February 17 - 20, 2015
JW Marriott Palm Desert Resort & Spa, Palm Desert, California

Day 1: Main Conference

Profitable Growth Strategies In All Channels - We are currently developing the program for eTail West 2015. As a courtesy, we’re providing our most recent agenda. Request an outline for the 2015 agenda! Email us at etail@wbresearch.com.

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7:20 Registration & Networking Breakfast Inside The Solution Zone
Registration & Networking Breakfast Inside The Solution Zone
7:50 Welcome From eTail Conference’s Events Director
Welcome From eTail Conference’s Events Director
7:55 Chairperson’s Opening Remarks
John Kelly, Executive Vice President of Retail, Shutl
Chairperson’s Opening Remarks
John Kelly

John Kelly
Executive Vice President of Retail, Shutl

John Kelly currently leads the merchant development team for eBay Local. Previously, he was EVP of Sales for Shutl, the world’s leading same-day and user-scheduled delivery provider, which eBay acquired in late 2013. Prior to Shutl, Kelly spent four years bringing retargeting to the retail world. As VP of Sales at Criteo, the world’s leading retargeting company, and then later [read more]
8:10 Keynote Session: Raving Fan Creation: How To Grow And Be Profitable Amongst Margin-Reducing Tactics Of Your Competitors
Brad Wolansky, President Consumer Direct / CMO, Yankee Candle Company
In today’s commodity driven marketplace, where websites enable (and sometimes encourage with new technologies) side-by-side comparison of items, pricing, delivery speed, delivery cost, etc., price is becoming less of a differentiator. Today, finding the best price is just a few clicks away (sometimes competitors prices now even appear on your own website). Eventually, even the sales tax advantage that many web businesses today enjoy will go away once national legislation is passed. Once that levels the playing field, price, sales tax, shipping costs…all will be even (or very close to it).So how do the great companies differentiate? How do they compete in today’s marketplace where selection and price have become more amorphous? The answer is the one area that has not (yet) become commoditized: Customer Service. There’s retail’s opportunity. This presentation will talk in specifics about why it’s important to fund customer service as a marketing investment – not an operating expense, what are the key elements of creating an environment that creates Raving Fans (aka repeat customers), and over 20 execution specifics to create great customer care as your marketing differentiator. From Brad’s 30+ years in retail, many of those at direct-to-consumer retailers, cataloguers, and websites….he’s here to tell you how to practically make Raving Fans creation part of your profitable business model.
Brad Wolansky

Brad Wolansky
President Consumer Direct / CMO, Yankee Candle Company

Brad Wolansky serves as the President, Consumer Direct and Chief Marketing Officer at The Yankee Candle Company, Inc. based in South Deerfield, MA. Yankee Candle Company is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle was recently acquired by Jarden, a leading global consumer products company. Prior to joining Yankee Candle in July 2012, Mr. W [read more]
8:40 Keynote Panel Discussion: Staying Competitive In A Rapidly Evolving Retail World As A Multi-Channel Organization
Lisa Gavales, President, Direct & Marketing, Talbots
Vicki Updike, President, Silver Star Brands
Brian Sawyer, Managing Director Interactive and eCommerce, Build-A-Bear
Mike Ritter, VP Global eCommerce, Petco
Daniel Toubian, Principal Consultant, US Retail and Consumer Brands, Maxymiser
The retail landscape is changing so rapidly, that the lines are blurring between online only and brick and mortar. Presidents, Heads of Marketing and Heads of eCommerce, all with extensive multi-channel backgrounds from a number of large retailers (Express, Hewlett Packard, American Girl, to name a few) bring years of expertise to eTail, discussing tried and true methods to not only compete, but dominate in today’s market. Questions to be discussed include:

  • How is being a multi-channel organization offering a competitive advantage in today’s market?
  • What are the challenges to fully integrating the online and offline experience?
  • What are the biggest opportunities in the year ahead?
  • How do you get your larger organization aligned internally around multi-channel?
  • How are you aligning customer experiences across channels?
LisaGavales

Lisa Gavales
President, Direct & Marketing, Talbots

Lisa Gavales joined Talbots in April 2013 as President of Direct and Marketing. In this role, Lisa oversees all aspects of brand and retail marketing, direct marketing, direct merchandising and visual merchandising, as well as the Company’s e-Commerce site.Lisa most recently served as Chief Marketing Officer for Express where she was instrumental in building the profile and presence of the brand, [read more]
Vicki Updike

Vicki Updike
President, Silver Star Brands

Vicki Updike has 20 years business and marketing experience with direct to consumer and business brands. Vicki is currently the President at the Silver Star Brands. Silver Star Brands manages five direct to consumer brands: Miles Kimball, Walter Drake, Easy Comforts, As We Change, and Exposures. Prior to joining Silver Star Brands Vicki’s held direct marketing positions at American Girl and Lab Sa [read more]
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Brian Sawyer
Managing Director Interactive and eCommerce, Build-A-Bear

Brian has spent his career over the past 14+ years in the eCommerce/Interactive business with multiple brands. He was part of the team that launched eCommerce at the athletic specialty retailer Finish Line in 1999. While serving as the Director of eCommerce Operations he established a best in class eCommerce business which established Finish Line as a pioneer in Omni-channel operations, creating a [read more]
Mike  Ritter

Mike Ritter
VP Global eCommerce, Petco

Mike Ritter is an online industry and direct channel advocate with over 20 years of leadership experience in omni-channel commerce, digital strategy, general management, and platform development. In his current role as VP & GM of Petco’s Online division he is responsible for leading the expansion of Petco’s digital commerce initiatives, a core element of the company’s omni-channel [read more]
daniel_toubian

Daniel Toubian
Principal Consultant, US Retail and Consumer Brands, Maxymiser

Daniel Toubian joined Maxymiser in June 2013 as Principal Consultant, US Retail and Consumer Brands. In this role, he oversees the strategic direction and execution of customer experience optimization programs for many of the world’s leading retail and consumer products companies. As a seasoned veteran in areas such as digital marketing, omnichannel process and systems, assortment planning, attrib [read more]
9:10 Keynote Session: Innovating Analytics: Gaining a Competitive Advantage in a Customer-Driven World
Eric Feinberg, Senior Director Product Strategy, ForeSee
Retailers are facing tremendous challenges while traversing today’s customer-driven landscape. ForeSee’s Senior Director of Product Strategy, Eric Feinberg, will discuss the need for a comprehensive system of analytics that eliminates metric silos to better support the multi-channel, multi-device world we live in. He will explain how this new generation of predictive customer experience analytics can help you better manage the customer experience as a strategic asset, and help increase the velocity of revenue growth for your business.
ericfeinberg

Eric Feinberg
Senior Director Product Strategy, ForeSee

As Senior Director of Product Strategy, Eric is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its product offerings. Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and i [read more]
9:45 Keynote Panel Discussion: Forecasting For Growth In Today’s Retail Market
Daniel Neukomm, CEO, La Jolla Group
Sumant Sridharan, President, Cafepress
Jason Roussos, CMO, Living Direct
George Gallate, CEO, RKG
Each of our C-level panelists has a unique growth story to share, as they’ve identified how to maximize the tools at their disposal. Cafepress is a growing network of over 6.5 million members who transform their artwork into a catalog of over 250 million unique gifts. Just a few years ago, Living Direct was ranked as one of the top fastest growing private companies in the America. La Jolla Group, the premier multi-brand licensing company, is focused on rapid growth not only domestically, but in international markets. They will present detailed ways to scale your organization, no matter the size, while answering questions such as:

  • What are your predications for the growth of the industry?
  • How do you grow considering the offline world is seeing success b/c of their online presence?
  • Is the only way to keep growing to grab market share from competitors?
  • How are you looking to grow internationally?
  • How is mobile going to be a growth priority for companies going into the future?
Daniel Neukomm

Daniel Neukomm
CEO, La Jolla Group

Daniel Neukomm is the CEO of the La Jolla Group ("LJG"), parent company of iconic surf and motocross apparel brands in the US and globally including O'Neill, Metal Mulisha and FMF Racing. LJG manages the complete lifecycle of the apparel brands, from creative design and production to marketing and distribution. Because of the brands' inherently youth centric, hype orientated and tech savvy consume [read more]
Sumant Sridharan

Sumant Sridharan
President, Cafepress

Sumant Sridharan was named President of CafePress.com in August of 2013. Prior to that, he served as Vice President and General Manager of CafePress.com from July 2012 to July 2013 and Vice President of Online Acquisition & Retention from September 2009 until June 2012. In his current role, Sumant oversees all marketing, operations, and technology for our flagship CafePress.com bus [read more]
Jason  Roussos

Jason Roussos
CMO, Living Direct

Jason Roussos oversees all marketing and merchandising operations at Living Direct. With over 12 years of experience in e-commerce and business development, Jason Roussos has been leveraging the digital medium to grow businesses rapidly throughout his career.
george_gallate

George Gallate
CEO, RKG

George joined RKG at the start of 2013 as CEO. He has a long history of driving innovation in the digital industry. He is keenly interested in the intersection of Search and Social and the use of data to mine customer intent as well as building brands.Until the end of 2012 George was the Global Chairman of Havas Digital, a digital network he formed in 1997 that now has more than 4,000 digital spec [read more]
10:15 Keynote: Improving The Quality And Security Of The Omnichannel Digital Experience
Mike Afergan, Senior Vice President & General Manager, Web Experience Division, Akamai
Hear an informative and insightful presentation from Akamai in this session. Akamai will be presenting with a retail client.
MikeAfergan

Mike Afergan
Senior Vice President & General Manager, Web Experience Division, Akamai

Mike Afergan is Senior Vice President & General Manager of the Web Experience Division at Akamai. Dr. Afergan leads the Akamai team responsible for a powerful set of integrated technologies that enable businesses to leverage the web with instant and aware experiences across any device anywhere. With a focus on site optimization, web application acceleration, and mobile, the Akamai [read more]
10:50 Keynote: The Keys To Omnichannel Success At American Eagle Outfitters
David McBride, Senior Director Omnichannel Analytics, American Eagle Outfitters
At American Eagle, they put the customer first at the center of everything they do by eliminating all channel conflict, both from a customer and internal point-of-view thus providing them with a seamless brand experience across all channels of interaction. It is a company-wide goal to further develop their omnichannel / technological capabilities and innovate our enterprise platforms to allow for a seamless, personalized and superior brand experience across all of their purchasing channels.

  • Understanding how to be customer centric
  • Developing a single view of customer and using a data driven approach
  • Having highly relevant interactions where you put the right offer in front of the customer at the right time
  • Raising your customer’s expectations through innovative omnichannel experiences.
  • Accelering the growth of your business via omnichannel
david_mcbride

David McBride
Senior Director Omnichannel Analytics, American Eagle Outfitters

David McBride is Senior Director of Omni-Channel Analytics at American Eagle Outfitters, based in the company's recently opened San Francisco technology center. He is responsible for AEO's customer analytics efforts, including campaign, digital, testing, database and advanced analytics. David is well-known throughout the analytics space as an industry leader, conference speaker and data evangelist [read more]
11:25 Pre-Lunch Networking And Refreshment Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.
1:30 Lunch & Networking For All Attendees/The eTail Best-In-Class Award Ceremony Hosted By IBM
Erik Holt, IBM EMM Product Strategy, IBM
Please join the eTail Best-In-Class awards finalists, including companies such as Lane Bryant, Bloomingdale’s, Thinkgeek.com, Wyndham Hotel Group and more, for a special awards ceremony lunch. Hosted By Erik Holt, IBM EMM Product Strategy, IBM
ErikHolt

Erik Holt
IBM EMM Product Strategy, IBM

Erik Holt, Senior Product Strategist at IBM, has more than 13 years of marketing and management experience at leading digital marketing and media firms. Erik heads up IBM’s Digital Marketing Network, a global technology partner ecosystem servicing IBM’s Enterprise Marketing Management (EMM) portfolio. IBM EMM solutions are recognized as market leaders by leading industry analyst reports which cove [read more]
5:20 Conclusion Of Main Day One
Conclusion Of Main Day One
5:45 Buses Leaving For The eTail Wild Wild West BBQ From The JW Hill Country Resort & Spa
eTail will be providing free shuttle bus service to the offsite reception to all attendees who have RSVP'd.
6:15 Commencement Of The eTail Wild Wild West BBQ Reception
Commencement Of The eTail Wild Wild West BBQ Reception