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Conference Day One - Tuesday, August 4th

Profitable Multi-Channel Strategies and Tactics

 

7.30 - Registration & Networking Breakfast Inside The Solution Zone
Registration & Networking Breakfast Inside The Solution Zone
8.10 - Welcome Address & Opening Card Swap
This is your very first big opportunity to network! You’ll immediately meet and exchange cards with over 10 retailing executives.
8.15 - Chairperson’s Opening Remarks
Geoff Galat, Vice President, Marketing and Product Strategy, Tealeaf
Chairperson’s Opening Remarks
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Geoff Galat

Geoff has more than twenty years of experience in technology marketing, Prior to Tealeaf, Geoff served in executive roles at Tumbleweed Communications, evangelizing the use of the Internet as a channel for secure messaging & communications, Luminate Corporation, introducing the concept of the Management Service Provider for Web-based application management, and Mercury Interactive, developing brand awareness and establishing the markets for application testing and application performance [ read more ...]
8.30 - Creating A Multi-Channel Strategy That Unites Your Channels & Supports The Customer Experience
Michael Cooper, VP Specialty Channels, Home Depot
Over half of multi-channel retailers have little or no integration between store and site. Some don’t even see integration as a priority. Yet industry experts agree that uniting your channel strategy, especially during an economic downturn, could be the key to keeping customers engaged and satisfied. Michael believes that in order to meet evolving customer expectations you have to do more than just have a presence in multiple channels. He’ll show you how he is tying his customer needs to cross-channel integration strategies.
  • Developing incentive-based, cross-channel strategies to promote your strategy internally
  • Understanding the impact of one channel on another
  • Determining a plan that increases brand awareness and customer loyalty simultaneously
  • Structuring your organization to effectively support a customercentric business model
  • Listening to your customer: Finely tuning the various channels based on customer feedback & client surveys
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Michael Cooper

Michael Cooper leads The Home Depot’s Specialty Channels businesses inclusive of HomeDepot.com (E-commerce Business), Your Other Warehouse (Plumbing Wholesaler), and World Imports Lighting (Upper End Lighting Importer /Wholesaler). These business units contribute approximately $1 Billion in revenue and operate integrated but to some extent independent Merchandising, Marketing, Supply Chain, Call Center, and Information Technology platforms from the Retail Stores. Michael joined The Home Depot [ read more ...]
9.05 - Case Study By A BillMeLater Executive & Retail Client
BillMeLater Executive & Retail Client TBD ,
There is a new gold standard in payments: PayPal and Bill Me Later's next-generation payment options are enabling and fueling ecommerce by making shopping and buying effortless. PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 70 million active accounts in 190 markets and 19 currencies around the world, PayPal enables global ecommerce. Bill Me Later allows buyers to shop without a credit card and to pay later by accessing credit and deferred billing options right at the point of sale. PayPal is an eBay company and is made up of three leading online payment services: the PayPal global payments platform, the Payflow Gateway and Bill Me Later. More information about the company can be found at https://www.paypal.com.
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9.40 - Ten Minute “Stretch”
Ten Minute “Stretch”
9.50 - President/CEO Panel: Surviving The Economic Storm
Shelly Nandkeolyar, CEO, Blair Corp
Jack Keifer, President & CEO, BabyAge
Scott Savitz, CEO, Shoebuy.com
Udayan Bose, Founder & CEO, NetElixir
Meeting revenue targets is always a challenge. But beating the odds and growing in a struggling economy can seem downright unrealistic. This group of distinguished C-level executives will examine some things that you can do differently with your business during this downturn. They’ll tell you where to look for growth opportunities, and how to eliminate inefficiencies in your business from back-end to customer-facing.
  • Finding ways to remain essential to your customer during an economic downturn
    • How can you sustain your sales while consumers are cutting their expenses?
  • Optimizing all aspects of your business to ensure you are capturing every possible conversion
    • Getting the right traffic
    • Better managing Search
    • Getting the most out of your email campaign
    • Improving your checkout process
  • Knowing what to invest in during 2009 – if you fail to keep innovating, you will only make it worse
    • It’s a good time to get things cheaper!
  • Staying “engaged” with all of your customers during the downturn – not just the ones who are still buying
  • Positioning your business to reap the benefits at the first sign of a turn-around
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Scott Savitz

Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance, the company has quickly become one of the largest retailers of footwear and related apparel on the Internet partnering with over 800 brands and representing over 700,000 products. In February, 2006, Shoebuy.com was purchased by IAC/InterActive Corp. which owns other properties including Match.com, Citysearch, Evite.com, CollegeHumor, and Ask.com.
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Udayan Bose

Udayan Bose founded online advertising management firm NetElixir in 2004. Based on his experience and understanding of the complexities of running profitable paid search campaigns, Udayan developed a system that delivers efficient, superior campaign management and performance for clients worldwide. Prior to starting NetElixir, Udayan was Director of Business Development for iGlobalMedia/PartyGaming, the world's largest online gaming company. He built their PartyBingo.com business from scratch [ read more ...]
10.25 - Mob Commerce - A Strategy For Tough Times
Jack Jia, CEO, Baynote
Pundits agree that hard times also present opportunities for innovation. Now is the time to turn your online merchandizing over to site visitors - let the mob stock your shelves. The Mob knows itself better than any expert anyway, and they are agnostic. Jack explores the benefits of crowdsourcing for eCommerce including:
  • 20-50% higher AOV (Average Order Value), revenue and profit with the Mob merchandized online store
  • Reduced labor cost while surfacing high margin niche/long tail products
  • Improved customer retention and satisfaction with an "inside-out" store experience
Jack examines numerous case studies including The Knot, Expedia, MyShape, US Appliance and others who have turned to the invisible crowd of site visitors for competitive advantage. The collective wisdom turbo-charges your recommendation, site search, email, SEO/SEM, forum, mobile, video and other initiatives.
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Jack Jia

Jack Jia is a founder and CEO of Baynote, a leading provider of collective intelligence platform to hundreds of major eCommerce, Media and Enterprise websites with recommendations for products, content, search, email, video and mobile phones. Prior to Baynote, he was an SVP & CTO at Interwoven with several executive responsibilities in engineering, product management and marketing, strategy and technology vision. As the founding VP of engineering, he was instrumental in building and growing [ read more ...]
11.00 - Networking & Coffee Break Inside The Solution Zone
Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology-enabled, and where better to keep abreast of all the latest developments?
Track A :
Cost Effective Analytics, Usability And Channel Synergy
Cost Effective Analytics, Usability And Channel Synergy
Track B :
ROI-Focused Multi-Channel Integration
ROI-Focused Multi-Channel Integration
Track C :
Improved Customer Convenience & Retention
Improved Customer Convenience & Retention
11.45 - Chairperson’s Remarks
Chairperson’s Remarks
11.45 - Chairperson’s Remarks
Robert E. Cell, CEO, MyBuys
Chairperson’s Remarks
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Robert E. Cell

With over two decades of merchandising experience, Robert Cell is an e-commerce and personalization [ read more ...]
11.45 - Chairperson’s Remarks
Chairperson’s Remarks
11.55 - Panel Discussion: Utilizing Web Analytics To Retrieve Detailed Purchase Metrics For Advanced Decision Making
Patrick Livingston, Senior Manager, eCommerce Merchandising & Analytics, The Orvis Company
Theresa McMullan, Vice President Marketing, SkyMall Inc.
Peter Leech, CMO, Onlineshoes.com
Timothy Seward, Founder and President , ROI Revolution, Inc
Improving your web analytics capabilities will have an immediate impact on how you speak to your customers. By uncovering a more direct route to the customer, you can actually increase the performance of all of your online marketing initiatives. At some point, all of our panelists lacked the sufficient capacity to track and measure visitor behavior on their sites. They’ll discuss how their more sophisticated analytics capabilities have helped redefine their ability to connect customer behavior across channels.
  • Going beyond implementation: Understanding how to use your data once it’s been captured
  • Linking your legacy systems for complete customer touch-point visibility
  • Leveraging the data to better understand customer clicks and purchasing behavior
  • Tracking your customer touch points to reveal the moments you are losing conversions
  • Understanding site traffic and behavior to make appropriate adjustments
  • Leveraging your ability to measure the effectiveness of your applications through A/B Testing
  • Incorporating customer behavior data from all channels to further link your future campaigns
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Patrick Livingston

Patrick Livingston is the Senior Manager of E-Commerce, Merchandising and Analytics for The Orvis [ read more ...]
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Timothy Seward

Timothy Seward is founder and President of ROI Revolution, Inc., a data driven PPC [ read more ...]
11.55 - Improving The Multi-Channel Customer Experience To Drive Revenue
Danielle Leveille, Manager of Merchandising and Integrated Marketing, PetSmart
Many multi-channel organizations hold their .com sites to revenue only (which can be costly). But where are the revenues and profits coming from? Danielle examines the shifting focus and evolution of the conversation around revenue & profits at PetSmart.com, a multi-channel retailer.
  • Examining how do you differentiate your customers through the various channels
    • Who is your customer in the store? On the website?
    • Are they one customer? Why?
  • Strategies for meeting customer needs cross-channel
  • Forging closer ties between marketing and merchandising to better unify your internal strategies
  • Utilizing your customer feedback from areas such as call centers to identify your shortcomings
  • Keeping abreast on new technologies to improve the multichannel experience and creating guidelines for when to invest
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Danielle Leveille

Danielle Leveille has eight years in retail marketing. After graduating Magna Cum Laude with a [ read more ...]
11.55 - User Experience & Best Practices To Facilitate Conversion
Dawn Wayt, VP eCommerce Marketing, Digital Photography, American Greetings Interactive
A good customer experience should drive customer satisfaction, and therefore increase conversion. So how do you increase the customer experience on your site? And how can you generate more RPV on the site? Dawn believes that in a time of heightened competition for online retailers, the retailer with the better user experience will win the battle. In this session, she’ll uncover industry best practices for the user experience.
  • First things first: Conducting a full assessment for how you are performing online
    • Where are you positioned with your search rankings?
    • How are you performing against your competitors?
  • Potential reasons why even if your site is optimized, you are still not converting traffic
  • Tracking your traffic: Utilizing analytics to understand click behavior and abandonment issues
    • Developing a strategy that will steer traffic away from the abandonment path and towards the conversion path
  • Mapping out every aspect of what is successful and what is not within your online experience to then create strategies for overcoming the unsuccessful
    • When to offer live chat - When to offer a discount
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12.30 - End-To-End Customer Experience And DesignWorkshop: Getting Your Customers From ShoppingTo Sale
Tamara Adlin, Co-Founder, Fell Swoop
Tamara is in the business of helping retailers get laser-focused on identifying their customers to create successful experiences. As the Co-Founder of Fell Swoop, LLC, a clarity, strategy and design firm, she is at the helm of user experience best practices. The workshop starts with an overview of how a customer focus can drive every aspect of design, and the best practices that evolve from this approach. Then, the real fun begins! Audience members can immediately get involved, by volunteering to have their site reviewed in real-time. Tamara will offer unbiased advice on your sites user experience – Take advantage of an opportunity to receive a free, fresh perspective on your sites shopping experience.
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Tamara Adlin

Tamara Adlin is the co-founder of Fell Swoop, a Seattle user experience strategy and design [ read more ...]
12.30 - It's All About the Individual: A Case Study
Meyar Sheik, CEO, Certona
This case study will demonstrate how individualizing the online shopper experience drives improved results. Online and multichannel retailers will see how they can quickly and costeffectively deliver increased revenue per visit and average order values through personalized product recommendations and promotional offers through multiple channels. This session will also demonstrate the benefits of optimizing revenue contribution across multiple channels.
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Meyar Sheik

Meyar Sheik, CEO & Co-founder of Certona is a seasoned software industry executive with over 20 [ read more ...]
12.30 - How To Improve Sales By Maximizing ConsumerConfidence
Tim Callan, Vice President, Product Marketing, SSL, VeriSign
For online businesses, earning and maintaining trust is paramount at every stage of the customer experience, from the initial attraction to the completion of a transaction. The effectiveness of online security indicators in increasing customer trust and therefore improving online business is well-demonstrated. However, as consumers grow in sophistication, they have begun to evaluate online businesses for more than just security indicators, which are themselves of varying degrees of efficacy. This presentation will summarize the latest ways for businesses to demonstrate their trustworthiness to potential customers. A variety of technologies and trust marks have emerged to complement the first generation of trust indicators, which include Better Business Bureau seals and various security seals like the padlock icon and SSL logos. Among the new trust indicators are customer ratings, safe shipping guarantees, green address bars (EV SSL), and alternative payment methods. All of these techniques can result in increased rates of completed transactions on retail, banking, and securities trading sites.In this presentation, we will explain the business value of trust indicators and will provide the audience with:
  • A case study presented by a leading online retail executive, describing their use of the relevant technologies and methods, including their experiences and results
  • An explanation of the different technologies underlying security trust indicators and what they actually do with regard to online security
  • A starter guide to trust indicators that every company should evaluate
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Tim Callan

With eighteen years’ experience in marketing and product management for software and Internet [ read more ...]
1.05 - CEO/President Workshop & Private Lunch
What is top-of-mind for retail and online CEO’s today? Profitability; revenue maximization; customer retention; effective product extensions; and financial performance. All these issues and more will be discussed during this closed-door session. This Invitation-Only, high-level networking opportunity is exclusive to eTail! It is designed as a brainstorming and networking workshop for CEO’s and Presidents only. It is also limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. If you are interested in attending, and are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463.
1.05 - Lunch & Networking For All Attendees
Lunch & Networking For All Attendees
Track A :
Cost Effective Analytics, Usability And Channel Synergy
Cost Effective Analytics, Usability And Channel Synergy
Track B :
ROI-Focused Multi-Channel Integration
ROI-Focused Multi-Channel Integration
Track C :
Improved Customer Convenience & Retention
Improved Customer Convenience & Retention
2.15 - User Testing On A Shoestring: How To Discover Big Problems On A Small Budget
Archie Miller, Senior Manager, Web Design andamp; Development, Crutchfield
In a world of budget cutbacks, shrinking internal resources, and more aggressive deadlines, how do we find time and resources for user testing? The secret is to make it easy, make it quick. At the same time, learn how to include major stakeholders for maximum effect and buy out your insights into an action plan. Crutchfield has successfully implemented a simple in-house customer insight program for uncovering the hidden frustrations of web users, and established a benchmark for usable e-commerce web sites. In this session, Archie will outline the Crutchfield program, share planning information, and examine issues with resolving usability problems.
  • Tools – Identifying the best fit for your organization: Software and hardware requirements for conducting user session; How to make a test plan and conduct hallway testing.
  • Remote testing – How to expand your participant pool using everyday remote meeting tools and online methodologies for card sorting.
  • Recruiting participants throughout the testing cycle: How to find fresh customers, grading on a curve, and using everyday resources like Craig’s List.
  • 5 steps for putting your results into action: Stakeholder participation, writing reports, and how to build consensus for actionable issues.
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Archie Miller

Archie Miller leads design and customer experience including user testing, prototyping, interface [ read more ...]
2.15 - Global eCommerce Operations From A SingleLocation
Raz Schionning, Web Director, American Apparel
American Apparel increased their total online sales in 2008 by a whopping 55%. Those numbers are huge for any multi-channel retailer, so how’d they do it? Raz will talk about how international sales drove their online revenues in 2008, growing 84%. He’ll also discuss American Apparel’s strategy for managing their international operations in the US, and some of the challenges they’ve had to overcome to get to where they are today.
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2.15 - Panel Discussion: Increasing Customer Retention Rates Through Enhanced Customer Experiences
Pinny Gniwisch, Vice President, Marketing, ice.com
Danielle Leveille, Manager of Merchandising and Integrated Marketing, PetSmart
Theresa McMullan, Vice President Marketing, SkyMall Inc.
Jesus Pindado, VP Strands Recommender, Strands Business Solutions
Customer retention will be the key to profitability in 2009 & 2010. In order to retain your current customer base, you’ll need to understand how much the user experience & customer satisfaction impacts your bottom line. While there are many important aspects of site functionality that shouldn’t be overlooked, customer service is equally as important. Our panelists have had to be on the cutting edge of innovation in customer experience to remain profitable. They will talk about how constant innovations, no matter how small, have kept them in their market leading position.
  • First things first: Are you measuring customer satisfaction? How?
  • Examining the results of your other customer experience efforts
  • Finding ways to increase loyalty at various customer touch points
  • Measuring and monetizing the customer experience
  • Finding ways to tie the customer experience to loyalty and profitability in the short and long-term
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Pinny Gniwisch

Pinny is a veteran internet marketer. As a knowledgeable and charismatic speaker, he frequently [ read more ...]
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Danielle Leveille

Danielle Leveille has eight years in retail marketing. After graduating Magna Cum Laude with a [ read more ...]
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2.50 - Using Web Analytics To Pinpoint Revenue Results of Multi-Channel Marketing
Terese Anthony, Marketing Manager, Furnished Quarters
By capturing and analyzing customer data across online and offline channel, retailers can measure the ROI of individual campaigns, keywords, and referrers. The flexibility to do this across channels, plus ask deep-dive questions against cumulative data, enables retailers to unlock valuable ways to improve the customer experience and increase revenue. This presentation examines how Furnished Quarters—the largest provider of furnished apartments in Manhattan—has accomplished this by using web analytics to examine web traffic, identify online customer behavior, and evaluate Internet marketing initiatives. For example, the company is able to monitor the performance of individual PPC (pay-per-click) campaign/referral programs in such a way as to measure the size (in dollars) of the bookings that each campaign/keyword drives to its business. The presentation examines the strategies and tools that the company implemented to accomplish this, and how they can be utilized by marketers in a variety of situations across industries.
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Terese Anthony

Terese is in charge of all marketing efforts for Furnished Quarters, including SEO, digital [ read more ...]
2.50 - Panel Discussion: Optimizing Your Multi-Channel Strategy To Expedite The Shopping Process And Increase Customer Value
Scott Drayer, Director of Marketing, Paul Fredrick
Glenn Edelman, Sr Director, Online Marketing and Merchandising, Wine Enthusiast Companies
Alex Miller, Director, Programming, QVC
Trying to understand how customers shop across channels has been top of mind for many retailers for years. In light of the current economy, understanding what your customer is experiencing across channels has become even more important. Why? Multi-channel retailers have a distinct opportunity to keep customers engaged across channels. And if they are good at capturing and managing data, offering value at every touchpoint. Our panel discusses their use of multiple channels and how it has increased revenue and customer satisfaction.
  • Aggregating store data and online data from a history of analytics
  • Enhancing your data collection for consumer behavior across channels by executing focus groups
  • Using your data collection to implement marketing strategies that will entice a multi-channel shopper and expedite the shopping process
  • Optimizing your marketing strategies before your peak season
    • Focusing your analysis of your marketing strategy after your peak season
    • Concurrently retaining customers and increasing consumer lifetime value during your peak season
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Scott Drayer

Scott Drayer is the Director of Marketing at Paul Fredrick MenStyle, a menand's fashion apparel [ read more ...]
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Alex Miller

Alex is the Director of Programming in the Multichannel Programming Department at QVC. He is [ read more ...]
2.50 - Walgreens.com: "The Pharmacy America Trusts" Goes Digital
Rich Lesperance, Director of Online Marketing, Walgreens
In this transformative session, Rich will talk about the evolution of one of America's most trusted retail brands in the digital age. He will share how mobile and web applications merge with the corner drugstore, offering a richer multi-channel experience.
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Rich Lesperance

Rich Lesperance has over 15 years of Fortune 100 experience in direct marketing, ecommerce, and [ read more ...]
3.25 - Networking & Coffee Break Inside The Solution Zone
Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology-enabled, and where better to keep abreast of all the latest developments?
Track A :
Cost Effective Analytics, Usability And Channel Synergy
Cost Effective Analytics, Usability And Channel Synergy
Track B :
ROI-Focused Multi-Channel Integration
ROI-Focused Multi-Channel Integration
Track C :
Improved Customer Convenience & Retention
Improved Customer Convenience & Retention
4.10 - Panel Discussion: Redesigning Your Site To Increase Conversion Rates
Shelly Nandkeolyar, CEO, Blair Corp
Jay Greenberg, Director, eCommerce, Spencer Gifts
Laurie Wrigley, Founder, Birthday in a Box
When is the right time for a redesign? And how do you go about identifying your strategic goals? Our panelists have all recently undergone site redesigns. They will take you through the process of setting their vision, planning ahead, and overcoming many of the unforeseen obstacles. They’ll also discuss how they employed customer feedback into their strategy to ensure they were including the most relevant functionalities.
  • Best practices for site redesign from the home page, product page to check-out
  • Small changes that can make a big impact
  • Examining the ease of your check-out process and where are customers abandoning
  • Evaluating the best online technologies that drive conversion
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Jay Greenberg

Jay Greenberg is Director, eCommerce with Spencer's. Responsible for Spencersonline.com and [ read more ...]
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4.10 - Linking Site Usability Improvements & Multi-Channel Integration To Drive Improvements In The Customer Experience
Abby Stephenson, Usability Manager, Delta Air Lines
To maximize the benefits of being a multi-channel brand, you must do more than simply sell products through different channels. You need to define what your core values and competitive advantages are, and then be able to provide your customer with a consistent and innovative experience across every point of contact. Abby will examine the doors that multivariable testing has opened for Delta – and how it can be combined with usability testing to ultimately drive improvements in the customer experience.
  • Determining the factors of usability that directly and indirectly affect the customer experience
    • Conducting a usability audit
  • Understanding and ranking your feedback to determine key future priorities and low hanging fruit
  • Utilizing multi-variate scenarios to test site functionality and identify underperforming areas
  • Combining technology and operations to consistently evaluate and improve your shopping experience
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Abby Stephenson

Abby's background is in the usability field. She received her Masters Degree in Human Factors from [ read more ...]
4.10 - Overcoming The Challenges Of Implementing eCommerce Into Sally Beauty
Richard BenBassett, Senior Director, eCommerce, Sally Beauty Supply
It wasn’t easy convincing senior executives at Sally Beauty that they could build a profitable eCommerce business in less than a year. But with the right mix of partners, and just the right amount of internal buy-in, that is what Richard’s team has managed to accomplish. This session takes you through a step-by-step approach to building a successful eCommerce site – overcoming cultural, operational and technical challenges.
  • Uncovering the obstacles of bringing an eCommerce presence into a publicly traded company and a worldwide brand with over 2,300 brick & mortar locations
    • Convincing senior management it was the right thing to do
    • Examining where the competition is succeeding
  • Finding ways to change the culture of the organization toward eCommerce
  • Creating a roadmap for success which includes a 6-month ROI
  • 5 things we’d do differently if we did it all again
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Richard BenBassett

Richard BenBassett is Senior Director of eCommerce for Sally Beauty Supply LLC, the world’s largest [ read more ...]
4.45 - Networking Workshop: Retailer-Only Card Swap & Brainstorm Session Hosted By:
Brad Wolansky, Vice President Global E-Commerce, The Orvis Company
This extended “retailer only” activity is the highlight of the 2009 program and you can’t miss it. You’ll have the opportunity to ask these critical questions to many different retailers, one-on-one – guaranteeing you walk away with some great, new ideas. Be sure to bring lots of business cards! Questions include:
  1. Who was the last vendor you hired within the past 6 months...are you happy with them....was it worthwhile?
  2. Who was the last vendor you hired within the past 6 months who brought you incremental new customers.
  3. Who was the last vendor you hired within the past 6 months who saved you money.
  4. What's the last position you created on your staff? Why? How will it add incremental value?
  5. Who manages your PPC programs...inhouse or external? You happy with them?
  6. What's the #1 feature/functionality you really want to get done for this season?
  7. What's the best feature of your website? The worst? The one you want to get rid of...but don't dare?
  8. How do you judge the amount of spend on your PPC programs? % of sales? LTV? Budget for new customer acquisition?
  9. If you could steal one really, really good person from another e-commerce operation's staff...what position would it be? Why?
  10. Describe the process by which you update your website...who's involved....how long does it take....who makes the final approvals?
  11. Where do you view your biggest opportunity to add value to your organization? Where would you like to add more value? Where would you like to input less?
  12. Name your best innovation in the past 6 months for acquiring (opt-in) e-mail addresses?
  13. What's the 1 online (but not on your website...on other websites) acquisition program you wish you were doing - but aren't? What's the 1 online acquisition program you're doing - that you wish you weren't?
  14. What's the best onsite promotion you've run in the past 6 months? Measured by sales dollars or new customer acquisition?
  15. If you weren't doing this...what would you like to be doing?
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Brad Wolansky

As VP Global E-Commerce for www.orvis.com and www.orvis.uk.co, Brad Wolansky is responsible for all things web including onsite merchandising, online marketing, and outbound e-mail for all channels of Vermont-based Orvis. A retailer from the day he was born into a family luggage shop business, Brad has been a buyer, marketer, Divisional Merchandising Manager of Gift/Home at Orvis (as well as Director E-commerce Merchandising at www.wilsonsleather.com). Orvis has 45 company-owned stores, 600 [ read more ...]
5.30 - eTail Cocktail Reception
Join all of your fellow retailers at this one time opportunity to network. After a day full of knowledge sharing with industry leaders, relax and network with all of your peers at this event, and enter to win fantastic prizes!