About the eTail 2010 Program Advisory Board

Christine is the Vice President, International Ecommerce for L’Occitane, the French beauty company, and have been in this position for three years. Christine oversees the internet sites and web businesses for all L’Occitane countries worldwide; they currently have 30 websites throughout the world, half of which are ecommerce. Prior to taking over the internet business she was the Vice President, Marketing and Merchandising for L’Occitane for three years.

Erick joined Motorcycle Superstore more than seven years ago. Starting out as a Customer Service Representative, he was eventually promoted to Online Marketing Manager, followed by Director of Marketing, and most recently VP of Marketing. Erick enjoys street and dirt motorcycle riding in his free time.

Frank Malsbenden is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at the U.S. Department of Agriculture.

Mr. Kiefer possesses a unique combination of business and technical expertise. A veteran of the Internet and e-commerce, Mr. Kiefer is no stranger to start-up businesses. Prior to co-founding BabyAge.com, he was responsible for building the first Fixed Income Trading Intranet for Banc of America Securities as he served as the Vice President of Corporate Securities Trading. Preceding Banc of America, Mr. Kiefer was Vice President of Technology for iBaby.com, the first e-commerce initiative for iVillage. Mr. Kiefer designed and managed the development of the e-commerce system for iBaby, with his most notable achievements coming with the Advanced Merchandising tools as well as Complete Inventory Management. During Mr. Kiefer’s tenure, iBaby revenues increased from $15,000 per month to $500,000 per month over a 6 month period. Before becoming involved with the iBaby business, Mr. Kiefer managed the development of a sophisticated chat system which included collaborative filtering, a recommendations system, and iVillages’ first member registration system. Acting as Director of Production and Design, Mr. Kiefer was the fifth employee hired to develop the Comcast@Home business. He was responsible for the design and building of a local content publishing system, as well as working to hire and develop local regions of the business as it rolled out. He made significant early contributions to the design and development of the @Home local content publishing system. Mr. Kiefer, prior to the development of the NCSA Mosaic Program (later named “Netscape”), was developing an electronic publishing department for a small medical publisher called F.A. Davis. His in-roads included the development of the first software titles ever; significant contributions to an SGML based editorial database and the production of the first web site for the distribution of F.A. Davis titles. He also consulted with several start-up and small businesses on the Internet Development and Business and Marketing Planning.

As Vice President of E-Commerce for CBS Digital-CBS Sports, Michael oversees and manages over 120 online stores, over 80 auction sites, and all e-commerce related ventures for CBS Sports and CBS College such as the NCAA Official Store, CBS Sports Store, CBS Sports auction site, and school stores such as Notre Dame and USC. Michael’s role includes negotiating agreements with university partners and vendors; overseeing all internal and external marketing programs; overseeing platform management, upgrades, and implementation; and managing a full time staff on online account managers.

Steve August, Operational Vice President of Customer Marketing, Brookstone Inc. Since 2001 Steve has overseen internet marketing, circulation planning and customer analytics for Brookstone’s two titles:Brookstone and Brookstone’s Hard to Find Tools. Prior to joining Brookstone, Steve was Director of Circulation at Staples Direct, a leading office supply retailer, where he spent six years in various marketing roles. Brookstone, Inc. is a product development and specialty retail company that operates over 300 stores nationwide.

Scott Drayer is the Director of Business Development at Paul Fredrick, a men’s fashion apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives in both online and offline channels.

Veronica Smith Katz is the Vice President of Strategic Partnerships and Business Development at David’s Bridal, the nation’s largest retailer of wedding and special occasion apparel.