8.15 - Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

8.45 - Chairperson’s Opening Remarks Kevin Ertell, Vice President, Retail Strategy, ForeSee Results Chairperson’s Opening Remarks Kevin Ertell Vice President, Retail Strategy, ForeSee Results Kevin leads ForeSee Results continued growth in the retail industry through his expertise and experience. He works with the product, delivery, client services, and marketing teams to maximize ForeSee Results’ value to our retail clients. Kevin has over 10 years of critical e-commerce experience and was formerly the Vice President and Managing Director of Tower Records. More recently, he was the Se [read more]

9.00 - Community 2.0- Lessons Learned From Engaging In Conversations With Customers Liana Frey, Director, Communities and Conversations, Dell Many retailers struggle to understand how to integrate social networking tools into their site. As this phenomenon continues to build momentum, can you afford to sit on the the sidelines? Liana believes in the power of the customer, and user generated contest is just the tips of the iceberg. She'll take you through some of the "dos" and "don't" from the front lines of customer engagement. Discussing how to empower your organization to engage in conversations with customers Exploring where communities can add the most value and strategically prioritizing your activities Examining the potential for community building to enhance your brand and indirectly drive conversations Reviewing how customers can help other customers Discussing future trends that you need to be thinking about now (or be left behind) Liana Frey Director, Communities and Conversations, Dell

9.35 - Using Community To Strengthen The Bond With Your Customers Lou Weiss, Chief Marketing Officer, Vitamin Shoppe Direct Consumers today expect you to carry a wide assortment of products at compelling prices, supported by knowledgeable store associates and content-rich websites. These used to be points of differentiation, but are rapidly becoming “table stakes” for retailers. Creating a true “community,” integrated in the stores and online, can deepen the relationship and attachment your customers have to your brand. But for most retailers, the media/social-media skills necessary to accomplish this are foreign, and the investment and ROI necessary to do it are not well-understood. In this session, Lou will offer a step-by-step process to launch and manage your community, including: How to evaluate whether you’re entitled to a community or not How to launch community on any budget, including $0 The store-website positive feedback loop Community roles: customer, community leader, moderator, expert Lou Weiss Chief Marketing Officer, Vitamin Shoppe Direct Lou Weiss is the Chief Marketing Officer of The Vitamin Shoppe. In this capacity, he is responsible for all customer acquisition and relationship marketing, Vitamin Shoppe's Healthy Awards loyalty program, and overall marketing and advertising for both the retail and direct-to-consumer businesses. Mr. Weiss is also responsible for the overall business performance of the direct-to-consumer business [read more]

10.10 - Networking and Coffee Break Inside The Solution Zone No session description available.

10.55 - CMO/SVP Panel: Developing A Customer-Focused Marketing Strategy Lou Weiss, Chief Marketing Officer, Vitamin Shoppe Direct Kathy Hecht, SVP/GM AG Interactive, AmericanGreetings.com Perry Cooper, SVP Direct/Digital Marketing and Fan Analytics, NHL Direct Robert E. Cell, CEO, MyBuys Keeping your best customers, and acquiring new ones, is about creating a flawless customer experience. You must find ways to forge an emotional connection; always deliver on your promises and successfully increase engagement (wherever possible). Our executive-level panel has continued to evolve to meet demanding customer needs. They’ll reveal how they went about infusing their customer-focused ideals across marketing initiatives. Exploring ways to engage your customer in the shopping experience by capturing feedback at every touch point Focusing on customer service to build positive perceptions and loyalty Utilizing your customer data to build a comprehensive picture of your various consumer segments Leveraging your channels and mediums to cross-promote and upsell Looking for ways to re-energize your marketing vision and focus on the customer experience across your brand Lou Weiss Chief Marketing Officer, Vitamin Shoppe Direct Lou Weiss is the Chief Marketing Officer of The Vitamin Shoppe. In this capacity, he is responsible for all customer acquisition and relationship marketing, Vitamin Shoppe's Healthy Awards loyalty program, and overall marketing and advertising for both the retail and direct-to-consumer businesses. Mr. Weiss is also responsible for the overall business performance of the direct-to-consumer business [read more] Kathy Hecht SVP/GM AG Interactive, AmericanGreetings.com As SVP/GM, Americangreetings.com, Kathy oversees product development, merchandising and marketing for a family of websites reaching over three million subscribers and twenty million unique visitors monthly. She is an experienced multi-channel direct marketer and an adaptive business unit leader with a proven track record of launching new marketing initiatives. Her career spans both business to bus [read more] Perry Cooper SVP Direct/Digital Marketing and Fan Analytics, NHL Direct Perry joined the NHL in 2007 and is responsible for leading a comprehensive direct to consumer multi-channel marketing strategy. His responsibilities range from leading the development of the NHL Fan Database to overseeing web analytics and digital consumer insights. His role at the league cuts across NHL.com, merchandise sales (retail, catalog, e-commerce), subscription products (e.g., NHL Center [read more] Robert E. Cell CEO, MyBuys With over two decades of merchandising experience, Robert Cell is an e-commerce and personalization expert. A former executive at Kellogg Company, he has run numerous innovative shopper-focused companies including COO of Blue Martini, a pioneer of e-commerce solutions, and CEO of AdSpace Networks. As CEO of MyBuys, he is pioneering the adoption of mass one-to-one marketing across multiple channels [read more]

11.30- Five Ways To Raise Conversion Rate Without Breaking The Bank Megan Burns, Senior Analyst, Customer Experience, Forrester Research No session description available. Megan Burns Senior Analyst, Customer Experience, Forrester Research

12.05 - CMO/SVP Workshop & Private Lunch- Hosted By Tealeaf No session description available. 12.05 - Lunch & Networking for All Attendees No session description available.

Web 2.0 & Emerging TechnologiesHoliday Preparedness & Customer Fo...eCommerce Innovation & Multi-Chann... Track A : Web 2.0 & Emerging Technologies Web 2.0 & Emerging Technologies Track B : Holiday Preparedness & Customer Focused Strategies Holiday Preparedness & Customer Focused Strategies Track C : eCommerce Innovation & Multi-Channel Strategies eCommerce Innovation & Multi-Channel Strategies

1.05 - Chairperson’s Remarks Parks Blackwell, Senior Business Development Manager, Range Online Media Chairperson’s Remarks Parks Blackwell Senior Business Development Manager, Range Online Media Parks will further elevate the overall experience for eTail attendees as she brings to the table over 7 years in both the retail and interactive marketing industries. Before joining Range, Parks saw success in building a solid paid search, display and SEO foundation at Pier 1 Imports. 1.05 - Chairperson’s Remarks Chairperson’s Remarks 1.05 - Chairperson’s Remarks Chairperson’s Remarks

Hosted By: Lauren Freedman, President,... 1.15 - Examining Your Sites Evolution – Where Should You Be Going Next? Darren Schott, Senior Director of eCommerce, Blair Corp Darren is focused on creating the best possible experience for the Blair.com site. In this session, he reviews redesign rules and best practices, focusing in on shopping, product, shopping cart, checkout and other key areas. He’ll detail strategies to set realistic internal goals for a redesign, and walk through some of the steps they took for Blair.com’s recent redesign. Attend this presentation and leave with redesign strategies that will increase conversion on your site. Understanding the need to continually evolve your site Creating effective and efficient ways of gathering customer insight and identifying opportunities for improvement Establishing tools and process for rapid fire site changes and testing Balancing ongoing site improvements with a longer-term roadmap for site experience Darren Schott Senior Director of eCommerce, Blair Corp 1.15-2.20 : Holiday Preparedness Workshop: Making Sure You Are Protecting Every Dollar In 2009 Hosted By: Lauren Freedman, President, The e-Tailing Group Jay Greenberg, Director, eCommerce, Spencer Gifts Tom Davis, Director of eCommerce, Tommy Hilfiger Mike Deckman, Internet Marketing Manager, Vintage Tub and Bath Igor Gorin, CEO, SysIQ This workshop is designed as a holiday “boot-camp”. In just over an hour, you’ll hear a case study by Lauren Freedman, then a panel discussion, all followed by informal, brainstorming, holiday-focused roundtables. Our panelists, and host, will moderate the roundtables around specific holiday themes. You’ll leave with tons of new information around what holiday strategies are working, which aren’t, and which are essential to get you through holiday 2009. Panel content will include: Uncovering holiday tips that maximize ROI in the weeks leading up to holiday Launching personalized email campaigns Increasing paid search daily budgets and per-click bids Optimizing shopping comparison site placements Introducing hot new products heading into the holidays Offering early promotions to increase the sense of urgency for customers to buy now Linking and leveraging your multi-channels to be ready for any channel averse consumer – ensure that they have multi-channel purchase options Creating a post-holiday retailing strategy that pushes consumers to redeem their gift cards and certificates online Jay Greenberg Director, eCommerce, Spencer Gifts Jay Greenberg is Director, eCommerce with Spencer's. Responsible for Spencersonline.com and SpiritHalloween.com as well as the Spirit Halloween catalog, Greenberg joined Spencer's in July 2007. Previously Greenberg was eMarketing Manager at Franklin Electronic Publishers where he oversaw all eCommerce activity for Franklin.com and managed the catalog business. An industry veteran, Jay served in a [read more] Tom Davis Director of eCommerce, Tommy Hilfiger Tom Davis is the Director of Ecommerce for Tommy Hilfiger USA, a men’s and women’s fashion brand, located in New York City. He has 13+ years of ecommerce experience. Tom joined Tommy Hilfiger in 2007 as point person to re-platform and re-launch its ecommerce business. Tom is responsible for the operations, marketing and management of their online shopping business. This includes, but not limited t [read more] Mike Deckman Internet Marketing Manager, Vintage Tub and Bath Mike Deckman serves as Internet Marketing Manager for Vintage Tub & Bath, an Internet Retailer Top 500 company and America’s largest private retailer of clawfoot bathtubs. Since joining Vintage Tub & Bath in 2007, Mike led his team through advanced in-house SEO, SEM, Affiliate, and SCE tactics that resulted in consistent double-digit growth for the company. Mike is from Northeast Pennsylva [read more] Igor Gorin CEO, SysIQ 1.15 - Understanding Why Multi-Channel Integration Is Your Biggest Untapped Opportunity Nikki Baird, Managing Partner, RSR Research Steve Rowen, Managing Partner, RSR Research No session description available. Nikki Baird Managing Partner, RSR Research Nikki Baird is a Managing Partners at RSR Research, a technology analyst firm specializing in retail technology. Nikki focuses on technologies that enable the retailer-consumer relationship. Steve Rowen Managing Partner, RSR Research Steve Rowen is a Managing Partner at RSR Research, a technology analyst firm specializing in retail technology. Steve focuses on emerging issues and technologies in the retail industry.

1.50 - Panel Discussion: Optimizing eCommerce Fundamentals To Drive Growth In A Tough Economy Eli Katz, President, Ashford.com Laurie Wrigley, Founder, Birthday in a Box Jason Heflin, Vice President, Marketing, CoolComputerBags.com Tjipto Sugijoto, Executive Director, North America, eTailers have been very focused in the last several years on constant innovation and implementing the new and hot technologies. In 2009, retailers will be looking at their marketing initiatives and eCommerce tools and looking to maximize the value that they are getting out of them. Instead of adding every new tool on the market, they will be looking closely at their fundamentals to make sure they are driving the most ROI possible from every aspect of their business. Our panelists will lay out a plan for cutting through the noise and understanding where to focus your resources in this economic time. Taking a close look at the current fundamentals of your site and evaluating whether they all add to the web experience Making ease and functionality around the shopping process your number one priority Ensuring that new customer engagement functionalities are black and white Examining homepage attributes and navigating customers from your homepage effectively Leveraging product pages and exploring interactive content as a conversion driver Determining optimal customer paths to check-out Eli Katz President, Ashford.com Laurie Wrigley Founder, Birthday in a Box Jason Heflin Vice President, Marketing, CoolComputerBags.com Jason created Diaperbags.com with a business partner in 2003. Over the course of a few years they fine tuned a successful ecommerce drop-ship model and shipped thousands of diaper bags to expectant mothers around the world. His next venture took him into social media where he launched Outdoorzy.com with two like-minded outdoor enthusiasts in 2006. The site's unique niche market and social features [read more] Tjipto Sugijoto Executive Director, North America, 1.50 - 5 Ways To Leverage Social Technologies At A Low Investment Albert DiPadova, Co-Founder & Vice President, Due Maternity This session features an eCommerce design and technology expert who will speak to the promise that the architecture of social technologies holds for eCommerce. Albert will discuss how blog architectures can be used strategically to impact search engine rankings. He’ll also examine how community and collaboration are revolutionizing how online retailers merchandise, and lay out a plan for a successful implementation of social technology. Albert DiPadova Co-Founder & Vice President, Due Maternity

2.25- Final Networking & Coffee Break Inside the Solution Zone No session description available.

Web 2.0 & Emerging TechnologiesHoliday Preparedness & Customer Fo...eCommerce Innovation & Multi-Chann... Track A : Web 2.0 & Emerging Technologies Web 2.0 & Emerging Technologies Track B : Holiday Preparedness & Customer Focused Strategies Holiday Preparedness & Customer Focused Strategies Track C : eCommerce Innovation & Multi-Channel Strategies eCommerce Innovation & Multi-Channel Strategies

3.05 -Leveraging Social Media To Enhance Your Business Michael Kildale, Director, Interactive Marketing, 1800flowers.com Online retail has seen a major shift in the past few years as social networking tools have taken retail by storm. If you aren’t giving your customer a voice, then how do you know what they want? 1800flowers.com has been a big promoter of customer engagement and is fully utilizing social networks to not only understand their customers’ needs but to also generate revenue. Michael will talk about the various ways that they are engaging and listening to their customers while tracking the benefits (and costs) to their business. For eTailers, what is Social Media? Commerce or Brand Engagement? How does Social Media change your business? How does Social Media work with all your other channels? PR, SEO, Web, Email, Mobile, Customer Service What are your customers saying and how does that impact your business? Michael Kildale Director, Interactive Marketing, 1800flowers.com 3.05- How To Win Big With Affiliate Marketing Will Martin-Gill, Director, Internet Marketing, eBay Affiliate marketing, a multibillion dollar industry and one of the fastest growing segments of online advertising, can provide a vital revenue stream for ecommerce businesses. With its focus on results and high ROI, affiliate marketing has become increasingly competitive with traditional ad channels as budgets tighten and businesses look to stretch their ad dollars. But many aren’t sure how to incorporate affiliate programs into their marketing mix, and do it well. Will manages the North America and Asia Pacific affiliate programs on eBay Partner Network and can offer a number of insights into how eTailers can build and sustain successful affiliate programs. He’ll reveal success factors and best practices to help attendees design powerful programs that drive high-quality traffic, reward top affiliates and increase revenue for all parties. Will Martin-Gill Director, Internet Marketing, eBay Will manages the North America and Asia Pacific affiliate programs on eBay Partner Network and can offer a number of insights into how etailers can build and sustain successful affiliate programs. He can reveal success factors and best practices to help attendees design powerful programs that drive high-quality traffic, reward top affiliates and increase revenue for all parties. 3.05 - Opportunities For Commerce In The E(Ver)Merging Worlds Of Television And Broadband Video Sean Bunner, Operating Vice President, Advanced Services, HSN The world of interactive television is finally gaining momentum in the US. So what opportunities exist for retailers? As traditional television and broadband video increasingly overlap, how can retailers use these media to further engage new and existing customers? Sean will deep dive into the eCommerce opportunities that exist; he’ll also examine a future killer shopping application that combines the best of video, interactivity and multi-platform commerce. Transactional  Overview/Demo/Results of existing HSN Shop By Remote service(our interactive television service launched in 2006 and currentlyin approx 17 million homes) o Interactive Television – state of the industry and opportunities foreCommerce Video  Traditional Video on Demand  Online Video on Demand  Opportunities and Challenges for eCommerce  Combined Service  Quick overview of a few of our platforms that take advantage ofthese merging/emerging platforms Hsn.tv (MS Silverlight) HSN Vision (Windows Vista Media Center)  Future of HSN Shop by Remote (best of video on demand and iTVusing Active Video Networks technology) Sean Bunner Operating Vice President, Advanced Services, HSN Sean Bunner serves as the Operating Vice President of Advanced Services for HSN, a business segment of HSN, Inc. In this role Mr. Bunner is responsible for the business development, operations and marketing of HSN’s Interactive Media applications including: Shop by Remote (iTV), Video on Demand, Broadband and Mobile services.

3.40 - Retailer-Only Think Tanks : Networking Session For Retailers Only! Albert DiPadova, Co-Founder & Vice President, Due Maternity Will Martin-Gill, Director, Internet Marketing, eBay Alex Miller, Director, Programming, QVC Retailer-Only Think Tanks (Completely Vendor-Free!)Enjoy these informal, roundtable discussion sessions led by some of the day’s presenters. Think-Tank Moderators Include: Albert DiPadova Co-Founder & Vice President, Due Maternity Will Martin-Gill Director, Internet Marketing, eBay Will manages the North America and Asia Pacific affiliate programs on eBay Partner Network and can offer a number of insights into how etailers can build and sustain successful affiliate programs. He can reveal success factors and best practices to help attendees design powerful programs that drive high-quality traffic, reward top affiliates and increase revenue for all parties. Alex Miller Director, Programming, QVC Alex is the Director of Programming in the Multichannel Programming Department at QVC. He is responsible for developing engaging multichannel programming strategies and for establishing and championing multichannel programming strategies and standards for QVC. Alex previously held positions as the Director of Internet Content, Community and Multichannel, Director of Home Merchandising, and Manager [read more]

4.15 - End Of Conference Day Two End Of Conference Day Two