February 27 - March 01, 2012
JW Marriott Desert Springs, Palm Desert, CA

Presentations

Paul Alfieri, Vice President, Limelight Networks

Opening Remarks

    

David Baker, Senior Vice President, Global Multichannel Marketing Services, Acxiom

Chairperson's Opening Remarks

    

Erick Barney, VP Marketing, Motorcycle Superstore

Leveraging Analytics To Achieve One-To-One Marketing


    

Ben Beggs, Director of the Business Development, Usablenet

Innovation Spotlight: Mobile ROI – How to Do the Math, and Why It’s Just the Beginning

    

Matt Boudreau, President, Operations, Your Electronic Warehouse

Driving Incremental Revenue By Developing A Better Customer Experience Through Mobile Devices

    

Deanna Brown, President & COO, Federated Media Publishing

Keynote Guest Speaker: Content Marketing, The Right Conversation @ The Right Time

    

Dave Bruno, Director of Product Marketing, Escalate Retail

Escalate Retail Innovation Spotlight

    

Alexander Castro, GM Video Platform Solutions, Limelight Networks

Chairperson’s Opening Remarks

    

Robert Cell, CEO, MyBuys

Chairperson’s Opening Remarks

    

Ivy Chin, SVP E-Commerce, Belk

Keynote: Recruiting Effectively In Today’s Economy As The Industry Rapidly Changes

    

Sheryl Clark, President and CEO, Boston Proper

Keynote: Organizational Change Management For Success In The Multi-Channel Environment

    

Richard Cohene, Director Social Media, Beyond The Rack

Social Media & Social Commerce- Best Practices Interactive Discussion

    

Brian Curran, VP of Web Experience Solutions, RightNow

Chairperson’s Opening Remarks

    

Larry Freed, President & CEO, Foresee Results

Keynote: Foresee Results Executive Presentation

    

Jacob Hawkins, VP E-Commerce, Aeropostale

E-Commerce Fundamentals: Getting Back To Basics To Drive Growth In Today’s Economy

    

Roy Hessel, CEO, EyeBuyDirect.com

KEYNOTE: Taking Advantage Of Customer Data To Create Personalized Customer Experiences

    

Roy Hessel, Founder & CEO, EyeBuyDirect

E-Business Turns Personal: How Can Online Retailers Gain From The Rapid Personalization Of Customers

    

Valerie Hoecke, VP, Digital Experience and Commerce, Benefit Cosmetics

Kick Off Session! Leaping Into The Next Wave Of Social Media: Applying And Integrating Social Media Broadly Across Your Site

    

George John, CEO, Rocket Fuel

Innovation Spotlight: How Rocket Fuel Got Brooks Sports Sales Running

    

Anita John, Retention Marketing Manager, HP Direct, Hewlett-Packard and Karen Zhang, Strategic Insights & Advanced Analytics, Hewlett-Packard

Segmentation & Personas: A Hewlett-Packard Case Study

    

Michael Karns, Director of Consumer Marketing And International, Zazzle.com

Internationalization And Localization: Fueling Zazzle Growth With An International Strategy Beyond Translation

    

John Kelly, VP Sales, Criteo

Chairperson’s Opening Remarks

    

Ben Kirshner, Founder, Coffeeforless.com

Closing Session: Staying Ahead Of The SEM Game

    

Dennis Kopitz, Web Development Director, Summit Sports Inc

Ecommerce Product Videos: Five Secrets To Fast, Effective And Affordable

    

Ross Kramer, CEO, Listrak and Dawn Bobeck, VP Marketing and Sales, Vintagetub.com

Recovering Lost Revenue with Automated Shopping Cart Abandonment


    

Drew Leakey, Vice President - Marketing & Business Development, Living Direct

Panel Discussion: Online Video Creation And Strategy Development To Increase Revenues Long-Term

    

Pam Macharola, Owner and President eCommerce, Blair Candy

Closing Retail Presentation: M&M, Mobile & Marketing: The Sweet Taste Of Success!

    

Josh Manion, CEO, Ensighten

Chairperson’s Opening Remarks

    

Chris Marvin, Director of Sales, Netbiscuits

Innovation Spotlight: How To Increase GMV & Revenues By A Richer Mobile Shopping Experience

    

Alyssa Montes, Direct Marketing Analyst, The Wet Seal Inc.

Bringing Web Access In-Store To Exceed Customer Expectations

    

Ryan White, Product Marketing, SSL, Symantec and Albert Mosseri, Vice President, Beach Camera

The Value of Trust in Online Transactions

    

Ken Mowry, Senior Vice President, Direct to Consumer Division, Charming Shoppes

Kick Off Session! Creating A Diverging Set Of Customer Experiences To Meet Customer Needs Without Incurring Additional Cost To Your Business

    

Jeff Pape, President and Founder, Wrestlinggear.com

KEYNOTE: The SEO Checklist: Maximizing Your Current Strategy And Generating Revenues Today

    

Thomas Parkinson, SVP/CTO, Peapod

Keynote Session: Mobile Best Practices Within A Multi-Channel Framework

    

Chris Renker, Strategic Development

PayPal Mobile Innovation

    

Jason Roussos, President/COO, Living Direct

Interactive Discussion And Presentation: The Outsourcing Vs. In-House Debate: Examining The Benefits And Pitfalls

    

Shari Rudolph, VP of Ecommerce, The Wet Seal

eTail Best-In-Class Social Media Award Winner Presentation

    

Jay Scannell, COO, Skymall

Keynote: The “Next” Level Of Multi-Channel: Delivering Upon Growing Customer Expectations Through Cohesive Integration Of Your Channels

    

Dan Scott, CMO, Scott Kay Inc.

Video Concept to Commerce: Changing Channels

    

Meyar Sheik, CEO and Co-founder, Certona

Maximize Revenue Performance from Personalized Product Recommendations

    

Nick Sheth, Senior Director of Business Development, Gap Inc.

eTail Best-In-Class Search Award Winner Presentation

    

Gary Smith, Vice President, Worldwide Sales & Marketing, YourAmigo

Chairperson Opening Remarks

    

Tore Steen, VP Marketing and Business Development, Janrain, Paul Salzinger, VP, Salesf, Janrain

Chairperson’s Opening Remarks

    

Peter Taylor, Director Business Development / Ecommerce, Sport Chalet

Examining Build Vs. Buy: Betting On Key Differentiators For Your Business In The Face Of Decreased Budgets

    

Corey Tisdale, Co-Founder and COO, Shopperschoice.com

Long-Term Views Of Your Current SEO Strategy And Identifying Opportunities For Optimization

    

Craig Wax, CEO, Invodo

Invodo Executive Presentation

    

David A. Yovanno, CEO, Gigya

Chairperson’s Opening Remarks

    

Pete Zeiner, Director E-Commerce Marketing, Advance Auto Parts

Advanced Auto Parts Executive Case Study

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