9.00 - Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9.45 - Chairperson’s Opening Remarks Rahmon Coupe, Chief Executive Officer, YourAmigo Chairperson’s Opening Remarks Rahmon Coupe Chief Executive Officer, YourAmigo Rahmon is CEO of YourAmigo, an organic search marketing services company which he co-founded in 1999. YourAmigo offers performance-based search solutions for medium to large websites around the world, with customers including Sony, Avon, Reebok, the Home Shopping Network and Brookstone, to name a few. YourAmigo’s services operate on websites in 30 different countries and in many different spoken l [read more]

10.00 - Panel Discussion: SEO – What Is New And Different That You Could Be Leveraging? Erick Barney, VP Marketing, Motorcycle Superstore Albert DiPadova, Co-Founder & Vice President, Due Maternity Chris Feldwisch, Online Marketing Manager, The Finish Line Inc. Search engine optimization = increased traffic = increased sales. But how do you know if you are really “optimized”? Or are you ever? Our panel agrees that SEO is a journey and not a destination. If you stop innovating (and evolving), you’ll lose the game. They’ll examine ways that you can increase the effectiveness of your organic search campaign by staying one step ahead of the competition. With more and more companies getting more sophisticated with SEO, how can you still be a leader in your segment? Keep moving forward: Why you must constantly be testing and reacting to what Google is doing Fully understanding how Paid and Natural Search influence one another Is it better to be on the search results page with a natural search listing AND a paid search listing or is the natural search listing enough? Conducting an A/B test Keys to directing landing page results for both paid and natural search Erick Barney VP Marketing, Motorcycle Superstore Albert DiPadova Co-Founder & Vice President, Due Maternity Chris Feldwisch Online Marketing Manager, The Finish Line Inc. Chris Feldwisch has served as the Ecommerce Marketing Manager for Finish Line since October 2003. In this role he oversees and manages paid search, affiliate marketing, shopping comparison engines and more. Before joining Finish Line, Chris was in media planning at Foote, Cone and Belding and in paid search sales at Altavista and Overture. He holds a BS in Advertising from Ball State University in [read more]

10.35 - Interactive Rotating Roundtable Discussions Table 1: Timothy Seward, CEO, ROI Revolution Retail Moderator: Joe Schmidt, President, Canvas on Demand Table 2: Michael Leeman, USA Country Manager, Clicks2Customers Table 3: Craig Smith, Founder & Managing Director, Trinity Insight Retail Moderator: Michael Abolafia, eCommerce Director, Taylor Gifts Table 4: Bree Blazak, Director of Business Development, YourAmigo Retail Moderator: Mary Lesser, Director, eCommerce Operations, Eastern Mountain Sports (EMS) Table 5: Range Online Media Table 6: Groove Commerce Table 7: Mike Wachsnicht, Retail Search Director, OutRider

12:10 - Panel Discussion: Revamping Site Search To Drive eCommerce Revenue Higher Jack Keifer, President & CEO, BabyAge Glenn Edelman, Sr Director, Online Marketing and Merchandising, Wine Enthusiast Companies Troy Olson, Search Marketing Manager, Zagg.com Many retailers underestimate the importance of their site search results. Besides helping customers find what they are looking for, online retailers have the power to encourage shoppers to find even more! Relevance and organization are the keys to a successful strategy. Our panelists will discuss the steps that they took to deploy their site search strategies and reveal the results that followed. Understanding that you cannot put a value on helping your customers find what they are looking for Examining best practices for the organization of your site content Utilizing your site search as a navigation device that helps customers explore your site quicker and more effectively Providing the right promotions, content, images and layout to help engage customers in a more meaningful way Effectively managing landing pages across your site to increase conversion and keep customers shopping longer Jack Keifer President & CEO, BabyAge Glenn Edelman Sr Director, Online Marketing and Merchandising, Wine Enthusiast Companies Troy Olson Search Marketing Manager, Zagg.com With a solid foundation in brick and mortar retail that has taken him around the U.S. and on a four year adventure in the Caribbean, Troy brings passion and creativity to his unique style of online marketing. He is a full time employee of ZAGG Inc, managing their online marketing efforts. Troy lives in Salt Lake City, Utah and in his spare time enjoys guitar, video production, and consulting for b [read more]

12.45 - Lunch & Networking Lunch & Networking

1.45 - Continuation Of Interactive Roundtables No session description available.

2.30 - Panel Discussion: Creating Customized Search Campaigns That Will Drive Your Business Chris Feldwisch, Online Marketing Manager, The Finish Line Inc. Mike Deckman, Internet Marketing Manager, Vintage Tub and Bath Troy Olson, Search Marketing Manager, Zagg.com There is no “one size fits all” search strategy; different types of retailers need to take different approaches. Once you understand your industry segment, only then can you begin to customize your search campaigns to drive your business. Our panelists manage all aspects of search for their organizations and pretty much all marketing that drives consumers to the web. They’ll discuss several key areas where they found they could further optimize search to drive revenue. Why do different types of retailers need different search approaches? Low-margin retailers vs. retailers who sell expensive products Understanding how your merchandise reflects your keyword bids Examining how to create consistent and successful keyword campaigns to maximize your ROI Chris Feldwisch Online Marketing Manager, The Finish Line Inc. Chris Feldwisch has served as the Ecommerce Marketing Manager for Finish Line since October 2003. In this role he oversees and manages paid search, affiliate marketing, shopping comparison engines and more. Before joining Finish Line, Chris was in media planning at Foote, Cone and Belding and in paid search sales at Altavista and Overture. He holds a BS in Advertising from Ball State University in [read more] Mike Deckman Internet Marketing Manager, Vintage Tub and Bath Mike Deckman serves as Internet Marketing Manager for Vintage Tub & Bath, an Internet Retailer Top 500 company and America’s largest private retailer of clawfoot bathtubs. Since joining Vintage Tub & Bath in 2007, Mike led his team through advanced in-house SEO, SEM, Affiliate, and SCE tactics that resulted in consistent double-digit growth for the company. Mike is from Northeast Pennsylva [read more] Troy Olson Search Marketing Manager, Zagg.com With a solid foundation in brick and mortar retail that has taken him around the U.S. and on a four year adventure in the Caribbean, Troy brings passion and creativity to his unique style of online marketing. He is a full time employee of ZAGG Inc, managing their online marketing efforts. Troy lives in Salt Lake City, Utah and in his spare time enjoys guitar, video production, and consulting for b [read more]

3.05- Coffee and Refreshments

3.25 - Interactive Speaker Wrap-Up Session and Q&A Jack Keifer, President & CEO, BabyAge Erick Barney, VP Marketing, Motorcycle Superstore Troy Olson, Search Marketing Manager, Zagg.com Audience questions from throughout the day are answered Jack Keifer President & CEO, BabyAge Erick Barney VP Marketing, Motorcycle Superstore Troy Olson Search Marketing Manager, Zagg.com With a solid foundation in brick and mortar retail that has taken him around the U.S. and on a four year adventure in the Caribbean, Troy brings passion and creativity to his unique style of online marketing. He is a full time employee of ZAGG Inc, managing their online marketing efforts. Troy lives in Salt Lake City, Utah and in his spare time enjoys guitar, video production, and consulting for b [read more]

4.00 - Conclusion Of Advanced Search Forum Roundtable Moderators For Advanced Search Forum (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes. There are 7 total tables) For more information on hosting a roundtable, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com.

5.00 - Pre Registration For Conference Pre Registration For Conference

5.30 - eTail 2009 Welcome Reception Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail.At the end of Search and Email Day, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities at this welcome cocktail reception.