Email Optimization & Segmentation Summit: 
Actionable Email Marketing Best Practices

8.15 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9.15 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

9.30 Email Design For Optimum Response Discover current trends in email creative, a survey of widths, optimal time to benchmark, strategies to present clear promotions, text AND image duality, ideas for motivating continued readership, and much more. Leave this session with the means to increase response levels to your email communications. Current trends in email design Best of the best: top email campaigns of the major retailers Design and tech tips for improved response

10.05 Panel Discussion: Deliverability Best Practices: Get Into The Box Nicole Delma, Frmr Director of Email Marketing, J Crew At a time when email saturation is at an all time high, ensuring your prospects and current customers read your email communications is critical. Stand out amongst a cluttered inbox. Mitigate deliverability issues after attending this opening panel discussion. What are the current trends with deliverability? How is the industry evolving? How are the IPs managing all of the emails that are flooding consumer inboxes? What adjustments are you making to your strategy considering the deliverability issues that exist today? What strategies are you using to circumvent some of the more challenging deliverability issues? From a certification perspective, what are you doing? What other tactics exist aside from sending from a certified IP? Should you be considering other tactics to ensure your emails are sent to inbox instead of getting bounced back or sent to spam? What services are available to validate email addresses? Nicole Delma Frmr Director of Email Marketing, J Crew Nicole Delma is a recognized expert in the email marketing space, with over 10 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRDLBL. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tacti [read more]

10.40 RETAIL SESSION: The Soup To Nuts Of Managing And Successfully Executing Triggered Email Campaigns David Jones, Director of Web Marketing, Arhaus Furniture/Arhaus Jewels Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This tactical session will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns. Key topics covered in this session include: Ideas to grow your email list What drip campaigns you should be running What are the best practices for my drip campaigns What content should be in your drip campaigns David Jones Director of Web Marketing, Arhaus Furniture/Arhaus Jewels David currently oversees web marketing for Arhaus in Walton Hills, Ohio. In David’s current position at Arhaus, he provides direct marketing and IT expertise for the Arhaus e-commerce team. David has been a web marketer and E-Commerce Technical Architect since 1999. David’s diversity in Web Marketing and Information Technology has allowed him to be heavily involved in all aspects of operating a su [read more]

11.15 Coffee & Refreshments Coffee & Refreshments

11.45 KEYNOTE Retail Micro-Session And PANEL SESSION: Staying On The Pulse Of Change In The Email Industry: New Players, New Services, New Rules Nicole Delma, Frmr Director of Email Marketing, J Crew Ruth DeFeo, Senior Manager of eCommerce, Case-mate Nikki Leonard, Interactive Marketing Manager, eCampus.com Email is changing as quickly as the rest of the e-commerce industry. There are new players in the field that impact the visibility of your emails, as well as their placement in the inbox. Considering the ROI on email today, ensuring that it actually reaches your customer’s inbox is more critical now more than ever. Map a strategic future for your email program after this session concludes. Is email becoming the “new data point”? What is the future of email? Will it still be a viable marketing tool in the next five years? Considering the millennial consumer and how they consume information Facing decreased click rates and the overall effectiveness of email What is the future of some of the sites that offer to declutter your mailbox and show all of the emails next to each other, and how will that impact your future email programs? How do you make sure your email takes priority against your competition? What does that mean (in terms of the aggregators) for you should think about email in the next 5 years? How are your couponing/discount programs potentially going to be impacted? How can you remain flexible and position yourself to respond to potential changes in the industry due to new services entering the market? Nicole Delma Frmr Director of Email Marketing, J Crew Nicole Delma is a recognized expert in the email marketing space, with over 10 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRDLBL. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tacti [read more] Ruth DeFeo Senior Manager of eCommerce, Case-mate As an experienced digital marketer specializing in email marketing and content creation, Ruth DeFeo serves as senior manager of ecommerce at Case-Mate. In this role, she is charged with developing, overseeing and managing tactics designed to drive traffic to case-mate.com, including email, affiliate networks, marketplaces and paid search. She also provides strategic direction for these channels, w [read more] Nikki Leonard Interactive Marketing Manager, eCampus.com

12.20 Kickoff Of Interactive Roundtable Discussions For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

1.20 Lunch & Networking Lunch & Networking

2.20 Customer Communication - Email Tactics That Build Loyalty Targeted email marketing is a hot topic for retailers and marketers alike. Done wrong and your customers disengage, or even worse, opt-out. But done right, and double-digit growth is possible. Providing multiple customer access points, Gil Cayabyab of Smart Furniture has integrated a multifaceted email campaign that led directly to an over 10% attributable increase. During this engaging and tactical session, Smart Furniture Vice President of Marketing Gil Cayabyab will share his tried and true techniques for building sustainable customer loyalty through a varied email program that includes cart abandonment, welcome and post purchase as well as customer segmented emails. Join this session to: Better understand the many touch points available onsite for communicating with your customers Learn key insights to segmenting customer data for valuable email blasts Take away a tactical action plan for implementing a targeted email campaign

2.55 Continuation Of Interactive Roundtables For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email csilverman@wbresearch.com.

3.55 Transactional, Service And Custom Emails: Evaluating When To Market To Consumers With Multiple Formats As a leading acquisition channel, optimizing your email communications is essential to thriving in today’s economy. Adam explores multiple email formats and communication strategies that guarantee incremental lift in sales from your customers. Identify ways to get incremental lift in sales by selling product in transactional emails Should you include upsell products or any other promotional banners? Offering a better experience from html versus standard text email formats in service emails Are there opportunities to cross-sell and up-sell in those formats? Measuring the ROI on a given format Examining rich text formats and resource dedication Understanding what technology is relevant for your business to track click-throughs Identifying the key time to market to your customers

4.30 Afternoon Coffee & Refreshments Afternoon Coffee & Refreshments

5.00 Conclusion of Email Optimization & Segmentation Summit Conclusion of Email Optimization & Segmentation Summit

5.30 eTail Retailer-Only Card Swap Networking Session Bring plenty of business cards, because you will need them! Back by popular demand, our “speed-dating” themed networking card swap allows you to meet your peers in a retailer-only environment.

6.00 eTail Official Welcome Reception For All Attendees At the end of a subject-intensive day, unwind with fellow retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to jumpstart your networking.