficiency and lower attrition rates. All while keeping costs down, quality metrics up, and employee morale high. She has comprehensive experience in sales, implementation of service strategies and call center management. Ms. Larson utilizes innovative ways to serve our customers, such as Social Media, Live Chat and other cutting edge practices to connect with our customers. She embodies drugstore.com’s mission statement, lives and breathes our ‘health and wellness’ values while encouraging others to do the same.
Martin joined eBay Inc. five years ago in a Strategy role for eBay’s Classifieds business. More recently as General Manager for eBay Classifieds US, Martin led the business through various growth phases – launch, product platform redesign, re-branding, mobile and social implementations – to become the 2nd largest classifieds site in US in 3 years. Now as Director of Operations & Strategy for PayPal Mobile, Martin is helping define PayPal’s leadership position in the rapidly evolving space of mobile payments and ensuring that supporting teams are fully realizing the massive opportunities that PayPal is creating for merchants and consumers as mobile commerce skyrockets.
Prior to eBay, Martin spent several years in Strategy and Operations for Dow Jones’ online properties, including the Wall Street Journal Online, and played a key role in the acquisition and integration of MarketWatch.
Martin graduated with a Bachelors degree in Economics from Colgate University and an MBA from the NYU Stern School of Business. He now lives in San Francisco with his wife and three children.
As the Director of E-Commerce for Eat’n Park Hospitality Group, Adam is responsible for the strategic direction, conceptualization, merchandising and marketing strategies, and plan execution for all aspects of Smileycookie.com.
Most recently Adam was the Director of Marketing for Eat’n Park Restaurants. Prior to joining Eat’n Park, Adam worked as Vice-President, Marketing and Business Development for the Internet start-up Cookbookconnection.com. He received a Bachelor of Science Degree in Hospitality Management from Johnson & Wales University and a Master’s Degree from Pennsylvania State University. Most recently, Adam received the Emerging Professional award from the Penn State Hotel and Restaurant Society.
Adam has guest lectured on marketing & e-commerce strategy at eTail, Internet Retailer Conference, The Neighborhood Marketing War College, Penn State University, Cornell University, Johnson & Wales University, Point Park University, Self-Service Kiosk Conference, IABC, and Indiana University of Pennsylvania. He lives in Pittsburgh with his wife Dana, a Psychologist, and their daughter Ella.
As Sr. Vice President of E-commerce and Marketing for Express, Jim Wright is responsible for leading the strategic direction and operations of Express.com, as well as, maximizing multi-channel growth for Express. Specifically, he oversees the P&L operations of Express.com and the mobile channel, as well as, digital and direct marketing, online merchandising and research/analysis. Mr. Wright has been responsible for the launch of Express' ecommerce business in 2008 and the launch of the mobile channel in 2010.
A product of the Internet revolution, Mr. Wright began his career on the agency side, where helped to launch digital marketing and web design services. Over the past 20 years, he has served in Marketing and Ecommerce leadership roles for such companies as Camelot Music, Cole National, American Greetings, America Online and Limited Brands.
Mark Carson built his first e-commerce website in 1994 and has since helped launch several successful online retailers including GiftCertificates.com, Hayneedle, and most recently, Fat Brain Toys. A self-taught designer, developer and marketer, Mark and his wife Karen launched Fat Brain Toys from the basement of their home in 2002 to fill a niche for hard-to-find specialty and educational toys, games, and gifts. Since then the company has grown to become the leading online specialty toy store, opened a retail storefront, started a direct mail catalog, and develops it's own line of award-winning toys & games.
Amy is proud to lead strategy and social media on behalf of Fluid's clients. She is responsible for understanding and advocating for consumers, identifying opportunities based on market and competitive analysis and insuring adherence to client business goals. She believes social media has to start with something worth talking about and that non-linear conversion funnels are fun. Her work results in insights that drive big ideas for our clients. Big ideas with measurable results. Prior to working with Fluid's great roster of brands, Amy was the strategic lead on Target, Charles Schwab, Gap, Method and Health Partners. She has also led marketing, strategy and research initiatives for Wells Fargo, Bank of America and iVillage; and for non-profits such as The March to Conquer Cancer.
Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.
As GameStop’s VP of eCommerce and GM of GameStop.com, Kelly brings more than 10 years of experience in eCommerce to the GameStop, the world’s largest video game and entertainment software retailer. At GameStop, Kelly leads a cross-functional team responsible for online acquisition, site merchandizing, user experience, Web-to-store integration, and customer care for GameStop’s Web and mobile properties. Prior to GameStop, Kelly was VP of Customer Experience and GM for Handango’s D2C business; Handango (now PocketGear, Inc) is the leading provider of mobile games and apps to ‘open’ smartphones. Her career in eCommerce began over 10 years ago; in that time, she has held various roles at hotels.com/Expedia, hybrid, inc., Cellstar, and the Worldwide Xceed Group. Kelly has a Bachelor's degree from the University of Pennsylvania, a Master of Letters from the University of Oxford and a PhD from the University of Virginia.
Matt is a seasoned marketing and e-commerce executive with 20 years of experience in growing brands into channel leaders – through marketing and operations. He started his career building Internet business strategies for BellSouth and Home Depot – establishing these new business models at the dawn of the Internet. Now his focus has expanded to include multi-channel marketing, brand strategy, social marketing, public relations, visual merchandising, and new business development. He is currently the Chief Marketing Officer for Golfsmith, the largest golf retailer in the U.S. Matt believes that the best marketing comes from the passion and energy of people – customers – and leaders that choose to harness that passion.
Nitin Mangtani is a Group Product Manager at Google -- his areas of focus include Google Commerce Search, Google Offers & Retail Merchant Services. Nitin has more then 15 years of experience building innovative search products products. Prior to joining Google, Nitin was part of the BEA team for more than 5 years, where he was instrumental in defining and building the Application Infrastructure product line. Nitin's areas of interest include commerce, cloud computing & information retrieval.
Mark is currently Director of Marketing, Web & E-commerce for Hello Direct in Nashua, NH where he is responsible for the web and catalog marketing operations. Mark has built or worked on over 200 web sites over the last 15 years. He is a member of the senior management team for Jabra in North America and is responsible for 40 web sites including Jabra.com NA.
Prior to joining GN, Mark was the Managing Partner of Predictive Analytics, a web and direct marketing analytics firm whose clients included CitiGroup and American Express. Mark was Vice President at LavaStorm whose clients included Monster.com, EA.com, HP.com, Merrill Lynch, Verizon and Napster. Mark also had the distinction of building the first e-commerce site for Stanley Works.
He is a graduate of Miami University in Oxford, Ohio. He lives in Westborough, MA with his wife Katie and sons James and Sean and serves on the board of the Westborough Dollars for Scholars.
Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible for the overall strategic direction of the company.
Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on assignment in London to establish a pan-European e-Business team and also served as a program manager delivering and managing new websites and applications.
Earlier in his career, Jonathan managed international operations for Beyond Interactive (a global online advertising agency now part of WPP Group). He spearheaded a team that established new offices for the agency in several countries and managed the infrastructure to support them including business planning, financial reporting, and human resources.
Jonathan holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations. He is an active traveler and outdoorsman.
Catherine Paschkewitz manages marketing for HP’s consumer & small business ecommerce store and leads the consumer business. She continually explores driving innovation in digital marketing and building richer dialogues and engagement with customers – all built on sophisticated analytics. Prior experience includes channel marketing strategy, ecommerce strategy, and marketing consulting for B2C and B2B companies.
As OVP of Technology for HSN.com and HSN’s Advanced Services, Ed Deutscher is responsible for guiding the direction and development of technology supporting HSN’s dynamic ecommerce site HSN.com and implementing the company’s robust mobile strategy. As a leader in transactional innovation, HSN is the only retailer to stream live HD video across three screens – television, online and mobile – allowing customers to access the HSN shopping experience whenever and wherever they choose. Mr. Deutscher played a pivotal role in the recent launch of the multi-channel retailer’s HSN Shop App, which is now available across numerous devices including the Apple iPhone and iTouch; Android-enabled phones and select Nokia handsets and continues to work broaden its reach.
Before joining HSN in 2004, Mr. Deutscher was a Technology Consulting Manager at Accenture where he was responsible for managing and delivering web-based solutions and integration architectures for utility companies. Before leaving Accenture, he served as the North American Utilities Integration Strategy Lead.
Mr. Deutscher is a graduate of the University of Florida where he earned his degree in Decision and Information Sciences. He currently resides in Saint Petersburg, FL.
Pinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with masters in Jewish law.
In 1999 he went on to found ice.com where he has taken the reins of marketing and been responsible for developing strategic alliances with a variety of distinguished Internet companies. Since its inception, ice.com has risen in the ranks of successful online retailers, quickly reaching into the top 50 online retailers and the #1 trafficked jewelry website.
Pinny has consulted for such distinguished companies as Best Buy, Target and Victoria Secret on cutting edge internet marketing and merchandising. He has spoken for shop.org, etail, Internet retailer.
He has also been quoted in Forbes, Wall Street Journal, Fortune, Redherring, New York Times, ClickZ, and Internet Retailer. He was recently voted onto the board of directors for shop.org and NRF organization. He writes a blog entitled tobeehive.com. In 2009 he gave a course to post grad students at McGill University on Ecommerce and social media.
An experienced web marketer with an in-depth knowledge of the strategic, technical and creative aspects of digital marketing, Dave leads Marketing & Communications for the Direct, SEO and Social Media channels at Ice.com. He’s passionate about driving ecommerce results through community, content and commerce, and has lead the strategic development of Ice.com’s social media platform.
As the Director of Loyalty, Neeraj is chartered with increasing revenue and profitability through customer engagement and on-site conversion initiatives for ideeli’s 4 million customers. He also manages the company's consumer insights and e-mail programs. Prior to ideeli, Neeraj managed major credit card portfolios for Citigroup via partnerships with Expedia, Hilton, and Smith Barney. Before these roles, Neeraj co-founded and sold KPS Kapital, a boutique investment bank, and held senior positions in investment banking and private equity at Salomon Brothers and MTS Health Partners.
Paul is the founder and chief executive officer of ideeli, a leading online retailer dedicated to delivering a fun and engaging daily shopping experience. Since launching ideeli from his kitchen table in 2007, Paul has driven the company’s innovative vision, managing a high-growth business that now employs a team numbering in the hundreds and delivers carefully-curated, limited-time sales every day across the categories of apparel, accessories, home, beauty, kids, travel and experiences to the site’s nearly 4 million U.S. members.
Being a leader in the world of online entrepreneurism is nothing new for Paul. In 1989 he founded Cypress Research, which combined e-commerce with embedded upgrade technology years ahead of the internet. Cypress Shopper, a component of the company’s MegaPhone fax software for Macs and PCs, shipped over 10 million copies to 23 countries. In 1994, he founded Aveo which invented the now pervasive concept of pre-emptive technical support, with its products adopted by Hewlett Packard, Gateway, Dell, Kensington and Logitech. Paul’s third company, Alset, Inc., was founded in 2001 and helped leading brands such as Best Buy and Micro Warehouse use the internet to simultaneously improve service and marketing.
Paul is a co-inventor for two U.S. patents and for ten years served on the board of Volunteermatch.org where he helped corporations manage their volunteer efforts with thousands of non-profits around the world. He graduated from Yale University and is a Henry Crown Fellow at The Aspen Institute.
Scott Silverman is a co-founder and head of marketing for Ifeelgoods, an Internet startup that helps retailers offer virtual goods as incentives. In this role, Scott is focused on building the Ifeelgoods brand and educating retailers about social gaming and virtual goods.
Scott joins Ifeelgoods from Shop.org, the National Retail Federation’s digital division and the world’s leading membership community for digital retail. Scott had been the organization’s Executive Director since 2001. During his tenure there, Silverman launched Shop.org’s Annual Summit, the premier event for the digital retail and was part of the team that coined the term "Cyber Monday," which has become the biggest event of the year for online retailers. Additionally, he created Shop.org’s Ray M. Greenly Scholarship Fund to help students pursue careers in e-commerce, along with a fund-raising business model that has led to the fund surpassing $1.5 million in four years.
A graduate of the University of Pittsburgh, Silverman is sought after for his insights and opinions about the digital retail industry. He speaks frequently to retail executives and the press and has been quoted in major news outlets including USA Today, The Wall Street Journal, The New York Times, NPR, BusinessWeek and The Washington Post. He has also appeared on The Today Show, CNN’s American Morning, CNBC’s Squawk Box, and The CBS Early Show to discuss online retail trends.
Scott lives with his family in Falls Church, Virginia, and can be found watching the Pittsburgh Steelers or surfing when he’s not helping educate retailers about the virtues of virtual goods. He can be reached as scott at ifeelgoods dot com.
twitter.com/scottsilverman
http://www.linkedin.com/in/scottrsilverman/
Craig leads Invodo’s overall market strategy, product vision and investor relationships. He brings a seasoned general management perspective to guide the company’s rapid growth.
Craig was most recently the Senior Vice President and General Manager at Match.com, where he was responsible for all aspects of the business including building strategic partnerships, marketing, and product innovation. Prior to Match.com Craig held multiple senior roles at Yahoo!, including launching the business in Australia and New Zealand as managing director. Craig joined Yahoo! from Overture Services (formerly GoTo.com) which was acquired by Yahoo! in 2003. Craig led Overture’s marketing and communication teams and expanded the business across Europe and Asia. During his time in marketing and new ventures at General Mills, Craig helped the company enter the organic space with the acquisition of Small Planet Foods. Craig also worked in sales at Procter & Gamble and began his career at Exxon Company U.S.A. in financial operations and analysis.
Maggie Tucker is the Director of Web Marketing at InterContinental Hotels Group, an international hotel company that has more guest rooms than any other hotel company in the world. In her role, Maggie leads a global team responsible for driving web channel bookings & revenue for all seven of IHG’s brands and their Priority Club Rewards program, which has been voted the Best Hotel Rewards Program in the World. More specifically, Maggie and her team lead IHG’s search engine optimization strategy, web content strategy, interactive campaign management, and website merchandising, with a focus on maximizing revenue and improving web channel contribution.
Prior to joining IHG, Maggie was responsible for managing The Home Depot’s internet marketing channels including search engine marketing, search engine optimization, affiliate marketing, shopping comparison marketing, and other online advertising programs. Maggie is a graduate of The Home Depot’s Business Leadership Program, and held previous positions at Fountainhead Advertising & PR, The University of Georgia, and University Directories.
Maggie holds a Bachelor of Arts in Advertising from the University of Georgia and her MBA from Emory’s Goizueta Business School. Maggie is a member of the Atlanta Interactive Marketing Association, Atlanta Content Strategy, Marketing Chair of Executive Women of Goizueta, Interactive Advertising Bureau Privacy Committee, Commission Junction Advisory Board, and is active with volunteer organizations such as Habitat for Humanity and Project Open Hand.
Craig Shields serves as the Vice President of eCommerce for Jewelry Television where he is responsible for the strategic direction of online merchandising, marketing and new business development strategies for sites operated by Jewelry Television – including JTV.com, JTVauctions.com, and DiamondDesignGallery.com. Craig has over a decade of experience in the Internet and eCommerce ranging from Marketing, Merchandising, Product Management, Development, and Design. Craig holds a Bachelor of Arts degree from the University of Cincinnati.
Scott Schultz is known for establishing and growing eCommerce practices for some of the best, customer centric brands in the world. He is driven by one overarching principle: “What's best for our customers is what's best for everyone”.
Currently serving as the Director of Internet Marketing at Lands' End, Scott’s team manages all aspects of Online Marketing inclusive of SEM, SEO, Affiliate Marketing, Online Marketplaces and Behavioral Display Advertising. In addition, Scott has responsibility over content management operations and site capabilities for Lands' End Web and Mobile properties. Lands' End is a global multi-channel retailer of classic American apparel, swimwear and outerwear, plus a complete line of home products, luggage and seasonal gifts. Lands’ End provides customers with the highest levels of service in the industry, unparalleled quality and value, along with an unequivocal ironclad guarantee.
Prior to Lands' End, Scott was the Executive Director, eBusiness at USAA, a $14b financial services leader and perpetual customer service award winner. The organization Scott directed was responsible for online demand generation channels including E-Mail Marketing, Affiliate Marketing, Search Engine Marketing and Merchandising.
Prior to USAA, Scott served close to a decade in varied capacities at Dell Inc. establishing eBusiness, Internet Marketing, CRM, and Salesforce Automation practices and capabilities globally.
Scott is a graduate of Southern New Hampshire University with a degree in Marketing and was recognized as the Marketing Program’s "Graduate of Year" among other accolades.
Debbie Johnsen is the Director, Interactive Marketing for The Leading Hotels of the World, a global company headquartered in New York City. She began her career in marketing over fifteen years ago, and has worked on both the agency and client side for companies such as Bertelsmann and Rail Europe Group. Debbie is a graduate of N.Y.U., where she majored in Music, Business and Technology. She has appeared on interactive marketing panels at Advertising Week, DPAC and 212: NYC Interactive Advertising Club.
Ajit is the global head of Web at Lenovo, the fourth largest PC vendor in the world, with global sales of $16B. In his role as Vice-President and General Manager of Web Sales and Marketing, he manages Lenovo's extensive web presence across 70 countries and a customer set that spans across multiple routes and channels. In his current role, Ajit manages the end to end customer experience of home and SMB customers on Lenovo.com and through the call center. His specific responsibilities on eCommerce encompass developing complex web based capabilities development, design/branding, content management, usability testing (formal and informal), data analytics, customer satisfaction measurement and management and leveraging all forms of web marketing techniques from traditional media to web 2.0 principles.
Ross is a co-founder and CEO of Listrak. With more than 15 years of executive leadership, Ross has successfully launched and directed three technology start-ups. He has led Listrak from concept to a full-service email marketing firm serving online retailers, interactive agencies, and direct marketers. Ross is a thought-leader within the online marketing community, lending his expertise at conferences, seminars and webcasts and is a frequent contributor to eM+C, Adweek, Internet Retailer other industry publications.
Jeff French is the co-founder and CEO of Columbia, SC based LoudDoor, a Facebook News Feed Optimization company founded in 2008. Jeff is responsible for LoudDoor’s overall strategy and maintains an involved role in product development.
Previously, Jeff was the founder of AdDrive, a leading affiliate marketing company, and served as the company’s CEO.
Prior to his entrepreneurial endeavors, Jeff was an AVP of Risk Analysis & Management for Netbank, one of the first Internet only banks, and was a Senior Associate with PricewaterhouseCoopers in the firm’s Financial Services practice.
Charlie is an experienced and respected leader in all things Internet, from online advertising to analytics. He has a proven track record of implementing visionary online strategies that have seen massive business growth for the various brands he has worked with now and in the past.
Renowned for steering real estate lead generation and marketing company, HouseValues toward advertising online, Charlie fueled major expansion within the already decade-old company, including its eventual re-branding to Market Leader with a repositioned focus on technology solutions. Charlie also saw similar success for the dozens of clients he managed at Integrated Media Solutions, at the time one of the largest independent direct response agencies in the country (since acquired). As Executive Vice President of Online Marketing, Charlie helmed over $100 million spends, integrating paid search, SEO, email marketing, display acquisition and re-targeting, and social media among the other marketing tools he’s proficient in.
Now at Lucky Brand, one of the top denim retailers, Charlie’s aggressive online overhaul has seen sales numbers, as well as traffic, reach totals the website has never seen. And, his focus on SEO and design optimization have already moved the brand from number nine in keyword search results to number two. When Charlie is not pouring over data points, he’s likely pouring himself a glass of red wine, snowboarding or charging the volleyball net. Hailing from Seattle, he’s now happy to call (much) warmer Southern California home.
Frank Kochenash is an expert in digital strategy and operations and structuring engagement teams to deliver maximal value to Fortune 500 and mid-market organizations. As VP of Client Services at Mercent he focuses on service delivery excellence, customer satisfaction and development of Mercent’s channel expertise and Mercent Performance Services team to better serve the company’s broad portfolio of brand name Tier 1 retail clients. Prior to joining Mercent, Kochenash served as Vice President of Strategy and Innovation at Razorfish (Publicis Groupe), a digital marketing services and technology agency, where he managed a team of performance marketing analysts and consultants serving the company’s top corporate accounts. Prior, he held leadership positions at Amazon.com and McKinsey and Company and was an Officer in the United States Navy. A Marshall Scholar, Kochenash earned his Master’s Degree from the Imperial College at the University of London and Bachelor of Science Degree in Systems Engineering from the United States Naval Academy.
Igor Faletski is the ceo of Mobify, the leading mobile e-commerce vendor. Since 2007, Igor has been an advocate of the "One Web" approach - keeping links, SEO and social sharing uniform across all platforms. Mobify is focused on developing new HTML5 technology to make this vision a reality while enabling superb, device-specific experiences for online shoppers.
Igor holds a BASc in Computing Science from Simon Fraser University (Vancouver, Canada).
David Brussin is Founder and CEO of Monetate, Inc. a Philadelphia-based provider of testing, targeting and personalization for websites with a client list that includes PETCO, QVC and Urban Outfitters. David is a serial entrepreneur and recognized expert in information technology and security. In 2004 David co-founded Philadelphia-based TurnTide to exploit anti-spam technology he invented. Six months later the company was bought by Symantec. Previously, David co-founded ePrivacy Group, where he developed the Trusted Sender program to grow the nascent email marketing channel. In 2004, David was named by MIT as one of the world's top 100 young innovators.
Judah Phillips uses digital measurement to drive business strategy and profitable revenue. As Senior Director, Global Site Analytics at Monster Worldwide Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Monster.com). Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) - a global provider of information products and services. He has held various other positions during his career consulting and working with Internet and software companies.
Judah is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA). A former contributor to Web Analytics Demystified, he is a writer for MediaPost's Metrics Insider and the host of the Boston Web Analytics Wednesday since 2006. A speaker at both national and international industry events, such as eMetrics, X Change, I-COM, Web Analytics Congress, and AdobeMAX, he is also in charge of creating the content, agenda, and speaker selection for the OMMA Metrics conference.
Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek and MarketingSherpa. On the board of advisers for YieldBot, an advanced segmentation analytics and real-time ad matching and targeting platform, he holds and MBA and an MS.
Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and Email Marketing. Erick currently sits on several boards including the Aberdeen E-Commerce Research Advisory Board and Webtrends Customer Advisory Board. Erick enjoys dirt and street motorcycles, snowboarding and flyfishing in his free time.
Now in his twelfth year at Motorcycle Superstore, Jason has been architecting and developing software for over fifteen years. In his role as CTO / VP of Technology, he leads the teams responsible for all technical aspects of the company’s ecommerce business including software development, analytics, SEO and network administration. Jason currently holds a Bachelors in Information Technology and many industry certifications including MCSE, MCSD, MCDBA and IT Project +. In his free time, Jason enjoys adventure touring on his BMW R1200GS and wakeboarding.
Elliott Kosmicki is the User Experience Manager at Musicnotes.com where he's spent over 6 years moving colored pixels to determine what combinations make people buy. He's also helped Musicnotes capitalize on social media and other new technology, like their iPad app, which allows customers to access their sheet music library from anywhere.
Coming from a successful sales & marketing background, Elliott learned early-on to pay close attention to what made people 'tick'; as a web designer and user experience professional, he's been able to transfer that knowledge into a web page to help grow sales, conversion, and connections with customers.
Elliott has been a contributing author at Mashable.com and the Visa Business Network. Above all else, he's a new father, husband, and a huge Wisconsin basketball fan. You can find him on Twitter @goodplum.
In 2003 Jeff helped to design and launch MyBinding.com as an extension of a local direct sales organization. He has successfully taken MyBinding from an idea to a successful internet retailer with revenues in excess of 10M. In his current role, Jeff oversees virtually all of the online marketing efforts at MyBinding.com. However, he has a passion for SEO and content marketing to drive web traffic and sales.
Robert Cell is an expert in retail, advertising, and consumer products. He is a long time veteran of e-commerce and has consistently strived to provide a better shopping experience for each and every shopper. Cell was previously COO at Blue Martini Software and under his leadership the company’s market capitalization tripled, license revenue doubled, and net results increased by $40M. Prior to Blue Martini, Cell served as the Vice President of Corporate Development for Kellogg Company and as General Manager for its Lender's Bagel Division where he led the turnaround of the Division, tripled its value, and divested the unit for nearly $300M. As CEO of MyBuys, Cell is putting his experience to use as the creative force behind the companies personalization engine. Robert and his team are partnering with multi-channel retailers to help them improve and personalize every interaction they have with their shoppers, leading to increases in sales, conversions, consumer loyalty, and revenue. MyBuys is also extracting data on shopping behavior through its Health and Wellness Index which covers the state of retails and highlights trends in consumer shopping behavior. Robert Cell also previously served as the Managing Director and co-founder of Deloitte and Touche LLP's Midwest Corporate Finance practice and as CEO of AdSpace Networks. Robert holds an MBA with High Distinction and a BSE from the University of Michigan.
Nicole Vanderbilt joined mydeco.com as CEO in December 2009. Prior to joining mydeco.com, Nicole was VP, International for Bebo where she ran international product, business development and marketing, as well as the viral invite process globally. Before Bebo, Nicole was at Google as Head of Industry Marketing for EMEA and, later, Head of Marketing for India. Nicole is thrilled to have joined the wild world of interiors and believes that dimmer switches are a great investment and that magnolia paint is a cop out.
Nicole Vanderbilt said, “mydeco.com is already a powerful design and ecommerce platform for the UK homewares market. I'm looking forward to working with this incredible team to build the brand further, grow our community, and take us into new markets. mydeco is uniquely placed to help consumers make their homes truly their own by offering the widest selection of products, design tools, and inspiring content."
Mr. Dell'Arciprete is a senior marketing and business development executive with over 18 years of professional experience. Prior to becoming Head of Marketing at Native Remedies, Michael held executive marketing positions with Diamond.com, Mars Music Direct, eDiets, Spree.com, Netmarket Group (Cendant) and Boca Java Coffee (Blyth). Marketing campaigns, led by Michael, have generated over $400,000,000 in online sales. Previous areas of responsibility have included managing creative development, website optimization, media buying (CPM, CPC and CPA), SEM and SEO, affiliate marketing, business development/partnership marketing, and CRM/ list management. At Native Remedies, his position will utilize his expertise in these specific areas of marketing. He will be managing both the Native Remedies and PetAlive brands, both sold worldwide, and developing long-term campaigns that support company growth and image. Mr. Dell'Arciprete has an MBA in Marketing from Indiana University and earned his CPA designation during his tenure with Deloitte & Touché Retail Practice Group.
Udayan Bose is the Founder and Chief Executive Officer of NetElixir,Inc. Udayan's firm, NetElixir, helps retail marketers plan, build and execute highly profitable online marketing campaigns.
Udayan founded NetElixir in 2004 with a vision to provide online retail marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.
Prior to starting NetElixir, Udayan was Director of Business Development for iGlobalMedia/PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit that became a major revenue generator for the company.
Udayan holds a B.Tech in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.
Nick Van Weerdenburg manages the go-to-market strategy and solutions for the retail industry for North Plains LLC, the leading provider of enterprise digital asset management solutions for retail, marketing and eCommerce. North Plains clients include many of the world’s top retailers and advertising agencies, including Ethan Allen, Quiksilver, Ford, and the agencies of the Publicis Groupe.
Nick has been intimately involved in all stages of the retail lifecycle for over ten years, working on global merchandising, line planning, assortment planning, marketing, supply chain management and product development across many different sectors, including footwear, apparel, consumer goods and hi-tech. Nick has worked with Nike, Limited Brands, Salton, and Nordstrom among others over his career and has a very deep understanding of global merchandising and commercialization challenges found in retail.
Kevin Ertell is Chief Marketing Officer at OnlineShoes.com, where he is responsible for the e-commerce storefront and all marketing efforts. Ertell has worked exclusively in retail for more than 25 years, and for the has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently served as Senior Vice-President of E-Business with Borders, where he re-launched Borders.com as an e-commerce site and led the team that built Borders Rewards. More recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company's value to more than 100 top retailers.
A well-known and respected figure in the online retail industry, Ertell is regularly called upon to share his knowledge. He has been a featured speaker at numerous e-retail conferences, including Shop.org, eTail and Internet Retailer, in addition to having been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Publishers Weekly and The Detroit Free Press, among other prestigious publications. He is a member of both Shop.org's Board of Directors and Policy Advisory Group. Ertell regularly catalogues his thoughts and wisdom about retail and online commerce on his insightful blog, Retail: Shaken Not Stirred.
Javier Salom is Vice President, Account Management at Ooyala, a leading online video technology company specializing in multi-platform delivery, monetization, and analytics. Having joined Ooyala early on in 2008, Javier established the company's first remote office in New York City, where he continues to reside, and contributed to Ooyala's sales and marketing development. Prior to Ooyala, Javier held roles as Director of Business Development at IncrediMail, Ltd., and as Vice President, International Distribution and Marketing at Miramax films. Javier holds a BA from Boston College.
Katie Grisko has 10 years of experience at PETCO, a multi-channel specialty retailer. She has xperience ranging from email marketing to project and program management, and is responsible for strategy and innovation for PETCO.com, which includes PETCO’s mobile initiatives.
Bob McKeon is a serial entrepreneur with broad experience in building Internet sales sites via search engine optimization and customer service. Bob is the founder of six Internet sites in the past 10 years with four of them sold to outside corporations. He is currently building and running PictureItOnCanvas.com, MetalPixs.com and AllProCanvas.com. These site manufacture photos printed on large, gallery-wrapped canvas, metals and slate. His business has grown from 100 prints per month to 4500 prints per month since he started running deals on Groupon just ten months ago.
Carlos Chavez has been leading internet technology efforts for 10 years at some of the best known brands in the world, including Blockbuster, FedEx and Pizza Hut. He continues to use his extensive retail technology to help companies develop relevant connections with their customers, most recently launching industry leading iPhone, Android, and iPad applications for Pizza Hut. Carlos holds an MBA from the University of Texas at Austin and is based in Dallas, TX.
Tom Rath founded RockBottomGolf.com in 1998 by diving ponds for used golf balls and selling them on eBay. Since then, RockBottomGolf.com has grown to be one of the largest retailers of discount golf equipment in the world. With two new websites planned to launch in 2011, Tom is ready to expand the business beyond the golf industry by applying his same successful discount selling strategy to other product lines.
Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.
Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts. Most recently, Michael was Principal at marketing301, a strategic consultancy that helps companies boost ROI and create optimal customer experiences through the use of interactive tools and technology.
Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario’s Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Travel Internet Marketing group. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.
Mark McWeeny is the President of Rue Local, a city-based extension of leading online, private sale destination Rue La La. Launched in Boston in 2010, Rue Local is an online provider of exclusive access to city’s finest restaurants, spas, salons, theaters, retailers, events and other local experiences. McWeeny joined Rue La La in 2003 and most recently served as Executive Vice President, Corporate Development for Rue La La and General Manager of Smart Bargains. In this capacity, Mark was responsible for new category development and strategic partnerships for Rue La La and the overseeing of all aspects of Smartbargains.com. Over the past eight years, Mark has also served as Vice President of Marketing and Corporate Development for the organization. Before joining the company, Mark was General Manager of Corporate Development for uBid.com. He has also held positions at the Princeton Review and Mercer Management Consulting. Mark received his MBA from the Kellogg School of Management with concentrations in Marketing and Finance, and his BA in Political Science from Northwestern University.
Kevin Conway, global director, consumer brands for Savvis, oversees responsibility for the strategy and vision that identifies and drives the development of solutions specific to the consumer brands market segments. These markets include brand manufacturers, multi-channel retailers and companies in the travel and hospitality industry.
He works closely with Savvis brand clients, sales, solutions engineering and client services to gain an understanding of and provide technology solutions for their current and future business challenges.
Kevin has amassed more than 12 years of experience in the global hosting and managed application services industry. Prior to joining Savvis in 2009, he held a variety of senior leadership positions in the managed hosting and application services business units for Verizon, AT&T and USinternetworking, Inc.
A graduate of St. Bonaventure University, Kevin holds a bachelor’s in business administration, with a dual degree in management and marketing.
Howard created Scentiments.com and was one of the first online discount fragrance retailers. Howard has over 10 years in the online business marketing strategies and has become an expert in Internet marketing. Scentiments began in a garage and today is No. 376 in the Internet Retailer Top 500 Guide. Scentiments was voted a HOT 100 site for 2009 and 2011. The company has earned the Bizrate award for nine years. This success can be attributed to integrating old school strategies with new age ideas and creative marketing.
Servio delivers high-quality content, SEO, and data solutions for customers including Target, eBay, and Healthline. Servio is powered by the CloudCrowd workspace platform, its proprietary global workforce of more than 90,000 workers. Chatow was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer products company he helped take from startup to #25 on the Inc. 500, with more than $60 million in revenue. He has been a speaker at venues including the Consumer Electronics Show, Inc. 500 Conferences, and USC's Marshall School of Business. Mark has a Bachelor of Arts degree from San Diego State University, Magna Cum Laude, and a J.D. from the University of Southern California.
Preston started with Sewell Development Corp. in 2002 as a marketing assistant after earning a degree in Economics from Brigham Young University. At the time Sewell was a software development corporation with a small ecommerce division. Preston led the ecommerce group which now accounts for all of the company’s revenue and was named President in 2008. The company operates nine sites in different verticals – the most popular site is SewellDirect.com, a specialized site selling connectivity equipment. Sewell’s success is a result of obsessive dedication to metrics and automation (made possible by the company’s internal software development team).
At Shoebuy.com, Jim is responsible for all online and offline advertising and marketing programs and partnerships. His prior career has included a variety of both business and policy roles in the technology industries and has focused on the development of products and markets in emerging online categories. In addition to his roles in the software and services industries, he was the Director of Innovation Programs at the Cambridge-MIT Institute, a joint venture between the Massachusetts Institute of Technology and Cambridge University. He has also served as a Fellow at the Berkman Center for Internet and Society at Harvard Law School, and the Associate Director of the Harvard Information Infrastructure. He has authored and edited numerous books and articles including Investing in Innovation (MIT Press) and Coordinating the Internet (MIT Press), and has been interviewed by a variety of news sources, including National Public Radio, the Washington Post and the Asahi Shimbun in Japan.
Mr. Keller holds a B.A. with honors from the University of Massachusetts and an M.B.A. from Yale University.
Scott Savitz is Chief Executive Officer of Shoebuy.com, an operating business of IAC. Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance the company has quickly become one of the largest retailers of footwear and related apparel on the internet partnered with over 1,000 brands representing over 1,000,000 products.
Prior to founding Shoebuy.com, Mr. Savitz was a Director at BancBoston Robertson Stephens specializing in the investments of large high tech corporations totaling more than $6 billion. Previously, Mr. Savitz was in the mortgage business where he originated more than $100 million in mortgages in one year. In addition, Mr. Savitz managed a full service marketing company specializing in direct mail, telemarketing and list maintenance.
Mr. Savitz serves on the board of directors of Simple Tuition, LighterLiving, Two Ten and MITX. He received a B.A. in English from the University of Colorado and currently resides in Boston, MA. Mr. Savitz is a frequent industry speaker and has received numerous awards and accolades including Ernst & Young's New England Entrepreneur of the Year.
With 14 years of development experience, Alan was asked by his wife to help her develop a web store for her small boutique. After poking around, the solution became clear: develop his own. Fast forward 2 years later — with an amazing team of engineers and designers, that system has become ShopIgniter. Alan is directly responsible for the innovative ideas, roadmap and future direction of the platform. Working closely with the technical expertise of the development team, those ideas are turned into reality. In his spare time (about one day per month) Alan enjoys racing vintage Porsche’s at the Portland International Raceway.
Corey Tisdale co-founded ShoppersChoice.com, a retailer of luxury home and garden products ranging from outdoor kitchens to home appliances. He has been in e-commerce for 11 years, and has hands on experience with startups, Internet marketing, information technology, data architecture, customer service strategies, and logistics. Since Shopperschoice.com has grown organically with no venture capital, Corey understands the need to balance effectiveness, cost, and timeliness of any effort.
Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the design, development and implementation of the internet platforms for the Home Depot companies.
Karuana Gatimu is a senior executive with 19 years of experience in business management, digital marketing, enterprise content management, operations and essential technology. She is currently the Director of Ecommerce & Marketing Operations for Skechers USA, Inc., a global footwear manufacturer with responsibility for all global digital marketing and the ecommerce P&L. Collaboration and process improvement are key elements of her program management style and she also serves as the Chief SharePoint Architect for Skechers. In her free time she is involved in the Skechers Foundation and their focus on education initiatives, is Vice Chair of the Board of Directors for SPUGs.org, a non-profit group dedicated to promoting SharePoint User Groups everywhere and an active member in Women in SharePoint which supports women in technology and technology careers to young women. She was recently named to the SharePoint50, a list of top influencers in the SharePoint ecosystem and is Principal Enthusiast for her blog SharepointStrategist.com. Her frequent speaking engagements include the Henry Stewart Digital Asset Management Conference, the University of New Mexico’s Anderson School of Business Management and other SharePoint events around the country.
Al Lalani is the Sr. Director of Client Success at Social Annex. In his role, he and his team are responsible for working with key online retail clients to implement the Social Annex - Social Monetization platform and share key statistics and best practices for optimal success of Social Annex clients.
Prior to Social Annex, Al was the Director of website at major floral retailer Teleflora where he helped optimize the eCommerce site over several iterations of its evolution and implement best practice solutions for optimizing customer experience for eCommerce.
Al's areas of expertise in eCommerce include Social Media monetization, Social Analytics, website optimization, user experience analysis, checkout optimization and usability testing.
John Novak is the Vice President of Business Development for SPi Global, a worldwide leader in BPO CRM, Healthcare, and Content Outsourcing services. John has over 34 years of experience in the Contact Center Support industry having held numerous senior level leadership positions. John began his career in contact center support with Teknekron Infoswitch, a pioneer in the ACD switch business, and moved into the work force management space with Aspect, evangelizing and selling VOIP for contact centers for Intel, and currently a passionate advocate for Social Media Response Management. John started in the BPO CRM outsourcing business in 2001 and has been a major contributor to the support success of many Fortune 500 companies providing expertise in integrated CRM BPO solutions, including customer and business lifecycle management, SaaS and Cloud computing initiatives incorporated with enterprise solutions. He acquired his Business Management degree from Cleveland State University in Ohio and currently sits on the International Association of Outsource Professionals (IAOP) Contact Center Governance committee.
Mark Venezia is an accomplished marketing and sales executive with over 25 years internet and direct marketing experience. Throughout his career, Mark has held numerous executive positions in the retail, advertising and travel industries with a focus on ROI, brand building, sales effectiveness and online social media.
For the last several years, Mark has held the role VP of Global Sales & Marketing, North America for Spreadshirt (www.spreadshirt.com), the leading multi-channel clothing-commerce (c-commerce) platform. He is directly responsible for the company’s global sales team and growing key account partnerships including CNN, Nissan, Nationwide, Holiday Inn Sony Music and Coke, creating and executing innovative and creative search marketing campaigns. Under Mark’s leadership, Spreadshirt’s partner business has seen 103% growth year over year.
Prior to Spreadshirt, Mark was instrumental in the creation, implementation and launch of the sales strategy for demand-driven media company, Gather.com, where he spent several years growing the business as VP Sales and Marketing. His other experience spans several years in the retail travel industry for companies including NLG in various sales and marketing leadership positions.
Brian has nearly 20 years of e-commerce, business development and corporate strategy experience in retail and consumer businesses. He currently is responsible for Staples.COM from an e-commerce and business development perspective. Specifically, Brian leads strategic and operational efforts to drive better customer experience and more growth from Staples e-commerce and mobile assets, as well as leads the development of new growth platforms. Brian received an MBA from the Wharton School at the University of Pennsylvania and his undergraduate degree from Tufts University. He resides outside Boston, MA with his wife and three boys.
Ryan White is a product marketing manager for VeriSign Authentication Services, now a Symantec company. Over the past 6 years, he has been instrumental in evangelizing the value of proper security and trust indicators and their impact on the overall success of online businesses. White has been featured in several online publications and is an active speaker on the subject of online security. Additionally, White is passionate about making a positive impact in helping to educate end users about their online safety and security.
Jim Moore is President, CEO and founder of The PSNE Group. Jim is considered as an expert in the footwear industry having spent the last 35 plus years in the business. He is a board certified pedorthist. He is currently an officer of the Pedorthic Foundation. In addition Jim has also served several years on the Pedorthic Footcare Association board and also The Board of Certification in Pedorthics.
In 1999 Jim started his first web site BirkenstockCentral.com since then he has started Groundedsoles.com, ChefShoes.com and MedicalShoes.com among others. The collective of the PSNE Group’s websites are some of the most successful niche footwear sites in the US.
In the last few years Jim has been an active pioneer in email marketing. By constantly developing new promotions and brainstorming with his email service provider Jim Moore has integrated email marketing into his one to one advertising plan; making it relevant and targeted to his consumer.
Nancy Hall has more than 14 years experience in interactive marketing. She is currently vice President, platform Services for ValueClick Media. In this role, Nancy works with advertisers to utilize data-driven audience strategies and drive performance. Nancy joined ValueClick Media from Mediaplex, a technology division of ValueClick, Inc. where she was vice president, sales and client development. Prior to joining Mediaplex in 2002, Nancy was vice president of sales and business development at Ad4ever, a rich media solution provider. Nancy began her career in online advertising as the director of sales and marketing for Fashionmall.com, Inc., a publicly held firm that managed a network of advertising and ecommerce websites. She holds a BA in Communications from the University of Hartford.
Jack Philbin is co-founder and president of Vibes Media. He spearheads the company's overall strategic direction and drives Vibes' position as one of the premier thought leaders in the mobile marketing and wireless industry. Jack has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management, and consumer marketing.
Jack is a graduate of Boston College and received his MBA at Northwestern University's J.L. Kellogg School of Management. He is extremely active in the mobile marketing industry, currently serving as Vice Chair of the Mobile Marketing Association Board of Directors, as well as serving on the CTIA Wireless Internet Caucus. Jack regularly addresses industry experts by moderating and speaking on panels at CTIA, MMA, CES, and AdTech. Jack was honored with the MMA's "Outstanding Individual Achievement" award in 2005. Under Jack's leadership, Vibes was ranked #92 on the 2007 Inc. 500 list of fastest growing US companies and has received numerous awards for their innovation.
Jack serves on the Board of Directors for the National Runaway Switchboard, the Illinois Technology Association, as well as serving on the Mayor's Council of Technology Advisors for Mayor Daley in Chicago
With over 13-years experience in marketing and a background focused on customer acquisition, interactive marketing, community building, brand management, social engagement and team leadership, Peter Gollan is Director of Marketing at Vitrue.
Prior to joining Vitrue, Peter ran his own marketing consultancy working with emerging start-ups to solidify their marketing strategy. Before that he was Senior Director: Customer Acquisition for the Icelandic-based video game developer CCP Games. In this role, he managed teams in Atlanta, Reykjavik and Shanghai focused on the growth of the award-winning MMO EVE Online, as well as strategic planning for two titles in development. Search, display, print, television, social, tradeshows, crm, site development and a few other tricks were all employed under his leadership at CCP. Prior to CCP Peter held various roles with Boston-area advertising agencies including iProspect and Carat Fusion. He has successfully managed client relationships for companies including AOL, Sharp Electronics, Comcast, Phizer, Wachovia, Electronic Arts, Earthweb, Yottaa, American Family Insurance and numerous other B2B and B2C clients.
Peter holds a BS from the Rochester Institute of Technology in New York and is a MBA-candidate at Northeastern University in Boston, MA. Originally from Boston, he lives in Decatur, GA with his wife Merry.
Frank is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at the U.S. Department of Agriculture.
Todd McClain is Vice President of CRM and Analytics for Vistaprint’s North American business unit where he’s responsible for all aspects of retention marketing. This includes direct marketing initiatives driving repeat revenue as well as overall customer experience strategies. He and his team’s main goal is to grow the lifetime value of Vistaprint customers using a variety direct marketing channels such as email, direct mail, and catalog.
Prior to his current role, he held a variety of analytics positions within Vistaprint. Todd held increasing levels of responsibility within analytics building the business, channel, and web analytics teams during his tenure. Prior to joining Vistaprint, Todd held database marketing and analytics positions at WearGuard (now Aramark) and HealthAct.
Todd earned his B.A. in statistics from Castleton State College. Todd joined Vistaprint in December 2002.
Bridget O'Brien is Vice President of Marketing Communications at Vistaprint where she is responsible for all aspects of the company's brand strategy and external communications. This includes establishing an integrated marketing strategy for the business across multiple mediums. Prior to joining Vistaprint in 2010, Bridget was a Senior Vice President of Marketing at Fidelity Investments. While there she led the company's private equity marketing and was responsible for orchestrating strategic marketing initiatives for that area of the business. With over 20 years of experience in marketing and communications, Bridget has held a variety of management positions with Canaccord Adams, Parametric, Waters Corporation and Lehman Millet. She has also served on the advisory boards of Terametric and Shortbord. Bridget earned her B.S. in Advertising from the University of Texas, Austin.
Lou is the Chief Marketing Officer of The Vitamin Shoppe. In this capacity, he is responsible for all customer acquisition and relationship marketing, Vitamin Shoppe's Healthy Awards loyalty program, and overall marketing and advertising for both the retail and direct-to-consumer businesses. He is also responsible for the overall business performance of the direct-to-consumer business including the internet, catalog, and customer care. Lou joined the company in 2006 as Vice President and General Manager of Vitamin Shoppe Direct.
Steve Nave joined Walmart.com in September 2000 as a member of the Finance team. He later spent two years as the Controller before being promoted to Chief Financial Officer. In that role, he was responsible for Accounting, Financial Planning & Analysis, Legal, Office Services, and Payments & Fraud. Mr. Nave’s responsibilities later expanded to include Customer Service and Merchandise Planning.
In early 2006 he added the Supply Chain/Logistics function to his responsibilities and was promoted to Chief Operating Officer. As COO, Mr. Nave focused on strategies to scale Walmart.com’s back-end operations to support the firm’s long-term growth projections, while continuing to ensure the controlled, profitable growth of the division.
In early 2010 Mr. Nave was promoted to SVP & General Manager of Walmart.com, replacing the former head of the division. In this role, Mr. Nave is focused on accelerating the firm’s growth rate, improving the customer experience, and developing innovative multi-channel retail capabilities.
Before joining Walmart.com, Mr. Nave spent five years with Ernst & Young providing a wide-range of audit and tax services to clients in the Retail/Consumer Products and High-Tech industries, including Wal-Mart Stores, Inc. He also spent time in Ernst & Young’s Mergers & Acquisitions group.
Mr. Nave is from Tulsa, Oklahoma and earned his bachelor’s degree in Accounting from Oklahoma State University. He lives in Emerald Hills, California with his wife, Rachel, and their daughter Caroline.
Leisa leads the strategic direction of E-Commerce and oversees Internet Marketing efforts for WWRD US – the Waterford, Wedgwood and Royal Doulton family of brands. She is responsible for the web customer experience and online customer acquisition initiatives including Internet marketing, mobile marketing and social media. She has recently been charged with developing a Global E-Commerce Strategy to leverage the strength of the WWRD brands internationally as well as redesigning and migrating the eCommerce sites onto the Venda On Demand E-Commerce Platform. She has over 10 years of E-Commerce and Internet Marketing experience including working for Armstrong World Industries (Flooring Div.), Tyco Fire & Security, and Levenger. She also has a prior experience in the Fashion Publishing industry and Luxury Retailing. Leisa earned her MBA from New York Institute of Technology and an undergraduate degree in Psychology from University of Florida.
Nancy has over 19 years experience in direct marketing, the past 10 years spent leading Woodcraft’s online channel. She has spearheaded two complete rebuilds of Woodcraft.com, using a combination of in-house technology and outsourced solutions. Along with development, she directs all online programs including site-search, paid and natural SEO/SEM, affiliate marketing, creative design, email and personalization marketing, payment options, content management and social media. Nancy has also implemented, at a hands-on level, programs and partners including Google Commerce Search, Power Reviews, Akamai, Tealeaf, Paypal, Billmelater, Border Free, and Smarter Remarketer. Customer experience, site search, cart abandonment, analytics and multi-channel cohesiveness top her priority list.
Woodcraft Supply is one of the nation’s oldest and largest suppliers of quality woodworking tools and supplies, offering more than 20,000 products through its retail stores, catalogs, and website.
In 1998, Jeffrey started WrestlingGear.Com, one of the largest amateur wrestling gear websites in the United States. WrestlingGear.Com has been written about in the Wall Street Journal, New York Times, and the Chicago Sun Times. In 2008, WrestlingGear.Com was featured in a chapter in the book “The Internet and American Business.” Jeffrey graduated from Northwestern’s Kellogg School of Management focusing on Marketing and Operations. Previously, Jeffrey worked in public accounting with McGladrey & Pullen, LLP.
Rahmon is currently CEO of YourAmigo, an organic search marketing services company which he co-founded in 1999. YourAmigo offers performance-based organic search solutions to medium to large websites around the world, with customers including Sony, Avon, Reebok, the Home Shopping Network and Brookstone, to name a few. YourAmigo’s services operate on websites in 31 different countries and in many different spoken languages, with over 160 million web pages under management. YourAmigo's Spider Linker™ technology service analyzes searcher behavior data to create unique content that is highly optimized for relevant search terms that are currently not driving traffic nor sales.
Michael Schreck is President and CEO of Zmags Corporation. Zmags, the industry’s leading rich media marketing software platform (SaaS-based), enables retailers, marketers and brand owners to inspire and engage customers, both online and on mobile devices. Zmags’ 3,000+ global clients rely on its software to effectively navigate the rapidly developing mobile and social commerce markets. The company has offices in Boston, Copenhagen and London.
Schreck has 20 years of experience in building and leading pioneering companies that have enabled the world’s most progressive brands to deeply engage with their customers via innovative business process, software, and technology. Schreck is a co-founder and a former general partner at General Catalyst Partners and helped build several companies from inception, including Upromise, m-Qube and SmartBargains/RueLaLa, as well as serving on the board of CoreMetrics. Collectively these companies were acquired for over $1 Billion by VeriSign, SLM, GSI Commerce, and IBM respectively. Schreck was most recently CEO and president of Corrective Solutions, one of the country’s leading business and government services companies. Schreck expanded its government and merchant client base nationally to include some of the largest retailers in the country, including: Wal-Mart, Target, CVS, Kroger, Nordstrom and nearly 150 District Attorneys across 20 states.
Schreck earned his MBA from Harvard Business School and his BA from Brigham Young University. Schreck served as a strategy consultant at McKinsey & Company and Monitor Company after graduation. Schreck currently serves on a number of private boards and the Presidential Advisory Council at Brigham Young University.