Main Conference Day Three - Wednesday, August 10th

8:00 Registration And Networking Breakfast Inside The Solution Zone Registration And Networking Breakfast Inside The Solution Zone

8:30 Chairperson’s Opening Remarks Dave Brussin, Founder & CEO, Monetate Chairperson’s Opening Remarks Dave Brussin Founder & CEO, Monetate David Brussin is Founder and CEO of Monetate, Inc. a Philadelphia-based provider of testing, targeting and personalization for websites with a client list that includes PETCO, QVC and Urban Outfitters. David is a serial entrepreneur and recognized expert in information technology and security. In 2004 David co-founded Philadelphia-based TurnTide to exploit anti-spam technology he invented. Six mon [read more]

8:45 Creating A Multi-Channel Loyalty Program To Increase Customer Lifetime Value Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com The Barnes & Noble Membership Program is one of the most successful loyalty programs, and one of the very few that is paid. Now on its 10th year anniversary, many millions of members pay $25 yearly to enjoy benefits in the BN Retail Stores and online. With the launch of the NOOK ereader line in November 2009, Barnes & Noble launched itself into the disruptive world of digital content and lined itself up against some of the most formidable competitors in the world. It has proven itself to be successful in the market with over 25 of the exploding ebook market in a little over a year. In this session, Marc Parrish will examine how Barnes & Noble used customer intelligence to convince it’s installed base to take the plunge to NOOK, and to move forward into the mobile digital space with ebooks, while maintaining customer interest in its Retail and Online channels. Marc Parrish VP of Loyalty & Retention, Barnesandnoble.com Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of our Membership program, manages our various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow our customers’ loyalty to the Barnes & Noble brands.Mr. Pa [read more]

9:20 Metrics To Understand The Cross-Channel Customer Larry Freed, President and CEO, ForeSee Results Retailers that are committed to providing a superior customer experience face a common problem – how to evaluate and benchmark performance across multiple touch-points with consistent, insightful and actionable metrics that encompass the customers’ perspective? Behavioral analytics are missing the contextual customer perspective that can yield insight to grow your business. Learn how to apply science and art to quantify intangible qualitative factors that influence and predict cross-channel customer behavior, not just report it. Larry will include highlights from the Top 100 E-Retail Satisfaction Index report regarding site visit intent, purchase behavior, use of mobile and daily deals. Larry Freed President and CEO, ForeSee Results Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level posit [read more]

9:55 Building A Digital Airline Brand – The Importance Of Digital Channels With A Mobile Customer Bob Kupbens, Vice President, eCommerce, Delta Air Lines Delta’s customers are mobile. To truly build direct and connected relationships with these on-the-go travelers, Delta is innovating across all its digital channels. This innovation is focused on enhancing every part of a Delta customer's travel experience from inspiration through destination – no matter what screen or device they are using. In this session, Bob will discuss: Macro and industry-specific trends that make portability the most critical area to make customer-facing investments in the next 5 years How to build strategies that maximize customer control and engagement – and a preview of some of Delta’s upcoming features A comparison of Airline and Retail eCommerce The functional and organizational approach to making these kinds of changes happen Any company in any industry needs to understand customer and technology changes that will fuel or impede their business. In response, Delta aims to deliver speed, convenience and an industryleading experience that has been growing in Delta’s web and mobile presence to date. Bob Kupbens Vice President, eCommerce, Delta Air Lines Bob Kupbens joined Delta in March 2010 as the Vice President of eCommerce and leads a team of professionals to develop industry-leading solutions for Delta’s global online customers in eleven languages. He also leads the company’s efforts in check-in kiosks and mobile applications. He is based in Delta’s world headquarters in Atlanta, Georgi [read more]

10:30 Networking & Coffee Break Inside The Solution Zone Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology-enabled, and where better to keep abreast of all the latest developments?

11:15 CMO/SVP Panel: Uncovering A CMO’s To-Do List Bill Wood, VP, CIO, Brookstone Jim Wright, Senior Vice President, E-commerce & Customer Marketing, Express Matt Corey, CMO, Golfsmith Kevin Conway, Global Director, Consumer Brands, Savvis Lou Weiss, Chief Marketing Officer, Vitamin Shoppe Online retail sales returned to double digit growth in 2010, once again outpacing traditional brick and mortar retailing. Multi-channel retailers are focused more than ever on the impact that the web has not only on digital channels, but offline as well (for new customer acquisition, product research and pricing comparisons). Our panel of CMO’s will unveil where they plan to focus their increased marketing budget in Q4 and beyond to smash double digit growth. Refocusing the fundamentals of your business to ensure you are capturing every possible conversion Getting the right traffic Making it easy for customers to convert Providing good service and fulfillment Further integrating your channels to provide a consistent customer experience Examining 4 areas that you need to focus on within the next 12 months to retain and grow your market share Mobile How should your customer determine your mobile presence? What % of overall sales will come through the mobile channel in 3 years? Social Networking Where should you focus your social efforts? Personalization Understanding why personalization matters so much What changes must be made to your site experience to improve personalization? Video Will 2012 be the year of video? Bill Wood VP, CIO, Brookstone William E. Wood serves as Vice President, Chief Information Officer for Brookstone. He has spent his career in retail, working in various management and executive positions with PetSmart, Inc., Revco Drug Stores, Inc., Darice, Inc. and Dollar General Corporation. Mr. Wood holds a Masters in Business Administration from the Owen Graduate School of Management at Vanderbilt University. Jim Wright Senior Vice President, E-commerce & Customer Marketing, Express As Sr. Vice President of E-commerce and Marketing for Express, Jim Wright is responsible for leading the strategic direction and operations of Express.com, as well as, maximizing multi-channel growth for Express. Specifically, he oversees the P&L operations of Express.com and the mobile channel, as well as, digital and direct marketing, online merchandising and research/analysis. M [read more] Matt Corey CMO, Golfsmith Matt is a seasoned marketing and e-commerce executive with 20 years of experience in growing brands into channel leaders – through marketing and operations. He started his career building Internet business strategies for BellSouth and Home Depot – establishing these new business models at the dawn of the Internet. Now his focus has expanded to include multi-ch [read more] Kevin Conway Global Director, Consumer Brands, Savvis Kevin Conway, global director, consumer brands for Savvis, oversees responsibility for the strategy and vision that identifies and drives the development of solutions specific to the consumer brands market segments. These markets include brand manufacturers, multi-channel retailers and companies in the travel and hospitality industry. He works closely with Savvis brand clients, sales, solutions en [read more] Lou Weiss Chief Marketing Officer, Vitamin Shoppe Lou is the Chief Marketing Officer of The Vitamin Shoppe. In this capacity, he is responsible for all customer acquisition and relationship marketing, Vitamin Shoppe's Healthy Awards loyalty program, and overall marketing and advertising for both the retail and direct-to-consumer businesses. He is also responsible for the overall business performance of the direct-to-consumer business including th [read more]

12:00 Baynote Executive Presentation Doug Merritt, President & CEO, Baynote Baynote provides personalization and digital marketing optimization solutions. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. Doug Merritt President & CEO, Baynote Doug Merritt, who brings more than 25 years of software industry experience and has worked with some of the most successful brands in the sector, is leading Baynote through a period of significant investment and rapid growth within the emerging personalization and digital marketing optimization sector.Before joining Baynote, Doug held multiple executive titles at SAP, most recently as EVP Global O [read more]

12:35 Increased Conversion Through Better Customer Experience Kevin Ertell, Chief Marketing Officer, OnlineShoes.com Most sites are still achieving single digit conversion rates even though customer intent-to-purchase rates are 20% or higher in most cases. Customers are continuing to run into obstacles to the purchase process that need to be eliminated. Much of the gap between our customers’ purchase intentions and their actual actions can be explained by “less than optimal” customer experiences. Kevin oversees the e-commerce storefront and provides overall vision and leadership to all areas of marketing for OnlineShoes.com. In this session, he will: Examine some of the reasons it’s so hard to understand our customers’ perspective Explain how the Tree Stump Theory causes us to overlook obstacles our customers face Walk through a four-step process to conversion success Highlight examples of customer experience problems and fixes Kevin Ertell Chief Marketing Officer, OnlineShoes.com Kevin Ertell is Chief Marketing Officer at OnlineShoes.com, where he is responsible for the e-commerce storefront and all marketing efforts. Ertell has worked exclusively in retail for more than 25 years, and for the has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently served as Senior Vice-President of E-Busine [read more]

Invitation-Only Workshop & Private Lunch...Lunch & Networking For All Attendees 1:10 Invitation-Only Workshop & Private Lunch - Hosted by AT&T This “invitation-only”, high-level networking opportunity is designed as a brainstorming session and “working lunch”. It is also limited to 25 participants and is exclusively for retailers. For information on hosting this Private Lunch, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com. 1:10 Lunch & Networking For All Attendees Lunch & Networking For All Attendees

TRACK A: Cost Effective Analytics, Usability WBR_AMPERSA...TRACK B: International Expansion & eComm... 2:10 Chairperson’s Remarks TRACK A: Cost Effective Analytics, Usability & Channel Synergy Michael Hayward, CEO, ROI Labs Chairperson’s Remarks Michael Hayward CEO, ROI Labs Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led t [read more] 2:10 Chairperson’s Remarks TRACK B: International Expansion & eCommerce Innovation Nick Van Weerdenburg, Director of Retail Solutions, North Plains Chairperson’s Remarks Nick Van Weerdenburg Director of Retail Solutions, North Plains Nick Van Weerdenburg manages the go-to-market strategy and solutions for the retail industry for North Plains LLC, the leading provider of enterprise digital asset management solutions for retail, marketing and eCommerce. North Plains clients include many of the world’s top retailers and advertising agencies, including Ethan Allen, Quiksilver, Ford, and the agencies of the Publi [read more]

TRACK A: Cost Effective Analytics, Usability WBR_AMPERSA...TRACK B: International Expansion & eComm... 2:20 Panel Discussion: Enhancing The Customer Experience & Drive Sales Through A Site Redesign TRACK A: Cost Effective Analytics, Usability & Channel Synergy Gregg Walker, VP of Technology, Bulbs.com Larry Freed, President and CEO, ForeSee Results Kelly Mulroney, GM of Digital Technology, GameStop Web content and design has a big impact on your customer’s brand perception, so it is critical to get your redesign right. Retooling your site so that it is more interactive (and rich) will improve the overall shopping experience and encourage repeat visits. Our panelists will discuss their objectives, successes, and challenges for their recent site redesigns. Creating a redesign roadmap – outlining your core redesign objectives, method and design considerations Allocating the budget and internal resources that you will need to reach your project goals on time Best practices for site redesign from the home page, product page to checkout Small changes that can make a big impact What works and what doesn’t Developing the features and content that will be the backbone of your new site Will your new site include web 2.0 functionalities? Examining the ease of your checkout process and where are customers abandoning Ridding your checkout of distractions Gregg Walker VP of Technology, Bulbs.com Gregg has over 15 years experience in ecommerce and enterprise management and currently leads all technology initiatives at Bulbs.com. Gregg is responsible for strategies that deliver a dynamic experience for commercial and residential lighting customers. Specifically, he recently led the launch of a full site redesign with functionality upgrades that will support integrated marketing efforts for [read more] Larry Freed President and CEO, ForeSee Results Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level posit [read more] Kelly Mulroney GM of Digital Technology, GameStop As GameStop’s VP of eCommerce and GM of GameStop.com, Kelly brings more than 10 years of experience in eCommerce to the GameStop, the world’s largest video game and entertainment software retailer. At GameStop, Kelly leads a cross-functional team responsible for online acquisition, site merchandizing, user experience, Web-to-store integration, and customer car [read more] 2:20 Panel Discussion: Tested Strategies For Expanding Into International Markets TRACK B: International Expansion & eCommerce Innovation Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels Of The World Ajit Sivadasan, VP/GM Global eCommerce & Sales, Lenovo Karuana Gatimu, Director, Marketing Operations, Skechers Online retailing is predicted to grow 12.4% per year in the US over the next few years, but by a whopping 19.4% globally. This explains why more and more online retailers are looking abroad for aggressive growth. But international eCommerce presents some unique challenges, both in marketing and fulfillment. Our panel will discuss their strategies for international expansion that have paid off, plus leave you with insight into how to overcome language, currency, customs, and myriad other local challenges. Realizing the US market is fairly saturated in some segments and identifying areas for expansion Examining the key steps to international expansion Focusing on effective acquisition marketing Merchandising your site for foreign markets Overcoming foreign language barriers Adjusting pricing policies to localized markets Handling multiple currencies and payment types Penetrating specific regions first depending on your orientation and location domestically Understanding what it takes to convert an international customer Localizing content for the foreign market Language Cultural norms Merchandise selection Customer Service Identifying the challenges and costs of international shipping and returns How can back-end technology support your expansion strategies? Debbie Johnsen Director, Interactive Marketing, The Leading Hotels Of The World Debbie Johnsen is the Director, Interactive Marketing for The Leading Hotels of the World, a global company headquartered in New York City. She began her career in marketing over fifteen years ago, and has worked on both the agency and client side for companies such as Bertelsmann and Rail Europe Group. Debbie is a graduate of N.Y.U., where she majored in Music, Business and Technology. She has ap [read more] Ajit Sivadasan VP/GM Global eCommerce & Sales, Lenovo Ajit is the global head of Web at Lenovo, the fourth largest PC vendor in the world, with global sales of $16B. In his role as Vice-President and General Manager of Web Sales and Marketing, he manages Lenovo's extensive web presence across 70 countries and a customer set that spans across multiple routes and channels. In his current role, Ajit manages the end to end customer experience of home and [read more] Karuana Gatimu Director, Marketing Operations, Skechers Karuana Gatimu is a senior executive with 19 years of experience in business management, digital marketing, enterprise content management, operations and essential technology. She is currently the Director of Ecommerce & Marketing Operations for Skechers USA, Inc., a global footwear manufacturer with responsibility for all global digital marketing and the ecommerce P&am [read more]

TRACK A: Cost Effective Analytics, Usability WBR_AMPERSA...TRACK B: International Expansion & eComm... 2:55 Thinking Of Re-Platforming Your Site? Key Ways To Save Time, Money & Stress TRACK A: Cost Effective Analytics, Usability & Channel Synergy Leisa Glispy, Director of Global eCommerce, Waterford Wedgwood Royal Doulton In order to accelerate their growth, many eTailers will need to migrate to a new platform that provides them with the robust features and functionality needed to compete successfully. However, replatforming is a monumental task fraught with potential risks and great reward. Leisa will uncover key learnings from previous eCommerce replatforming efforts, rethink current best practices in the platform review process and examine the quickly changing eCommerce platform landscape. In this session, she will outline real-world solutions that can help you to: Understand if replatforming is your best option? Build a realistic ROI model and timeline Uncover hidden costs needed for project success Identify “Gotchas” that cause project creep and budget overages Unveil the key contractual issues Ensure SEO success post-launch Leisa Glispy Director of Global eCommerce, Waterford Wedgwood Royal Doulton Leisa leads the strategic direction of E-Commerce and oversees Internet Marketing efforts for WWRD US – the Waterford, Wedgwood and Royal Doulton family of brands. She is responsible for the web customer experience and online customer acquisition initiatives including Internet marketing, mobile marketing and social media. She has recently been charged with developing a Global E- [read more] 2:55 Leveraging And Integrating Multiple Channels To Increase Revenues Shoppers TRACK B: International Expansion & eCommerce Innovation Sasha Norkin, VP of Digital Marketing, Barnes & Noble No session description available. Sasha Norkin VP of Digital Marketing, Barnes & Noble Sasha Norkin is VP of Digital Marketing at Barnes & Noble, leading the marketing of the award winning NOOK™ and digital content. Sasha also manages Social Media, the Barnes & Noble studio and video content as well as the Gift Card business. Prior to Barnes & Noble, she was Chief Revenue Officer at InterActiveCorp’ [read more]

3:30 Final Networking & Coffee Break Inside The Solution Zone One of the benefits of attending eTail is to benchmark and evaluate all of the technologies out there. This is your last chance to get your shortlisting done!

TRACK A: Cost Effective Analytics, Usability WBR_AMPERSA...TRACK B: International Expansion & eComm... 4:05 Panel Discussion: Holiday Preparedness For 2011 – Capturing Double Digit Growth TRACK A: Cost Effective Analytics, Usability & Channel Synergy Jay Shaffer, Chief Marketing Officer, California Delicious Michael Merhab, Vice President eCommerce, CBS Interactive Tad Martin, Founder & CEO, Cross Commerce Media Udayan Bose, Founder & CEO, NetElixir Online holiday sales were up 12% in 2010 – exceeding analysts’ expectations and breaking an all-time record for holiday sales. And as retailers rush to get all of their new functionality tested and in place for holiday 2011, it’s the little stones that might go unturned. Attend our holiday preparedness panel and leave with a checklist of tips that will ensure you capture every available percentage in this year’s holiday rush. Uncovering holiday tips that maximize ROI in the weeks leading up to holiday Launching personalized email campaigns Increasing paid search daily budgets and per-click bids Optimizing shopping comparison site placements Introducing hot new products heading into the holidays Creating exclusive sales to key customers Optimizing affiliate partners and site placements to increase sales and maximize ROI Offering early promotions to increase the sense of urgency for customers to buy now Preparing for holiday across channels – not just focusing on eCommerce Creating a post-holiday retailing strategy that pushes consumers to re-engage with your brand Utilizing gift cards Taking advantage of post-holiday promotions Jay Shaffer Chief Marketing Officer, California Delicious Jay Shaffer is the Chief Marketing Officer at California Delicious, a San Francisco Bay Area gift company offering some of the best tastes in California premium food and wine. Jay is passionate about the online customer experience and has often been described as Chief Customer Advocate. He has over 15+ years in sales and marketing and has held senior management positions at Ofoto, Wine.com, and Po [read more] Michael Merhab Vice President eCommerce, CBS Interactive As Vice President of E-Commerce for CBS Digital-CBS Sports, Michael oversees and manages over 120 online stores, over 80 auction sites, and all e-commerce related ventures for CBS Sports and CBS College such as the NCAA Official Store, CBS Sports Store, CBS Sports auction site, and school stores such as Notre Dame and USC. Michael’s role includes negotiating agreements with univ [read more] Tad Martin Founder & CEO, Cross Commerce Media Mr. Tad Martin (@TadMartin) is the Founder and CEO of Cross Commerce Media (www.CrossCommerceMedia.com), a company that operates the first integrated media analytics platform. CCM addresses the problems associated with cross media measurement, data integration, and the process by which meaningful insights are extracted from numerous disparate data s [read more] Udayan Bose Founder & CEO, NetElixir Udayan Bose is the Founder and Chief Executive Officer of NetElixir,Inc. Udayan's firm, NetElixir, helps retail marketers plan, build and execute highly profitable online marketing campaigns.Udayan founded NetElixir in 2004 with a vision to provide online retail marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetEli [read more] 4:05 Balancing Scale With Localization In A Complex Global Multi-Brand Environment TRACK B: International Expansion & eCommerce Innovation Maggie Tucker, Director, Web Marketing, InterContinental Hotels Group Doing business in a global environment requires a different set of skills, poses its own unique challenges, and needs to be approached much differently than a single-language or single-region business. You can compare it to a rubix cube: you can’t just solve for one side without considering the others, or you’ll never be successful in solving the puzzle. The key to success is finding a way to solve for all sides together, but how do you do this in such a complex organization environment with a global consumer base? In managing the Web & Interactive Marketing efforts for the world’ largest hotel company, InterContinental Hotels Group (IHG), they have to consider their 7 hotel brands with over 4,400 hotels in more than 100 countries and territories around the world… in an everchanging digital ecosystem. To support this they have 100+ resources based in 8 countries that are marketing in 16 languages. Maggie provides global strategy & vision for IHG’s web marketing efforts, and manages an operational team supporting their global websites. In this session, she’ll explore how IHG is managing its global web business in a complex global environment regarding people, process and technology. Maggie Tucker Director, Web Marketing, InterContinental Hotels Group Maggie Tucker is the Director of Web Marketing at InterContinental Hotels Group, an international hotel company that has more guest rooms than any other hotel company in the world. In her role, Maggie leads a global team responsible for driving web channel bookings & revenue for all seven of IHG’s brands and their Priority Club Rewards program, which has been vot [read more]

TRACK A: Cost Effective Analytics, Usability WBR_AMPERSA...TRACK B: International Expansion & eComm... 4:40 Leveraging Daily Deal Sites To Dramatically Grow Your Business TRACK A: Cost Effective Analytics, Usability & Channel Synergy Bob McKeon, Founder/CEO, PictureItOnCanvas.com No session description available. Bob McKeon Founder/CEO, PictureItOnCanvas.com Bob McKeon is a serial entrepreneur with broad experience in building Internet sales sites via search engine optimization and customer service. Bob is the founder of six Internet sites in the past 10 years with four of them sold to outside corporations. He is currently building and running PictureItOnCanvas.com, MetalPixs.com and AllProCanvas.com. These site manufacture photos printed on large, ga [read more] 4:40 Panel Discussion: Exploring The Emergence Of Flash Sale Sites & How Retailers Can Leverage Them TRACK B: International Expansion & eCommerce Innovation Yona Shtern, CEO, Beyond the Rack Paul Hurley, Founder and Chief Executive Officer, ideeli Mark McWeeny, President, RueLocal, Rue La La Flash sale sites burst onto the scene in 2010, giving shoppers the opportunity to purchase exclusive merchandise at discounted prices. But as hot as these members-only sites are today, how will they survive and evolve in the face of competition tomorrow? And where is this business model heading? Our panelists will examine the present and future of flash site selling. Debating whether flash sale sites are a fad or here to stay Understanding where your business fits in the game How many of these sites should you partner with? How local do you get? Where will flash sales go from here? Identifying the challenges and benefits of creating your own “deal a day” program Yona Shtern CEO, Beyond the Rack Yona Shtern is an accomplished consumer marketer with over 20 years experience in online, direct, and retail marketing across a variety of product categories, including beauty and fashion, telecommunications, and consumer products. Prior to co-founding Beyond the Rack, Yona was CMO of Ice.com, one of the most successful North American jewelry e-tailers. Yona was also CEO of Gosh Marketing, a leadi [read more] Paul Hurley Founder and Chief Executive Officer, ideeli Paul is the founder and chief executive officer of ideeli, a leading online retailer dedicated to delivering a fun and engaging daily shopping experience. Since launching ideeli from his kitchen table in 2007, Paul has driven the company’s innovative vision, managing a high-growth business that now employs a team numbering in the hundreds and delivers carefully-curated, limited- [read more] Mark McWeeny President, RueLocal, Rue La La Mark McWeeny is the President of Rue Local, a city-based extension of leading online, private sale destination Rue La La. Launched in Boston in 2010, Rue Local is an online provider of exclusive access to city’s finest restaurants, spas, salons, theaters, retailers, events and other local experiences. McWeeny joined Rue La La in 2003 and most recently served as Executive Vice Pr [read more]

5:15 Conclusion Of Main Conference Day Two Conclusion Of Main Conference Day Two