9.00 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9.30 Chairperson’s Opening Remarks Al DiGuido, Chief Executive Officer, Zeta Interactive Chairperson’s Opening Remarks Al DiGuido Chief Executive Officer, Zeta Interactive It was DiGuido’s vision for some time to build the business model for Zeta Interactive, named a top 50 full-service digital agency and top 25 search marketing firm in the U.S. by Advertising Age in its inaugural year and an email leader by Forrester Research. Al’s goal was for Zeta Interactive to be the first ever marketing agency to provide a truly integrated interactive suite of technologies and [read more]

9.45 Analyzing Customer Purchase Patterns To Drive Better Email Results Jennifer Geddy, Senior Manager , Sony Electronics Data isn’t sexy, but it is the backbone of email segmentation and it is critical to better understanding customer purchase patterns. Jen develops and executes consumer response marketing programs at Sony Electronics. This session will outline ways to generate incremental revenue through targeted email marketing programs; from growing your repurchase activity to utilizing consumer insights that will increase your customer retention rate. Optimizing your analytics capabilities to better understand your data Leveraging your customer data to become more efficient and provide more of what the customer wants Increasing customer loyalty and with a more relevant message and product assortment Serving dynamic content which is based on prior shopping cart selections and purchases Reducing shopping cart abandonment by offering targeted promotions to re-engage the customer Jennifer Geddy Senior Manager , Sony Electronics

10.20 Interactive Roundtable Discussions Roundtable Moderators For The Email Marketing & Segmentation Day (Each table is moderated by a retailer and a technical expert; each table will last 25 minutes. There are 8 total tables) Table 1: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value Meyar Sheik, CEO, Certona Retail Moderator TBD Table 2: Personalization 2.0 - What’s Coming Next? Shaun Schooley, VP Client Success, MyBuys Retail Moderator TBD Table 3: Theme TBD Rachael Darmanin, Account Manager, Yesmail  Retail Moderator TBD Table 4: Up Close And Profitable: How Segmented, Real-time Marketing Drives Revenue Lift On Retail Site David Brussin, Founder & CEO, Monetate, Inc. Alex Miller, Director, eMarketing, QVC Table 5: Theme TBD Al DiGuido, Chief Executive Officer, Zeta Interactive Retail Moderator TBD Table 6: Theme TBD Executive TBD, BlueHornet Retail Moderator TBD For more information on hosting a roundtable, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com.

11.35 Panel Discussion: Building A Re-Targeting Strategy That Will Immediately Impact Your Bottom Line Adam Golomb, Director of eCommerce, Eat'n Park Hospitality Group Jay Greenberg, Director, eCommerce, Spencer's Andrew Robinson, VP Global Full Service, Lyris, Inc. Howard Wyner, President, Scentiments.com A successful email retargeting program will no doubt yield positive results. But how do you know if you are getting the most out of your retargeting effort? And how do you measure your results? This panel will uncover best practices for email retargeting – from what they’re currently doing, to the results they’ve seen, and also where they are heading. They’ll help you build your retargeting strategy and improve your overall email marketing strategy. The key first step: ensuring you are doing everything you can to capture email addresses Identifying the key components you need to determine when launching a shopping cart abandonment program - What is the right timing? When should you start? - How many emails should you send? - How aggressive should you be with your promotions? Creating a campaign that is a mix of emails and banner ads and continuously A/B testing your efforts Examining innovative strategies for re-engaging the customer Utilizing user-specific content and good timing to stimulate open rates and conversion Adam Golomb Director of eCommerce, Eat'n Park Hospitality Group As the Director of E-Commerce for Eat'n Park Hospitality Group, Adam is responsible for the strategic direction, conceptualization, merchandising and marketing strategies, and plan execution for all aspects of Smileycookie.com, home of the World Famous Smiley Cookie. Eat'n Park Hospitality Group is a portfolio of foodservice concepts focused on personalized dining. The restaurant division includes [read more] Jay Greenberg Director, eCommerce, Spencer's Jay Greenberg is Director, eCommerce with Spencer's. Responsible for both Spencersonline.com and SpiritHalloween.com, Greenberg joined Spencer's in July 2007. Previously Greenberg was eMarketing Manager at Franklin Electronic Publishers where he oversaw all eCommerce activity for Franklin.com as well as managed the catalog business. An industry veteran, Jay served in a variety of marketing and sal [read more] Andrew Robinson VP Global Full Service, Lyris, Inc. Andrew has over 10 years of marketing experience developing and delivering successful email marketing programs. As VP Full Service, he provides customers with complete, managed services for email marketing, Web analytics and search engine marketing. In the last five years, Andrew has designed, implemented and launched over 40 ongoing integrated online marketing programs with customers such as Net- [read more] Howard Wyner President, Scentiments.com Howard Wyner is a pioneer in the e-commerce industry. Scentiments was one of the first online discount fragrance retailers. Their journey began in a garage back in 1996. Today Scentiments is one of the top retail sites in his industry. With their emphasis on the customer experience Scentiments has received top awards for customer service . The secret to Mr.. Wyner's online success story is simple. [read more]

12.10 Examining The Steps To Successfully Launch A Dynamic One-To-One Email Merchandising Tool Erick Barney, VP Marketing, Motorcycle USA LLC At eTail Baltimore 2009, Erick presented and discussed Motorcycle Superstore’s plan for driving increased revenue out of their email campaign. Since that time, they have successfully launched a new email merchandising tool and the results have been incredible. In 2010, Erick is returning to email day to reveal exactly how they reached their original goal and explore how this success is opening up more doors for future innovation. Leveraging analytics to improve your email strategy Sending emails with personalized products based on user behavioral data Integrating social network marketing with email marketing Next steps: Looking for other methods of one-to-one merchandising on email Leveraging data from our website recommendations engine to offer products related to the products our customers have interacted with Erick Barney VP Marketing, Motorcycle USA LLC Erick has been with Motorcycle Superstore for over ten years. As the VP of Marketing, his responsibilities include overseeing all aspects of the company's marketing efforts. Erick earned a Bachelor's degree in Marketing with a minor in Communications from Southern Oregon University in 1999. His personal e-commerce marketing strengths include SEO, Email and Affiliate Marketing. Erick enjoys motorcy [read more]

12.45 Lunch & Networking Lunch & Networking

1.45 Tear Down The Walls Between Email And Your Website Larry Cooper, Senior Marketing Manager, Under Armour Go beyond simply connecting your email marketing strategies and web site marketing efforts. In this session Larry will showcase how Under Armour has reached an unprecedented level of email marketing success. Success was achieved by incorporating testing and optimization of landing pages and offers directly into the execution of email campaigns; and by including personalized product recommendations as dynamic email content. Larry Cooper Senior Marketing Manager, Under Armour Larry Cooper is Senior Marketing Manager of UA Global Direct, Under Armour's e-Commerce channel. He is responsible for all customer acquisition & retention strategy and tactics for the company's online business, including data-driven retention marketing strategies.

2.20 Continuation of Interactive Roundtables Roundtable Moderators For The Email Marketing & Segmentation Day (Each table is moderated by a retailer and a technical expert; each table will last 25 minutes. There are 8 total tables) Table 1: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value Meyar Sheik, CEO, Certona Retail Moderator TBD Table 2: Personalization 2.0 - What’s Coming Next? Shaun Schooley, VP Client Success, MyBuys Retail Moderator TBD Table 3: Theme TBD Rachael Darmanin, Account Manager, Yesmail  Retail Moderator TBD Table 4: Up Close And Profitable: How Segmented, Real-time Marketing Drives Revenue Lift On Retail Site David Brussin, Founder & CEO, Monetate, Inc. Alex Miller, Director, eMarketing, QVC Table 5: Theme TBD Al DiGuido, Chief Executive Officer, Zeta Interactive Retail Moderator TBD Table 6: Theme TBD Executive TBD, BlueHornet Retail Moderator TBD For more information on hosting a roundtable, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com.

3.35 Coffee & Refreshments Coffee & Refreshments

4.00 Increasing Sales Without Promotions: The Value Of Segmentation And Editorial Content Patrick O'Connell, Director of CRM, CustomInk Including editorial (non-promotional) content in your emails can help establish a company as an expert in the field and build more valuable customer relationships. Attend this session to learn how leading companies have increased both response rates and sales using this loyalty-building technique, including segmentation and testing. Patrick O'Connell Director of CRM, CustomInk

4.35 Conclusion Of Email Marketing & Segmentation Day Conclusion Of Email Marketing & Segmentation Day

4.35 Retailer-Only Card Swap This activity is the “retailer-networking” highlight of the 2010 program and you can’t miss it. Be sure to bring lots of business cards!

5.15 eTail 2010 Welcome Reception eTail 2010 Welcome