Main Conference Day 1

7.15 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

7.50 Welcome Remarks & Opening Card Swap Welcome Remarks & Opening Card Swap

7.55 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

8.10 KEYNOTE Session: Transforming Customer Experience Through Digital And Omni-Channel Innovation Brian Tilzer, SVP/Chief Digital Officer, CVS Caremark There’s no time more important to receive exceptional care and service than when you or a family member is sick. Traditionally, healthcare and pharmacy are not known for having great customer service. Digital tools are at the forefront of empowering customers to proactively and better manage their health needs. CVS/pharmacy’s Chief Digital Officer discusses how the pharmacy innovation company and drugstore is redefining the standard of service by bringing personalized online and mobile experiences to customers and using digital and omni-channel innovation as an extension of the retail store. Learn how CVS/pharmacy is aggressively integrating digital channels into the store experience to empower customers on a path to better health Gain insight into how personalized technologies can inform consumers and change behaviors Discover how digital tools help personalize online, mobile, and in-store experiences Brian Tilzer SVP/Chief Digital Officer, CVS Caremark Brian Tilzer is Senior Vice President and Chief Digital Officer for CVS Caremark. Tilzer is responsible for developing and leading the teams driving CVS Caremark’s company-wide digital innovation efforts. Tilzer is also focused on connecting current and future digital initiatives and ensuring that CVS Caremark continues to use the most innovation technology available to seamlessly meet customer’s [read more]

8.40 Tips & Insights To Increase Customers’ Confidence To Click And Buy Jeff Barto, Solutions Advocate, Symantec Global e-commerce sales is projected to pass the $1.25 trillion mark by 2013. In this vibrant environment, there is huge potential for businesses to grow. Unfortunately, such an environment also attracts cyber-criminals to conduct nefarious activities for their own gain. Businesses that have been targeted typically sustain brand and reputation damage that could lead to damage costs and revenue loss from shopping cart abandonment. However, there are ways to protect your online business and cultivate customer trust. Join Jeff Barto, a security evangelist from Symantec as he shares tips and insights on how to: Reduce risk of lost business due to security breaches Protect yourself and your customers from online fraud Increase traffic by clearly demonstrating that your website is safe Improve conversion & click-through rates, reducing shopping cart abandonment Jeff Barto Solutions Advocate, Symantec

9.15 KEYNOTE PANEL DISCUSSION: Generating Unique And Differentiated Customer Experiences To Capture Market Share Kobie Fuller, CMO, REVOLVEclothing Guillaume Gauthereau, Former Founder & CEO, Totsy Claire Mazur, Co-Founder, Of A Kind Andy Schlepper, VP eCommerce, Summit Sports Garrett Eastham, Founder and CEO, Compare Metrics The customer is king. And retailers understand that keeping this as a central tenant is the way to win today’s market share battle. Totsy is one of the fastest growing online children’s retailers today. Of A Kind marries content with curation, to become a leading fashion start-up. Revolve Clothing…Summit Sports…. Learn how retailers from various verticals are growing their businesses and competing in the market share land grab. Differentiating your customer experience to actively compete Partnering with fellow retailers for exclusive product offerings Offering customers a compelling reason to come to your site, as well as a reason to stay Understanding some consumers are price conscious and are only using your website as a marketing vehicle Kobie Fuller CMO, REVOLVEclothing Kobie Fuller is the Chief Marketing Officer of REVOLVEclothing, an online retailer of contemporary fashion apparel. Prior to joining REVOLVE, Kobie spent 8 years as a venture capitalist focusing a majority of his time identifying, funding and building leading consumer marketing automation companies where examples include Exact Target, Monetate and Loyalty Lab. Kobie’s time as a venture capitalist [read more] Guillaume Gauthereau Former Founder & CEO, Totsy Guillaume Gauthereau, a serial entrepreneur, business leader and a socially conscious & green activist. He is formerly the co-founder and CEO of TOTSY, where he raised $35M for the company’s first & second rounds of financing, and led the company to become the 2nd largest U.S. private sale site dedicated to moms and kids, attracting over 5 million members and earnin [read more] Claire Mazur Co-Founder, Of A Kind Claire Mazur is the co-founder of Of a Kind, a website that tells the stories and sells the pieces of emerging fashion designers. Before launching Of a Kind, Claire worked as an arts consultant, assisting in the management of arts collections, individual artists, and visual and performing arts organizations. Passionate about helping creative professionals to achieve success and excited about the w [read more] Andy Schlepper VP eCommerce, Summit Sports Built a multimillion dollar online retail enterprise from the ground up that was named “Hot 100 Websites of 2009” by Internet Retailer and joined their list of ""Top 500"" in 2011. Chief internet strategist that successfully launched 20+ e-tail sites creating multi-tiered specialty e-business based on category specific domain names. Directed the development of a seamless web platform, CRM, and ord [read more] Garrett Eastham Founder and CEO, Compare Metrics

9.50 NETWORKING INTENSIVE: The Secret To 5x More Effective Networking – Brand New For eTail! Doug Spence, Chief Networking Officer, eTail The ability to influence, persuade and communicate internally, is key to any company’s growth. This highly interactive session focuses on networking and communication, and you’ll leave learning not only more about your colleagues, but yourself. Gain internal buy-in, influence others and network after leaving this power-packed session! Doug Spence Chief Networking Officer, eTail

10.05 Networking And Refreshments Inside The Solution Zone Join your fellow retailers in the Solution Zone for your chance to win fantastic prizes.

10.50 KEYNOTE Session: Don’t Do Stupid Stuff…. And 5 Other Rules For Killer Technology Implementations Tripp Sessions, CIO, Benchmark Brands Tripp leads the information technology team at Benchmark Brands, as well as oversees the eCommerce operations team. He has been instrumental in leading technology implementations at the company, including a new eCommerce platform and the technology infrastructure environment. He talks through six key rules to successfully execute technology implementations, including key starting points, thinking about the customer throughout the process and looking towards the future. Rule #1 – Don’t Do Stupid Stuff Rule #2 – Know When to Hold’em, Know When to Fold’em Rule #3 – Let’s Start from the very beginning (a very good place to start) Rule #4 – “Just Say No” Rule #5 – Don’t forget the Customer Rule #6 – Boldly go where no one has gone before Tripp Sessions CIO, Benchmark Brands As a person, Tripp Sessions twitter profile sums him up pretty well: “Husband. Father. Football fan. Geek at heart. Aspiring lounge singer.” As Chief Information Officer, Tripp oversees all technology and ecommerce operations for Benchmark Brands, Inc. and Footsmart.com. Tripp joined Benchmark Brands in 2011 and has been working to build a team to take the business to the next level, while experie [read more]

11.20 KEYNOTE Session: Keeping Up With Ad Tech In A Sea Of Acronyms Dave Reed, SVP Client Solutions, MediaMath Not so long ago, licensing an ad-server provided confidence that brands had all the technology needed for digital media success. Today, the market is awash in new technologies and acronyms, each purporting to be the key to unlocking the new marketing paradigm. Technology is the enabler, but where should marketers start when it comes to tackling tech?­­ Brands need to innovate fast, but learning and integrating multiple technologies can slow down the process. Is there a single stack solution, or is interoperability the best way to move forward? Dave Reed SVP Client Solutions, MediaMath

11.55 Keynote Panel Discussion: Investing In The Future: Creating Optimal Customer Experiences And Generating New Marketing Programs To Reach Tomorrow’s Consumer John Boris, SVP/CMO, Shutterfly Brian Sawyer, Managing Director- Interactive Bear & eCommerce, Build-A-Bear Workshop® Pete Howard, CMO, Fare Portal As important as it is to focus on the “here and now”…it is equally important to focus on what’s coming down the pike. Our group of panelists from leading online and multi-channel retailers, in both apparel, photo and the travel verticals, discuss how emerging trends and the latest technologies are influencing their long-term growth strategies. Capitalize on the future after attending this interactive keynote session. How are you investing your dollars considering the proliferation of devices today? How do you enable customer convenience anywhere and everywhere, from an interface standpoint and a customer understanding standpoint? Do you do it by partnering? Is it internal? What is the best way to invest newer ways to communicate with today’s customers? How can your understanding of your business and customer impact your future investments? How can you maintain low cost and low resource investment as you are looking at newer devices and lines of communication? John Boris SVP/CMO, Shutterfly John Boris is Senior Vice President and Chief Marketing Officer, responsible for marketing efforts including brand and customer marketing, ecommerce, product management, business development, user experience, creative services, market research and corporate communications across the Shutterfly, Tiny Prints, Wedding Paper Divas and Treat brands. John brings more than 15 years of experience in marke [read more] Brian Sawyer Managing Director- Interactive Bear & eCommerce, Build-A-Bear Workshop® Brian has spent his career over the past 14+ years in the eCommerce/Interactive business with multiple brands. He was part of the team that launched eCommerce at the athletic specialty retailer Finish Line in 1999. While serving as the Director of eCommerce Operations he established a best in class eCommerce business which established Finish Line as a pioneer in Omni-channel operations, creating a [read more] Pete Howard CMO, Fare Portal Pete Howard is the Chief Marketing Officer of Fareportal. Most recently, Howard was managing the European e-commerce and catalog business for Staples, based in Amsterdam and Paris. Before that, he spent ten years with the same company growing the Staples.com business nationally. Further diversifying his background, Howard has also worked for an online marketer of fine jewelry and gifts, Ross-Simon [read more]

Workshop and Private LunchWorkshop and Private Lunch Lunch And Networking For All Attendees... 12.30 Workshop and Private Lunch Hosted By Symantec Workshop and Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2013! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 12.30 Workshop and Private Lunch Hosted By Kount Workshop and Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2013! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 12.30 Lunch And Networking For All Attendees Lunch And Networking For All Attendees Lunch And Networking For All Attendees

Concurrent Tracks Begin. Please Choose Track A B or C

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 1.30 Chairperson’s Opening Remarks Track A: E-Commerce Essentials Chairperson’s Opening Remarks 1.30 Chairperson’s Opening Remarks Track B: Cross-Channel Integration & Holiday Preparedness Chairperson’s Opening Remarks 1.30 Chairperson’s Opening Remarks Track C: User Experience Optimization & Innovation Chairperson’s Opening Remarks

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 1.40 KICK OFF RETAIL SESSION: Keeping The Customer Top Of Mind To Set Your Retail Experience Apart From The Competition Track A: E-Commerce Essentials David Grocer, SVP, Paperstyle.com Every aspect of Paper Style’s company culture is designed to place customer satisfaction as their top priority. “Wow,” “Awesome,” and “Amazing” is the typical customer feedback. From the moment an order is placed, it is handled with care and attention to detail at every step of the way. For example, the company’s Type Stylists review every single invitation before sending it to print, checking spacing, alignment and consistency of dates and times, to ensure that their customers will fall in love with the final product. After the invitation is printed, it is then checked again to ensure the best quality printing and appearance. Should a customer be unhappy with their order, Paper Style’s Customer Service department, the Paper Stylists, steps in to enforce their 100% Happiness Guarantee and ensure that any unsatisfied customer is taken care of. The Paper Stylists and other team members also reach out to a subset of their customers every single day just to thank them for their business. In this customer-focused session, David will outline with a detailed case study showcasing Paper Style’s passion for making the customer happy truly sets them apart from other retailers. David Grocer SVP, Paperstyle.com Paperstyle.com designs, prints, and sells custom invitations, announcements and cards. People come to PaperStyle.com for the beautiful card and invitation designs, and they become customers for life once they experience their unique level of customer service that is instilled throughout the organization. 1.40 KICK-OFF SESSION: Personalizing And Differentiating Your Customer Experience To Actively Compete In Today’s Market Track B: Cross-Channel Integration & Holiday Preparedness Manish Hirapara, Sr. Director, eCommerce, Office Depot Consumers are interacting with brands through more touch points more than ever before. That means that optimizing your customer experience is absolutely critical. The Senior Director of eCommerce at Office Depot talks about the realities of multi channel retailing today, and the means to differentiate your experience from competitors. Differentiating your customer experience to actively compete Exploring private label products Extending your assortment with relevancy Personalizing the connection with today's design-conscious consumer Manish Hirapara Sr. Director, eCommerce, Office Depot Manish Hirapara is the Senior Director of eCommerce at Office Depot. He is currently overseeing product strategy for eCommerce services, as well as leading new business development. Prior to joining Office Depot, Manish was Co-founder and Managing Director at Enaptive, a software company focused on business transformation through mobile and web technology. 1.40 KICK-OFF SESSION: Accomplishing A Successful Website Redesign To Enhance The User Experience Track C: User Experience Optimization & Innovation John Suh, UX Designer, Blinds.com Blinds.com has undergone a major site redesign, and presents lessons learned in this kick-off session. Determining how to approach the redesign process and what elements to test before making a permanent change ensures that you remain competitive, profitable and responsive to your customers. John walks through how to execute a redesign with an unwavering eye on the customer, and navigate through inevitable challenges along the way. Identifying ways to refresh your website Enabling customers to use your website in a similar manner to keep consistency with your user experience Investing and executing usability testing Figuring out what truly drives the conversion in terms of the user experience John Suh UX Designer, Blinds.com John Suh is a UX evangelist who is passionate about design, human interaction and how the two work together. With past experience in various fields including the non-profit sector, digital marketing agencies, healthcare and online ecommerce, John has explored the question of “what makes them click” from almost every angle. He specializes in User Interface Design for mobile, tablet and desktop, and [read more]

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 2.10 The Outsourcing Process: Finding The Right Partner For Your Retail Business Track A: E-Commerce Essentials Craig Handelsman, CIO, Centralvacuumstores.com Running an e-Commerce business has many challenges, and choosing a third party vendor for helping you achieve success is not an easy process. As internet commerce continues to grow and rapidly change, eTailers need to choose third party partners very carefully. Having worked with a myriad of partners; site search providers, SEO companies, PPC companies, warehouse management, auto-attendant call system, programmers, mobile, and website redesign companies, Craig has a wealth of experience to share. Unfortunately, having experienced many failures, he’s learned the hard lesson of what to look for and when it's time to cut your losses and move elsewhere. He shares his trials, tribulations as well as successes with the eTail audience. No one does it all well, you or them. You don't, and that's why you're seeking a 3rd party for help. Don't assume because they offer so many options that they're good at them all Always hearing YES, or never hearing NO, are warning signs to run Showcases should be called "Snow Cases". Just cause they show a site as a customer doesn't mean much When you ask a question and they seem stumped, that's because they are stumped. Would your customers buy from you if they sensed you were stumped or didn't know your product Proposals and Contracts. Some things to consider and think about Craig Handelsman CIO, Centralvacuumstores.com Craig Handelsman has worked at Central Vacuum Stores for almost 14 years. Central Vacuum Stores, a brick and mortar business in Clearwater Florida, family owned and operated since 1948, wanted to expand onto the Internet, specializing in built in home products for do it yourselfers. Craig graduated from the University of South Florida in 1988 with a BS in Marketing, and in 1992 with a BS in Manage [read more] 2.10 Warby Parker: Building A Fashion Brand Online (And Offline) Track B: Cross-Channel Integration & Holiday Preparedness Tim Riley, Director Online Experience, Warby Parker A case study type-format, this presentation will discuss the growth of Warby Parker since its initial launch in early 2010. Specific topics that will be covered include but are not limited to the following: Launching a fashion brand online: how to differentiate the Warby Parker story, in particular ways to enhance shopping for eyewear online and disrupting a larger industry where only a small percentage of sales occur via e-commerce Focusing on the Customer Experience: diving into what it means to be stakeholder-centric when building a mission driven organization How using metrics and data around NPS and customer satisfaction scores can help drive your business forward Developing and growing a strong brand without the use of traditional marketing: how Warby Parker has grown through word of mouth, and the interesting approaches the company has used to gain traction in the market Creating reasons for people to talk about the brand to their friends, family and colleagues Balancing the Online and Offline world of retail: how Warby Parker effectively utilizes both channels to complement each other and enhance the overall shopping experience Tim Riley Director Online Experience, Warby Parker Tim Riley is the Director of Online Experience for Warby Parker, where he works to make the process of buying eyeglasses online as fun and easy as possible. Prior to Warby Parker, Tim developed strategies for enhancing the customer experience for clients such as Volkswagen, Audi, Walgreens and Kaplan University. He's also done some other interesting stuff but he prefers to leave his bio short. 2.10 PANEL DISCUSSION: Staying Abreast Of The Evolution Of Visual Shopping And Its Impact On Consumer Shopping Behavior Track C: User Experience Optimization & Innovation Mark Simmons, VP of Marketing and eCommerce, DESIGN WITHIN REACH Kristin Smith, Director of eCommerce, Stride Rite Visual shopping is becoming more prevalent as Google Image searches increase, programs such as Instagram continue to gain popularity and consumers overall become more focused on visuals to assist with completing the sale. Embrace visual shopping strategies after attending this interactive panel discussion. Here from apparel and home goods retailers as they walk through visual shopping initiatives, successes and pitfalls to avoid. How have customer shopping behaviors changed? Have they become more visual shoppers? How are they behaving and thinking? What are the customer dynamics that are moving towards increased popularity in terms of visual shopping? How will online shopping experiences change? Are you structuring your site differently? How so? Are you presenting products and information to customers differently? How so? How can you use visual shopping strategies as a traffic driver and as a conversion tool? How have you been successful in this area? Mark Simmons VP of Marketing and eCommerce, DESIGN WITHIN REACH Mark Simmons is the Vice President of Marketing and eCommerce at Design Within Reach, the leading modern design brand in North America. For the last two years, he has led the re-launch of the DWR digital brand, helping DWR to build loyal fans and nurturing their life-long love affair with modern design. Prior to DWR, Simmons helped launch new businesses and new business units in retail, video game [read more] Kristin Smith Director of eCommerce, Stride Rite Kristin Smith is Director eCommerce for Stride Rite Children’s Group, part of Wolverine Worldwide Inc. Prior to joining Stride Rite, Kristin was the eCommerce Sr. Manager for Bare Escentuals and held roles at companies ranging from Cost Plus World Market to boutique consulting firms. She attributes her passion for ecommerce to needing to send gifts and purchase items while living and traveling in [read more]

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 2.40 5 Simple Actions To Make A Measurable Impact On Your Responsive Website Track A: E-Commerce Essentials Steen Andersson, VP, 5th Finger, a Merkle Company Responsive design has proven its place in an omni-channel world. Learn what retailers are doing to make responsive more than just hype by hearing real-world case studies and insider tips that increase conversion rates and decrease go-to-market time while delivering a one-site device optimized experience. Steen Andersson VP, 5th Finger, a Merkle Company 2.40 United States Postal Service Industry Case Study Track B: Cross-Channel Integration & Holiday Preparedness United States Postal Service Executive and Retail Client Hear an informative and insightful presentation from UPS in this session. 2.40 Criteo Industry Case Study Track C: User Experience Optimization & Innovation Criteo Executive and Retail Client Hear an informative and insightful presentation in this session.

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 3.15 Afternoon Refreshment Break & Networking Inside The Solution Zone Track A: E-Commerce Essentials Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3.15 Afternoon Refreshment Break & Networking Inside The Solution Zone Track B: Cross-Channel Integration & Holiday Preparedness Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3.15 Afternoon Refreshment Break & Networking Inside The Solution Zone Track C: User Experience Optimization & Innovation Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 4.00 Negotiating Your Company To Better Profits Track A: E-Commerce Essentials Mitch Lieberman, CEO & Co-Founder, One Way Furniture Having years of experience with negotiating with partners, Mitch will review the fine art of negotiation and make sure you know exactly what can be negotiable. Many companies leave a lot on the table by allowing salespeople to get the better of them. Negotiation best practices can take a company from the red into the black. He will expose some common techniques and demonstrate how to take full control of your negotiation process. Negotiating to a Win / Win Knowing When To Walk Away Art Of Negotiation “Playing The Game” Compassion & Negotiating In Good Faith Mitch Lieberman CEO & Co-Founder, One Way Furniture Mitchell Lieberman is the founder & CEO of OneWayFurniture.com, which was one of the first online furniture retailers to hit the internet back in 1997. As a pioneer in the industry Mr.Lieberman had to carve his road map to get manufacturers to adapt to this new way of business, and to understand his model of operation. Each and every step required crucial negotiating to achieve the [read more] 4.00 Panel Discussion: The Integration of Digital And Bricks To Create Effective Omni-channel Customer Experiences Track B: Cross-Channel Integration & Holiday Preparedness Wendi Sturgis, EVP Sales & Service, Yext Jay Custard, VP Digital Marketing, Finish Line Holly Devine, Director of eCommerce, Urban Outfitters Michael Goldrich, Director Digital Marketing, Dolce Hotels & Resorts Michael Ackerman, Senior Manager, ECommerce Strategy and Business Development, Luxottica Group Retailers from across the industry struggle to not only fully integrate their online channels with their store or properties, but vice versa. In the age of “one channel”, ensuring your channels are virtually “invisible” is the expectation from consumers today. Achieving that goal is not easy feat. Our panelists walk through the challenges, initiatives and program results in this hard-hitting panel discussion. How do you create effective omni-channel experiences? How are you incentivizing store associates to integrate digital experiences? How are they empowered to assist in the creation of cross-channel experiences? How do you define a great in-store experience? How can you assist the customer in the store, using digital technologies? Bringing products and services that are available inside of your physical store to the online channel Wendi Sturgis EVP Sales & Service, Yext Jay Custard VP Digital Marketing, Finish Line Jay's responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth. He comes to Finish Line following four years with Crocs, where he most recently served as Vice President, E-Commerce, Global. Prior to Crocs, Custard was the Senior Online Marke [read more] Holly Devine Director of eCommerce, Urban Outfitters Holly Devine is the Executive Director of Ecommerce for Urban Outfitters. She has spent the last 8 years with Urban compounding aggressive ecommerce growth with an eye to innovating and improving the online customer experience and enabling multichannel strategies. Prior to that she was with Gap Inc in variety of planning, allocation, and IT roles both in the US and the UK. She began her retail car [read more] Michael Goldrich Director Digital Marketing, Dolce Hotels & Resorts Michael Ackerman Senior Manager, ECommerce Strategy and Business Development, Luxottica Group 4.00 Keeping Customer Service Top of Mind To Set Your Retail Experience Apart from the Competition Track C: User Experience Optimization & Innovation Glenn Edelman, VP Marketing, Wine Enthusiast Glenn has recently launched a site redesign and much of the redesign is focused on their call center and customer service to drive the customer to the phone for their high-ticket products which (a) convert better, and (b) just give the customer a better experience when buying multi-thousand dollar items. He will explain the results of the redesign, and explore their post-purchase process via the phone that enhances the overall customer experience. It’s a unique way of competing in today’s hyper competitive environment. Going beyond your onsite web experience to drive brand loyalty Keeping customer service top of mind within your organization Focusing on customer service as a differentiator from the competition Re-evaluating how you deal with your customers in terms of your call center Determining whether having higher costs to bring your call center in-house to ensure your customer service goals are being met Ensuring your customer service reps know that they reflect your brand with every customer interaction Glenn Edelman VP Marketing, Wine Enthusiast As VP, eCommerce at Wine Enthusiast, Glenn leads digital ecommerce for all of Wine Enthusiast’s business-to-consumer web sites, including WineEnthusiast.com and WineExpress.com. Wine Enthusiast’s commerce business, including its popular Wine Enthusiast Catalog, is the country’s leading retailer of wine accessories and wine storage. Glenn is responsible for all aspects of Wine Enthusiast’s online m [read more]

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 4.35 BloomReach Industry Case Study Track A: E-Commerce Essentials BloomReach Executive and Retail Client Hear an informative and insightful presentation in this session. 4.35 Industry Case Study Track B: Cross-Channel Integration & Holiday Preparedness Hear an informative and insightful presentation in this session. 4.35 Industry Case Study Track C: User Experience Optimization & Innovation Hear an informative and insightful presentation in this session.

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 4.50 Get Back To Basics And Drive Growth In Today’s Market Track A: E-Commerce Essentials Michael Weiss, Director of Online Retail, Global Operations, Marriott International Michael is in the midst of growing a small niche business (online retail- www.shopmarriott.com )and is refocusing the department’s energy on the fundamentals of the ecommerce experience. In essence, he is stripping away what is currently there and building it back up using online best practices. Balancing the latest in new customer engagement functionalities with site fundamentals Examining homepage attributes and navigating customers from your homepage effectively Leveraging conversion drivers Decreasing cart abandonment Laying out your website from a hierarchy and usability standpoint Determining optimal customer paths to check-out Getting organizational buy-in Obtaining feedback from merchandising, customer service, corporate sales and other internal teams Michael Weiss Director of Online Retail, Global Operations, Marriott International As a seasoned professional in eCommerce, marketing and product management, Michael has created unique business opportunities and has driven profitability within several industries, including retail, hospitality, health & wellness and software. Most recently, Michael serves as Director of Retail for Marriott International and directly oversees the global operations and marketing for [read more] 4.50 Panel Discussion: Optimizing Your Marketing Channels And Accurately Tracking Conversions Track B: Cross-Channel Integration & Holiday Preparedness Victor Castro, Director of eCommerce, Vermont Teddy Bear Will Ferguson, VP of Display Advertising, Social Media and Affiliate Marketing, 1800flowers.com Jan Linert, Director of Online Marketing and Web Analytics, The Children's Place Dan Malone, Sr. Director Strategy & Analytics, Vistaprint Retailers are constantly striving to manage their marketing spend, and understanding how to track back their spend to the highest performing channels. During this tactical, hands-on session, our group of retailers present how to optimally track across channels, to maximize every conversion. Where did you start with your attribution model? It is a hybrid or blended model? Why are different attribution models being used by different people? Why did you choose your model? How did that decision affect your media spend? How are you deciding between models? Or you just using one model, or have you tried different versions? Have you revamped your attribution model in the past 2-3 years? If so, why? And where did you end up today? Who was involved in the process (what departments, what key stakeholders were involved)? What were the points of contention in the process with those stakeholders? What types of communication were most effective when rolling out a new attribution model? What tools are you using? How are you leveraging this data? How did it impact what you were doing before? Victor Castro Director of eCommerce, Vermont Teddy Bear Victor has over 10 years of experience in the E-Commerce industry. Currently the Director of E-Commerce at The Vermont Teddy Bear Company, Victor is responsible for E-Commerce operations, initiatives and strategies at Vermont Teddy Bear and sister companies The PajamaGram Company and Calyx & Corolla, Inc. Prior to joining the IR Top 500 retailer, Victor was the VP of E-Commerce and [read more] Will Ferguson VP of Display Advertising, Social Media and Affiliate Marketing, 1800flowers.com Will Ferguson is the Vice President of display advertising, social media and affiliate marketing at 1800flowers.com. As a 13 year veteran of web marketing, he has helped pioneer collaborative cross-channel marketing efforts that are analytics based and ROI focused. In running 1800 Flower’s display channel, he has championed a real time bidding approach, and has driven profits north with leading ed [read more] Jan Linert Director of Online Marketing and Web Analytics, The Children's Place Jan Linert is responsible for developing online marketing strategy and tactics for The Children’s Place in addition to managing TCP’s web analytics practice group. In his role at The Children’s Place, Jan focuses on optimizing and maximizing the ROAS of online marketing programs as well as supporting the company’s overall e-commerce strategy. He has worked in e-commerce and direct/database marketi [read more] Dan Malone Sr. Director Strategy & Analytics, Vistaprint Dan Malone brings more than six years of experience in computer science, software development and content management to VistaPrint where he leads a team focused on leveraging data to create business value. Dan joined VistaPrint as a software developer right out of college in 2001. He has developed a number of ‘home grown’ programs for VistaPrint including a multivariate testing platform, the secon [read more] 4.50 How Optimizing Delivery Times Can Improve Your Customers' Experience Track C: User Experience Optimization & Innovation Nikhil Behl, Founder & CEO, Zoostores.com Everyone loves to shop online, but we rarely realize the complexities behind receiving our product once we hit Purchase. In this workshop, attendees will learn how to build the next generation customer experience is an asset light model delivering an unparalleled customer experience while maximizing profitability. In addition, you'll gain a better understanding of integrating every partner in your supply chain, leverage each others existing capabilities & investments. Finally, he will discuss how to use innovative elements like game mechanics, delivery predictability and carrier recommendations to create a world class customer experience. Understanding that structuring your relationships with suppliers and carriers will determine your success Knowing that the way that you integrate your suppliers and carriers will drive transparency and predictability for the customers Establishing proactive management vs. reactive management will delight your customers Leveraging each participants core competencies will drive profitability Nikhil Behl Founder & CEO, Zoostores.com With 15 years of e-commerce and technology experience, Nikhil Behl is a successful entrepreneur and the founder and CEO of Zoostores.com and Supplizer. Prior to Zoostores.com, Nikhil spent 12 years at Hewlett-Packard (HP) where he held a number of executive level positions, including vice president of sales and operations for HPShopping.com. Nikhil is best known for being a part of the founding te [read more]

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 5.25 PANEL DISCUSSION: Can Free Shipping Pay For Itself? Track A: E-Commerce Essentials Victor Castro, Director of eCommerce, Vermont Teddy Bear Hugo Smoter, Head of Global Marketing, Spreadshirt Brandon Finch, Director of eBusiness, Jelly Belly The free shipping debate has been an ongoing one in the retail industry. Customers today practically demand it, especially given newer loyalty programs that are built upon free shipping offers. But how can it be used effectively as a competitive advantage, and not hurt your margins? Retailers from across the industry tackle this question in this eye-opening discussion– can free shipping pay for itself? Is free shipping necessary to compete in terms of providing customer experiences? In terms of other retailers offering free shipping, is that causing industry-wide expectations to change? Are you being forced into this model? How does shipping affect customer loyalty? Or can you use it as a competitive advantage? And how do you build your program to optimize your shipping? How can you achieve your profit goals while using free shipping? Is it necessary to have multiple call centers or fulfillment to bring down shipping costs? Victor Castro Director of eCommerce, Vermont Teddy Bear Victor has over 10 years of experience in the E-Commerce industry. Currently the Director of E-Commerce at The Vermont Teddy Bear Company, Victor is responsible for E-Commerce operations, initiatives and strategies at Vermont Teddy Bear and sister companies The PajamaGram Company and Calyx & Corolla, Inc. Prior to joining the IR Top 500 retailer, Victor was the VP of E-Commerce and [read more] Hugo Smoter Head of Global Marketing, Spreadshirt As Head of Global Marketing at Spreadshirt, Hugo Smoter oversees worldwide marketing programs including paid search, organic search, affiliate marketing, display marketing, social media and advertising. He has over 10 years of experience in online and direct marketing. Hugo joined Spreadshirt in 2008 and focused on growing search traffic as a primary channel of customer acquisition for Spreadshirt [read more] Brandon Finch Director of eBusiness, Jelly Belly Brandon Finch has been working in ecommerce management for over 12 years. After successful positions with Patagonia, Phoenix Footwear and Cycle Gear, Brandon transitioned to Jelly Belly Candy Company in March of 2012 as the Director of eBusiness. In this role, he is responsible for both B2C and B2B online transactional websites. Following his ""Let the Numbers Speak"" philosophy, he is methodicall [read more] 5.25 CLOSING Panel Discussion: Optimizing Site Search and Big Data for Online Merchandising Track B: Cross-Channel Integration & Holiday Preparedness Kelly Rausch, Chief Merchant, Zoostores.com Traditional online merchandising is a thing of the past. If merchandisers today are not spending at least over half of their time neck deep in data, they aren’t hearing what their consumers are telling them. Today's merchandisers must use the all the tools available to them and make data-driven decisions that involve tuning and game mechanics to optimize the customer experience and drive the ultimate conversion. Some of the tools that will be covered in this panel session are: Analytics tools: there is so much data available what do you do with it all? What is important to the merchandiser and what can be gleaned from the user data to increase site conversion? Site search: Regardless of which search platform you use, site search optimization is essential to increasing conversion. How are you optimizing your tool? Promotional tools: Not only do promotional tools allow merchandisers to use data to set up on site promotions, they also give valuable insight and the ability to optimize promotions to optimize margin. How are you gleaning insight from your promotional tool set? Kelly Rausch Chief Merchant, Zoostores.com Kelly Rausch is the Chief Merchant for Zoostores.com. She has spent her career in e-commerce and technology - for both large and startup companies. Prior to Zoostores, Kelly was the VP of Merchandising for Mercantila, LLC a subsidiary of Infospace. Before that she was part of the small team that launched HP Home and Home Office, HP’s Consumer Direct Website. 5.25 Lessons Learned from Lenovo’s Site Redesign Track C: User Experience Optimization & Innovation Nicole Osowski, Director of North American Merchandising & Development, Lenovo When considering a complete site redesign, everyone has an opinion, but meeting the needs of the customer should be paramount. Lenovo, the number two PC company in the world, completed an end-to-end redesign of the lenovo.com website in 2013. Lenovo’s director of merchandising and optimization will share some of the valuable lessons learned along the way. It will take longer than you expect – anticipate delays, changes and plan time to fix issues Rely on data instead of opinions to make decisions Different types of customers shop in different ways – design your site to accommodate for those distinct personalities Never stop optimizing the customer experience Nicole Osowski Director of North American Merchandising & Development, Lenovo Nicole Osowski is the Director of North American Merchandising & Development for Lenovo. She manages an international merchandising team of graphic designers, copy writers, developers, merchandisers, project managers and web analysts responsible for the execution of a $400 million B2C/B2B business plan. The merchandising team specializes in optimizing the customer experience on len [read more]

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 6.00 Conclusion Of Main Day One Track A: E-Commerce Essentials Conclusion Of Main Day One 6.00 Conclusion Of Main Day One Track B: Cross-Channel Integration & Holiday Preparedness Conclusion Of Main Day One 6.00 Conclusion Of Main Day One Track C: User Experience Optimization & Innovation Conclusion Of Main Day One

Track A: E-Commerce Essentials Track B: Cross-Channel Integration &am...Track C: User Experience Optimization ... 6.15 The Official Cocktail Reception For All Attendees Track A: E-Commerce Essentials After a day of constructive and solutions-focused sessions, relax at the official eTail Cocktail Reception. Take advantage of an opportunity to network with forward-thinking retail executives. 6.15 The Official Cocktail Reception For All Attendees Track B: Cross-Channel Integration & Holiday Preparedness After a day of constructive and solutions-focused sessions, relax at the official eTail Cocktail Reception. Take advantage of an opportunity to network with forward-thinking retail executives. 6.15 The Official Cocktail Reception For All Attendees Track C: User Experience Optimization & Innovation After a day of constructive and solutions-focused sessions, relax at the official eTail Cocktail Reception. Take advantage of an opportunity to network with forward-thinking retail executives.