Articles, Videos & Presentations about Internet Retail

Click Here to Download the Presentation in PDF Format

The Power of Display Media to Effectively Target and Acquire Customers

In this exclusive presentation delivered at eTail West 2012, Brandon
Proctor, VP of Marketing for Build.com, discusses new acquisition strategies.

Build.com has seen major wins from attribution modeling through display
media. Proctor looks at the power of this often mismanaged medium to
effectively target and acquire customers. Cutting edge technologies including
retargeting are playing a major role in increased ROI from online advertising
channels.

Click on the image at left to download the presentation. Share it with your
colleagues or use it as the basis of your next marketing meeting.

Cost Per Acquisition - Innovative online retailers are use new attribution modeling strategies to improve ROI from their advertising channels.

Web 2.0 - 2.0 is becoming 3.0 as new technologies are being incorporated into ecommerce platforms.

SEM - Search Engine Marketing is still the prime driver of online conversion; learn about the new best practices in a post-social world.

Customer Reviews - Incorporating reviews has been a priority for retailers for years; learn how even negative reviews can improve sales.

Database Marketing - Diving deep into the analytics is key for retailers that want to improve their marketing channels.

Pay-Per-Lead - PPL can help reduce costs and increase the visibility of your cost centers.

PPC - PPC is not dead; learn how top retailers are still seeing big wins from this increasingly expensive channel.






	Interested In Sponsoring?
	Send me email updates






	Interested In Sponsoring?
	Send me email updates