7.10 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

7.55 Chairperson’s Opening Remarks Paul Elliott, Partner, Rosetta Chairperson's Opening Remarks Paul Elliott Partner, Rosetta Paul is a Partner within Rosetta's Consumer Products and Retail Solution Practice Area. Paul has ten years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. His work has helped countless companies achieve significant results and return on investment from their online marketing investment. He has extensive experience in designi [read more]

8.10 Keynote Session: Continuing Your Growth Path In Today’s Economy Bill Bass, President, Direct, Charming Shoppes Bill Bass is a seasoned direct marketer, and has worked with some of the largest retail brands. In his role at Charming Shoppes, a multi-channel women’s apparel retailer, he heads the direct and e-commerce divisions for all of Charming Shoppes’ major websites. With a pending relaunch of their core brands- Lane Bryant, Fashion Bug and Catherines in early 2010, Bill delves into new and innovative features during his Keynote session at eTail. Bill walks through the relaunch, explains site enhancements (and exclusions) and presents tactics to continue your pathway for growth during inclement times. Examining the ways and means to control and direct your business Walking through site relaunches for major branded websites Analyzing customer data and creating reporting marketing metrics that provide accurate internal targets Becoming efficient in product development and site relaunches Capitalizing on potential revenue streams in both acquisition and retention marketing Bill Bass President, Direct, Charming Shoppes In his executive leadership role as President of Charming Direct, Bill has responsibility for the Company's direct-to-consumer and e-commerce businesses, including the Company's retail brands' related e-commerce businesses. He is also responsible for the oversight of the development of an entirely new and upgraded e-commerce platform, and the development of additional direct-to-consumer businesses [read more]

8.45 Keynote Session: What Influenced Consumers' Satisfaction And Purchase Behavior In The 2009 Holiday Season Larry Freed, President/CEO, ForeSee Results Larry Freed will provide highlights and insights from holiday research including the Top 40 Online Retail Satisfaction Index in the US and measuring the Top 30 online retailers in the UK. Larry Freed President/CEO, ForeSee Results Larry Freed is President/CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With 20 years of senior management experience, he has directed numerous e-commerce and technology initiatives. An expert on web customer satisfaction, Freed has spoken extensively on the topic and been quoted in numerous public [read more]

9.20 Keynote CEO/President Panel Discussion: Examining Opportunities In The Current Retail Marketplace Judy Newman, Execuive Vice President and President, Scholastic Book Clubs and E-commerce, Scholastic Scott Savitz, Founder and CEO, Shoebuy.com Wendy Cebula, President North America, Vistaprint John Giuliani, CEO, Dotomi As year over year sales results and holiday numbers continue to be top of mind for all retailers, CEOs are carefully watching and scrutinizing all areas of their businesses. Incremental revenue and driving profitability are essential to success in today’s economy. Our group of innovative CEOs and Presidents walk through their growth strategies for 2010, and present an outlook for the retail world of tomorrow. Benchmark your organization with the proprietary information that comes from questions such as: What strategies are making you successful? What tactics can you use to remain competitive? What industries have an advantage in this environment? What are the advantages and opportunities available for you in your particular industry? What pressures do you face in terms of competing on price, value and/or brand? How are you dealing with these pressures? Where are you investing your R&D dollars? How? What will the future retail landscape look like? What opportunities are you looking to capitalize upon to meet customer expectations in the future? Judy Newman Execuive Vice President and President, Scholastic Book Clubs and E-commerce, Scholastic Judy oversees Scholastic Book Clubs, the company's unique school-based book distribution channel that has been a treasured tradition for teachers and students since 1948, as well as the company's robust e-commerce platforms on Scholastic.com The Scholastic Store Online and Back to Basics Toys -- an Internet Retailer Hot 100 Retail site in 2009. Scholastic Book Clubs reach more than 1 million teach [read more] Scott Savitz Founder and CEO, Shoebuy.com Scott Savitz is Founder and Chief Executive Officer of Shoebuy.com. Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance, the company has quickly become one of the largest retailers of footwear and related apparel on the Internet partnered with over 850 brands and representing over 700,000 products. In February, 2006, Shoebuy.com was purchased by IAC/I [read more] Wendy Cebula President North America, Vistaprint Wendy Cebula joined Vistaprint in October 2000 and is the president of Vistaprint's North American business unit. In this role, she is responsible for all aspects of Vistaprint's North American business unit, including marketing, manufacturing, human resources and customer service. She also oversees Vistaprint's technology and engineering functions worldwide. Prior to assuming her current role, We [read more] John Giuliani CEO, Dotomi John Giuliani is a seasoned executive with almost twenty-five years of experience in growing successful organizations. As CEO and Chairman of the Board, John drives the vision for Dotomi by focusing on strategic growth, fostering the company's leadership position in online marketing by working to provide innovative services and cutting-edge technology for its clients. Before joining Dotomi, John f [read more]

9:55 The Real-Time Retailer: Profiting From Reading The Minds Of Consumers Jack Jia, Founder and CEO, Baynote Scientific studies into consumer behavior have shown how seemingly disparate consumers can become quite predictable when compared with groups of like-minded peers. Imagine being able to respond to your customers' needs in real time by "reading their minds" and dynamically generating compelling recommendations based only on their implicit behavior. Attendees will discover how:  Hundreds of the world's best known brands are profiting today using a combination of social and brain science Customers are more receptive to a multi-channel personalization strategy that goes well beyond the traditional shopping experience Compelling online experiences based on the wisdom of invisible crowds can double conversion rates and increase DPT by 50% or more Customer Intelligence leverages consumer interest mining and the wisdom of invisible crowds to provide real-time adaptation and personalization, giving adopters a powerful edge in a competitive environment Jack Jia Founder and CEO, Baynote Jack is a founder and CEO of Baynote, Inc, a software innovator that develops recommendation and social search engine for business websites. Jack started Baynote in 2005 realizing that the future of the web needs to combine social and cognitive science with traditional computer science. In the last 4 years, Baynote has grown at 300% annually powering over 200 major ecommerce, media and business we [read more]

10.30 Quick Ten-Minute Stretch Quick Ten-Minute Stretch

10.40 Keynote Session: Customer Satisfaction: Making Every Interaction Count Pete Howard, Senior Vice President Staples Business Delivery, Staples Consistently investing resources in the customer experience is critical regardless of economic cycles. Rather than re-trenching, retailers should be re-tooling; constantly asking themselves how to make and keep customers satisfied. Pete Howard, head of Staples Business Delivery, providing office products and services to small and medium sized business throughout North America via direct to consumer sales channels, presents this topic, with points including: Understanding the customer experience is the sum of all touch points and interactions across channels Making every customer interaction count Getting it done: workflow management to implement web site enhancements Pete Howard Senior Vice President Staples Business Delivery, Staples Pete Howard is Senior Vice President of Staples Business Delivery, which provides office products and services to small and medium sized business throughout North America via Staples' ecommerce sites and catalogs. Pete joined Staples in 2000 as Vice President of Sales and Marketing for Staples Business Delivery.Before Staples, Pete worked for a variety of Direct Marketers. He was Vice President of [read more]

11.15 Keynote Session: The Multi-Channel Crystal Ball: The Shifting Dynamics Of Multi-Channel Retailing Richard Gerstein, Senior Vice President Marketing, Sears The definition of Multi-channel is always shifting rapidly. Multi-channel used to be simply having a website, catalog and store. Most recently the definition has changed to encompass how these channels are connected, but in the future the definition will again alter dramatically. The SVP of Marketing for Sears Holding Corporation shares where we might be headed, as his core responsibilities lie with driving growth and increased customer relevance of Sears, Kmart and their core brands. He’s providing heightened focus on the company’s differentiating strengths and businesses, and he’ll demonstrate how you can to during this Keynote session. Richard Gerstein Senior Vice President Marketing, Sears Sears Holdings was created in connection with the merger of Kmart Holding Corporation and Sears, Roebuck and Co., which was completed on March 24, 2005. The company generates approximately $50 billion in annual revenues and includes approximately 3,800 full-line and specialty retail stores, and related service businesses in the United States and Canada. In his position he is responsible for all of [read more]

11.50 Networking And Pre-Lunch Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 12.30 Chairperson’s Opening Remarks Track A: Analytics, Site Enhancements & Customer Engagement Jason Simon, Vice President StormPost, Datran Media Chairperson’s Opening Remarks Jason Simon Vice President StormPost, Datran Media Jason Simon leads the strategic client growth effort for StormPost, Datran Media's top-ranked email mail marketing and monetization business line. In this role, Mr. Simon focuses on assisting top brands to generate the most value across their email branding, acquisition, retention and monetization efforts.Mr. Simon has more than 20 years of experience in the marketing industry. He has held senior [read more] 12.30 Chairperson’s Opening Remarks Track B: Multi-Channel Marketing & Integration Baris Cetinok, Director, Product Management and Marketing, Amazon Payments Chairperson’s Opening Remarks Baris Cetinok Director, Product Management and Marketing, Amazon Payments Baris Cetinok is the Director of Product Management and Marketing for Amazon Payments, which provides consumers, merchants, and developers the simple and trusted way to pay and get paid online. Before joining Amazon, Baris held various leadership positions at Microsoft over 14 years, most recently co-founding Microsoft Office Live. 12.30 Chairperson’s Opening Remarks Track C: Customer Acquisition & User Experience Innovation Steve Kuzio, Vice President, Research, Data and Analytics, ClearCommerce/Certegy Chairperson’s Opening Remarks Steve Kuzio Vice President, Research, Data and Analytics, ClearCommerce/Certegy Stephen Kuzio is Vice President, Strategic Planning, ClearCommerce, a division of Certegy located in St. Petersburg, Florida. Dedicated to the efforts of combating fraud, loss prevention and risk modeling and analytics, Mr. Kuzio's career has included the development of innovative fraud data and reporting tools and the creation of ongoing enhancements to Certegy's Risk Assessment [read more]

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 12.35 Kickoff Session! Lessons Learned From Engaging In Conversations With Customers Track A: Analytics, Site Enhancements & Customer Engagement Manish Mehta, Vice President Global Online, Dell Many retailers struggle to understand how to integrate social media and community content into their site. As this phenomenon continues to build momentum, companies need to take aggressive steps in engagement and transparency with their customers. Dell believes in the power of the customer, and the user-generated contest is just the tip of the iceberg. Manish, head of the global online business for Dell walks through the "dos" and "don'ts" from Dell’s journey in social media and the front lines of customer engagement. Discussing how to empower your organization to engage in conversations with customers Discovering where communities can add the most value and strategically prioritizing your activities Exploring future trends that you need to be thinking about now Manish Mehta Vice President Global Online, Dell Manish Mehta serves as Vice President, Global Online (www.dell.com) for Dell where he heads up strategy, social media and community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included al [read more] 12.35 Kickoff Panel Discussion! Keys To Surviving And Striving In A Challenging Multi-Channel Retail Environment Track B: Multi-Channel Marketing & Integration Amy Lauer, Vice President/General Manager Bananarepublic.com, Gap Inc. Angela Caltagirone, Director eMarketing and Email Marketing, Williams-Sonoma, Inc. Julie Derry, Director of Sales and Site Operations, REI Rob Fleener, VP Business Development, Marketing and E-Commerce, Meijer Todd Dean, General Manager E-Commerce and Multi-Channel, Aldo Group Misty Locke, President and Chief Strategy Officer, iProspect, Range Online Media Multi-channel marketers today are focusing on taking advantage of every selling opportunity to their customer base. Maximizing lifetime value is a key for survival. Understanding the nuts and bolts of multi-channel execution in the current retail environment eliminates potential lost selling opportunities with consumers. Our panel of online marketing gurus discuss challenges and solutions to capture sales across all of your channels. How have you managed through the last 6-12 months in the current economic environment? Do you see any impactful changes? Have you been able to improve any operating metrics; returns, conversion, response rates for your business? How? What is the consumer mentality and mindset about retail? How has it evolved and/or changed? Amy Lauer Vice President/General Manager Bananarepublic.com, Gap Inc. Amy Lauer is currently the VP/GM for Bananarpublic.com. She currently leads and manages a 55-person cross functional team: Merchandising, Merchandise Planning, Marketing, Creative, Photography and Production. In this position, she's driven innovation, top line sales, reduced return rates and improved earnings through continuous improvement of customer experience. She has directed customer communic [read more] Angela Caltagirone Director eMarketing and Email Marketing, Williams-Sonoma, Inc. Angela Caltagirone is currently the Director of eMarketing and eMail Marketing at Williams-Sonoma Inc. leading a team that works with each of Williams-Sonoma Inc.'s six brands (Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, PBTeen, west elm). Angela has over 17 years of multifaceted, industry-leading experience in Direct Marketing including retention and acquisition, datab [read more] Julie Derry Director of Sales and Site Operations, REI Rob Fleener VP Business Development, Marketing and E-Commerce, Meijer Rob Fleener is the Vice-President of Business Development, Marketing, and Ecommerce for Meijer Stores Inc. in Grand Rapids Michigan. Prior to Meijer, Mr. Fleener held various leadership roles at Wal-Mart including Director of Business Member Services for SAMS Club where he was instrumental in developing the samsclub.com site. Prior to accepting his current role at Meijer, Rob was also responsible [read more] Todd Dean General Manager E-Commerce and Multi-Channel, Aldo Group Misty Locke President and Chief Strategy Officer, iProspect, Range Online Media Misty Locke is the President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazine's Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the [read more] 12.35 Kickoff Session! A DownTurn Is A Terrible Thing To Waste: Innovating Through A Downturn Track C: Customer Acquisition & User Experience Innovation Billy May, Vice President E-Commerce, Adidas Economic downturns have a Darwinian effect – it weeds out the weak and strengthens the strong. Once the dust settles, however, consumers are savvier, have higher expectations, and demand better service. As Andy Grove said, “Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” adidas embraced the recent downturn and implemented an Innovation program focused on low-cost, low-risk opportunities that better position the company for growth. This session examines how to develop a balanced portfolio of opportunities; where to invest, divest, or stay the course; and why now is the best time to an innovation program. Defining a test and learn program Creating a portfolio strategy Evaluating opportunities Billy May Vice President E-Commerce, Adidas Billy May is the Vice President of eCommerce at adidas where he oversees all aspects of the company's online and direct-to-consumer operations. Prior to joining adidas, Billy held ecommerce leadership positions with multichannel retailers Sears Holdings and Lowe's Companies, achieving growth rates that consistently exceeded industry benchmarks. Previously, he was an engagement manager with Diamond [read more]

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 1.10 Multi-Channel Personalized Product Recommendations: Identifying Quick Wins And Quantifying The Value For Multi- Channel Retailers Track A: Analytics, Site Enhancements & Customer Engagement Meyar Sheik, CEO, Certona Using cases from leading multi-channel retailers, this session demonstrates best practices for personalized product recommendations including the integration of multiple channels, the critical success factors, quantifying the value of recommendations with A/B testing and analytics, and quick wins for rapid results. Multi-channel retailers learn: Personalizing their entire customer experience Increasing AOV and sales Implementing quick wins for 2010 and beyond Quantifying the value of recommendations with A/B testing and analytics Meyar Sheik CEO, Certona Meyar Sheik, CEO and Co-founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimization. Since c [read more] 1.10 Leveraging Email and Social Media to Drive New Customer Acquisition Track B: Multi-Channel Marketing & Integration Ryan Deutsch, Vice President of Strategic Services, StrongMail Key things discussed in this session include: In-depth analysis of successful retail acquisition campaigns Identifying and leveraging social influencers to expand your reach Creating viral campaigns that tap key social motivators for your audience Facilitating sharing with an interactive and engaging experience Tracking and optimizing performance to maximize results Remarketing strategies for your company's top influencers Ryan Deutsch Vice President of Strategic Services, StrongMail An email marketing veteran and industry thought leader, Deutsch has 12 years of direct marketing experience across catalog, retail and publishing industries. Deutsch is a frequent contributor to industry media and regularly speaks at marketing events. Most recently, Deutsch served as vice president of marketing automation at Premiere Global Services, where he helped broker customer relationships w [read more] 1.10 How Trust Indicators Can Improve Online Conversions Track C: Customer Acquisition & User Experience Innovation Vibhav Prasad, Vice President of Online Marketing, 1-800-Flowers.com Tim Callan, Vice President of Product Marketing, VeriSign In an environment marred by tightened spending and an increased sensitivity to online scams, online retailers must think beyond the standard tactics to convince site visitors to buy. One such online retailer, 1-800-Flowers, recognized the importance of consumer trust in their customer's buying decisions and by taking steps to increase site security and provide a trusted experience, significantly increased their customer conversion rates.  According to a study conducted by Synovate/GMI, over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. This presentation summarizes the latest ways for businesses to demonstrate their trustworthiness to potential customers and increase their competitiveness in the marketplace:   Best practices to turn more visitors into buyers A first-hand account by 1-800-Flowers.com of their experiences and results A discussion of the different technologies underlying security trust indicators and what they actually mean with regard to online security A starter guide to trust indicators that every e-commerce site should be aware of Vibhav Prasad Vice President of Online Marketing, 1-800-Flowers.com Mr. Prasad leads web and mobile marketing efforts for the Consumer Floral brand. Prior to joining 1-800-Flowers.com, Vibhav was also a co-founder of CourtLink, a legal startup focused on accessing court records online, which was later acquired by Lexis-Nexis. Tim Callan Vice President of Product Marketing, VeriSign With eighteen years' experience in marketing and product management for software and Internet solutions, Tim Callan ensures the effectiveness of customer outreach for all aspects of VeriSign's Authentication business. His frequent engagement with customers, technologists, and industry insiders alike leaves him uniquely positioned to view and comment on the cutting edge of industry and technology t [read more]

1.45 Concurrent Networking Sessions! CMO/SVP/EVP Workshop and Private Lunch Hosted by Tealeaf This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! It is designed as a brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively.

1.45 Workshop and Private Lunch Hosted by Verisign This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! Turn shoppers into buyers and obtain strategies to increase your conversion rates in this invitation-only networking session.  It is designed as a brainstorming and relationship-building workshop for retail executives.

1.45 Lunch And Networking For All Attendees Hosted By Proclivity Systems Lunch And Networking For All Attendees

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 2:45 Panel Discussion: Examining The Analytical Side Of Site Measurement For Increased Conversion Rates Track A: Analytics, Site Enhancements & Customer Engagement Braden Hoeppner, Director of Web Sales, Coastal Contacts Ted McDonald, Web Analytics Manager, Carfax Tessa Fraser, Senior Marketing Manager, Paid Search and Online Media, American Greetings Interactive Larry Freed, President/CEO, ForeSee Results Understanding how to action your analytics has been a topic of heated discussion for years. Without accurate measurement and analysis of your customer’s behavior, the ability to provide accurate business intelligence tools to your team is virtually impossible. Understand strategies to optimize the user experience and increase revenues with this informative panel discussion. How are you effectively measuring and monitoring your analytics? How can you use analytics to customize content for customers in the shopping experience? How do you use your analytics? What are the KPIs? What are the necessary elements? What ways can you use this information to make the shopping experience more dynamic and engaging for your customers? How can you model or segment instantaneously? Braden Hoeppner Director of Web Sales, Coastal Contacts Braden is a proven website strategist and marketer. Prior to joining Coastal Contacts, Braden held roles in vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics and usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. Braden is an exper [read more] Ted McDonald Web Analytics Manager, Carfax With more than 10 years of online marketing experience, Ted recently joined Carfax as manager of the company's web analytics program. Ted helps increase use of company products and services amongst buyers and sellers of used cars. He is an expert at using Omniture products, like Discover and TestandTarget, and assessing the ROI of SEM and social media marketing efforts. Prior to Carfax, Ted was th [read more] Tessa Fraser Senior Marketing Manager, Paid Search and Online Media, American Greetings Interactive Tessa brings eight years of experience in advertising and search engine marketing from both the agency and client side to her current role at American Greetings Interactive (AGI). As the Senior Marketing Manager for Paid Search and Online Media, Tessa is responsible for driving acquisition strategies for AGI's online subscription and e-commerce brands, including AmericanGreetings.com, BlueMountain [read more] Larry Freed President/CEO, ForeSee Results Larry Freed is President/CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With 20 years of senior management experience, he has directed numerous e-commerce and technology initiatives. An expert on web customer satisfaction, Freed has spoken extensively on the topic and been quoted in numerous public [read more] 2:45 Panel Discussion: Understanding The Future Landscape Of Multi-Channel Retail And E-Commerce Track B: Multi-Channel Marketing & Integration Dave Manly, Vice President/General Manager Away From Home and Consumer Direct Divisions, Keurig Jason LaRose, Vice President Multi-Channel Business and Online Strategy, Sears Holdings Corporation Shawn Freeman, Senior Vice President and GM Digital Business, Gamestop Steve August, Senior Vice President Marketing and Chief Marketing Officer, Sharper Image Rahmon Coupe, CEO, Your Amigo Today’s retail interactions are shaping the future multi-channel shopping experience. How have multi-channel marketers evolved to meet the needs’ of consumers? Is the multi-channel selling environment shifting into a new model, and if so, what will that look like? Our panel of innovators present the outlook for multi-channel retail tactics to capitalize on available market share, and strategies to grow revenues for your business in all sales channels, now, and in the future. What will the future of retail look like? Is the gap between bricks and mortar and e-commerce shrinking? Is the bricks and mortar model’s importance being minimized? How can physical stores adapt to a new model? How can e-commerce satisfy the need for immediate gratification vs. retail stores? Dave Manly Vice President/General Manager Away From Home and Consumer Direct Divisions, Keurig Dave is responsible for Keurig's businesses in the Away From Home and Keurig Consumer Direct (www.keurig.com) segments. Dave joined Keurig in 2002 after more than 20 years of executive experience in consumer goods sales and marketing. Dave began his career at Procter and Gamble where he was Brand Manager leading the marketing efforts of food products such as Pringle's Potato Chips, Duncan Hines, a [read more] Jason LaRose Vice President Multi-Channel Business and Online Strategy, Sears Holdings Corporation Jason currently serves as Vice President of Multi-Channel Business and Online Strategy for Sears Holdings Corporation where his primary responsibility is running the PandL for all ecommerce activities that interact with other channels (e.g., retail stores, call centers) to complete the customer experience. Jason joined Sears Holdings as Vice President of Customer Strategy in 2007 and move to his c [read more] Shawn Freeman Senior Vice President and GM Digital Business, Gamestop Steve August Senior Vice President Marketing and Chief Marketing Officer, Sharper Image Rahmon Coupe CEO, Your Amigo Rahmon is currently CEO of YourAmigo, an organic search marketing services company which he co-founded in 1999. YourAmigo offers performance-based search solutions to medium to large websites around the world, with customers including Sony, Avon, Reebok, the Home Shopping Network and Brookstone, to name a few. YourAmigo's services operate on websites in 32 different countries and in many different [read more] 2:45 Interactive Workshop: Moving From Marketing 1.0 to 2.0: A Marketer’s Handbook For Online Retail Track C: Customer Acquisition & User Experience Innovation Jack Kiefer, Co-Founder, President and CEO, Babyage This fully interactive workshop ensures attendees walk away with specific tactics to implement in the marketing world of today. Review core aspects of the web experience to eliminate any potential lost opportunities to capture the sale. Jack Kiefer, President and CEO of BabyAge demonstrates not only effective strategies within his vertical, but actionable items that can be translated into your current e-commerce initiatives. Search: The untapped power of Bing Maximizing affiliate relationships Hitting home-runs with multi-variate testing Get higher SEO rankings by re-examining your URL structure and focusing on blogging Looking for multiple venues to play in Jack Kiefer Co-Founder, President and CEO, Babyage Mr. Kiefer possesses a unique combination of business and technical expertise. A veteran of the Internet and e-commerce, Mr. Kiefer is no stranger to start-up businesses. Prior to co-founding BabyAge.com, he was responsible for building the first Fixed Income Trading Intranet for Banc of America Securities as he served as the Vice President of Corporate Securities Trading. Preceding Banc of Americ [read more]

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 3.25 Effectively Leveraging Customer Feedback To Drive Innovation And Improve User Experiences Track A: Analytics, Site Enhancements & Customer Engagement Bob Holden, Vice President, North American Singles, eHarmony In today’s ecommerce environment, everyone knows that innovation is crucial to success. However, it’s important to quickly and cost effectively integrate input from your customers into the product development cycle, ensuring internally generated customer solutions actually meet their needs. The head of the North American Singles business demonstrates customer-driven user experience enhancements on the eHarmony website in this exciting presentation. Utilizing software to get customer feedback on a weekly basis on all aspects of site functionality and performance: going beyond having a “feedback” button on your site Innovating through continual testing: striving for a balanced mix of small and large product improvements Garnering user group feedback via weekly in-office interviews, interactions with low-fi and high-fi prototypes of new ideas to validate whether the ideas are on target and taking appropriate corrective actions if needed Real examples of data and software used to record user interaction with the eHarmony website Bob Holden Vice President, North American Singles, eHarmony Bob is responsible for the overall performance of eHarmony, Inc.'s North American singles business. Prior to joining eHarmony, he was at Rent.com, an eBay company, where he served as the Co-General Manager and Senior Director. Previously, Bob held several roles at eBay, including the Director and General Manager of the North American division of eBay Express. Other past experience includes five ye [read more] 3.25 Breaking Down Silos: Marrying E-Commerce With Other Sales Channels To Increase Revenues And Customer Lifetime Value Track B: Multi-Channel Marketing & Integration Brian Dean, Vice President Direct, Brooks Brothers Brooks Brothers is focused on the multi-channel customer experience. As a luxury retail brand, delivering relevant and timely marketing communications, as well as premier customer service across all channels is key to retaining and acquiring customers during inclement economic times. Brian takes you through the Brooks Brothers multi-channel integration story. Leave with tactics to eliminate barriers to cross-channel communication, increase lifetime value from your customer base and drive revenues no matter the channel. Evaluating internal systems, technology and data requirements that can create internal silos Getting your multi-channel customer information integrated Carrying your marketing strategy through multiple channels seamlessly Generating a singular view of your customer both on-line and off-line Brian Dean Vice President Direct, Brooks Brothers Brian Dean is in charge of Cross-Channel Strategy for Brooks Brothers where he is responsible for the Online, Catalog, CRM and Contact Center functions. At Brooks Brothers, Brian is focused on ensuring a consistent presentation of their legendary customer service across channels. Brian has a broad background in multi-channel retail including the role of Director of Corporate Strategy for Retek, In [read more] 3.25 Enhancing The User Experience In Multi-Channel Retailing Track C: Customer Acquisition & User Experience Innovation Michael Cooper, Vice President Specialty Channels, Home Depot Over half of multi-channel retailers have little or no integration between store and site. Some don’t even see integration as a priority. Yet industry experts agree that uniting your channel strategy could be the key to keeping customers engaged and satisfied. In order to meet evolving customer expectations you have to do more than just have a presence in multiple channels. Home Depot describes how to drive multi-channel customer engagement in this session Determining a plan that increases brand awareness and customer loyalty simultaneously Structuring your organization to effectively support a customer-centric business model Listening to your customer: Finely tuning the various channels based on customer feedback & client surveys Enhancing the overall customer experience to increase revenues Michael Cooper Vice President Specialty Channels, Home Depot Michael Cooper leads The Home Depot's Specialty Channels businesses inclusive of HomeDepot.com (E-commerce Business), Your Other Warehouse (Plumbing Wholesaler), and World Imports Lighting (Upper End Lighting Importer /Wholesaler). These business units contribute approximately $1 Billion in revenue and operate integrated but to some extent independent Merchandising, Marketing, Supply Chain, Call C [read more]

4.00 Networking And Refreshment Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 4.40 Leveraging Analytics To Get Your Customers Through The Check-Out Process Track A: Analytics, Site Enhancements & Customer Engagement Braden Hoeppner, Director of Web Sales, Coastal Contacts As the head of analytics for Coastal Contacts, Braden is submerged in all aspects of the online user experience on their website. Keeping analytics as the backbone of the company to maximize each customer interaction throughout the entire shopping experience is a central tenant at the company, and Braden brings his analytical expertise to you. Figuring out where in the process customers are abandoning their carts and dropping off Finding out what is causing this abandonment when you have all the right metrics Possibly going external to get the solution Getting insight into your customer’s spending patterns with the proper metrics Using customer feedback to aid in your continuous changes Braden Hoeppner Director of Web Sales, Coastal Contacts Braden is a proven website strategist and marketer. Prior to joining Coastal Contacts, Braden held roles in vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics and usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. Braden is an exper [read more] 4.40 Multi-Channel Management – Creating A Consistent Cross- Channel Shopping Experience Track B: Multi-Channel Marketing & Integration John Lazarchic, Vice President E-Commerce, Petco The days of "siloed" web efforts for retailers fell by the way side years ago. Driven by consumer behavior, new multi-channel initiatives endeavor to create a more seamless shopping experience. This includes looking to replicate the brand promise, increase loyalty and improve revenues across all sales channels. Leave this session with the strategies to improve the customer experience across all sales channels, increasing your top line and customer loyalty. Understanding the critical nature of multi-channel initiatives for improved topline sales, profits and customer satisfaction The quantifiable value of cross-channel transparency and consistency Using technology to enhance the multi-channel experience John Lazarchic Vice President E-Commerce, Petco John brings 20 years of retail experience, including 18 years in the Pet Industry, to his position as Vice President of E-Commerce for PETCO Animal Supplies. John joined PETCO in 2000, with their acquisition of Petopia.com where he was the Director of E-Commerce during Petopia's initial launch onto the Internet. In his current role, John is responsible for all aspects of PETCO's E-Commerce Site, i [read more] 4.40 Making Alternate Payments Work For Your Retail Business Track C: Customer Acquisition & User Experience Innovation Tim Engle, Senior Vice President Strategic Initiatives, Jewelry Television Generating confidence with your customers regarding security of their payment details is a necessity for all retailers. Tim provides an overview of a case study on the positive impact that a comprehensive consumer credit program can provide a company in a very challenging retail and credit environment. This presentation showcases actionable and proven techniques to help you grow your business in the short term, while strengthening your long term customer relationships through alternative payment programs. Implementing a “world class” consumer credit program Improving Average Order Values by 20% or more Increasing order frequency by over 30% Dramatically improving new customer interaction and purchase behavior Minimizing the negative impact of credit declines Tim Engle Senior Vice President Strategic Initiatives, Jewelry Television Tim Engle joined Jewelry Television's executive team in 2006 during the company's acquisition of Shop at Home, Inc. Engle was tapped to relaunch that network and later transitioned back to the parent company in a strategic development role. Currently, he is involved in identifying emerging trends and business opportunities that support the continued growth of Jewelry Television. Engle spent eight [read more]

Track A: Analytics, Site Enhancements ...Track B: Multi-Channel Marketing &...Track C: Customer Acquisition & Us... 5.15 15 Ways To Increase Your Profit Without Increasing Your Budget Track A: Analytics, Site Enhancements & Customer Engagement Viktoria Kanevsky, Director Internet Marketing and E-Commerce , Ed Hardy With the economy still far from recovery, the majority of online retailers face the same issues: revenue decline along with decreases in budgets, manpower, and experience/education in online marketing/e-commerce topics. The issue of recession/post recession within the online marketing world is raised for the first time in history.  What opportunities exist within the current climate and what strategies/tactics should be implemented to become a winner in the post-recession internet marketing game?  The E-Commerce Director at Ed Hardy, a fashion apparel brand and retailer, presents strategies to increase your profit while maintaining your budget.   What are your website performance metrics? Your profit can be tripled with one simple investment instead of spending millions of dollars on media buy. What kind of information do customers need from you in order not only to choose you over your competition but to return back to your store frequently? How can you provide them with Real Brand Awareness that will be based on great ROI, decreased acquisition cost, increased retention value and profit? What kind of media buys are the most powerful in post recession time and how to negotiate them? Viktoria Kanevsky Director Internet Marketing and E-Commerce , Ed Hardy Viktoria Kanevsky is the Director of Internet Marketing and E-Commerce for the multichannel fashion/lifestyle retailer known as Ed Hardy. Viktoria currently oversees all online acquisition and retention programs for five brands: Ed Hardy, Christian Audigier, Crystal Rock, Paco Chicano, and Smet. Viktoria has more than 10 years of strategic marketing and online advertising experience in fashion, be [read more] 5.15 Dodging Pitfalls On Your Way To Success Within A Multi-Channel Marketing Environment Track B: Multi-Channel Marketing & Integration Mark Deruyter, Senior Manager of Customer Acquisition Internet Advertising, Musician's Friend Musician’s Friend leverages advertising across many different marketing channels and partners on the Internet. This session discusses cases where multi-channel marketing succeeded as a combined effort and other cases where multi-channel marketing ran into challenges.    Presentations on some specific cases of multi-channel strategies and the results Each case will clearly outline what worked and what could have been improved Mark Deruyter Senior Manager of Customer Acquisition Internet Advertising, Musician's Friend 5.15 Budget-Friendly Solutions That Make A Major Impact On Your Site Track C: Customer Acquisition & User Experience Innovation Jacob Maslow, Vice President Marketing and Operations, Rainbow Appliance Jacob Maslow leads marketing initiatives for one of the largest retail suppliers of household appliances in the US. He is constantly looking for enhancements and adjustments to the shopping experience that will pack a major punch site while saving not only valuable budget, but internal resources. Jacob presents his tips and tricks to generate website changes that immediately impact the customer experience, increasing conversion rates and resonating with consumers. Understanding the quick fixes that you can make to your site today Revising your internal search placement Adjusting your navigation methodology Designing changes that you can make quickly to have a huge impact Jacob Maslow Vice President Marketing and Operations, Rainbow Appliance Among his responsibilities, he manages all marketing and merchandising for Rainbow Appliance. During his three years at the company, he took it from a small presence of 2 employees to over $12,000,000 in operations. Throughout his 10 years of management experience Jacob learned how to perform under pressure. Most significantly, Jacob was working out of an office on the 104th floor of the North Tow [read more]

5.50 eTail 2010 Reception For All Attendees eTail 2010 Reception For All Attendees