August 13 - 16, 2012
Sheraton Boston Hotel, Boston, MA

Presentations

Greg Adams, Digital Marketing Manager, Burton Snowboards

Riding The Chairlift: How Targeting And Segmentation Have Changed Burton Digital

    

Erick Barney, VP Marketing, Motorcycle Superstore

Leveraging Analytics For Increased Relevance And One-To-One Merchandising

    

Christopher Brya, Director, Mobile & Emerging Channels; Choice Hotels International Inc.

Harnessing M-Commerce To Drive Traffic & Sales

    

Charlie Cole, Vice President, Online Marketing, Lucky Brand Jeans

Analyzing Customer Purchase Patterns To Drive Conversion Rates

    

Katrina Conn, Senior Strategic Director, Responsys

Chairperson Presentation

    

Kevin Conway, Global Director, Consumer Brands, Savvis; Marci Troutman, Founder, SiteMinis

Co-Presentation: Mobile In The Cloud

    

Rahmon Coupe, CEO, YourAmigo

Chairperson Presentation

    

Edward Deutscher, OVP of Technology, HSN

Optimizing The Mobile Experience For Your Customer With Differentiated Experiences Across Devices

    

Kevin Ertell, Chief Marketing Officer, Onlineshoes.com

Increased Conversion Through Better Customer Experience


    

Larry Freed, President and CEO, ForeSee Results

Metrics To Understand The Cross-Channel Customer

    

Jeff French, Co-Founder & CEO, LoudDoor

Facebook News Feed Optimization - The Secrets Of EdgeRank And Maintaining Engagement As Your Facebook Page Grows

    

Karuana Gatimu, Director, Ecommerce & Marketing Operations, Skechers

Implementing Multi-Channel Marketing Integration

    

Leisa Glispy, Former Director of Global eCommerce, Waterford Wedgwood Royal Doulton

The Aftermath Of An eCommerce Re-Platform

    

Katie Grisko, Sr. BSA, Petco

Key Considerations For Building Your Mobile Strategy

    

Dave Haber, Director – Marketing, Communications & Social Media, Ice.com

The Secret To My (Social) Success

    

Nancy Hall, Vice President, Platform Services, ValueClick Media

Chairperson Presentation

    

Michael Hayward, CEO, ROI Labs

Chairperson Presentation

    

John Kelly, VP Sales, Criteo

Chairperson Presentation

    

Ben Kirshner, CEO, CoffeeForLess

Exploring Successful SEM Strategies

    

Ross Kramer, CEO, Listrak; Jim Moore, President & CEO, The PSNE Group

Co-Presentation: Customer Lifecycle Management - Metrics And Marketing Strategies To Increase Revenue

    

Rich LaPerch, Chief Executive Officer and Co-Founder, Aegis Mobile

Aegis Mobile Innovation Spotlight

    

Bob McKeon, Founder/CEO, PictureItOnCanvas.com

Leveraging Daily Deal Sites To Dramatically Grow Your Business

    

Doug Merritt, President & CEO, Baynote

Baynote Executive Presentation

    

Nancy Miller, VP Internet Sales & Development, Woodcraft Supply Corp

Enhancing Site Search To Increase Revenue & Improve The Customer Experience

    

Bridget O’Brien, Vice President, Marketing Communications, Vistaprint

Leveraging Social Media To Keep Customers In The Sales Cycle

    

Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com

Creating A Multi-Channel Loyalty Program To Increase Customer Lifetime Value

    

Matt Raines, Vice President of Technology, Bluefly.com

Utilizing Product Recommendations & Relevance Marketing Tools To Drive eCommerce Innovation

    

Meyar Sheik, CEO, Certona

Combining Personalization And Dynamic Merchandising To Drive More Revenue Per Visit

    

Scott Silverman, Co-Founder and VP, Marketing, Ifeelgoods; Dave Haber, Director – Marketing, Communications & Social Media, Ice.com

Ice.com & Facebook Credits: A Case Study

    

Brian Tilzer, Vice President, eCommerce & Business Development, Staples.com

Leveraging eCommerce To Influence Customer Behavior & Drive Growth

    

Nick Van Weerdenburg, Director of Retail Solutions,, North Plains

Chairperson Presentation

    

Craig Wax, CEO, Inovodo

eCommerce Video Innovation: Driving Revenue And Customer Engagement Across Channels

    

Alan Wizemann, CPO, ShopIgniter

Next Generation eCommerce: Using Social Media to Generate Revenue & Build Your Brand


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