Social Media and Mobile Commerce Summit

8.45 Breakfast, Registration & Networking Sponsored by Digby Breakfast, Registration & Networking

9.15 Chairperson’s Opening Remarks Marci Troutman, Founder , Siteminis Chairperson’s Opening Remarks Marci Troutman Founder , Siteminis Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the [read more]

9.30 Building An Online Community To Drive MeasurableBusiness Results Engaging and understanding your customers is essential to building a strong brand. And, the insights gained can be instrumental in shaping a more effective online shopping experience. But how do you establish this interaction with your customers? And, how do you make the insights you glean actionable? At Sears, Rob is responsible for all social media marketing. Conference attendees will learn how Sears Holdings Corporation built MySears, one of the most advanced retail brand social communities online today. The session will highlight: How to build sustainable online communities and motivate social influencers How to leverage customer feedback and social community features such as customer reviews, discussions, blogs and other forms of engagement to build a successful online community How to reach the triple bottom line impact of social commerce: revenue & traffic, consumer insights & support and brand loyalty

10.05 Panel Discussion: Mobile Commerce Trends & Best Practices Revealed In 2010, retailers are feeling the pressure to devise and execute a mobile marketing strategy. With more and more mobile savvy consumers and transaction-enabled devices being purchased everyday, there is no turning back on this emerging channel. This panel will focus on how retailers are utilizing mobile, what is working and what isn’t, and also give you some benchmarks to compare your mobile initiative against. Looking at the numbers: analyzing the growth of m-commerce consumers over the past 12 months Understanding how consumers are engaged in the m-commerce space - How many are browsing versus buying? Examining the ways that mobile can support in-store purchases and add to the overall marketing experience Integrating text messaging into your marketing plan Measuring the relevance and profitability of mobile traffic in order to build an effective mobile marketing campaign

10.50 Coffee & Refreshments Coffee & Refreshments

11.20 Assessing How Mobile Commerce Will ImpactConsumer Behavior By now, everyone has seen the projected numbers for m-commerce sales in 2010. It’s true that more and more consumers are engaging, purchasing and utilizing mobile as part of the transaction lifecycle. But how do you build a mobile marketing strategy for your firm? And what will be the impact of mobile commerce on your overall shopping experience? Walgreens is currently utilizing their mobile site and Abhi will walk you through their initial plan, the lessons learned in executing it, and how he thinks it will evolve as a part of the Walgreens business. Creating the infrastructure necessary to provide your customers with a mobile shopping experience Understanding the impact that mobile will have on your overall business strategy Ensuring that you are providing your full retail experience from a handheld device Utilizing mobile devices to build customer loyalty and increase revenues

11.55 Mobile Commerce And Mobile Cross Channel Customer Engagement In North America, more than 65 million Smartphones are expecting to ship this year and Mobile Commerce is expected to be $2.42 billion in 2010 and grow to $23.83 billion by 2015. Due to these market dynamics, retailers need to make strategic decisions about Mobile Commerce and how they engage with their customers across all channels through the mobile Web and through rich applications on the iPhone, BlackBerry and Android devices. This session will focus on how retailers should strategically enable the Mobile Channel to take full advantage of these market dynamics and build a personal relationship with their customers – anytime and anywhere.

12.30 Panel Discussion: Leveraging Social Media To BuildContent, Increase SEO Rankings And Create EnhancedUser Experiences Josh Greene, VP of Marketing, 1-800-PACK-RAT Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com Online retail has seen a major shift in the past few years as social networking tools have taken retail by storm. If you aren’t giving your customer a voice, then how do you know what they want? Our panelists have been big promoters of customer engagement and are utilizing social networks to not only understand their customers’ needs, but to also generate revenue. They will outline the various ways that they are engaging and listening to their customers while tracking the benefits (and costs) to their business. Researching social behavior of your customer groups to communicate with your customers effectively on your site Increasing natural rankings by speaking in your customer’s “language” - Understanding how to leverage user generated content to increase natural search placement Participating in the social sites to drive more traffic and links to your site - Increasing conversions as a result of viral marketing influence Encouraging consumers to talk about your site or link to your site from social media sites Adding links to your page to increase link popularity with search engines Adding book marking and social packaging buttons to make it easier for consumers to create links back to your site Continually monitoring customer feedback through social sites to improve site functionality and customer service Josh Greene VP of Marketing, 1-800-PACK-RAT Josh Greene has over 12 years experience in online marketing. He currently runs marketing and ecommerce for 1-800-PACK-RAT. Prior to 1-800-PACK-RAT, he’s worked in a variety of online marketing roles at Discovery Communications, Shop.org, and Time Warner Cable. Marc Parrish VP of Loyalty & Retention, Barnesandnoble.com Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of our Membership program, manages our various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow our customers’ loyalty to the Barnes & Noble brands.Mr. Pa [read more]

1.05 Lunch For All Attendees Lunch For All Attendees

2.05 Panel Discussion: Best Practices For Mobile Site DesignAnd Navigation Developing a dynamic mobile marketing site involves multiple elements; an understanding of the mobile consumer, user expectations, necessary competencies, available platforms and technology. But before you move in any direction, you first have to create your vision and establish your goals. Our panelists are leveraging their mobile sites to drive traffic, brand awareness and sales. Examining how to create a mobile site design that leverages the benefits that m-commerce offers Looking at the infrastructure implications of mobile initiatives - Creating a mobile application for the iPhone - Building features and functionality that deserve real estate on a mobile desktop - Creating a mobile site Assessing the paid and natural search implications of your site options Balancing your brand image with the ease and simplicity of search, navigation and conversion on your mobile site Looking at the current leading strategies for mobile site navigation - What works best for your industry? Monetizing mobile in 2010

2.50 Panel Discussion: Identifying A Practical Way To Monetize Social Media Josh Greene, VP of Marketing, 1-800-PACK-RAT Setting up a successful social media site might not be as easy as you think. You have to consider the site structure, how you plan to drive traffic to it, and continually find ways to keep customers engaged. Our panelists have not only set up social sites, they’re driving revenue through them. They’ll walk you through some practical steps to turn social into sales. Building a roadmap to your vision as a key first step - Focusing on the end-state Examining how to set up your site structure Utilizing blogs to increase the buzz for your site and link build for your SEO strategy simultaneously - Doing everything you can to drive traffic Creating a strategy for enhancing your presence on social media outlets like Facebook, Twitter and YouTube - Harnessing viral marketing techniques 5 keys to keeping the customer engaged Josh Greene VP of Marketing, 1-800-PACK-RAT Josh Greene has over 12 years experience in online marketing. He currently runs marketing and ecommerce for 1-800-PACK-RAT. Prior to 1-800-PACK-RAT, he’s worked in a variety of online marketing roles at Discovery Communications, Shop.org, and Time Warner Cable.

3.35 Coffee & Refreshments No session description available.

3.55 5 Easy & Safe (Really!) Ways To Use Customer-Generated Content To Build Your Brand No session description available.

4.30 Integrating Social Media Elements Into An eCommerce Website Frank Malsbenden, Vice President/General Manager, Vision Retailing Today’s web users expect more than just point and click, they want to interact and connect. Social Media websites have satisfied this demand, and have seen almost unimaginable growth as a result. Unfortunately, eCommerce has been slow to adapt to this evolution. While most retailers have embraced Social Media as an important piece of their marketing strategy, they’ve yet to apply the best practices of Social Media websites to their own eCommerce site. Where is interaction important in an eCommerce site? How do you encourage customers to connect with each other? Most importantly, how can Social Media help you meet actual business objectives? Fully understanding how social media sites are shifting the way that Finding ways to make your website more interactive, offering a realtime immersive shopping experience Increasing product views and interactions on your site to drive revenues and repeat visitors - Giving your customers more reasons to be on your site Encouraging and facilitating peer-to-peer marketing on your site Frank Malsbenden Vice President/General Manager, Vision Retailing Frank is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at the U.S. Depa [read more]

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