WOMM/Social Networking Day - August 7, 2008

Overview:

More and more eCommerce companies are seeking ways to utilize and harness the power of social networks. Innovators have realized the opportunity to community build and make connections that go beyond commerce. This day examines how you can leverage the power of social networking to pull customers to your site and engage with your brand. The presenters also examine how you can effectively monetize your social networking initiatives.

Word Of Mouth Marketing & Social Networking Day themes and topics include:

• Utilizing social networking as a means of harnessing the power of the customer (without trying to “harness” the customer)
• Leveraging customer reviews as a tool for validating the reliability of your products
• Getting your customers to interact with your brand in a way that can manifest back to your P&L
• Differentiating between the hype and what you need to stay on top of
• Finding your customer advocates and making them a virtual part of your marketing initiatives

Word Of Mouth Marketing & Social Networking Day Format: Case-Study Presentations, Panel Discussions

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