Main Conference Day Two - Tuesday, August 9th

7:30 Registration And Networking Breakfast Inside The Solution Zone Registration And Networking Breakfast Inside The Solution Zone

8:05 Welcome Address & Opening Card Swap Welcome Address & Opening Card Swap

8:10 Chairperson’s Opening Remarks Robert Cell, CEO, MyBuys Chairperson’s Opening Remarks Robert Cell CEO, MyBuys Robert Cell is an expert in retail, advertising, and consumer products. He is a long time veteran of e-commerce and has consistently strived to provide a better shopping experience for each and every shopper. Cell was previously COO at Blue Martini Software and under his leadership the company’s market capitalization tripled, license revenue doubled, and net results increased by [read more]

8:25 Exploring The Evolution Of Multi-Channel Strategies At Walmart Steve Nave, SVP & General Manager, Walmart.com Online shopping has continued to significantly outpace the growth of traditional retail channels around the world. Walmart has a strong and growing e-commerce business – but capturing and maximizing growth means adapting to a new multi-channel environment. Since January 2010, Steve Nave has been overseeing the vision and growth strategies for Walmart.com. In this session, he’ll walk you through Walmart.com’s recent multi-channel successes and challenges. Building a multi-channel vision - where did we start? Outlining Walmart.com’s recent multi-channel implementations and the decision process behind these efforts Lessons learned and mistakes to avoid Steve Nave SVP & General Manager, Walmart.com Steve Nave joined Walmart.com in September 2000 as a member of the Finance team. He later spent two years as the Controller before being promoted to Chief Financial Officer. In that role, he was responsible for Accounting, Financial Planning & Analysis, Legal, Office Services, and Payments & Fraud. Mr. Nave’s responsibilities later expanded to inc [read more]

9:00 Leveraging Security Indicators Across Multiple Channels To Improve Conversions Ryan White, Product Marketing, SSL, Symantec Phishing, identity theft, viruses, and malware. These are terms we hear on a daily basis. More importantly, consumers hear them too – and they’re unsure about what these threats mean to them. This poses some significant challenges to us all as merchants. Countless studies have shown that identity theft and site security are leading drivers to cart abandonment online. Join a prominent e-commerce merchant and VeriSign Authentication Services, now a Symantec company, as they share tips and insights on how to take a comprehensive approach to the security of your site as well as: Learn how trust indicators improve conversion rates Drive more traffic to your site with VeriSign Seal-in-Search Learn more about protecting your site from distributing malware Hear a real case study from a prominent retailer Ryan White Product Marketing, SSL, Symantec Ryan White is a product marketing manager for VeriSign Authentication Services, now a Symantec company. Over the past 6 years, he has been instrumental in evangelizing the value of proper security and trust indicators and their impact on the overall success of online businesses. White has been featured in several online publications and is an active speaker on the subject of online security. Addit [read more]

9:35 Shoebuy.com's ABC's To Success: Succeeding Good Times Or Bad Scott Savitz, Former President & CEO, Shoebuy.com Shoebuy.com launched their website in January, 2000 and is now partnered with over 1,000 brands representing over 1,000,000 products on its site; and experiences over 8,500,000 visitors a month making it one of the most visited apparel shopping sites in the world. Scott Savitz, Founder & CEO has been there the whole way. Whether it is navigating through the .com implosion or the most recent economic downturn, Shoebuy recently completed its 10th holiday season in a row of double digit growth and is rated one of the top eTailers in the country for outstanding service. Scott will speak about how through good economic times and bad, Shoebuy has aggressively grown and has remained entrepreneurial and innovative throughout the years and continues to raise the bar on the consumer experience. Scott's discussion will focus on building a great team, being analytical and understanding the key metrics, driving profitable traffic, creating customer loyalty, differentiating in a competitive marketplace, and increasing sales and profits while still having fun. Scott Savitz Former President & CEO, Shoebuy.com Scott Savitz is Chief Executive Officer of Shoebuy.com, an operating business of IAC. Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance the company has quickly become one of the largest retailers of footwear and related apparel on the internet partnered with over 1,000 brands representing over 1,000,000 products. Prior to founding Shoebuy.com, Mr. S [read more]

10:10 Networking & Coffee Break Inside The Solution Zone - Sponsored By: Aumcore Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technologyenabled, and where better to keep abreast of all the latest developments?

11:10 CEO/SVP Panel Discussion: Assessing The Keys To Growth In 2011 & Beyond Ron Boire, President & CEO, Brookstone Christian Friedland, President, Build.com Jonathan Opdyke, Chief Executive Officer, HookLogic James Keller, Chief Marketing Officer, Shoebuy.com eCommerce sales returned to double digit growth in 2010, and with no intention of slowing down. But even as eCommerce executives are bullish, they must remain focused in order to capture the opportunity of the moment. Our panelists will discuss their plans for driving the short and long-term growth of their businesses across channels. Sales growth What are your sales growth expectations for the year? From what marketing components are you seeing the most growth? What projects are you planning to fit into the remainder of 2011? What are your plans after the upcoming holiday? Marketing mix In terms of marketing spend mix, what percentage of your acquisition marketing do you spend on: Search Display Affiliate Branding (non-display) How do you measure this? How (if at all) are you integrating private sales channels to promote your products? Lessons learned? Retention initiatives What percentage of your marketing is directed towards retention? What multi-channel efforts are you utilizing to communicate with and retain a customer? What metrics do you monitor in retention? Do you use dashboards to track and analyze retention? Data What trends are you seeing with your consumers or in their data? How do you leverage consumer profile data for the future? Are you using this data to remarket? Mobile and Social Are you monetizing your mobile and social efforts? How important are both of these channels to your 2012 strategies? Ron Boire President & CEO, Brookstone Mr. Boire serves as President, CEO and a Director of Brookstone since joining the company on October 15, 2009. During his short time at Brookstone, Mr. Boire has focused on building the leadership team of the future, improving retail store and direct sales performance. Mr. Boire also has made changes to Brookstone’s product and customer strategies to better align product offerin [read more] Christian Friedland President, Build.com Christian is the founder of Faucet Direct, Inc., which was renamed Build.com, Inc., in 2010 to better represent its long term strategy and growing product inventory. Prior to Build.com, Christian worked at Slakey Brothers, a leading west coast Plumbing and HVAC distributor. Christian received his B.A. in Political Science (Law) and completed core graduate studies in Computer Science at California [read more] Jonathan Opdyke Chief Executive Officer, HookLogic Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible for the overall strategic direction of the company. Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "L [read more] James Keller Chief Marketing Officer, Shoebuy.com At Shoebuy.com, Jim is responsible for all online and offline advertising and marketing programs and partnerships. His prior career has included a variety of both business and policy roles in the technology industries and has focused on the development of products and markets in emerging online categories. In addition to his roles in the software and services industries, he was the Director of Inn [read more]

11:50 Google Insights For E-commerce Nitin Mangtani, Group Product Manager, Google Multi-Channel commerce is the biggest challenge and opportunity for retailers today. The growing popularity of smart phones and rich mobile applications has facilitated product research, price comparison and local store availability – accelerating consumer adoption of multiple shopping avenues. Nitin will share insights on how new innovations in shopping are impacting consumer behavior and how Google is helping retailers connect seamlessly with shoppers. Nitin Mangtani Group Product Manager, Google Nitin Mangtani is a Group Product Manager at Google -- his areas of focus include Google Commerce Search, Google Offers & Retail Merchant Services. Nitin has more then 15 years of experience building innovative search products products. Prior to joining Google, Nitin was part of the BEA team for more than 5 years, where he was instrumental in defining and building the Application I [read more]

12:25 Leveraging eCommerce To Influence Customer Behavior & Drive Growth Brian Tilzer, Vice President, eCommerce & Business Development, Staples.com What comes to mind when the average person thinks about Staples? Right after the easy button, most people think of the Staples store with the big red brick that has become so ubiquitous across shopping centers across North America. Yet, online has been the big growth driver for Staples over the past 10 years as it has grown into the 2nd largest eTailer in North America. In this session, Brian will examine how Staples.COM has grown and will continue to grow leveraging new and stronger ecommerce capabilities. Brian will demonstrate how new e-commerce assets coupled with analytically driven site optimization can more effectively engage customers and influences them to buy more, and in doing so drive Staples business growth. Brian Tilzer Vice President, eCommerce & Business Development, Staples.com Brian has nearly 20 years of e-commerce, business development and corporate strategy experience in retail and consumer businesses. He currently is responsible for Staples.COM from an e-commerce and business development perspective. Specifically, Brian leads strategic and operational efforts to drive better customer experience and more growth from Staples e-commerce and mobile assets, as well as le [read more]

Invitation-Only Workshop &...Invitation-Only Workshop &...Lunch & Networking For... 1:00 Hosted by Optaros Invitation-Only Workshop & Private Lunch This “invitation-only”, high-level networking opportunity is designed as a brainstorming session and “working lunch”. It is also limited to 25 participants and is exclusively for retailers. Visit www.etailboston.com for updates on participants. If you are interested in attending, and are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463. 1:00 Hosted by Symantec Invitation-Only Workshop & Private Lunch This “invitation-only”, high-level networking opportunity is designed as a brainstorming session and “working lunch”. It is also limited to 25 participants and is exclusively for retailers. Visit www.etailboston.com for updates on participants. If you are interested in attending, and are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463. 1:00 Lunch & Networking For All Attendees Lunch & Networking For All Attendees

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 2:00 Chairperson’s Remarks TRACK A: Personalization & Relevance Marketing John Kelly, VP Sales, Criteo Chairperson’s Remarks John Kelly VP Sales, Criteo John Kelly leads the U.S. sales team for Criteo. John has been in the e-commerce space for more than over ten years in a variety of capacities. Previously, he spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne [read more] 2:00 Chairperson’s Remarks TRACK B: ROI-Focused Multi-Channel Integration Nancy Hall, Vice President, Platform Services, ValueClick Media Chairperson’s Remarks Nancy Hall Vice President, Platform Services, ValueClick Media Nancy Hall has more than 14 years experience in interactive marketing. She is currently vice President, platform Services for ValueClick Media. In this role, Nancy works with advertisers to utilize data-driven audience strategies and drive performance. Nancy joined ValueClick Media from Mediaplex, a technology division of ValueClick, Inc. where she was vice president, sales and client development. [read more] 2:00 Chairperson’s Remarks TRACK C: Online Video & eCommerce Innovation Javier Salom, Director of Account Management, Ooyala Chairperson’s Remarks Javier Salom Director of Account Management, Ooyala Javier Salom is Vice President, Account Management at Ooyala, a leading online video technology company specializing in multi-platform delivery, monetization, and analytics. Having joined Ooyala early on in 2008, Javier established the company's first remote office in New York City, where he continues to reside, and contributed to Ooyala's sales and marketing development. Prior to Ooyala, Javier h [read more]

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 2:10 Panel Discussion: Improving Your Marketing ROI Through Innovative Personalization & Segmentation Strategies TRACK A: Personalization & Relevance Marketing Barry Stamos, Global Practice Leader, Media Strategy Group, Acxiom Schwark Satyavolu, Co-Founder & CEO, BillShrink Brandon Proctor, VP of Marketing, Build.com Mark Venezia, VP Global Sales & Marketing, North America, NA, Spreadshirt In the highly competitive world of eCommerce, every customer touch point is critical. Customers want to be presented with relevant messages, so that they feel understood and appreciated. There are various different ways you can segment your customer base to ensure your messages are relevant. Our panelists believe that personalization is the key to building lifetime customer value. They’ll walk you through their successful personalization and segmentation strategies. Examining a key first step: Defining your customer segments Discussing the types of personalization you are using on your site Why did you start there? What is your plan for the next 18 months? Measuring the effects of personalization: What are some results? If a retailer were to use just one personalization technique, what would you recommend? What are the costs associated with that technique and what are the expected results? Examining the keys to implementing a personalized product recommendation engine in a seamless manner Who is doing it successfully? What are the front-end costs? What does the future of personalization look like? Barry Stamos Global Practice Leader, Media Strategy Group, Acxiom Barry is the Global Practice Leader of Acxiom’s Media Strategy Group, where innovative strategists excel in leading brands to deliver their difference in the new and emerging media and marketing ecosystem. With more than 13 years of experience in multi-channel marketing programs, Barry has consulted over 100 of the Fortune 500 (clients across all sectors, markets and industries) [read more] Schwark Satyavolu Co-Founder & CEO, BillShrink Schwark is a co-founder and one of the original visionaries behind BillShrink. As a result of his own family’s frustration with information overload and confusion when trying to switch cell phone plans, Schwark, a serial entrepreneur, started thinking about how to use web technology to solve this problem. Schwark was previously an entrepreneur-in-residence with Bessemer Venture [read more] Brandon Proctor VP of Marketing, Build.com Brandon Proctor is a data driven individual, who has a background in marketing and analytics. He has been instrumental in adding new metrics and business processes to Build.com's marketing team, and has been a strategic player for Build.com's marketing initiatives. Brandon currently serves on Adobe's/Omniture's customer advisory board. He continues to be a strong voice in the marketing and analyti [read more] Mark Venezia VP Global Sales & Marketing, North America, NA, Spreadshirt Mark Venezia is an accomplished marketing and sales executive with over 25 years internet and direct marketing experience. Throughout his career, Mark has held numerous executive positions in the retail, advertising and travel industries with a focus on ROI, brand building, sales effectiveness and online social media.For the last several years, Mark has held the role VP of Global Sales WBR_AMPERSA [read more] 2:10 Panel Discussion: Leveraging Multi-Channel Integration To Enhance The Customer Experience & Drive Sales TRACK B: ROI-Focused Multi-Channel Integration Melissa Rothchild, Vice President, Marketing Services , CPA2Biz Mark Anderson, Director of Marketing, Web & eCommerce, Hello Direct Blaine Trainor, Director, Professional Services, iCongo Scott Schultz, Director, Internet Marketing, Lands’ End Channel integration is essential for brand consistency and building customer loyalty. If you don’t serve your customers the content that they want, through the channel that they want, you’ll lose them. Our panelists are seeing a spike in sales as a result of their multichannel efforts – they’ll walk you through the keys to overcoming the barriers to integration. Assessing how you communicate with your customers through the various channels Is your message consistent? Identifying best practices for establishing a cohesive marketing and merchandising strategy across channels Call centers Online Social media outlets Offline Ensuring that you are collecting customer feedback through every customer touch point Examining strategies for measuring your progress Melissa Rothchild Vice President, Marketing Services , CPA2Biz As Vice President of Marketing at CPA2Biz, a subsidiary of the American Institute of Certified Public Accountants, Melissa leads a team that manages a wide variety of customer-facing and front-end functions, including direct marketing, creative services, user experience, e-commerce, email marketing, market research and analytics. Melissa led a successful re-launch of CPA2Biz.com featuring a new vi [read more] Mark Anderson Director of Marketing, Web & eCommerce, Hello Direct Mark is currently Director of Marketing, Web & E-commerce for Hello Direct in Nashua, NH where he is responsible for the web and catalog marketing operations. Mark has built or worked on over 200 web sites over the last 15 years. He is a member of the senior management team for Jabra in North America and is responsible for 40 web sites including Jabra.com NA. Prior to joining GN, M [read more] Blaine Trainor Director, Professional Services, iCongo Scott Schultz Director, Internet Marketing, Lands’ End Scott Schultz is known for establishing and growing eCommerce practices for some of the best, customer centric brands in the world. He is driven by one overarching principle: “What's best for our customers is what's best for everyone”.Currently serving as the Director of Internet Marketing at Lands' End, Scott’s team manages all aspects of O [read more] 2:10 Panel Discussion: Best Practices For Using Online Video To Drive eCommerce TRACK C: Online Video & eCommerce Innovation Elizabeth Ryan, East Coast Director of AOL Video, AOL Steve Winshel, CIO, Beachbody.com Joe Preston, E-Commerce Manager, Really Good Stuff Jeff Pape, President & Founder, WrestlingGear.com Product videos are the next hot trend in eCommerce, but as retailers consider adding videos to their site, many questions arise. How big should your video catalogue be? Where do you start and how should you prioritize your efforts? Our panelists are leveraging the power of video to support and drive sales. They’ll discuss different approaches to creating videos, what might work for different retail segments, and strategies for success. Developing online video – how should retailers do it? What are your options for video creation? Utilizing online video to support your sales activities and the instore experience Exploring partners that can assist you in creating and integrating video Monetizing online video content Elizabeth Ryan East Coast Director of AOL Video, AOL Elizabeth Ryan, East Coast Director of AOL Video, has been in the advertising industry for over eight years. Prior to joining AOL, Elizabeth was a part of 5Min Media, which was acquired by AOL in 2010. Over the course of her career, she has led sales efforts for CMT, World Wrestling Entertainment, and Break.com. AOL Video currently attracts over 43M people each month to its sites. Steve Winshel CIO, Beachbody.com Steve brings deep understanding and broad experience in meeting business objectives to his role as CIO. He is responsible for all technology and online activities at Beachbody, from systems that process hundreds of millions of dollars in orders to the web properties that comprise Beachbody fitness, health, and beauty products; from developing mobile applications to increasing online customer acqui [read more] Joe Preston E-Commerce Manager, Really Good Stuff Jeff Pape President & Founder, WrestlingGear.com In 1998, Jeffrey started WrestlingGear.Com, one of the largest amateur wrestling gear websites in the United States. WrestlingGear.Com has been written about in the Wall Street Journal, New York Times, and the Chicago Sun Times. In 2008, WrestlingGear.Com was featured in a chapter in the book “The Internet and American Business.” Jeffrey graduated from Northwe [read more]

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 2:45 Combining Personalization And Dynamic Merchandising To Drive More Revenue Per Visit Strategies TRACK A: Personalization & Relevance Marketing Meyar Sheik, CEO and Co-Founder, Certona Online shoppers expect a personalized experience to find what they need fast and easy. This session highlights best practices for harnessing the power of data-driven technology solutions with the tried and proven merchandising strategies to achieve optimal results on the web and across other channels. Learn new methods for measuring, testing and optimizing product recommendations with an automated approach that maximizes revenue and conversion. Meyar Sheik CEO and Co-Founder, Certona Meyar Sheik, CEO & Co-Founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimiz [read more] 2:45 Listrak Case Study: Customer Lifecycle Management - Metrics And Marketing Strategies To Increase Revenue TRACK B: ROI-Focused Multi-Channel Integration Ross Kramer, CEO, Listrak Jim Moore, President & CEO, The PSNE Group Effectively managing customers is imperative for retailers to increase revenue. Join Ross Kramer, Listrak CEO and Jim Moore, PSNE Group President and CEO, to learn about customer lifecycle management solutions and how customer purchase and behavioral metrics can significantly impact your ecommerce revenue and customer lifetime value. Jim Moore will share his strategies and successes with shopping cart abandonment and triggered email campaigns and the how these solutions impact birkenstockcentral.com’s revenue. Ross Kramer CEO, Listrak Ross is a co-founder and CEO of Listrak. With more than 15 years of executive leadership, Ross has successfully launched and directed three technology start-ups. He has led Listrak from concept to a full-service email marketing firm serving online retailers, interactive agencies, and direct marketers. Ross is a thought-leader within the online marketing community, lending his expertise at conferen [read more] Jim Moore President & CEO, The PSNE Group Jim Moore is President, CEO and founder of The PSNE Group. Jim is considered as an expert in the footwear industry having spent the last 35 plus years in the business. He is a board certified pedorthist. He is currently an officer of the Pedorthic Foundation. In addition Jim has also served several years on the Pedorthic Footcare Association board and also The Board of Certification in Pedorthics. [read more] 2:45 eCommerce Video Innovation: Driving Revenue and Customer Engagement Across Channels TRACK C: Online Video & eCommerce Innovation Craig Wax, CEO, Invodo Invodo helps online retailers and brands sell more through the power of video. A full service eCommerce video solution, Invodo creates highly effective product video at scale and provides an eCommerce focused platform and player to influence consumers at the point of purchase. The Invodo video solution engages consumers, increases sales conversion rates, attracts traffic through video SEO, and reduces product returns and customer service costs. Unlike other video vendors, we are experts in the three key areas to eCommerce video success.  We produce high quality video at scale. We host and stream your content through the Invodo InPlayer, optimized specifically for retailers to deliver desired information to consumers. We provide Video Conversion Optimization tools to measure the impact of your videos and quantify sales impact and ROI. The video content you need, the platform to deliver eCommerce optimized video, and the measurement tools to quantify business results. Craig Wax CEO, Invodo Craig leads Invodo’s overall market strategy, product vision and investor relationships. He brings a seasoned general management perspective to guide the company’s rapid growth.Craig was most recently the Senior Vice President and General Manager at Match.com, where he was responsible for all aspects of the business including building strategic partnerships, m [read more]

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 3:20 Utilizing Product Recommendations & Relevance Marketing Tools To Drive eCommerce Innovation TRACK A: Personalization & Relevance Marketing Matt Raines, Vice President of Technology, Bluefly.com Innovation is the lifeblood of the Internet and Bluefly is no exception. One of the advantages that Bluefly has in the high-end fashion retailing space is all of the data collected throughout their years in the business. Exploratory data analysis projects revealed patterns in customer buying behavior and enabled Bluefly to market to their customers more effectively. In this session, Matt will examine how Bluefly identified the patterns and provide recommendations on how you can do the same. Exploring what happens during an exploratory data analysis What is the premise, what are you trying to prove? What questions should be asked? How to look at the data When to know that you have good results Examining real case study results Take away actionable steps to better understand your customer’s behavior How can I make this happen in my organization? Matt Raines Vice President of Technology, Bluefly.com Matt has over 15 years implementing and supporting ecommerce systems. He joined Bluefly in 2002 and is currently responsible for all areas relating to Information Technology, including Application Development, Quality Assurance, Project Management, Site Operations, Data Warehousing and Information Systems. He led two eCommerce platform implementation projects, the most recent being the migration t [read more] 3:20 Analyzing Customer Purchase Patterns To Drive Conversion Rates TRACK B: ROI-Focused Multi-Channel Integration Charlie Cole, VP, Online Marketing , Lucky Brand Jeans Leveraging data to make a targeted, one to one marketing program is essential to lifting the ROI of every online marketing campaign. From dropping people on the correct landing pages depending on marketing source to targeting e-mail campaigns based on browsing behavior – there is data available to drive educated decisions. Lucky Brand has experience e-commerce growth during the hardest economic times, and part of this has been to revamped marketing strategies designed at targeting consumers in the proper medium, timing, and buying stage. Join Charlie for a brief look at how data can mold a new strategy to drive results. Optimizing your analytics capabilities to better understand your data Leveraging your customer data to become more efficient and provide more of what the customer wants Increasing customer loyalty and with a more relevant message and product assortment Serving dynamic content which is based on prior shopping cart selections and purchases Reducing shopping cart abandonment by offering targeted promotions to re-engage the customer Charlie Cole VP, Online Marketing , Lucky Brand Jeans Charlie is an experienced and respected leader in all things Internet, from online advertising to analytics. He has a proven track record of implementing visionary online strategies that have seen massive business growth for the various brands he has worked with now and in the past. Renowned for steering real estate lead generation and marketing company, HouseValues toward advertising online, Char [read more] 3:20 Topic: TBD TRACK C: Online Video & eCommerce Innovation David Trebacz, Director of Global Customer Experience And eBusiness, Cole-Parmer Creating highly effective product video at scale Building the infrastructure to host and stream your content or utilizing an outside partner Leveraging video to increase sales conversion rates, attract traffic through video SEO, and reduce product returns Measuring the impact of your videos to quantify the sales impact and ROI David Trebacz Director of Global Customer Experience And eBusiness, Cole-Parmer

3:55 Networking & Coffee Break Inside The Solution Zone Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology-enabled, and where better to keep abreast of all the latest developments?

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 4:35 Leveraging Analytics For Increased Relevance And One-To-One Merchandising TRACK A: Personalization & Relevance Marketing Erick Barney, VP Marketing, Motorcyce Superstore Erick’s presentation covers specific examples of how Motorcycle Superstore channels data to increase relevance and create one-to-one merchandising opportunities in various locations throughout their conversion process. He’ll discuss current applications that span onsite product recommendations, email merchandising and display ad remarketing. He’ll explain how they leverage consumer behavioral data and syndicate product content to display highly targeted and personalized offers. Strategy and methods to remarket products abandoned in the shopping cart. Content syndication for dynamic, data-driven merchandising capabilities. Behavioral based recommendations for onsite, email and display ad merchandising. Erick Barney VP Marketing, Motorcyce Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more] 4:35 Panel Discussion: Leveraging Customer Service To Engage Your Consumer & Drive Repeat Sales TRACK B: ROI-Focused Multi-Channel Integration Adam Golomb, Director of eCommerce , Eat'n Park Hospitality Group Howard Wyner, CEO, Scentiments.com Corey Tisdale, CEO, ShoppersChoice.com When it comes to competing for customers, many online retailers believe that their only option is to compete on price. But that’s not always the case. “Executional Excellence” can actually set you apart. How in-stock you are, how quickly you ship, and how good your service is matters to today’s customer. Our panelists have been able to achieve the right balance of price and execution. They’ll uncover not only how to make the shopping process frictionless, but ways to actually leverage your customer service as another revenue channel. Realizing that customer service represents your brand and who you are as a company Identifying customer service fundamentals as a key first step What gaps do you have to fill immediately? Assessing how your organization views different customer communication channels Addressing customer needs through email, call center, social media, and live chat – what is next? Can you turn a frustrating experience into a sale? Using all customer touch points to express your brand and deepen your connection with your customer Evaluating your customer service performance through quantitative and qualitative data Exploring the future of customer service as a sales channel Adam Golomb Director of eCommerce , Eat'n Park Hospitality Group As the Director of E-Commerce for Eat’n Park Hospitality Group, Adam is responsible for the strategic direction, conceptualization, merchandising and marketing strategies, and plan execution for all aspects of Smileycookie.com. Most recently Adam was the Director of Marketing for Eat’n Park Restaurants. Prior to joining Eat’n Park, Adam work [read more] Howard Wyner CEO, Scentiments.com Howard created Scentiments.com and was one of the first online discount fragrance retailers. Howard has over 10 years in the online business marketing strategies and has become an expert in Internet marketing. Scentiments began in a garage and today is No. 376 in the Internet Retailer Top 500 Guide. Scentiments was voted a HOT 100 site for 2009 and 2011. The company has earned the Bizrate award fo [read more] Corey Tisdale CEO, ShoppersChoice.com Corey Tisdale co-founded ShoppersChoice.com, a retailer of luxury home and garden products ranging from outdoor kitchens to home appliances. He has been in e-commerce for 11 years, and has hands on experience with startups, Internet marketing, information technology, data architecture, customer service strategies, and logistics. Since Shopperschoice.com has grown organically with no venture capita [read more] 4:35 Panel Discussion: Optimizing eCommerce Fundamentals To Drive Growth TRACK C: Online Video & eCommerce Innovation Carlos Carvajal, VP Marketing, Baynote Gary McEldowney, Marketing Director , Boston Green Goods Milton Pappas, Executive Vice President, OneStopPlus.com Preston Wily, President, Sewell Direct As eCommerce sales return to double digit growth, eTailers will no doubt return to chasing new and shiny functionality that will outshine the competition. But it wasn’t long ago that a global recession forced eTailers to go back to basics, focusing on the fundamentals to help drive incremental growth. For this session, our panelists will focus on blocking and tackling. Making customer engagement, ease of use and functionality around the shopping process your number one priority How do you approach prioritizing projects to improve the customer experience? Reviewing traffic-driving fundamentals to deliver more qualified consumers to your site Turning anonymous consumer behavioral data and dynamic ad creative into increased conversions Examining homepage attributes and optimal customer paths to checkout Leveraging product pages and exploring interactive content as a conversion driver Conducting customer satisfaction surveys that can help you identify shortcomings in customer touch points Creating clear and visible dashboards that monitor continuous improvement Evaluating retargeting best practices that turn site behavior into sales Carlos Carvajal VP Marketing, Baynote Carlos joins Baynote with over 17 years experience in enterprise software with a strong emphasis on product management and marketing. Prior to Baynote, Carlos spent nearly ten years at Vignette Corporation in key management roles spanning product strategy, product management and analyst relations. He was responsible for leading many of Vignette’s key product lines including pers [read more] Gary McEldowney Marketing Director , Boston Green Goods Gary McEldowney is the Marketing Director of Boston Green Goods, Inc., an Internet Retailer Top 500 company that owns a portfolio of healthy living catalog and internet properties. He is responsible for all online marketing activities and catalog programs for all the company’s leading brands including AllergyBuyersClub.com and GreenandMore.com. He has been involved with BTC and [read more] Milton Pappas Executive Vice President, OneStopPlus.com Preston Wily President, Sewell Direct Preston started with Sewell Development Corp. in 2002 as a marketing assistant after earning a degree in Economics from Brigham Young University. At the time Sewell was a software development corporation with a small ecommerce division. Preston led the ecommerce group which now accounts for all of the company’s revenue and was named President in 2008. The company operates nine s [read more]

TRACK A: Personalization &...TRACK B: ROI-Focused Multi-Channel Int...TRACK C: Online Video &... 5:10 An Integrated And Personalized Experience On Dell.com TRACK A: Personalization & Relevance Marketing Michael Scheschuk, Executive Director, Global Online, Dell Dell Inc is well known for offering state-of-the-art technology in a personalized manner by allowing customers to customize products and services to meet their needs. As an innovator in e-commerce merchandising, Dell continues to drive new ideas onto the Dell.com site. In this presentation, Michael Scheschuk, Executive Director of Global Online, will share Dell’s vision, strategy, and new initiatives. He will discuss examples of how Dell is leveraging testing, personalization & social commerce to create a site that speaks to every customer in a unique manner. Some of the items Michael will discuss include: Refining online merchandising – How Dell manages to speak effectively with different customer groups Leveraging social innovations – Commercial implications of Dell’s social media integration Global implications – Insights from online operations in over 150 countries Michael Scheschuk Executive Director, Global Online, Dell Michael is responsible for changing the way customers interact with Dell.com through the implementation of new technologies that enable a more personal and relevant experience. This includes integration of customer-specific product and services offerings, CRM-based programs, and unique stores within Dell.com. Michael is currently leading the initiatives to continually improve Dell.com by enhancing [read more] 5:10 Implementing Multi-Channel Marketing Integration TRACK B: ROI-Focused Multi-Channel Integration Karuana Gatimu, Director, Marketing Operations, Skechers In this session you will hear real world examples of the integration of digital and brick & mortar marketing campaigns from Karuana Gatimu, Director of Ecommerce and Marketing Operations of SKECHERS. In her talk she will focus on outlining the value of integrating your message across these channels, the key initiatives which lead to increased online and retail traffic, the challenges of collaboration across business units and measuring your success with properly segmented metrics. You will leave this session with a clear understanding of how and why you should consider integration in your own environment and where to start. Karuana Gatimu Director, Marketing Operations, Skechers Karuana Gatimu is a senior executive with 19 years of experience in business management, digital marketing, enterprise content management, operations and essential technology. She is currently the Director of Ecommerce & Marketing Operations for Skechers USA, Inc., a global footwear manufacturer with responsibility for all global digital marketing and the ecommerce P&am [read more] 5:10 Building An Innovative & Nimble eCommerce Site That Drives Customer Value TRACK C: Online Video & eCommerce Innovation Ajit Sivadasan, VP/GM Global eCommerce & Sales, Lenovo As the saying goes, ‘The only thing that is constant is change itself’. Nowhere is it more appropriate than to describe today’s eCommerce environment. Marked by rapid changes in technology, business models and customer tendencies, the web is a kaleidoscope of possibilities. These, coupled with advances in hardware devices, broader innovation around online social interactions and software advances, has completely redefined the possibilities. However, growth has led to proliferation of content, created a need for standardization and clarity on where solutions are headed. This discussion will leverage specific learning from Lenovo’s web evolution (post its acquisition of the PC division of IBM) to highlight some of the challenges of balancing cost and flexibility, legacy deterrents, and organizational challenges. The discussion will also attempt to examine critical success factors that contributed to success, despite some of the hurdles faced due to multiple vendors, a complex and expansive global landscape, a geographically challenged organization from a coverage/skill standpoint, developing a platform from scratch in 70+ countries servicing both B2C and B2B audiences, and laying the foundations for an organization that contributes a significant profit to the company. The discussion specifically will focus on some of following topics. Technology related Platform, development drivers People/organization, partners Cost considerations Flexibility Organization, structure and culture related Building a 24/7 operation Talent management and building a world class organization Managing costs properly Corporate sponsorship and support Building a Management System Efficient, non bureaucratic, simple Measurement systems that allow quick decision making Allowed growth, expansion and legacy issues Facilitated experimentation Ajit Sivadasan VP/GM Global eCommerce & Sales, Lenovo Ajit is the global head of Web at Lenovo, the fourth largest PC vendor in the world, with global sales of $16B. In his role as Vice-President and General Manager of Web Sales and Marketing, he manages Lenovo's extensive web presence across 70 countries and a customer set that spans across multiple routes and channels. In his current role, Ajit manages the end to end customer experience of home and [read more]

5:45 eTail “Modern Glow” Networking Reception Join all 1000+ of your fellow delegates at this one time opportunity to network and relax with a drink. Meet all the other retailers at the show and build your personal network. Next time you face a challenge, you’ll have a whole list of friends you can call!