Main Conference Day 2

7.25 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

8.00 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

8.15 KEYNOTE Panel Discussion: What’s Next In Ecommerce: The Evolution Of The Industry And Its Impact On Your Retail Business Kevin Diamond, Chief Technology Officer, HauteLook Holly Devine, Director of eCommerce, Urban Outfitters Jack W. Whitley, Senior Vice President, E-Commerce, Replacements, Ltd. John N. Faith, Senior Vice President, External Affairs, RetailMeNot, Inc. Hautelook was founded just five years ago to be at the forefront of integration between retail and technology. They focus heavily on the increasing importance of personalization and tailoring the shopping experience to offer consumers more ways to discover new products. Urban Outfitters has embraced emerging channels and technologies to remain at the cutting edge. At Replacements. Com, a nice richer of dinnerware and china, they have evolved their online strategies to stay ahead of the industry. In this discussion about the rapidly evolving landscape of e-commerce, our panelists offer insight into where things are headed in the future, and opportunities to capitalize upon today. What are doing now to drive more customers? To increase conversions? What is the next game-changing channel or program that will define future e-commerce experiences? How can you still remain focused on the basics (great SEO, site search tools, upsells and merchandising, great product descriptions) as you look towards the long-term? Kevin Diamond Chief Technology Officer, HauteLook Kevin Diamond is the Chief Technology Officer at HauteLook, a leading online private sale site offering the top brands in women’s and men’s fashion and accessories, beauty, kids’ apparel and toys, and home décor. He oversees the technology department and is responsible for the engineering, infrastructure and quality assurance of HauteLook’s e-commerce, mobile, enterprise and alternative platforms. [read more] Holly Devine Director of eCommerce, Urban Outfitters Holly Devine is the Executive Director of Ecommerce for Urban Outfitters. She has spent the last 8 years with Urban compounding aggressive ecommerce growth with an eye to innovating and improving the online customer experience and enabling multichannel strategies. Prior to that she was with Gap Inc in variety of planning, allocation, and IT roles both in the US and the UK. She began her retail car [read more] Jack W. Whitley Senior Vice President, E-Commerce, Replacements, Ltd. Replacements.com has grown web activity from 1,900 user sessions during its first month online to over 4.5 million customer visits in December 2011, and over $86 million in annual sales. Replacements, Ltd. features the world’s largest selection of old and new dinnerware in china, crystal, silver and collectibles, over 13 million pieces in more than 360,000 unique patterns, some over 100 years old, [read more] John N. Faith Senior Vice President, External Affairs, RetailMeNot, Inc.

8.50 KEYNOTE SESSION: ForeSee Industry Case Study Larry Freed, President & CEO, ForeSee Hear an informative and insightful presentation from the head of ForeSee in this keynote session. Larry Freed President & CEO, ForeSee

9.25 KEYNOTE SESSION: Marketing Innovation In The Age Of Digital Disruption Bert Dumars, VP, Principal Analyst, Forrester Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies and tactics are becoming less effective in the age we live in now – that of the perpetually connected customer, a shift from the traditional marketing funnel to the consumer life-cycle and the impact of digital disruption that dramatically changes the marketing landscape. CMOs and senior marketing executives must drive innovation velocity across a spectrum of marketing activities at a faster pace than ever before. To be successful, they must build a marketing innovation foundation and culture that emphasizes a post digital mindset and encourages and rewards employees for bringing innovative ideas to marketing leadership. This presentation will discuss marketing innovation programs that drive business growth, how to increase marketing innovation velocity by changing your organizational culture, and the impact of marketing innovation labs on the business. Leading Innovators Do More Than Just Test Budgets and Tactics Accelerating Marketing Innovation Is A Cultural Mindset Marketing Innovation Labs - Good or Not Bert Dumars VP, Principal Analyst, Forrester Bert serves CMO & Marketing Leadership Professionals. He is a leading expert on digital, mobile, and social media marketing; eCommerce; marketing technology platforms; and website and eCommerce platforms in government and the consumer and technology industries. He also addresses broader issues including marketing innovation, talent acquisition, integration of digital marketing expe [read more]

9.55 KEYNOTE SESSION: Community-Building And Social Sharing To Drive Customer Engagement And Increase Brand Loyalty Alex Miller, VP eCommerce, QVC QVC is changing the way the world shops by re-imagining the worlds of social, entertainment and shopping as one. As the world’s leading video and ecommerce retailer, QVC is uniquely positioned to discuss the means to use social media to turn customers into brand advocates. Their Head of eCommerce walks through their social strategy in this keynote session. The social co-creation of the retail experience and using social media to turn customers, vendors and other stakeholders into brand advocates Creating a consistent brand experience across all platforms and through social media Leveraging the unique capabilities of each platform while delivering a streamlined, relevant experience Building trust, and using social media to create an innovative shopping experience that respects her time, privacy and intelligence, and is built around her unique preferences Enriching the customer’s experience using a customized social media model Alex Miller VP eCommerce, QVC Alex Miller was named QVC’s vice president of eCommerce in July 2010. In this position, Miller is responsible for developing QVC’s eCommerce strategies while collaborating with key stakeholders across QVC to expand its reach and impact on the business and enhance the customer experience across all of QVC’s eCommerce platforms. Miller, who joined QVC in 2001, has held various positions of increasin [read more]

10.25 NETWORKING INTENSIVE: There’s A Smarter Way To Leveraging Relationships: Influence, Persuade And Get Buy-In– Brand New For eTail! Doug Spence, Chief Networking Officer, eTail Doug returns to assess your development and usage of power networking. This highly interactive sessions focuses on networking and communication to ensure you are more effective in and out of the workplace. Doug Spence Chief Networking Officer, eTail

10.40 Networking & Coffee Break/ Special BONUS RETAILER PANEL DISCUSSION Inside The Solution Zone Brand New For eTail 2013! The Editor of The eTail Blog hosts an interactive retailer-only panel with leading innovators. Receive targeted content that delivers results for your business with a live Q&A driven panel discussion, right in the Solution Zone!

11.25 KEYNOTE SESSION: Maxymiser Industry Case Study Maxymiser Executive Hear an informative and insightful presentation in this keynote session.

12.00 KEYNOTE Panel Discussion: Carrying Your Brand Message Throughout Your Retail Experience: Becoming A Valued Brand To Your Customers Mark Simmons, VP of Marketing and eCommerce, DESIGN WITHIN REACH Merrick Rosner, VP Business Development, Poppin Erica Cerulo, Co-Founder, Of A Kind Translating your brand proposition to customers is fundamental to creating optimal customer experiences. Our brand experts from across the industry discuss how to maximize every single customer touchpoint to increase loyalty and sales. Ensure your brand filters throughout every customer interaction, and resonates with current and potential customers, at the end of this keynote session. What are you investing in to push the concept of being a valued brand? What do you do in-house to manage your inventory? Where do you outsource? How are you staffing? In terms of marketing, are you going lower cost direct to measure or are you investing in branding initiatives? With your retail strategy, how are you investing? Are you trying pop-up shops? In terms of delivery, how can you package, ship and deliver with the right tools, and at a lower cost? Mark Simmons VP of Marketing and eCommerce, DESIGN WITHIN REACH Mark Simmons is the Vice President of Marketing and eCommerce at Design Within Reach, the leading modern design brand in North America. For the last two years, he has led the re-launch of the DWR digital brand, helping DWR to build loyal fans and nurturing their life-long love affair with modern design. Prior to DWR, Simmons helped launch new businesses and new business units in retail, video game [read more] Merrick Rosner VP Business Development, Poppin Merrick Rosner is an experienced sales and business professional, specializing in building and leading successful teams across different industries. Translation - he would be awesome at coordinating flash-mobs. In May 2011, Merrick joined Poppin as the VP of Business Development so he could reeeeally flex his team building muscles. Merrick is currently captaining the effort on Poppin’s new website [read more] Erica Cerulo Co-Founder, Of A Kind Erica Cerulo is the co-founder of Of a Kind, a site that promotes emerging fashion designers through a combination of content and commerce. She has a B.A. from the University of Chicago—where she met her business partner Claire Mazur. Prior to launching the site, she worked as an editor at Conde Nast (Details and Lucky) for five years and is passionate about the power that editorial and curation c [read more]

12.35 KEYNOTE Session: Executing Your Strategy For New Technology Projects Bill Wood, Former VP/CIO, Bass Pro Bill Wood has led a number of large-scale technology initiatives on key eCommerce platforms, delivering on-time, on-budget solutions that have driven significant comp sales returns, higher conversion and improved customer engagement. In this session, he will share keys to ensure alignment of IT with your business goals and methods to maximize the return on investment in your platform. Ensuring you have a detailed project outline of your program Helping to uncover new ideas and potential conflicts down the road Determining whether you need to simplify your business requirements if the implementation is too complex Understanding if it would be acceptable to fit your needs into what the technology can supply in certain instances Evaluating building in-house versus outsourcing Providing significant definition around your business requirements Thinking about the project requirements and that impact on the user experience as well Bill Wood Former VP/CIO, Bass Pro Bill Wood is the former Vice President, Chief Information Officer for Bass Pro Shops. While at Bass Pro Shops, he was responsible for all technology implementations including major functionality changes on the BassPro.com eCommerce site. Prior to joining Bass Pro Shops, Bill served as VP, CIO, Supply Chain & Customer Care at Brookstone. In this role, he was responsible for a projec [read more]

Workshop and Private LunchWorkshop and Private Lunch Lunch And Networking For All Attendees... 1.05 Workshop and Private Lunch Hosted By Maritz Loyalty Marketing Workshop and Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2012! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1.05 Workshop and Private Lunch Workshop and Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2012! It is designed as a brainstorming and networking workshop for retailers exclusively. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1.05 Lunch And Networking For All Attendees Lunch And Networking For All Attendees Lunch And Networking For All Attendees

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 2.05 Chairperson’s Opening Remarks Track A: Data Management, Attribution & Analytics Chairperson’s Opening Remarks 2.05 Chairperson’s Opening Remarks Track B: Customer Engagement & Next Generation Retail Chairperson’s Opening Remarks 2.05 Chairperson’s Opening Remarks Track C: Social & Mobile Chairperson’s Opening Remarks

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 2.15 KICK OFF SESSION: Technology, People, & Processes: Keys To Building A Best-In-Class Analytics Practice Track A: Data Management, Attribution & Analytics Ashish Braganza, Senior Manager Global Business Intelligence (GBI), Lenovo US Building a successful analytics practice requires the right mix of analytics tools, processes, and analytics practitioners. Without planning for all these factors, most customers struggle to build successful practices that stand the test of time. Here how Lenovo leadership outlines, plans, and implements the process of building the appropriate infrastructure, which compliments their specific analytics tools and goals. Lenovo discusses the tools that it leverages, as well as the maturity model it gauges success by. Advanced analytics maturity modeling Best-in-class analytics practices Leveraging multiple Adobe solutions Analytics staffing techniques Ashish Braganza Senior Manager Global Business Intelligence (GBI), Lenovo US Ashish Braganza is Senior Manager of Global Business Intelligence at Lenovo. Mr. Braganza recently joined Lenovo and is responsible for building the company's Global Business Intelligence practice, Multichannel Analytics and Testing and Optimization practice. In this capacity, he draws on his expertise in Web Analytics, Multichannel, Testing & Optimization and Digital Strategy. Pri [read more] 2.15 KICK OFF SESSION: Developing And Delivering Legendary Customer Service Track B: Customer Engagement & Next Generation Retail Bill Shea, GM, Wine Country Gift Baskets Bill promises a lively and entertaining presentation and discussion on his experiences related to developing and delivering Legendary Customer Service. With 35 years in the direct to consumer catalog industry for three leading service innovators, Bill’s unique viewpoint is sure to challenge any company interested in establishing Customer Service as one of their competitive advantages within their industry. L.L. Bean, Norm Thompson and Wine Country Gift Baskets have strong service traditions in the mail order industry. Bill’s presentation will focus on the role Customer Service plays in helping to satisfy millions of mail order, internet and retail customers each year. So pull up a stool around the campfire and be prepared to hear some customer service stories that helped create Customer Service Legends. Is customer service a profit center or a cost center? How do you measure whether your company or industry is living up to customer expectations? Who is your customer? In today’s competitive environment, how do you differentiate yourself in the marketplace? Bill promises top/down and bottom/up looks at how companies need to stay customer centric 24 hours a day, 365 days a year. Bill promises top/down and bottom/up looks at how companies need to stay customer centric 24 hours a day, 365 days a year. Bill Shea GM, Wine Country Gift Baskets Bill has worked in the mail order industry for the past 35 years. His first job out of the University of Maine was at LL Bean as an Internal Auditor. Over 23 years at LL Bean, he also served as Director of Customer Service, Vice President of Total Quality and Senior VP and GM of Retail Stores. Bill spent 4 years at Norm Thompson Outfitters where he was the VP of Operations responsible for the DC, [read more] 2.15 KICK OFF SESSION: Digital Optimization At JetBlue Track C: Social & Mobile Michael Stromer, Vice President of Customer Connections Marketing, Jetblue Airways Michael walks through digital innovation at JetBlue Airways. He focuses on their cross-channel customer engagement programs, discussing current initiatives as well as a look into the company’s future. Learn how JetBlue is transforming travel using digital programs in this eye-opening session. Michael Stromer Vice President of Customer Connections Marketing, Jetblue Airways

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 2:50 Industry Case Study Track A: Data Management, Attribution & Analytics Leading technology experts present a tactical case study with a retail client. 2:50 Amazon Payments Industry Case Study Track B: Customer Engagement & Next Generation Retail Amazon Payments Executive and Retail Client Leading technology experts present a tactical case study with a retail client. 2:50 Industry Case Study Track C: Social & Mobile Leading technology experts present a tactical case study with a retail client.

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 3.15 Industry Case Study Track A: Data Management, Attribution & Analytics Leading technology experts present a tactical case study with a retail client. 3.15 Industry Case Study Track B: Customer Engagement & Next Generation Retail Leading technology experts present a tactical case study with a retail client. 3.15 Industry Case Study Track C: Social & Mobile Leading technology experts present a tactical case study with a retail client.

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 3.25 Panel Discussion: What Happened To Analytics? Track A: Data Management, Attribution & Analytics Ashish Braganza, Senior Manager Global Business Intelligence (GBI), Lenovo US Dan Malone, Sr. Director Strategy & Analytics, Vistaprint Data management, collection and usage is the foundation to build a retail powerhouse. Yet, many organizations struggle to capture data, and create an usable platform to share business intelligence across business units. The challenges stem from even recruitment, and identifying executives who have the skillset and knowledge to get into the details of the data. Our panelists will walk through their challenges, and problem solve your most pressing questions. What has happened to analytics? You’ll find the answer here. Finding and recruiting analysts who can provide intelligence for your business Understanding many skillsets focus on the technology aspect of e-commerce, versus the analyses Getting into the details of your data and recognizing that technology is the enabler, not the solution Providing deeper insights into your business Ashish Braganza Senior Manager Global Business Intelligence (GBI), Lenovo US Ashish Braganza is Senior Manager of Global Business Intelligence at Lenovo. Mr. Braganza recently joined Lenovo and is responsible for building the company's Global Business Intelligence practice, Multichannel Analytics and Testing and Optimization practice. In this capacity, he draws on his expertise in Web Analytics, Multichannel, Testing & Optimization and Digital Strategy. Pri [read more] Dan Malone Sr. Director Strategy & Analytics, Vistaprint Dan Malone brings more than six years of experience in computer science, software development and content management to VistaPrint where he leads a team focused on leveraging data to create business value. Dan joined VistaPrint as a software developer right out of college in 2001. He has developed a number of ‘home grown’ programs for VistaPrint including a multivariate testing platform, the secon [read more] 3.25 Panel Discussion: Exploring Engagement Tactics That Exceed Customer Expectations Track B: Customer Engagement & Next Generation Retail Devin Sung, Sr. Director, Relationship Marketing, Choice Hotels International Casey Cannon, Director eCommerce, Office Depot Greg Hintz, GM, Tiny Prints Heather Deschenes, Sr. Director, CRM Marketing, Vistaprint Customer engagement and loyalty are critical to growth in today’s retail environment. Heads of CRM struggle to manage customer relationships in a way that will drive true engagement- shaping experiences for your customers that drive them to purchase time and time again. Our panel walks through the new rules of engagement, and how to ensure you are obtaining the greatest LTV possible. Keeping the customer at the forefront of your brand experience Presenting an offer when customers are truly ready to receive it Truly listening to your customer and encouraging a meaningful dialogue with them Balancing engagement: being respectful, relevant yet not intrusive Building intelligent feedback programs into your strategy Actioning customer feedback as customers share information with your brand Being proactive, responsive to all customer feedback as they expect to receive feedback Devin Sung Sr. Director, Relationship Marketing, Choice Hotels International Currently at Choice Hotels International in Silver Spring, MD serving as Senior Director, Relationship Marketing, Devin manages eMail marketing strategy and guest personalization. His objectives include driving a more customer-centric, data-driven approach across the enterprise eCommerce platform. Prior to Choice, Devin served as Director, Marketing Analytics at Gerber Life Insurance Co. in White [read more] Casey Cannon Director eCommerce, Office Depot Greg Hintz GM, Tiny Prints Greg Hintz is responsible for managing the Tiny Prints strategy, business performance and day-to-day operations. As a new father and stationery connoisseur, he’s excited to work for a company whose products he not only loves, but loves to use. Before joining Tiny Prints in January of 2012, Greg managed the Yahoo! Commerce properties including Yahoo! Autos, Shopping, Travel, and Real Estate. Heather Deschenes Sr. Director, CRM Marketing, Vistaprint 3.25 MICRO-SESSION AND PANEL DISCUSSION: The Mobile Investment Debate: The Pros And Cons Track C: Social & Mobile Andy Chu, DVP & GM, Mobile & Community Experiences, Sears Holding Corporation Curtis Kopf, Managing Director of Ecommerce and Customer Innovation, Alaska Airlines David Young, Sr. Director Of Online Marketing, Hotels.com Jose Puente, Director Mobile and Installed Applications, Autotrader.com Gregory Kennedy, Vice President Marketing, TapSense Mobile has been a game-changer the industry. Retailer are still sorting the complexities of such a high growth sales and marketing channels. Traffic is migrating more and more to mobile devices. But the returns aren’t there (yet). Our panelists debate the pros and cons of mobile investments, and present the business cases behind their current strategies. Leave with the means to shape an effective mobile strategy at the end of this power-packed discussion. How can you justify the spend on a mobile site and see the return? How can you justify the cost of creating a mobile site? Is it the best choice for your company to do mobile? How do you measure the value of mobile in a more standardized way? How can the value be translated? What data can you provide to support your investment and justify your ROI? What is the incremental revenue you’ve gained after having implemented a mobile site? Andy Chu DVP & GM, Mobile & Community Experiences, Sears Holding Corporation Andy Chu is the Divisional Vice President & General Manager of Mobile and Community Experiences at Sears Holdings. Andy leads the product and P&L of Sears and Kmart mobile. Sears Mobile was named 2011 Mobile Retailer of the Year by Mobile Commerce Daily. In addition to Andy's mobile responsibility, Andy also leads the community experiences and outreach programs for [read more] Curtis Kopf Managing Director of Ecommerce and Customer Innovation, Alaska Airlines Curtis Kopf is Managing Director of Ecommerce and Customer Innovation at Alaska Airlines. In his role, he manages ecommerce, digital marketing, mobile and CRM for Alaska Airlines, which leads traditional carriers in customer satisfaction and operational performance. In the last year, Curti's team has relaunched Alaska's iPhone app, launched a new Android app and a new mobile website. The new apps [read more] David Young Sr. Director Of Online Marketing, Hotels.com David is the Sr. Director of Online Marketing for hotels.com. His team is responsible for site traffic acquisition efforts across mobile, banner advertising, affiliate marketing, metasearch, and search. He also leads business development in new online marketing channels and partnerships. David has previous industry experience in consumer technology with Dell and financial services with USAA. In ad [read more] Jose Puente Director Mobile and Installed Applications, Autotrader.com Gregory Kennedy Vice President Marketing, TapSense

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 4.10 “The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone Track A: Data Management, Attribution & Analytics Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! 4.10 “The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone Track B: Customer Engagement & Next Generation Retail Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! 4.10 “The Philly Pub Crawl”: Final Networking & Cocktail Break Inside The Solution Zone Track C: Social & Mobile Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 4.50 Panel Discussion: Maximize Your Testing Programs Track A: Data Management, Attribution & Analytics Brandon Finch, Director of eBusiness, Jelly Belly Mark Sorkin, Director Digital Marketing, Analytics and Usability, Charming Shoppes, Inc. Jason Lehmbeck, Founder & CEO, DataPop The testing process is not an easy one. Setting priorities for tests, a roadmap, and analyzing the results are critical to its success. Our panel walks through the elements of putting together a successful testing What are you testing on your site? Why? How are you formulating your tests? If you are going to test, what is it that you do first? How are you structuring and executing your tests? What elements are you reviewing for tests (navigation, category structure, search function, does your search return appropriate results or not)? What pain points have you identified and what have you determined through testing? And what did that lead you to change and why? Brandon Finch Director of eBusiness, Jelly Belly Brandon Finch has been working in ecommerce management for over 12 years. After successful positions with Patagonia, Phoenix Footwear and Cycle Gear, Brandon transitioned to Jelly Belly Candy Company in March of 2012 as the Director of eBusiness. In this role, he is responsible for both B2C and B2B online transactional websites. Following his ""Let the Numbers Speak"" philosophy, he is methodicall [read more] Mark Sorkin Director Digital Marketing, Analytics and Usability, Charming Shoppes, Inc. As Director Digital Marketing, Analytics, Usability Mark is responsible the digital marketing efforts in Email, SEO, PPC, Affiliates, Display Advertising, Re-Marketing, Shopping Engines and Data Feeds across all brands for Ascena Retail Group, a $4.5 billion publicly-held retailer which owns the Lane Bryant, Cacique, Catherines, Justice, Dress Barn, Maurices and Brothers clothing brands and operat [read more] Jason Lehmbeck Founder & CEO, DataPop 4.50 EdgeCast Industry Case Study Track B: Customer Engagement & Next Generation Retail EdgeCast Executive and Retail Client Leading technology experts present a tactical case study with a retail client. 4.50 Affinity Marketing At The Source: The Challenges And Opportunities Associated With Verifying Customers Identity Online Track C: Social & Mobile Mark Deruyter, Former Senior Marketing Manager, Under Armour Blake Hall, CEO and Founder, ID.me Troop Swap is a retail solution to overcome limitations of customer self-assertion and promotional codes. Our speakers discuss the veteran community’s usage of e-commerce, challenges, and how to tap into their burgeoning customer base. Overview of Competing Models for Digital Verification: White Label, Single Sign On, Mobile Models for Authentication: Facebook Connect, Google, Yahoo, openid What's Next? Centralized European approach versus the decentralized US approach Spotlight on How Digital Identity Trends Are Affecting Payments, Marketing and Fraud Prevention Combating Fraud on Mobile Devices Mark Deruyter Former Senior Marketing Manager, Under Armour Mark Deruyter - Former Senior Marketing Manager at Under Armour Bio: Mark Deruyter has a over 16 years experience in online advertising. Managing teams responsible for SEM, Display, Email Marketing, Datafeed, Attribution modeling and emerging channels, such as mobile and social. Mark has held Senior Marketing roles for companies in leading ecommerce categories, including; Under Armour, Guitar Cent [read more] Blake Hall CEO and Founder, ID.me Blake Hall, an Army Ranger, is the Founder and CEO of ID.me, an authentication API that allows brands to digitally deliver exclusive offers to specific groups without fear of fraud. Named one of the top eleven technology entrepreneurs in Washington, DC by DC Magazine, Blake has led ID.me from inception to current partnerships with major retailers including Overstock and Under Armour. The White Hou [read more]

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 5.25 The Data Challenge: Targeting And Converting Customers As Your Business Matures Track A: Data Management, Attribution & Analytics Jan Linert, Director of Online Marketing and Web Analytics, The Children's Place Now is the time of customer data and modeling and predictive analytics. Jan walks through the data journey at Children’s Place, to move you beyond simply testing to truly harnessing and actioning your data sets. Providing an outline for new ways to capture customer data Using data in terms of first, second and third party data sets for targeting customers Web Analytics Data CRM Data External Data Transactional Data Private label credit cards Loyalty Clubs Social, Mobile Point of Sale Combining these data sets to obtain a holistic view of your customer Going beyond A/B and multivariate testing Using an integrating tool for targeting after your data sets have been integrated Consolidating all of your data providers onto one platform to obtain this holistic view Jan Linert Director of Online Marketing and Web Analytics, The Children's Place Jan Linert is responsible for developing online marketing strategy and tactics for The Children’s Place in addition to managing TCP’s web analytics practice group. In his role at The Children’s Place, Jan focuses on optimizing and maximizing the ROAS of online marketing programs as well as supporting the company’s overall e-commerce strategy. He has worked in e-commerce and direct/database marketi [read more] 5.25 Setting The Bar For Website Experiences To Increase Customer Engagement And Sales Track B: Customer Engagement & Next Generation Retail Michael Goldrich, Director Digital Marketing, Dolce Hotels & Resorts In the hospitality industry, using strategies to fully engage your customers is vital in the digital world. Michael explores multiple ways to engage his customer base, and keep them returning time and time again. Determining how website interactivity is evolving Evaluating new UI technologies that are gaining traction Reviewing innovations from a web design point of view Michael Goldrich Director Digital Marketing, Dolce Hotels & Resorts 5.25 Making Necessary Investment Changes For The Betterment Of Your Business Track C: Social & Mobile Karen Kang, VP, Accessory Geeks To keep growing, you must invest in your business. But what areas will promise the highest returns? Karen talks through the investment journey at Accessory Geeks, the why, how and the results. Don’t waste another marketing dollar. Learn best practices from the Accessory Geeks perspective. Karen Kang VP, Accessory Geeks With AccessoryGeeks.com since its inception, Karen has moved through several departments that include supervising customer service, working with the purchasing department, and aiding in promotional marketing before reaching her present position as Vice President. She thrives on hard work and helping others whether it’s in the office or the community; anything to better those around her. Her role a [read more]

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 6.00 Retailer-Only Think Tanks Track A: Data Management, Attribution & Analytics (Brand New For eTail East and completely vendor-free!) After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session 6.00 Retailer-Only Think Tanks Track B: Customer Engagement & Next Generation Retail (Brand New For eTail East and completely vendor-free!) After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Please see page 3 for details… 6.00 Retailer-Only Think Tanks Track C: Social & Mobile (Brand New For eTail East and completely vendor-free!){b} After a full day of knowledge-gathering, obtain focused solutions to your challenges in our retailer-led wrap-up sessions. Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Please see page 3 for details…

Track A: Data Management, Attribution ...Track B: Customer Engagement & Nex...Track C: Social & Mobile 6.45 End Of Main Conference Day Two Track A: Data Management, Attribution & Analytics End Of Main Conference Day Two 6.45 End Of Main Conference Day Two Track B: Customer Engagement & Next Generation Retail End Of Main Conference Day Two 6.45 End Of Main Conference Day Two Track C: Social & Mobile End Of Main Conference Day Two