The ultimate goal: be smarter about your business and understand your customer’s needs to exceed them. Its not enough to simply “talk about” being customer-focused. You have to truly “be about” your customers to make headway in this marketplace. And that’s why eTail is here. To arm you with strategies to just that. Key themes for eTail East 2013 include:

• Focusing on the next wave in e-commerce for future growth
• Engraining a customer focus throughout your retail enterprise
• Returning to analytics: harnessing data and providing actionable business intelligence to become adaptive retail organizations
• Optimizing your business for growth

The “X Factor” to every conference experience is your peers interacting with you on a daily basis. eTail attendees come to the event to not only learn- but to meet each other. To find out what solutions you are using, and why. To figure out a way around an issue they’ve been struggling with. These interactions are the most valuable at an event- which is why we’ve put together multiple opportunities for you to make them, with more networking than ever before.

• The event content, format and speaker faculty were put together by months of research with retailers and steered by our retail Advisory Board of leading e-commerce and multi-channel executives
• eTail focuses on quality content not quantity
• eTail is the perfect size event for you to shop for solutions, network with retailers and leave with key learnings
• Over 85% of all eTail presentations are delivered by retailers, each offering a minimum of 4 tactical take-aways