Leveraging User Generated Content To Increase Traffic & Boost Conversion Exploring the use of social media for monitoring the voice of the customer and for directly enhancing the customer experience Harnessing social media and customer reviews to improve product search and merchandising capabilities Monitoring, motivating, and engaging your customers within communities – both internal and external Examining ways to monetize your presence across social media outlets Facebook Twitter Utilizing user generated content to personalize customer touch points and increase conversion rates

Panel Discussion: Leveraging Social Media To Build Content, Increase SEO Rankings And Create Enhanced User Experiences Researching social behavior of your customer groups to communicate with your customers effectively on your site Increasing natural rankings by speaking in your customer’s "language" Understanding how to leverage user generated content to increase natural search placement Participating in the social sites to drive more traffic and links to your site Increasing conversions as a result of viral marketing influence Encouraging consumers to talk about your site or link to your site from social media sites Adding links to your page to increase link popularity with search engines Adding book marking and social packaging buttons to make it easier for consumers to create links back to your site Continually monitoring customer feedback through social sites to improve site functionality and customer service

Utilizing Social Media To Create A Partnership With Your Customers Realizing that social media is more than just listening to customer feedback online Treating each engaged customer like a shareholder who has a seat at the table and a voice for innovation Taking customer insights and turning them into improved products and services Hitting the streets – building an online AND offline community Harnessing customer intelligence more efficiently to build your priority roadmap and create business value

Building An Online Community And Driving Measurable Results Examining how to build online communities and motivate social influencers Leveraging customer feedback and social community features such as customer reviews, discussions, blogs and other forms of engagement to build a successful online community Clique-Sourcing: getting the “right” crowd and customer to your site Using micro blogs as a tool to community source and reach a very targeted audience Creating custom audiences through social targeting efforts Creating a plan for reaching the triple bottom line impact of social commerce Revenue & traffic Consumer insights & support Brand loyalty

Panel Discussion: Identifying A Practical Way To Monetize Social Media Building a roadmap to your vision as a key first step Focusing on the end-state Examining how to set up your site structure Utilizing blogs to increase the buzz for your site and link build for your SEO strategy simultaneously Doing everything you can to drive traffic Creating a strategy for enhancing your presence on social media outlets like Facebook, Twitter and YouTube 5 keys to keeping the customer engaged

Utilizing Social Networking To Create A Brand New Type Of Shopping Experience On Your Site Fully understanding how social media sites are shifting the way that consumers interact with the web Finding ways to make your website more interactive, offering a real-time immersive shopping experience Increasing product views and interactions on your site to drive revenues and repeat visitors Giving your customers more reasons to be on your site Encouraging and facilitating peer-to-peer marketing on your site

M-Commerce M-Commerce

Panel Discussion: M-Commerce Trends & Best Practices Revealed Looking at the numbers: analyzing the growth of m-commerce consumers over the past 12 months Understanding how consumers are engaged in the m-commerce space How many are browsing versus buying? Examining the ways that mobile can support in-store purchases and add to the overall marketing experience Integrating text messaging into your marketing plan Measuring the relevance and profitability of mobile traffic

Panel Discussion: Best Practices For Mobile Site Design And Navigation Examining how to create a mobile site design that leverages the benefits that m-commerce offers Looking at the infrastructure implications of mobile initiatives Creating a mobile application for the iPhone Building features and functionality that deserve real estate on a mobile desktop Creating a mobile site Assessing the paid and natural search implications of your site options Balancing your brand image with the ease and simplicity of search, navigation and conversion on your mobile site Looking at the current leading strategies for mobile site navigation What works best for your industry? Monetizing mobile in 2010

Assessing How Mobile Commerce Will Impact Consumer Behavior Creating the infrastructure necessary to provide your customers with a mobile shopping experience Understanding the impact that mobile will have on your overall business strategy Ensuring that you are providing your full retail experience from a handheld device Utilizing mobile devices to build customer loyalty and increase revenues