Cost Per Acquisition
- Innovative online retailers are use new attribution modeling strategies to improve ROI from their advertising channels.
Web 2.0 - 2.0 is becoming 3.0 as new technologies are being incorporated into ecommerce platforms.
SEM - Search Engine Marketing is still the prime driver of online conversion; learn about the new best practices in a post-social world.
Customer Reviews - Incorporating reviews has been a priority for retailers for years; learn how even negative reviews can improve sales.
Database Marketing - Diving deep into the analytics is key for retailers that want to improve their marketing channels.
Pay-Per-Lead - PPL can help reduce costs and increase the visibility of your cost centers.
PPC - PPC is not dead; learn how top retailers are still seeing big wins from this increasingly expensive channel.