9.00 - Breakfast, Registration & Networking Breakfast, Registration & Networking

9.30 - Chairperson’s Opening Remarks Chairperson’s Opening Remarks

9.45 - 5 Tactics For Effective Personalization & Segmentation Kathy Hecht, Chief Marketing Officer, AG Interactive, American Greetings A targeted email campaign can save you during poor economic times. But how do you determine the right process for segmentation? And how often should you analyze and test your data? Kathy will examine how to identify appropriate segments. She’ll also discuss how to create messaging campaigns that will appeal to various segments – and how to test the accuracy of those segments. Targeting the right outcomes to the right customers (immediate monetization is not always the objective) Starting with a registration or interest and build up to conversion if it yields more results in the long run Same segment, different needs: Within segments, what drives customers to respond can be greatly different Test to prove, retest to win: Get to market quick with common sense strategies and then let the results/data tell you where to refine Understand the lifecycle of your product and segment accordingly Kathy Hecht Chief Marketing Officer, AG Interactive, American Greetings

10.20-Panel Discussion: Revamping Your Segmentation Strategies To Drive Conversion Rates Segmentation will be huge in 2009. Retailers have been gathering information at every touch point over the last few years in an effort to try to attain a single view of their customers. Although they have gathered the data, up until now they haven’t been leveraging it. Our panelists have been deep diving into segmentation efforts to finally truly understand who their customers are, how they behave, and what they respond to. They’ll share their results – increased AOV’s, more personalized experiences and a consistently relevant message. Understanding when segmentation make sense and far you can go with your strategy  Segmenting your customer/prospect data in terms of in-house analysis or outsourcing  Responding to each of your segments with different user experiences  Adapting the components of your site to offer personalized experiences   Examining build different sites or build multiple experiences into one site Increasing your average order size while personalizing   Using site enhancements to add on to sale Building upon these site enhancements to target new customer categories with a relevant message

10.55 - Coffee & Refreshments Coffee & Refreshments

11.20 - Examining How Tommy Hilfiger Used Dynamic Recommendations To Effectively Drive ROI During Holiday Season 2008 Tom Davis, VP of eCommerce, Kenneth Cole Online customers are becoming increasingly demanding about recommended products. Trust can be won or lost with the simple display of an inaccurate association – but acting on intelligent data is easier said than done. Tom provides a case study example examining implementation, enhancements and ROI results of Tommy Hilfiger’s dynamic recommendation engine. In this section, he will discuss the reasoning behind the technology, the implementation timeline and the results of their integration since holiday season 2008. Why integrate a dynamic recommendation engine Basic assumptions and considerations when setting up dynamic recommendations Marketplace options Segmentation and customer data Phased deployment and subsequent enhancements Uncovering what we didn’t know What “unknowns” did we learn and what did we do with them Rethinking, reworking and re-energizing your ecommerce shopping experience by layering in recommendations beyond your site Tom Davis VP of eCommerce, Kenneth Cole

11.55 - Utilizing Onsite Personalization Strategies & Tools To Get More Intimate With Your Customers Different approaches to engaging consumers in your website in order to begin tying them into your site Managing your engagements in order to maximize value over time Considerations for personalizing the experience for new and returning customers, when dealing with diverse audiences Consideration of user engagement in a multi channel environment

12.30 - Leveraging Social Media Initiatives To Engage Your Customers In A Unique Way No session description available.

1.05 - End Of Personalization & Segmentation Day End Of Personalization & Segmentation Day