eTail East
August 9 - 12, 2010
Hilton Baltimore, Baltimore, MD
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Country...
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua & Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia & Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo Democratic Republic of
Congo Republic of
Cook Islands
Costa Rica
Cote d`Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island & Mcdonald Island
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyzstan
Lao
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
No Country
Norfolk Island
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Saint Helena
Saint Kitts & Nevis
Saint Lucia
Saint Pierre & Miquelon
Saint Vincent & The Grenadines
Samoa
San Marino
Sao Tome & Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia And The South Sa
South Korea
Spain
Sri Lanka
Sudan
Suriname
Svalbard & Jan Mayen
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
The Netherlands
Timor-leste
Togo
Tokelau
Tonga
Trinidad & Tobago
Tunisia
Turkey
Turkmenistan
Turks & Caicos Islands
Tuvalu
Uganda
Ukraine
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Uruguay
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Vietnam
Virgin Islands British
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Wallis & Futuna
Western Sahara
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"I think you guys nailed the content mix perfectly— I came away very impressed by the show..."
John Caine, VP, Marketing, Priceline.com
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Advanced Search Summit - Aug 9th
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Social Media and Mobile Commerce - Aug 12th
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eTail East
> Social Networking Marketing Event
Social Media and Mobile Commerce Summit
Aug 12th
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Leveraging User Generated Content To Increase Traffic & Boost Conversion
Exploring the use of social media for monitoring the voice of the customer and for directly enhancing the customer experience
Harnessing social media and customer reviews to improve product search and merchandising capabilities
Monitoring, motivating, and engaging your customers within communities – both internal and external
Examining ways to monetize your presence across social media outlets
Facebook
Twitter
Utilizing user generated content to personalize customer touch points and increase conversion rates
Panel Discussion: Leveraging Social Media To Build Content, Increase SEO Rankings And Create Enhanced User Experiences
Researching social behavior of your customer groups to communicate with your customers effectively on your site
Increasing natural rankings by speaking in your customer’s "language"
Understanding how to leverage user generated content to increase natural search placement
Participating in the social sites to drive more traffic and links to your site
Increasing conversions as a result of viral marketing influence
Encouraging consumers to talk about your site or link to your site from social media sites
Adding links to your page to increase link popularity with search engines
Adding book marking and social packaging buttons to make it easier for consumers to create links back to your site
Continually monitoring customer feedback through social sites to improve site functionality and customer service
Utilizing Social Media To Create A Partnership With Your Customers
Realizing that social media is more than just listening to customer feedback online
Treating each engaged customer like a shareholder who has a seat at the table and a voice for innovation
Taking customer insights and turning them into improved products and services
Hitting the streets – building an online AND offline community
Harnessing customer intelligence more efficiently to build your priority roadmap and create business value
Building An Online Community And Driving Measurable Results
Examining how to build online communities and motivate social influencers
Leveraging customer feedback and social community features such as customer reviews, discussions, blogs and other forms of engagement to build a successful online community
Clique-Sourcing: getting the “right” crowd and customer to your site
Using micro blogs as a tool to community source and reach a very targeted audience
Creating custom audiences through social targeting efforts
Creating a plan for reaching the triple bottom line impact of social commerce
Revenue & traffic
Consumer insights & support
Brand loyalty
Panel Discussion: Identifying A Practical Way To Monetize Social Media
Building a roadmap to your vision as a key first step
Focusing on the end-state
Examining how to set up your site structure
Utilizing blogs to increase the buzz for your site and link build for your SEO strategy simultaneously
Doing everything you can to drive traffic
Creating a strategy for enhancing your presence on social media outlets like Facebook, Twitter and YouTube
5 keys to keeping the customer engaged
Utilizing Social Networking To Create A Brand New Type Of Shopping Experience On Your Site
Fully understanding how social media sites are shifting the way that consumers interact with the web
Finding ways to make your website more interactive, offering a real-time immersive shopping experience
Increasing product views and interactions on your site to drive revenues and repeat visitors
Giving your customers more reasons to be on your site
Encouraging and facilitating peer-to-peer marketing on your site
M-Commerce
M-Commerce
Panel Discussion: M-Commerce Trends & Best Practices Revealed
Looking at the numbers: analyzing the growth of m-commerce consumers over the past 12 months
Understanding how consumers are engaged in the m-commerce space
How many are browsing versus buying?
Examining the ways that mobile can support in-store purchases and add to the overall marketing experience
Integrating text messaging into your marketing plan
Measuring the relevance and profitability of mobile traffic
Panel Discussion: Best Practices For Mobile Site Design And Navigation
Examining how to create a mobile site design that leverages the benefits that m-commerce offers
Looking at the infrastructure implications of mobile initiatives
Creating a mobile application for the iPhone
Building features and functionality that deserve real estate on a mobile desktop
Creating a mobile site
Assessing the paid and natural search implications of your site options
Balancing your brand image with the ease and simplicity of search, navigation and conversion on your mobile site
Looking at the current leading strategies for mobile site navigation
What works best for your industry?
Monetizing mobile in 2010
Assessing How Mobile Commerce Will Impact Consumer Behavior
Creating the infrastructure necessary to provide your customers with a mobile shopping experience
Understanding the impact that mobile will have on your overall business strategy
Ensuring that you are providing your full retail experience from a handheld device
Utilizing mobile devices to build customer loyalty and increase revenues