Now is your chance to get exclusive complimentary content!
Like what you watch here?
1) Check out the eTail Boston 2011 presentations to get a better idea of what to expect at eTail West
2) View the Agenda to see what issues will be tackled this year
3) Already did both and want to attend? Check out the pricing page for current discounts
| Click on the icon to listen to the podcast: |
|
|
Boston Celtics: Turning 5.6 million Facebook Fans into Ticket Holders
Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers?
Stringer believes the key to success is keen mining of data – data being the real value that Facebook provides. In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn fans into more than just social loyalists.
|
|
| Click on the icon to view the video: |
|
|
Jason Kang, CMO, Zazzle: How to Overcome International E-Hurdles
According to Jason Kang, Zazzle.com is a technology company first and foremost...a technology company that sells custom products. Kang, the CMO of Zazzle, an online retailer of customized items like t-shirts, mugs, hats and more, says that’s why the company has been able to conquer the challenges that come with taking an e-commerce platform overseas. But what if you’re an e-retailer that wants to take business to a global level and your technology platform doesn’t quite meet those needs? Hear Kang’s tips and advice on the most important things to know about international e-commerce, and why shipping is so important.
|
|
|
|
|
Barnes & Noble’s 2 Questions to Ask about Loyalty Programs
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at Barnes & Noble. Amid such competition, how can you, as an online retailer, expect your customers to pay attention to your loyalty program, and actually remain loyal customers? In this video interview, Marc talks about the challenges associated with loyalty programs today, and gives some pointers on how to achieve success. He says as retailers, we must ask ourselves two questions: 1) Is there room for innovation and 2) Are customers still listening? Hear him discuss these points and more in this brief video.
|
|
|
|
|
5 E-Commerce Lessons from Bob Kupbens, Delta Airlines
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta mobile app, which allows guests to check in, see flight details and more. But how can we non-travel online retailers capitalize on the mobile channel of e-commerce? Or perhaps we want to know how we can make sure we’re using social media to its fullest while not overestimating the results it will bring? In this brief video interview, Bob discusses these and other ideas while he reviews his best 5 Lessons in E-Commerce.
|
|