9.00 - Breakfast, Registration & Networking Breakfast, Registration & Networking

9.30 - Chairperson’s Opening Remarks Michael Fisher, Senior Vice President Sales and Marketing-The Americas, Alterian Chairperson’s Opening Remarks Michael Fisher Senior Vice President Sales and Marketing-The Americas, Alterian

9.45 - 5 Tactics For Effective Personalization & Segmentation Kathy Hecht, SVP/GM AG Interactive, AmericanGreetings.com A targeted email campaign can save you during poor economic times. But how do you determine the right process for segmentation? And how often should you analyze and test your data? Kathy will examine how to identify appropriate segments. She’ll also discuss how to create messaging campaigns that will appeal to various segments – and how to test the accuracy of those segments. Targeting the right outcomes to the right customers (immediate monetization is not always the objective) Starting with a registration or interest and build up to conversion if it yields more results in the long run Same segment, different needs: Within segments, what drives customers to respond can be greatly different Test to prove, retest to win: Get to market quick with common sense strategies and then let the results/data tell you where to refine Understand the lifecycle of your product and segment accordingly Kathy Hecht SVP/GM AG Interactive, AmericanGreetings.com As SVP/GM, Americangreetings.com, Kathy oversees product development, merchandising and marketing for a family of websites reaching over three million subscribers and twenty million unique visitors monthly. She is an experienced multi-channel direct marketer and an adaptive business unit leader with a proven track record of launching new marketing initiatives. Her career spans both business to bus [read more]

10.20-Panel Discussion: Revamping Your Segmentation Strategies To Drive Conversion Rates Michael Dell’Arciprete, Vice President of Marketing, Destination Rewards Segmentation will be huge in 2009. Retailers have been gathering information at every touch point over the last few years in an effort to try to attain a single view of their customers. Although they have gathered the data, up until now they haven’t been leveraging it. Our panelists have been deep diving into segmentation efforts to finally truly understand who their customers are, how they behave, and what they respond to. They’ll share their results – increased AOV’s, more personalized experiences and a consistently relevant message. Understanding when segmentation make sense and far you can go with your strategy  Segmenting your customer/prospect data in terms of in-house analysis or outsourcing  Responding to each of your segments with different user experiences  Adapting the components of your site to offer personalized experiences   Examining build different sites or build multiple experiences into one site Increasing your average order size while personalizing   Using site enhancements to add on to sale Building upon these site enhancements to target new customer categories with a relevant message Michael Dell’Arciprete Vice President of Marketing, Destination Rewards

10.55 - Coffee & Refreshments Coffee & Refreshments

11.20 - Examining How Tommy Hilfiger Used Dynamic Recommendations To Effectively Drive ROI During Holiday Season 2008 Tom Davis, Director of eCommerce, Tommy Hilfiger Online customers are becoming increasingly demanding about recommended products. Trust can be won or lost with the simple display of an inaccurate association – but acting on intelligent data is easier said than done. Tom provides a case study example examining implementation, enhancements and ROI results of Tommy Hilfiger’s dynamic recommendation engine. In this section, he will discuss the reasoning behind the technology, the implementation timeline and the results of their integration since holiday season 2008. Why integrate a dynamic recommendation engine Basic assumptions and considerations when setting up dynamic recommendations Marketplace options Segmentation and customer data Phased deployment and subsequent enhancements Uncovering what we didn’t know What “unknowns” did we learn and what did we do with them Rethinking, reworking and re-energizing your ecommerce shopping experience by layering in recommendations beyond your site Tom Davis Director of eCommerce, Tommy Hilfiger Tom Davis is the Director of Ecommerce for Tommy Hilfiger USA, a men’s and women’s fashion brand, located in New York City. He has 13+ years of ecommerce experience. Tom joined Tommy Hilfiger in 2007 as point person to re-platform and re-launch its ecommerce business. Tom is responsible for the operations, marketing and management of their online shopping business. This includes, but not limited t [read more]

11.55 - Utilizing Onsite Personalization Strategies & Tools To Get More Intimate With Your Customers Michael Dell’Arciprete, Vice President of Marketing, Destination Rewards Different approaches to engaging consumers in your website in order to begin tying them into your site Managing your engagements in order to maximize value over time Considerations for personalizing the experience for new and returning customers, when dealing with diverse audiences Consideration of user engagement in a multi channel environment Michael Dell’Arciprete Vice President of Marketing, Destination Rewards

12.30 - Leveraging Social Media Initiatives To Engage Your Customers In A Unique Way Ron Samuelson, , CEO, Samuelson’s Diamonds No session description available. Ron Samuelson, CEO, Samuelson’s Diamonds Right place, right time is the best way to describe Ron Samuelson’s experience in the diamond business. Although he stepped right into a leadership position in his family’s 87 year-old diamond business, the fact that he did this in the early 90’s, just as the internet was emerging, offered him a unique opportunity. He immediately saw the power of online marketing as a way of helping him elevate hi [read more]

1.05 - End Of Personalization & Segmentation Day End Of Personalization & Segmentation Day