eTail East
August 9 - 12, 2010
Hilton Baltimore, Baltimore, MD
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Country...
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua & Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia & Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo Democratic Republic of
Congo Republic of
Cook Islands
Costa Rica
Cote d`Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island & Mcdonald Island
Honduras
Hong Kong
Hungary
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India
Indonesia
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Iraq
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Italy
Jamaica
Japan
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Kosovo
Kuwait
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Latvia
Lebanon
Lesotho
Liberia
Libya
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Lithuania
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Macedonia
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Mali
Malta
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Mongolia
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Palestinian Territory
Panama
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Sudan
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eTail East
> Aug 6th
Personalization & Segmentation Day - Thursday, August 6th
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Overview: Customer retention is on everyone’s mind in 09’. With consumer spending down, the need to satisfy and pleasantly surprise your current customer base is greater than ever. Presenting the right product recommendations to the right visitors at the right time enhances the shopping experience for consumers. By personalizing the shopping experience, you can differentiate your brand, solidify customer loyalty, and as a result, increase sales. Attend this focused day of content and gain tips on how to better understand your visitors’ behaviors and provide them with a more desirable shopping experience.
Personalization & Segmentation Day themes and topics include:
Examining the different approaches to onsite personalization and how you can efficiently begin tying them into your site
Allowing the behavior of the consumer to dictate the process and the environment that they are in – customer generated usability
Understanding the basics of behavioral tracking to create a personalized approach
Integrating a personalized customer experience across every marketing channel
Utilizing the knowledge of your customers purchasing patterns to set up strategic cross-sell promotions
Presentation Formats:
35-minute Panel discussions
35-minute Panel discussions
Expand All [+]
9.00 - Breakfast, Registration & Networking
Breakfast, Registration & Networking
9.30 - Chairperson’s Opening Remarks
Chairperson’s Opening Remarks
9.45 - 5 Tactics For Effective Personalization & Segmentation
Kathy Hecht, Chief Marketing Officer, AG Interactive, American Greetings
A targeted email campaign can save you during poor economic times. But how do you determine the right process for segmentation? And how often should you analyze and test your data? Kathy will examine how to identify appropriate segments. She’ll also discuss how to create messaging campaigns that will appeal to various segments – and how to test the accuracy of those segments.
Targeting the right outcomes to the right customers (immediate monetization is not always the objective)
Starting with a registration or interest and build up to conversion if it yields more results in the long run
Same segment, different needs: Within segments, what drives customers to respond can be greatly different
Test to prove, retest to win: Get to market quick with common sense strategies and then let the results/data tell you where to refine
Understand the lifecycle of your product and segment accordingly
Kathy Hecht
Chief Marketing Officer, AG Interactive, American Greetings
10.20-Panel Discussion: Revamping Your Segmentation Strategies To Drive Conversion Rates
Segmentation will be huge in 2009. Retailers have been gathering information at every touch point over the last few years in an effort to try to attain a single view of their customers. Although they have gathered the data, up until now they haven’t been leveraging it. Our panelists have been deep diving into segmentation efforts to finally truly understand who their customers are, how they behave, and what they respond to. They’ll share their results – increased AOV’s, more personalized experiences and a consistently relevant message.
Understanding when segmentation make sense and far you can go with your strategy
Segmenting your customer/prospect data in terms of in-house analysis or outsourcing
Responding to each of your segments with different user experiences
Adapting the components of your site to offer personalized experiences
Examining build different sites or build multiple experiences into one site
Increasing your average order size while personalizing
Using site enhancements to add on to sale
Building upon these site enhancements to target new customer categories with a relevant message
10.55 - Coffee & Refreshments
Coffee & Refreshments
11.20 - Examining How Tommy Hilfiger Used Dynamic Recommendations To Effectively Drive ROI During Holiday Season 2008
Tom Davis, VP of eCommerce, Kenneth Cole
Online customers are becoming increasingly demanding about recommended products. Trust can be won or lost with the simple display of an inaccurate association – but acting on intelligent data is easier said than done. Tom provides a case study example examining implementation, enhancements and ROI results of Tommy Hilfiger’s dynamic recommendation engine. In this section, he will discuss the reasoning behind the technology, the implementation timeline and the results of their integration since holiday season 2008.
Why integrate a dynamic recommendation engine
Basic assumptions and considerations when setting up dynamic recommendations
Marketplace options
Segmentation and customer data
Phased deployment and subsequent enhancements
Uncovering what we didn’t know
What “unknowns” did we learn and what did we do with them
Rethinking, reworking and re-energizing your ecommerce shopping experience by layering in recommendations beyond your site
Tom Davis
VP of eCommerce, Kenneth Cole
11.55 - Utilizing Onsite Personalization Strategies & Tools To Get More Intimate With Your Customers
Different approaches to engaging consumers in your website in order to begin tying them into your site
Managing your engagements in order to maximize value over time
Considerations for personalizing the experience for new and returning customers, when dealing with diverse audiences
Consideration of user engagement in a multi channel environment
12.30 - Leveraging Social Media Initiatives To Engage Your Customers In A Unique Way
No session description available.
1.05 - End Of Personalization & Segmentation Day
End Of Personalization & Segmentation Day