8.15 Continental Breakfast & Conference Registration
Continental Breakfast & Conference Registration
9.15 Chairperson’s Opening Remarks
Chairperson’s Opening Remarks
9.30 Email Design For Optimum Response
Discover current trends in email creative, a survey of widths, optimal time to benchmark, strategies to present clear promotions, text AND image duality, ideas for motivating continued readership, and much more. Leave this session with the means to increase response levels to your email communications.
- Current trends in email design
- Best of the best: top email campaigns of the major retailers
- Design and tech tips for improved response
10.05 Panel Discussion: Deliverability Best Practices: Get Into The Box
Nicole Delma, Frmr Director of Email Marketing, J Crew
At a time when email saturation is at an all time high, ensuring your prospects and current customers read your email communications is critical. Stand out amongst a cluttered inbox. Mitigate deliverability issues after attending this opening panel discussion.
- What are the current trends with deliverability? How is the industry evolving?
- How are the IPs managing all of the emails that are flooding consumer inboxes?
- What adjustments are you making to your strategy considering the deliverability issues that exist today?
- What strategies are you using to circumvent some of the more challenging deliverability issues?
- From a certification perspective, what are you doing?
- What other tactics exist aside from sending from a certified IP?
- Should you be considering other tactics to ensure your emails are sent to inbox instead of getting bounced back or sent to spam?
- What services are available to validate email addresses?
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Nicole Delma
Nicole Delma is a recognized expert in the email marketing space, with over 10 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRDLBL. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tactics to life for major brands with proven success. Delma’s vocal advocacy of the unconventional ‘Data Minimalism’ approach to CRM has put her in high demand as a speaker in the email and cross-channel marketing space.
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10.40 RETAIL SESSION: The Soup To Nuts Of Managing And Successfully Executing Triggered Email Campaigns
David Jones, Director of Web Marketing, Arhaus Furniture/Arhaus Jewels
Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This tactical session will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns. Key topics covered in this session include:
- Ideas to grow your email list
- What drip campaigns you should be running
- What are the best practices for my drip campaigns
- What content should be in your drip campaigns
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David Jones
David currently oversees web marketing for Arhaus in Walton Hills, Ohio. In David’s current position at Arhaus, he provides direct marketing and IT expertise for the Arhaus e-commerce team. David has been a web marketer and E-Commerce Technical Architect since 1999. David’s diversity in Web Marketing and Information Technology has allowed him to be heavily involved in all aspects of operating a successful E-Commerce website. David is passionate about Email Marketing, Web Marketing Strategy, Conversion Rate Optimization, and Usability. Some of David’s other specializations include: search engine optimization, paid search, online advertising, and affiliate marketing.
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11.15 Coffee & Refreshments
Coffee & Refreshments
11.45 KEYNOTE Retail Micro-Session And PANEL SESSION: Staying On The Pulse Of Change In The Email Industry: New Players, New Services, New Rules
Nicole Delma, Frmr Director of Email Marketing, J Crew
Ruth DeFeo, Senior Manager of eCommerce, Case-mate
Nikki Leonard, Interactive Marketing Manager, eCampus.com
Email is changing as quickly as the rest of the e-commerce industry. There are new players in the field that impact the visibility of your emails, as well as their placement in the inbox. Considering the ROI on email today, ensuring that it actually reaches your customer’s inbox is more critical now more than ever. Map a strategic future for your email program after this session concludes.
- Is email becoming the “new data point”?
- What is the future of email? Will it still be a viable marketing tool in the next five years?
- Considering the millennial consumer and how they consume information
- Facing decreased click rates and the overall effectiveness of email
- What is the future of some of the sites that offer to declutter your mailbox and show all of the emails next to each other, and how will that impact your future email programs?
- How do you make sure your email takes priority against your competition?
- What does that mean (in terms of the aggregators) for you should think about email in the next 5 years?
- How are your couponing/discount programs potentially going to be impacted?
- How can you remain flexible and position yourself to respond to potential changes in the industry due to new services entering the market?
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Nicole Delma
Nicole Delma is a recognized expert in the email marketing space, with over 10 years of experience leading the email and data programs for companies including J.Crew, Conde Nast Publications, Getty Images and RCRDLBL. Delma’s hands-on approach to data management and customer contact strategy has built her a reputation as a pioneer in the digital marketing space, bringing innovative marketing tactics to life for major brands with proven success. Delma’s vocal advocacy of the unconventional ‘Data Minimalism’ approach to CRM has put her in high demand as a speaker in the email and cross-channel marketing space.
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Ruth DeFeo
As an experienced digital marketer specializing in email marketing and content creation, Ruth DeFeo serves as senior manager of ecommerce at Case-Mate. In this role, she is charged with developing, overseeing and managing tactics designed to drive traffic to case-mate.com, including email, affiliate networks, marketplaces and paid search. She also provides strategic direction for these channels, working closely with company executives to help set the goals and strategy for the high-functioning ecommerce team. Prior to Case-Mate, DeFeo worked at Atlanta-based marketing agencies to develop and execute strategic, award-winning campaigns for clients ranging from Fortune 10 companies to smaller, local non-profits. Her wide range of experience with companies in the consumer products, telecom, retail and food service industries provides her with unique and actionable insights in the digital marketing arena.
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12.20 Kickoff Of Interactive Roundtable Discussions
For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email
csilverman@wbresearch.com.
1.20 Lunch & Networking
Lunch & Networking
2.20 Panel Discussion: Transforming Your Email Marketing Strategy Into A Personalized, Customer-Driven Channel
Integrating customer data and analytics into your email program ensures your strategies are resonating with customers. Increase relevancy using personalization techniques that go beyond basic segmentation. Our panelists help to transform your email program into a customer-centric personalized channel that increases engagement and sales.
- How can you leverage analytics to improve your email strategy?
- What is your email deliverability strategy?
- Sending emails with personalized products based on user behavioral data
- How has your email program changed in the last 12-18 months?
- How are you using customer data to improve your email program?
- How can you combine multiple marketing channels with your email strategy to reinforce your message and increase customer engagement?
2.55 Continuation Of Interactive Roundtables
For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email
csilverman@wbresearch.com.
3.55 Transactional, Service And Custom Emails: Evaluating When To Market To Consumers With Multiple Formats
As a leading acquisition channel, optimizing your email communications is essential to thriving in today’s economy. Adam explores multiple email formats and communication strategies that guarantee incremental lift in sales from your customers.
- Identify ways to get incremental lift in sales by selling product in transactional emails
- Should you include upsell products or any other promotional banners?
- Offering a better experience from html versus standard text email formats in service emails
- Are there opportunities to cross-sell and up-sell in those formats?
- Measuring the ROI on a given format
- Examining rich text formats and resource dedication
- Understanding what technology is relevant for your business to track click-throughs
- Identifying the key time to market to your customers
4.30 Afternoon Coffee & Refreshments
Afternoon Coffee & Refreshments
5.00 Conclusion of Email Optimization & Segmentation Summit
Conclusion of Email Optimization & Segmentation Summit
5.30 eTail Retailer-Only Card Swap Networking Session
Bring plenty of business cards, because you will need them! Back by popular demand, our “speed-dating” themed networking card swap allows you to meet your peers in a retailer-only environment.
6.00 eTail Official Welcome Reception For All Attendees
At the end of a subject-intensive day, unwind with fellow retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to jumpstart your networking.