Social Commerce, Engagement & Community Summit

7.30 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

8.15 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

8.30 OPENING KEYNOTE Session: Building Community: It's More Than Engagement Jason Falls, VP Digital Strategy, Cafepress The social media marketing world will tell you that there is a premium on consumer engagement. But they never seem to tell us how or why. Jason Falls, noted author, social strategist and Vice-President for Digital Strategy at CafePress Inc., will move beyond advice for more engagement to show how and why engagement drives revenue, sales and consumer retention. Why consumers gravitate to certain brands versus others Tactics e-tailers can implement to attract more on-site activity around "community" and "engagement" How engagement drives loyalty, repeat purchase and higher order value How content marketing through on-site engagement drives social sharing, which expands reach and brand exposure How CafePress is approaching community building to reinvigorate and reposition the company with online consumers Jason Falls VP Digital Strategy, Cafepress Jason Falls has served as Vice President of Digital Strategy of CafePress Inc. a publicly-traded internet retailer since December 2012. CafePress Inc. is a leading e-commerce platform enabling customers worldwide to create, buy and sell a wide variety of customized and personalized products online using the company's unique print-on-demand services and is consistently ranked as one of the premiere [read more]

9.05 OPENING KEYNOTE SESSION: Harnessing Social Media As A Business Tool Rajiv Narang, Executive Director, Marketing Decision Sciences and Social Media Analytics, Dell Many retailers struggle to understand how to integrate social media and community content into their site. As this phenomenon continues to build momentum, companies need to take aggressive steps in engagement and transparency with their customers. Rajiv will walk through some of the "dos" and "don'ts" from best-in-class social media programs, focusing heavily on customer engagement, data and change management. Discussing how to empower your organization to engage in conversations with customers Utilizing big data and technology Exploring customer engagement strategies Rajiv Narang Executive Director, Marketing Decision Sciences and Social Media Analytics, Dell

9.40 KEYNOTE Session: Community-Building And Social Sharing To Drive Customer Engagement And Increase Brand Loyalty Chris Krohn, President and CMO, Restaurant.com Chris Kohn is a marketing innovator who brings social loyalty programs, gamification and more to his company, Restaurant.com. As many cross-channel marketers, social media is an integral part of his mix. In this keynote session, he reviews how to drive loyalty and engagement via social media. Examining content marketing programs (blog, integration into commerce) Developing social content that drives engagement, affinity to the brand Deep diving into Gamification / community engagement strategies for your business Evaluating social sharing tactics used at Restaurant.com (by way of dining – photographing meals is a major trend) Chris Krohn President and CMO, Restaurant.com Restaurant.com President and Chief Marketing Officer Christopher Krohn oversees the growth and development of the nation’s largest restaurant deals site. With direct oversight of the company’s information technology and marketing teams, Krohn is focused on optimizing the consumer experience to drive the business and brand forward. A veteran e-commerce leader, Krohn has extensive experience scaling [read more]

10.15 Social Media Innovation Spotlight Leave with dynamic strategies to take your social media programs to the next level during our innovation spotlight sessions.

10.35 Coffee & Refreshments Coffee & Refreshments

11.05 KEYNOTE SESSION: Building A Digitally Fit Organization Adam Kmiec, Director, Global Digital Marketing and Social Media, Campbell’s Soup Adam Kmiec, the global lead for digital marketing and social media (the company’s first) at Campbell’s Soup, is on a mission to transform the digital culture at the 143-year-old food marketer. They are diving head first into digital innovation, with social media being one of the core tenants. Learn why and how companies are moving to digital fitness models, as Adam walks through Campbell’s transformation. Understand how to harness the power of digital marketing and social media Understand how leading organizations are using digital and social media to transform their organizations. After attending you'll walk away with philosophies and frameworks you can apply to your organization, immediately Adam Kmiec Director, Global Digital Marketing and Social Media, Campbell’s Soup In this business, on some level we are who we’ve worked for and the brands we worked on. For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. Currently he is Director, Global Digital Marketing and Social Media at The Campbell Soup Company. In his role he [read more]

11.40 Social Media Innovation Spotlight Leave with dynamic strategies to take your social media programs to the next level during our innovation spotlight sessions.

12.00 KEYNOTE Session: How Nissan Leverages Social Media To Build Advocacy And Brand Erich Marx, Director, Website and Social Media Marketing, Nissan North America In 2011, Erich Marx was asked to “put Nissan on the social map”. So, with a small team and an even smaller budget, he began to define a social strategy – one that ultimately would need to account for Global scope, the emergence of Social CRM, and how to drive real business value. It’s 2013. Has he succeeded? Is Nissan on the map? Judge for yourself. Learn how a large, multi-national automaker navigates the internal politics and manages the ever-changing expectations of customers to build a successful social brand. Harnessing the power of social media Getting internal buy-in Planning a social road map for your organization Executing on your strategy Erich Marx Director, Website and Social Media Marketing, Nissan North America In his role at Nissan North America, Erich Marx is responsible for the strategy, planning and execution of the Nissanusa.com website, as well as all social media marketing and PR for the Nissan Division. In this leadership role, he guides Nissan online messaging and brand stewardship through customer-facing and press-facing channels. He’s been with Nissan for 20 years, working in a variety of disc [read more]

12:35 KEYNOTE SESSION: Social Engagement Is The Bridge Between Retail And Online: Staying On The Bleeding Edge of Social Innovation Jed Paulson, Director of eCommerce & Marketing, Free People Leading apparel retailer Free People recently launched the FPMe program (www.freepeople.com/fpme), which is a social network built into their ecommerce platform that allows store associates (as well as customers) to share photos of themselves on their site. They are focused on bridging retail and ecommerce channels by creating social engagement opportunities. Their customers are highly visual, and very social, and want to see and learn from each other as well as their aspirational models. This is just the first step in their platform that will encompass Mobile and Gaming in the future. Jed walks through this initiative in detail in this keynote session. Their store associates/stylists can be our best champions of our lifestyle brand Their customers love interacting with other real customers Gamification of the experience will increase retention and ultimately sales Jed Paulson Director of eCommerce & Marketing, Free People Jed Paulson is the Director of eCommerce and Marketing for Free People, a women's specialty apparel and accessories retailer within the Urban Outfitters Inc. family of brands. Free People is known for invoking attributes of femininity, spirit, and creativity with a modern bohemian design. The brand has grown exponentially over the years and currently has 72 free standing boutiques, a thriving dire [read more]

1.10 Lunch & Networking For All Attendees Lunch & Networking For All Attendees

2.10 From Electronic Commerce To Engaged Community: The New Ecomm Model Rose Hamilton, EVP & Chief Marketing Officer, Pet360 The key to success in a price sensitive, digital world is to create value for your consumers – value that extends beyond the cart. E-commerce retailers across every industry are racing to add content and community to their sites, yet most will fall short of their goals. Content and community cannot simply be slapped on to existing e-commerce sites, rather they must be at the core of a brand’s value proposition. In this session, Rose Hamilton, EVP & CMO at Pet360, will discuss best practices for integrating content, community and commerce into an online experience customers are passionate about. Pet360’s evolution from e-commerce pure play PetFoodDirect.com to the development of Pet360.com, a highly engaged community that offers pet parents 360 degree solutions for pet parenting Organizational buy-in and culture shift that were required to make this change Rose Hamilton EVP & Chief Marketing Officer, Pet360 Rose has over two decades of experience in building direct-to-consumer, multi-channel businesses with expertise in e-commerce strategy, direct response marketing, brand building, and consumer analytics/insights. Rose previously served as the Vice President of E-commerce for Ann Taylor and LOFT brands, where she oversaw online marketing strategy and analytics for anntaylor.com and loft.com. Rose fo [read more]

2.45 PANEL DISCUSSION: What’s Next In Social Media: Focusing On The Present And Preparing For The Future Christine Monaghan, Former VP eCommerce Product Management & User Experience, Nutrisystem David Cost, VP eCommerce & Digital Marketing, Deb Shops Hillary Ziegenhagen, Head of Social Media, Shop Bop Matthew Hardgrove, Marketing Director, Homeclick.com Social remains an ever-evolving marketing and (possibly) sales channel. At Homeclick.com, they’ve taken an aggressive stance on social media, bringing community aspects into their site. Shopbop.com engages with customers across a multitude of platforms. Our panelists discuss the incorporation of social media programs, the deployment of sstrategies and ultimately how to measure the impact on sales in this insightful keynote session. How are you driving consumers to become engaged on your social platforms? How is social becoming more integrating into the customer experience? Where are you seeing an ROI? How are you tying down ROI? What are some of the KPIs your business looks at when measuring the success of a social media campaign? What tools do you use to measure Social Media? What is the value of your social programs? What are the different components that you assign a value to? What’s coming next, how will this medium evolve? How do you best manage and utilize these devices for the consumption of social media? How can you understand the criticality of social commerce - regardless of company size? mplementation approach options for all types of retailers - big/small How important is omnichannel and social integration within the overall strategy? Christine Monaghan Former VP eCommerce Product Management & User Experience, Nutrisystem Christine Monaghan spearheads the new eCommerce startup for established urban fashion retailers KicksUSA and sneaker boutique UBIQ. Part of the JAKO Enterprise family, KicksUSA and UBIQ are already key destinations in the Philadelphia/New Jersey area for anyone who loves sneakers and urban fashion and with a soon-to-be updated web presence, will become an internet hotspot. Christine’s prior backgr [read more] David Cost VP eCommerce & Digital Marketing, Deb Shops Hillary Ziegenhagen Head of Social Media, Shop Bop In her role as Head of Social Media, Hillary Ziegenhagen oversees digital brand-building programs for global e-tailer Shopbop.com, including social strategy and global community development, strategic blog and affiliate partnerships, and the development of original branded content. Prior to her role at Shopbop, Hillary managed digital and social marketing programs for brands including Bluefly.com, [read more] Matthew Hardgrove Marketing Director, Homeclick.com Matthew has 8 years experience in the home improvement ecommerce space. He is currently the Director of Marketing at Homeclick, a one-stop shop for all things home improvement. In this role he oversees all aspects of the growth and marketing of Homeclick.com to establish the company as the premier brand of home goods. Matt has been instrumental in Homeclick’s growth, focusing his efforts not only [read more]

3.20 CLOSING SESSION: Leveraging Social Media To Drive Consumer Engagement And Conversion Kevin Metz, Former VP eCommerce, Cache During this session, learn how a multichannel retailer implemented a variety of cost effective, socially oriented website functionalities and communication programs in an effort to: enhance visitor engagement; build brand “voice”; develop content; acquire new customers; and improve conversion and sales. Leave with strategies to fully leverage social media and drive not only engagement, but conversion. Learn the importance of identifying and developing partnerships with cost effective social technology and service providers that are “right” for your customer and business. Understand the resource, communication and process challenges associated with social media initiatives and programs. Walk away with a step-by-step plan on putting together a comprehensive social media program. Garner practical insight into how capabilities such as ratings and reviews, Q&A, SMS text and more can augment Facebook, Twitter, Pinterest, and other media for more comprehensive consumer engagement. Kevin Metz Former VP eCommerce, Cache Kevin Metz most recently served as Vice President of Digital and Ecommerce for Cache - a multi-channel apparel retailer catering to confident, fashion conscious women. Kevin was responsible for running all aspects of the web business – fulfillment and customer service operations, merchandising, site creative and functionality, and all aspects digital marketing including social media. During his fi [read more]

4.00 Afternoon Coffee & Refreshments Afternoon Coffee & Refreshments

4.30 Conclusion of Social Commerce, Engagement & Community Summit Conclusion of Social Commerce, Engagement & Community Summit

5.30 eTail Retailer-Only Card Swap Networking Session eTail Retailer-Only Card Swap Networking Session

6.00 eTail Official Welcome Reception For All Attendees eTail Official Welcome Reception For All Attendees