8.45 Breakfast, Registration & Networking Sponsored by Digby Breakfast, Registration & Networking

9.15 Chairperson’s Opening Remarks Marci Troutman, Founder , Siteminis Chairperson’s Opening Remarks Marci Troutman Founder , Siteminis Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the [read more]

9.30 Building An Online Community To Drive MeasurableBusiness Results Rob Harles, VP of Community, Sears Holding Corporation Engaging and understanding your customers is essential to building a strong brand. And, the insights gained can be instrumental in shaping a more effective online shopping experience. But how do you establish this interaction with your customers? And, how do you make the insights you glean actionable? At Sears, Rob is responsible for all social media marketing. Conference attendees will learn how Sears Holdings Corporation built MySears, one of the most advanced retail brand social communities online today. The session will highlight: How to build sustainable online communities and motivate social influencers How to leverage customer feedback and social community features such as customer reviews, discussions, blogs and other forms of engagement to build a successful online community How to reach the triple bottom line impact of social commerce: revenue & traffic, consumer insights & support and brand loyalty Rob Harles VP of Community, Sears Holding Corporation Rob Harles is Vice President of Social Media and Community for Sears Holding Company. He leads Social Media strategy group for Sears and is responsible for building and managing the Sears and Kmart customer communities. With nearly 500,000 registered members and over 1.9M monthly users, MySears is one of the largest retail communities in the U.S. Before joining Sears Holding Company, Rob was Senio [read more]

10.05 Panel Discussion: Mobile Commerce Trends & Best Practices Revealed Sean Bunner, Operating Vice President, Advanced Services, HSN Maryssa Miller, Director of E-Commerce, Lacoste Joy Randels, Executive Vice President, Global Sales & Marketing, Velocitude Colin A. Sebastian, SVP, Equity Research, Internet and Interactive Entertainment, Lazard Capital Markets Sharla Wagy, Director, Online Programming Development, ShopNBC In 2010, retailers are feeling the pressure to devise and execute a mobile marketing strategy. With more and more mobile savvy consumers and transaction-enabled devices being purchased everyday, there is no turning back on this emerging channel. This panel will focus on how retailers are utilizing mobile, what is working and what isn’t, and also give you some benchmarks to compare your mobile initiative against. Looking at the numbers: analyzing the growth of m-commerce consumers over the past 12 months Understanding how consumers are engaged in the m-commerce space - How many are browsing versus buying? Examining the ways that mobile can support in-store purchases and add to the overall marketing experience Integrating text messaging into your marketing plan Measuring the relevance and profitability of mobile traffic in order to build an effective mobile marketing campaign Sean Bunner Operating Vice President, Advanced Services, HSN Sean Bunner serves as the Operating Vice President of Advanced Services for HSN, a business segment of HSN, Inc. In this role Mr. Bunner is responsible for the business development, operations and marketing of HSN's Interactive Media applications including: Shop by Remote (iTV), Video on Demand, Broadband and Mobile services. Maryssa Miller Director of E-Commerce, Lacoste Maryssa Miller is currently Director of E-commerce for Lacoste USA where she launched the very first e-commerce site for this international brand. With close to 10 years of e-commerce experience, Maryssa is currently focused on growing the online business for Lacoste while maintaining brand equity and continually striving to provide a superior experience that serves the needs of all of their custo [read more] Joy Randels Executive Vice President, Global Sales & Marketing, Velocitude Joy Randels is the Executive Vice President of Global Sales and Marketing for Velocitude LLC, a company specializing in helping businesses harness the power of the mobile web. Joy is responsible for overseeing Velocitude’s go-to-market strategy, client engagements and channel initiatives. She leverages her extensive experience in marketing, design and technology to develop creative and innovative [read more] Colin A. Sebastian SVP, Equity Research, Internet and Interactive Entertainment, Lazard Capital Markets Colin Sebastian joined Lazard in 2006 as a senior research analyst covering Internet and Digital Media. Prior to joining LCM, Colin covered E-commerce and Interactive Entertainment at Thomas Weisel Partners and was part of the Internet team that ranked #2 in the annual Greenwich survey. Prior to joining TWP, Colin was an associate analyst at SoundView Technology Group and worked in investment bank [read more] Sharla Wagy Director, Online Programming Development, ShopNBC Sharla Wagy, Director, Online Programming Development for ShopNBC is responsible for development, execution and overall management of features and functionality offered on the ShopNBC website. ShopNBC is an interactive, multi-media retailer selling through the web, cable television, mobile and social networks and is in the Top 100 Internet Retailers.A primary focus of Sharla’s role is to introduce [read more]

10.50 Coffee & Refreshments Coffee & Refreshments

11.20 Assessing How Mobile Commerce Will ImpactConsumer Behavior Abhi Dhar, Chief Technology Officer - eCommerce, Walgreens By now, everyone has seen the projected numbers for m-commerce sales in 2010. It’s true that more and more consumers are engaging, purchasing and utilizing mobile as part of the transaction lifecycle. But how do you build a mobile marketing strategy for your firm? And what will be the impact of mobile commerce on your overall shopping experience? Walgreens is currently utilizing their mobile site and Abhi will walk you through their initial plan, the lessons learned in executing it, and how he thinks it will evolve as a part of the Walgreens business. Creating the infrastructure necessary to provide your customers with a mobile shopping experience Understanding the impact that mobile will have on your overall business strategy Ensuring that you are providing your full retail experience from a handheld device Utilizing mobile devices to build customer loyalty and increase revenues Abhi Dhar Chief Technology Officer - eCommerce, Walgreens Abhi Dhar heads IT in Walgreens e-commerce division as chief technology officer, responsible for end-to-end delivery, development and innovation of the online and mobile platform. Previously, he served as chief information officer and senior vice president at TravelCLICK since 2006, where he built an IT and product delivery organization by restructuring the team, recruiting talent and optimizing v [read more]

11.55 Mobile Commerce And Mobile Cross Channel Customer Engagement Tom Oliverio, Manager of eCommerce, Shop Blackberry David Sikora, President & CEO, Digby In North America, more than 65 million Smartphones are expecting to ship this year and Mobile Commerce is expected to be $2.42 billion in 2010 and grow to $23.83 billion by 2015. Due to these market dynamics, retailers need to make strategic decisions about Mobile Commerce and how they engage with their customers across all channels through the mobile Web and through rich applications on the iPhone, BlackBerry and Android devices. This session will focus on how retailers should strategically enable the Mobile Channel to take full advantage of these market dynamics and build a personal relationship with their customers – anytime and anywhere. Tom Oliverio Manager of eCommerce, Shop Blackberry David Sikora President & CEO, Digby David Sikora founded Digby in 2006, with a goal to accelerate the convergence of mobility and electronic commerce.. He is a veteran of the software industry, having been CEO of several successful public and venture backed private companies during his 25 year business career. He has served as the CEO of Pervasive Software (NASDAQ: PVSW), Question Technologies, Ventix Systems, and Forefront Group (N [read more]

12.30 Panel Discussion: Leveraging Social Media To BuildContent, Increase SEO Rankings And Create EnhancedUser Experiences Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com Online retail has seen a major shift in the past few years as social networking tools have taken retail by storm. If you aren’t giving your customer a voice, then how do you know what they want? Our panelists have been big promoters of customer engagement and are utilizing social networks to not only understand their customers’ needs, but to also generate revenue. They will outline the various ways that they are engaging and listening to their customers while tracking the benefits (and costs) to their business. Researching social behavior of your customer groups to communicate with your customers effectively on your site Increasing natural rankings by speaking in your customer’s “language” - Understanding how to leverage user generated content to increase natural search placement Participating in the social sites to drive more traffic and links to your site - Increasing conversions as a result of viral marketing influence Encouraging consumers to talk about your site or link to your site from social media sites Adding links to your page to increase link popularity with search engines Adding book marking and social packaging buttons to make it easier for consumers to create links back to your site Continually monitoring customer feedback through social sites to improve site functionality and customer service Josh Greene Director of Internet Marketing, 1-800-PACK-RAT Josh has over 12 years experience in online marketing. He currently runs marketing and ecommerce for 1-800-PACK-RAT. Prior to 1-800-PACK-RAT, he's worked in a variety of online marketing roles at Discovery Communications, Shop.org, and Time Warner Cable. Marc Parrish VP of Loyalty & Retention, Barnesandnoble.com

1.05 Lunch For All Attendees Lunch For All Attendees

2.05 Panel Discussion: Best Practices For Mobile Site DesignAnd Navigation Pat Farrell, Director of Applications Development, Interactive & New Media, QVC Mark Lowe, eCommerce Marketing & Digital Manager, Ace Hardware Jason Taylor, VP, Global Product Strategy, Usablenet Sharla Wagy, Director, Online Programming Development, ShopNBC Developing a dynamic mobile marketing site involves multiple elements; an understanding of the mobile consumer, user expectations, necessary competencies, available platforms and technology. But before you move in any direction, you first have to create your vision and establish your goals. Our panelists are leveraging their mobile sites to drive traffic, brand awareness and sales. Examining how to create a mobile site design that leverages the benefits that m-commerce offers Looking at the infrastructure implications of mobile initiatives - Creating a mobile application for the iPhone - Building features and functionality that deserve real estate on a mobile desktop - Creating a mobile site Assessing the paid and natural search implications of your site options Balancing your brand image with the ease and simplicity of search, navigation and conversion on your mobile site Looking at the current leading strategies for mobile site navigation - What works best for your industry? Monetizing mobile in 2010 Pat Farrell Director of Applications Development, Interactive & New Media, QVC Mark Lowe eCommerce Marketing & Digital Manager, Ace Hardware Mark is the eCommerce Marketing and Digital Manager at Ace Hardware Corporation, the largest hardware cooperative in the industry. Mark joined Ace Hardware from a direct marketing agency in 2002. During his time at Ace, Mark has played a key role in all things digital including launching an e-commerce enabled acehardware.com in 2003, developing email programs for Ace's customer loyalty and ecommer [read more] Jason Taylor VP, Global Product Strategy, Usablenet Jason Taylor is a technology veteran with 17 years experience working with progressive technology companies in the mobile and communications industries. Currently, Mr. Taylor oversees the current and future mobile products at Usablenet, a leader in mobile Web, application, kiosk, and assistive platforms for over 300 clients consisting of over 10% of the Fortune 500. Mr. Taylor is actively involved [read more] Sharla Wagy Director, Online Programming Development, ShopNBC Sharla Wagy, Director, Online Programming Development for ShopNBC is responsible for development, execution and overall management of features and functionality offered on the ShopNBC website. ShopNBC is an interactive, multi-media retailer selling through the web, cable television, mobile and social networks and is in the Top 100 Internet Retailers.A primary focus of Sharla’s role is to introduce [read more]

2.50 Panel Discussion: Identifying A Practical Way To Monetize Social Media Laura Christine, Vice President of Direct Marketing & eCommerce, SKECHERS Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT Tom McFadyen, CEO, McFadyen Solutions Tom Phillips, President & CEO, Media6Degrees Stacey Santo, VP of Marketing, Rue La La Setting up a successful social media site might not be as easy as you think. You have to consider the site structure, how you plan to drive traffic to it, and continually find ways to keep customers engaged. Our panelists have not only set up social sites, they’re driving revenue through them. They’ll walk you through some practical steps to turn social into sales. Building a roadmap to your vision as a key first step - Focusing on the end-state Examining how to set up your site structure Utilizing blogs to increase the buzz for your site and link build for your SEO strategy simultaneously - Doing everything you can to drive traffic Creating a strategy for enhancing your presence on social media outlets like Facebook, Twitter and YouTube - Harnessing viral marketing techniques 5 keys to keeping the customer engaged Laura Christine Vice President of Direct Marketing & eCommerce, SKECHERS Laura has over 20+ years' business and marketing experience with global brands including adidas, the NBA, CE Sports/ESPN, live event ticketing industry: Paciolan/now a Ticketmaster company and her own company ScoreBoard Entertainment. For the last twelve years, Laura has specialized in building and promoting ecommerce sites to increase sales. Josh Greene Director of Internet Marketing, 1-800-PACK-RAT Josh has over 12 years experience in online marketing. He currently runs marketing and ecommerce for 1-800-PACK-RAT. Prior to 1-800-PACK-RAT, he's worked in a variety of online marketing roles at Discovery Communications, Shop.org, and Time Warner Cable. Tom McFadyen CEO, McFadyen Solutions As the CEO of McFadyen Solutions, Tom McFadyen has overseen more than 100 large-scale eCommerce implementations, including more than a dozen of the IR500. He has personally been involved in eCommerce efforts at Neiman Marcus, Scholastic, Foot Locker, American Eagle Outfitters, Sephora, Conde Nast Publications, and many other leading online businesses. McFadyen Solutions focuses on large-scale eCom [read more] Tom Phillips President & CEO, Media6Degrees Tom Phillips is President and CEO of Media6Degrees, the pioneer in social targeting. The company creates scalable custom audiences for major marketers by identifying prospects based on connections to existing customers. He has spent the last twenty-five years creating and managing innovative media and technology properties.Phillips was founding publisher of Spy magazine in 1986, the original media [read more] Stacey Santo VP of Marketing, Rue La La Stacey Santo joined leading private sale destination Rue La La as Vice President of Marketing in 2008 prior to the company's launch. Santo oversees Rue La La's marketing and corporate communications as well as Rue La La's relationship with consumers through social media channels. Stacey's depth of experience in consumer and women's marketing and communications spans more than 15 years. Most recent [read more]

3.35 Coffee & Refreshments No session description available.

3.55 5 Easy & Safe (Really!) Ways To Use Customer-Generated Content To Build Your Brand Jana Eggers, CEO, Spreadshirt No session description available. Jana Eggers CEO, Spreadshirt Jana joined Spreadshirt in 2006 to grow the US business and to assist in managing the global corporation. Since joining, she's focused on defining Spreadshirt's product offerings and the business units to manage those offerings. Jana became Spreadshirt's CEO in August, 2007. Her responsibilities are the Executive Team, maintaining time-bound and strategic guidelines and, of course, to fulfill the [read more]

4.30 Integrating Social Media Elements Into An eCommerce Website Frank Malsbenden, Vice President/General Manager, Vision Retailing Today’s web users expect more than just point and click, they want to interact and connect. Social Media websites have satisfied this demand, and have seen almost unimaginable growth as a result. Unfortunately, eCommerce has been slow to adapt to this evolution. While most retailers have embraced Social Media as an important piece of their marketing strategy, they’ve yet to apply the best practices of Social Media websites to their own eCommerce site. Where is interaction important in an eCommerce site? How do you encourage customers to connect with each other? Most importantly, how can Social Media help you meet actual business objectives? Fully understanding how social media sites are shifting the way that Finding ways to make your website more interactive, offering a realtime immersive shopping experience Increasing product views and interactions on your site to drive revenues and repeat visitors - Giving your customers more reasons to be on your site Encouraging and facilitating peer-to-peer marketing on your site Frank Malsbenden Vice President/General Manager, Vision Retailing Frank Malsbenden is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at th [read more]

5.05 End Of Social Media & Mobile Commerce Summit End Of Social Media & Mobile Commerce Summit