eTail East - eTail Insights

I'm crazy about the ecommerce customer experience, obsessed with the details of what makes customers happy, sad, indifferent, amazed, bored, annoyed, or delighted when they're shopping online. What makes them click, buy, and come back for more? The all-new etail Insights bi-weekly newsletter is full of tips and reminders about how to keep customers exploring, shopping and spending.
Tamara Adlin Customer Advocate Fell Swoop LLC

Tamara Adlin is a founding partner of Fell Swoop., a customer experience consulting company located in Seattle, WA. Prior to forming her company, Tamara created the Customer Experience services team for the Amazon.com Services Group.


eTail Insights Volume 8: I've completely changed my mind	eTail Insights Volume 7: It's precisely the right time to do something insane	eTail Insights Volume 6: Twas the night before last minute shipping deadlines....


eTail Insights Volume 5: Call your mother. And your customer support center.	eTail Insights Volume 4: The magical sentence.	eTail Insights Volume 3: The case for homepage laryngitis: Why are you screaming at your customers?


eTail Insights Volume 2: The power of personality: Would you take fashion advice from a really dull friend?	eTail Insights Volume 1: The Customer Dilemma: Your Store vs. Next Door