Conference Day 1 - Efficient, Measurable Multi-Channel, Online & Brand Strategies

7:10 Registration &Networking Breakfast Inside The Solution Zone Registration &Networking Breakfast Inside The Solution Zone

7:40 Welcome Welcome

7:50 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

8:05 Guest Speaker Spotlight Keynote Session: eCommerce In 2012: Which Companies Are Thriving In A Slow-Growth, Amazon-Centric World Jordan Rohan, Managing Director, Stifel Nicolaus Consumers are retrenching as economic conditions remain weak. And Amazon continues to dominate online retail for many goods, pressing its price and free shipping advantages beyond levels comfortable for its competitors. Yet among this backdrop, a handful of e-Tailers have emerged and are thriving. Jordan Rohan, a thought leader in Internet strategy and finance and Managing Director at Stifel Nicolaus, looks at the data to show what is working and offers insights from the leading edge of eCommerce. Setting the Stage: Analyzing industry growth data (Comscore and other sources) to show key areas of weakness and growth A closer look at Amazon’s formula for growth: Amazon invests heavily in distribution and marketing infrastructure, as well as device-led content strategy Review Of five Companies that have consumers clicking (and buying) Jordan Rohan Managing Director, Stifel Nicolaus Jordan Rohan joined the Stifel Nicolaus Research Team in connection with Stifel's acquisition of Thomas Weisel Partners LLC in July 2010. Mr. Rohan is a Managing Director and senior analyst covering the Internet Services sector. His coverage includes all aspects of the Internet, including search, online advertising, e-Commerce, lead generation, and online marketing services. Mr. Rohan was named a [read more]

8:40 Keynote Presentation: Managing Forward: Analytics To Understand The Cross-Channel Customer Larry Freed, President and CEO, ForeSee Companies committed to providing a superior customer experience face a common problem – how can you evaluate and benchmark performance across multiple touch-points with consistent, insightful and actionable metrics that encompass the customers’ perspective? The online channel, encompassing websites, mobile and social media, all play an integral role in shaping the customer experience and purchase intent, as tracked by ForeSee’s Top 40 eRetail Index research. Learn how to focus your company’s resources using analytics that scientifically measure customer satisfaction, quantify its impact and predict customer behavior, not just report it. Larry Freed President and CEO, ForeSee Larry Freed is President and CEO of ForeSee, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions wit [read more]

9:20 Keynote C-Level Executive Panel Discussion: Maximizing Your Resources And Gaining Revenues In Today’s Retail Environment Brad Wolansky, Former CEO, Project Leader "Powered By TGW", The Golf Warehouse David Brussin, CEO, Monetate Michael Burgess, EVP Consumer Division, FTD Inc. Shane Evangelist, CEO, US Auto Parts Network As year over year sales results and holiday numbers are trending similarly to last year, retailers that will achieve growth in today’s market are focusing on brand-building, customer engagement and loyalty. Driving profitability in every area of your business is essential to success. Benchmark your organization with the proprietary information that comes from: What areas are you focusing on in terms of growth? Examining emerging channels Reviewing channel integration challenges What pressures do you face in terms of competing on price, value and/or brand? How are you dealing with these pressures? Are you examining organizational changes to help sustain growth? How have emerging channels impacted your future growth strategies? What will the future retail landscape look like? What opportunities are you looking to capitalize upon in the future? Why? Brad Wolansky Former CEO, Project Leader "Powered By TGW", The Golf Warehouse Brad Wolansky is the CEO of TGW.com -The Golf Warehouse and its sister specialty sporting goods retail sites Baseballsavings.com, Softballsavings.com, Soccersavings.com, and TennisSavings.com Additionally, he's a member of the Redcats USA Executive Team. Brad's retail career spans both the private and public sectors. Prior to TGW, Brad spent 10 years with The Orvis Company holding several key lead [read more] David Brussin CEO, Monetate David Brussin is Founder and CEO of Monetate, Inc. a Philadelphia-based provider of testing, targeting and personalization for websites with a client list that includes PETCO, QVC and Urban Outfitters. David is a serial entrepreneur and recognized expert in information technology and security. In 2004 David co-founded Philadelphia-based TurnTide to exploit anti-spam technology he invented. Six mon [read more] Michael Burgess EVP Consumer Division, FTD Inc. Michael Burgess is Executive Vice President for the Consumer Division of FTD where he runs consumer sales of flowers and gifts for North America including FTD.com a Top 100 ecommerce retailer. Prior to FTD, Mr. Burgess was the Vice President of consumer and florist internet businesses at Teleflora. Michael has worked at McKinsey & Co, Intuit, and has over a decade of ecommerce expe [read more] Shane Evangelist CEO, US Auto Parts Network Shane Evangelist became chief executive officer of U.S. Auto Parts Network in October 2007. Before joining U.S. Auto Parts Network, the largest online provider of aftermarket auto parts and accessories, Shane was senior vice president & general manager of Blockbuster Online where he led the creation and launch of Blockbuster’s online movie rental service. Shane joined Blockbuster i [read more]

9:55 Keynote Session: Akamai Executive Presentation Tom Leighton, Co-Founder & Chief Scientist , Akamai Akamai® is the leading cloud-based platform for helping enterprises provide secure, high-performing user experiences to any device, anywhere. At the core of the Company's solutions is the Akamai Intelligent PlatformTM providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. With solutions for connecting an increasingly mobile world, supporting 24/7 consumer demand for commerce and entertainment, and enabling enterprises to securely leverage the cloud, Akamai empowers its customers to transform and reinvent their online businesses. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter. Tom Leighton Co-Founder & Chief Scientist , Akamai Tom Leighton co-founded Akamai Technologies in August 1998. Serving as Chief Scientist, Dr. Leighton is Akamai's technology visionary and works with the senior management team to set the company's direction.Named one of the Top 10 Technology Innovators in U.S. News & World Report, Dr. Leighton has published more than 100 research papers, and his leading text on parallel algorithms [read more]

10:30 Guest Speaker Spotlight: Keynote Panel Discussion: “What’s Coming:” Understand Emerging And Current Retail Trends Impacting Your Business Ajay Agarwal, Managing Director, Bain Capital Ventures Dana Settle, Founding Partner, Greycroft Roger Lee, Partner, Battery Ventures Scott Jacobson, Partner, Madrona Venture Group With extensive background in technology, digital media, mobile and consumer internet market investments, this group of prominent venture capitalists and advisors brings their expertise to eTail for the first time! This can’t miss session gives you a glimpse into the looking glass...so you’ll understand emerging trends and technologies that will shape the way your customers shop. What’s the next big “thing” in eCommerce and retail? The only way to find out is by attending this multi-faceted keynote session, which presents an in-depth look at the future of retail and answers these top of mind questions! What are some key growth categories in retail today? What areas are you targeting with your portfolio? How will emerging trends and models potentially impact the way consumers will shop five years from now? What role do you see social and mobile playing in eCommerce? What are some of the larger dynamics and trends happening in retail today? Where are you looking to invest and why? Ajay Agarwal Managing Director, Bain Capital Ventures Ajay joined Bain Capital Ventures in 2003 and focuses on early stage mobile, internet, and software investments. Prior to Bain Capital Ventures, Ajay spent over seven years as a senior executive at Trilogy Software, a privately-held enterprise software company based in Austin, Texas. As head of sales and marketing, Ajay grew Trilogy’s annual revenues to $300 million and led Trilogy’s product expan [read more] Dana Settle Founding Partner, Greycroft Dana Settle is a Founding Partner with Greycroft LLC, and she heads the firm's west coast office out of Los Angeles. Prior to Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets. Dana currently serves or obs [read more] Roger Lee Partner, Battery Ventures Roger joined Battery in 2001 and focuses on the software, consumer Internet and digital media markets. Roger is currently a board member at Angie's List, FreeWheel, Groupon (observer), Lotame, Narrative Science, PrimeRevenue, Send the Trend, TrialPay, Weddington Way, and World Golf Tour. He was on the board of Insitu (acquired by Boeing) and SafetyWeb (acquired by Experian), and he was a board obs [read more] Scott Jacobson Partner, Madrona Venture Group Scott joined Madrona Venture Group in 2007 and serves on the boards of Indochino, Teachstreet and Yieldex. He also served on the board of Jambool prior to its acquisition by Google in 2010. Scott serves as a board observer at several other e-commerce companies in Madrona's portfolio, including Decide, Mercent, and ShopIgniter. Prior to joining Madrona, Scott worked at Amazon.com, where he held sen [read more]

11:05 Networking &Pre-Lunch Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 12:00 Chairperson’s Opening Remarks Track A: User Experience Optimization &On-Site Tools David M. Hogue Ph.D, Vice President of Experience Design, Fluid Inc. Chairperson’s Opening Remarks David M. Hogue Ph.D Vice President of Experience Design, Fluid Inc. David M. Hogue, Ph.D. is Vice President of Experience Design (Fellow) at Fluid in San Francisco. He has 14 years experience studying and designing interfaces and combines his skills as an interaction designer and applied psychologist to bring deeper insight into visitor and customer behavior and motivation. Dave teaches information design, interaction design, social media, and mobile design course [read more] 12:00 Chairperson’s Opening Remarks Track B: Leveraging and Integrating Multiple Channels Nancy Hall, VP Platform Services, Valueclick Media Chairperson’s Opening Remarks Nancy Hall VP Platform Services, Valueclick Media Nancy Hall has more than 14 years experience in interactive marketing. She is currently vice President, platform Services for ValueClick Media. In this role, Nancy works with advertisers to utilize data-driven audience strategies and drive performance. Nancy joined ValueClick Media from Mediaplex, a technology division of ValueClick, Inc. where she was vice president, sales and client development. [read more] 12:00 Chairperson’s Opening Remarks Track C: Re-writing eCommerce: The New Fundamentals John Kelly, VP Sales, Criteo Chairperson’s Opening Remarks John Kelly VP Sales, Criteo John Kelly leads the U.S. sales team for Criteo. John has been in the e-commerce space for more than over ten years in a variety of capacities. Previously, he spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne [read more] 12:00 Chairperson’s Opening Remarks Track D: Optimizing The Mobile &Social Commerce Experience Darby Williams, VP Marketing, Sociable Labs Chairperson’s Opening Remarks Darby Williams VP Marketing, Sociable Labs

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 12:05 Kick-Off Retail Presentation: Leveraging The Digital Brand - The Relaunch Of PUMA.com Track A: User Experience Optimization &On-Site Tools Jay Basnight, Head of Digital Strategy, Puma PUMA.com has always been PUMA's premier online destination, but in 2009 the company set out to redesign not just the website, but the entire digital strategy. From the back end systems, to the fully dynamic site design, PUMA.com was transformed into a multi-channel support mechanism, co- existing with PUMA's eCommerce, Retail locations, and social communities. In August 2011, PUMA.com was relaunched, now both globally consistent and locally relevant, passing a major landmark for the brand's digital strategy. The journey is not quite over yet. The head of digital strategy takes you on their relaunch journey. An overview of their KPI strategy Review of agile systems and design Discover Puma’s social and mobile capabilities Presentation of multi-channel commerce value at the organization Jay Basnight Head of Digital Strategy, Puma Jay Basnight is PUMA's Head of Digital Strategy, with joint responsibilities to International Brand Marketing and Global E-Commerce. Jay oversees PUMA's design and development approaches to PUMA.com, mobile, and social media. Jay is tasked with creating optimized solutions for global and local digital marketing management, while supporting online and offline retail initiatives. Jay was formerly a [read more] 12:05 Kick-Off Retail Presentation: Eliminating Challenges And Finding Opportunities With Your Brand: Offline vs. Online Strategy Track B: Leveraging and Integrating Multiple Channels Rick Watson, General Manager Marketplace, Barnes & Noble This kick-off session focuses on how to use your brand to execute your online and offline strategies. Typical challenges affecting retailers and how to overcome them will be discussed, in particular the key challenge of getting consumers to care about your brand. Particular attention will be paid to the role of organizational structure, goal alignment and technology in this effort. A case study on one of Barnes &Noble’s brand opportunities will be presented by the Head of Marketplaces for illustration. Convey the brand strategy within your organization Articulate the value of your brand to your consumers and continue to build value Manage your brand in the context of the growing social media landscape Rally colleagues behind the brand message and operate on that messaging on a daily basis Rick Watson General Manager Marketplace, Barnes & Noble Rick Watson is a seasoned ecommerce veteran holding executive positions in overall business management, product management, and engineering. He is currently the General Manager of Marketplace at Barnes & Noble where he oversees the strategy, development and execution of BN.com’s third-party selling program. Prior to joining Barnes & Noble, Rick was responsible for p [read more] 12:05 Kick-Off Retail Presentation: Website Customer Experience And Functional Change Process Track C: Re-writing eCommerce: The New Fundamentals Barry Litwin, VP Global E-Commerce, Office Depot Office Depot has been innovating in terms of its customer experience across multiple channels, focusing very heavily on optimizing their onsite experience. The head of global eCommerce walks through the experience change process, presenting examples and tips to capitalize upon opportunities to maximize the user experience and deliver immediate results for your organization. Identify opportunities to improve your customers website experience Prioritize, budget, and manage the experience change process Tips on a site change process that delivers results and mitigates organizational risk Share your results powerfully across your organization Barry Litwin VP Global E-Commerce, Office Depot Barry Litwin leads strategic planning, online merchandising, functional innovation, site usability and design, and web analytics for Office Depot Inc.'s $4.1 billion web business. Previously, he was senior vice president, marketing and e-commerce for Newark Electronics, a division of Premier Farnell, where he led multi-channel marketing, digital marketing, and e-commerce development. Barry also ha [read more] 12:05 Kick-Off Panel Discussion: Mobile And Tablet Integration Into Your Overall Shopping Mix To Increase Growth Track D: Optimizing The Mobile &Social Commerce Experience Alex Muller, CEO and Co-Founder, GPShopper Christian Friedland, CEO, Build.com Josh Himwich, VP eCommerce Solutions, Quidsi Marcelle Parrish, Executive Director eCommerce, Anthropologie Matt Minas, Web Store Manager, Brooks Running Tim Katz, Sr Online Operations Manager, Pacific Sunwear Mobile and tablets are not only significant sales channels, but also have a dominant place in the overall marketing mix. Fully integrating these programs helps retailers improve their customer experience, allowing consumers to access and interact with your brand whenever (and wherever) they choose. A cross- industry panel of experts talk through their mobile and tablet strategy, discuss the future of customer interactions on these devices, and offer tactical ways to incorporate mobile and tablets into your overall shopping mix. What is the role of mobile and tablets within the larger framework of cross-channel shopping? How can mobile potentially impact in-store purchases? How can mobile improve the in-store shopping experience? Should you create a tablet specific-app? Do consumers prefer to shop for your brand using regular browsers on tablet devices? Should you create catalog-specific tablet apps? What are the benefits/pitfalls/key considerations? How do customers prefer to shop using mobile and tablet devices? What metrics can you offer around conversion rates on these devices? Are you incorporating mobile and tablets into your content, social media programs, marketing channels, and in-store activities? Can the mobile and tablet experience truly be the same as the desktop experience or is it (and should it be) something completely different? Alex Muller CEO and Co-Founder, GPShopper Alex Muller is CEO & co-founder of GPShopper, a mobile solutions company focused on driving sales, increasing engagement, and promoting loyalty for major brands such as Express, Best Buy, Grainger, F. Schumacher & Co., and others. GPShopper’s applications and mobile web sites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DM [read more] Christian Friedland CEO, Build.com Christian is the founder of Faucet Direct, Inc., which was renamed Build.com, Inc., in 2010 to better represent its long term strategy and growing product inventory. Prior to Build.com, Christian worked at Slakey Brothers, a leading west coast Plumbing and HVAC distributor. Christian received his B.A. in Political Science (Law) and completed core graduate studies in Computer Science at California [read more] Josh Himwich VP eCommerce Solutions, Quidsi Josh Himwich is the VP of eCommerce Solutions at one of the fastest growing e-commerce companies Quidsi, which was recently acquired by Amazon and is the parent company to some of the hottest retail brands in the country including Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). Josh leads the Product, User Experience, Creative and SEO teams and is curr [read more] Marcelle Parrish Executive Director eCommerce, Anthropologie Matt Minas Web Store Manager, Brooks Running Matt has worked on the ecommerce business at Brooks for nearly 7 years, as it has developed from its infancy into one of the strategic initiatives for the company. He has worked on all parts of the ecommerce business, and was instrumental in the vendor selection process and led the project to re-platform the site from 2009 to 2010. Matt is currently responsible for the operational side of the busi [read more] Tim Katz Sr Online Operations Manager, Pacific Sunwear Tim Katz is responsible for day to day e-commerce operations and technical direction for Pacific Sunwear, a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. He has a background in graphic design and web development as well as marketing and advertising. He has over 10 years of experience in developing online business and technical str [read more]

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 12:40 Blending Personalization With Strategic Marketing Initiatives To Drive More Revenue Per Visit Track A: User Experience Optimization &On-Site Tools Meyar Sheik, CEO, Certona Scott Schultz, Director of Internet Marketing, Lands' End This session highlights unique marketing strategies on the web and in email leveraging personalization to satisfy business objectives. Join guest client retailer, Lands’ End, to learn new methods for optimizing your product recommendations with an automated approach that encourages cross sells, pushes inventory and maximizes revenue per visit. Meyar Sheik CEO, Certona Meyar Sheik, CEO & Co-Founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimiz [read more] Scott Schultz Director of Internet Marketing, Lands' End 12:40 Fine Tuning The Marketing Mix: Finding The Best Multichannel Contact Strategy For Your Brand Track B: Leveraging and Integrating Multiple Channels Eric Stein, EVP Online Solutions, Epsilon Many retailers have expanded their marketing mix to include a combination of traditional and digital marketing channels. Yet brands are questioning how they can optimize their multichannel mix using offline data applied to their online campaigns; and ultimately, of the channels used, which are driving the most return? Whether it’s a stand-alone direct mailer, an email campaign, online display ads or a combination of these channels, which drives the best result? Eric Stein, EVP of Online Solutions at Epsilon, discusses key considerations in multichannel targeting, channel attribution, and how to identify the optimal ways brands can increase profitability and growth. Eric Stein EVP Online Solutions, Epsilon Eric Stein is the Executive Vice President of Online Solutions, and is responsible for identifying and developing new solutions in the online marketing space to better serve Epsilon’s global client roster. Eric is focused on leveraging Epsilon’s existing assets to build new solutions for clients as well as looking externally to augment those capabilities.Eric Stein joined Epsilon from Google where [read more] 12:40 Symantec Executive Presentation Track C: Re-writing eCommerce: The New Fundamentals Symantec is a global leader in providing security, storage, and systems management solutions to help consumers and organizations secure and manage their information and identities. Symantec software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. Symantec provides organizations with security and management through its endpoint security, messaging security, application security and security management solutions. In addition, Symantec's encryption products, now including PGP, enable organizations to deliver comprehensive data protection with proven standards-based technology. With its acquisition of VeriSign's identity and authentication technology, Symantec provides capabilities for protecting information and identities online so that customers can be assured that websites are authentic and secure. Symantec Hosted Services uses the power of cloud computing to provide essential protection while virtually eliminating the need to manage hardware and software on site. More information is available at www.symantec.com. 12.40 How Mobile And Social Fits Into Your Commerce Strategy Track D: Optimizing The Mobile & Social Commerce Experience Michael Hylton, Director, eCommerce Product Marketing , Oracle Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies. While mobile phone users have a tendency to purchase in a store, growing percentages use their mobile phones to comparison shop. And social commerce is generating interest as well but the! key is monetizing this new customer touchpoint. Attend this session to learn about trends in both mobile and social commerce and how you can address these important new ways customers interact with your brand. Michael Hylton Director, eCommerce Product Marketing , Oracle Michael Hylton is Director, eCommerce Product Marketing at Oracle, where he oversees product marketing for their commerce solution that allows companies to deliver a personalized, consistent cross-channel shopping experience. Michael has over 6 years of commerce and 16 years of experience successfully marketing enterprise software applications, SaaS and infrastructure solutions. He previously work [read more]

Workshop &...Workshop &...Workshop &...Workshop &... 1:15 Workshop & Private Lunch Workshop & Private Lunch Workshop &Private Lunch Hosted by Symantec This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. OR Workshop &Private Lunch Hosted by AT&T This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1:15 Workshop & Private Lunch Workshop & Private Lunch Workshop &Private Lunch Hosted by Symantec This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. OR Workshop &Private Lunch Hosted by AT&T This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1:15 Workshop & Private Lunch Workshop & Private Lunch Workshop &Private Lunch Hosted by Symantec This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. OR Workshop &Private Lunch Hosted by AT&T This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1:15 Workshop & Private Lunch Workshop & Private Lunch Workshop &Private Lunch Hosted by Symantec This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. OR Workshop &Private Lunch Hosted by AT&T This Invitation-Only high-level networking opportunity is exclusive for eTail 2012! This session is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Lunch & Ne...Lunch & Ne...Lunch & Ne...Lunch & Ne... 1.15 Lunch & Networking For All Attendees/Best-In-Class Awards Ceremony Lunch & Networking For All Attendees BRAND NEW! Attend the The eTail Best-In-Class Awards Ceremony during lunch on February 28th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation. 1.15 Lunch & Networking For All Attendees/Best-In-Class Awards Ceremony Lunch & Networking For All Attendees BRAND NEW! Attend the The eTail Best-In-Class Awards Ceremony during lunch on February 28th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation. 1.15 Lunch & Networking For All Attendees/Best-In-Class Awards Ceremony Lunch & Networking For All Attendees BRAND NEW! Attend the The eTail Best-In-Class Awards Ceremony during lunch on February 28th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation. 1.15 Lunch & Networking For All Attendees/Best-In-Class Awards Ceremony Lunch & Networking For All Attendees BRAND NEW! Attend the The eTail Best-In-Class Awards Ceremony during lunch on February 28th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation.

Track A: User Experience O...Track B: Leveraging WBR_AM...Track C: Re-writing eComme...Track D: Optimizing The Mo... 2:15 Optimizing Mobile Web Conversions Track A: User Experience Optimization &On-Site Tools Luke Wroblewski, Chief Product Officer and Co-Founder, Bagcheck Each day, device manufacturers ship more than a million touch- screen phones that enable new ways for people to interact with the Web. But when they get to your Web site or application – what kind of experience will people with these devices have? Will they be delighted by your mobile Web experience or frustrated? In this presentation on Web design best practices for mobile devices, Luke details design for Web organization, actions, inputs, and layout on mobile devices. Through tactical examples, attendees leave this session with a thorough understanding of optimal mobile web design to drive revenues from this new sales channel. Armed with these design best practices and principles, ensure your customers have a great mobile web experience! Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases Design for increasingly prevalent touch interactions with appropriate targets and gestures Construct forms and input fields to make input on mobile easier and more pervasive Manage layouts across multiple devices with ruthless editing, device experiences, and responsive/flexible designs Luke Wroblewski Chief Product Officer and Co-Founder, Bagcheck Luke is currently Chief Product Officer and co-founder of Bagcheck Inc. Prior to this, he was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-looking integrated customer experiences on the Web, mobile, TV, and beyond. Luke is the author of two popular Web design books (Web Form Design WBR_AM [read more] 2:15 Panel Discussion: Competing In The Digital World Of Today By Becoming An Agile And Flexible eCommerce Organization Track B: Leveraging & Integrating Multiple Channels Ken Weiss, Director Direct to Consumer Sales, The Little Tikes Company Mark Carson, VP Customer Experience, eCampus.com Rick Watson, General Manager Marketplace, Barnes & Noble Scott Cohn, Director Merchandising and Sales, Bakershoes.com, Bakers Shoes Susan Meriwether, Global Retail Marketing Director, Rightnow The pace of change in the eCommerce world is increasing year over year. There are new features, functionalities, technologies and opportunities that are changing customer expectations and impact your retail strategy moving forward. Become a responsive eCommerce organization after leaving this session. How do you increase velocity as your organization grows in the size? How can you keep pace or outpace your ability to produce value to your customers? As you grow, how can you remain flexible in areas such as payments, PCI compliance, features and functionality and eCommerce management? How do you prioritize these initiatives? How can you layer on different aspects of the eCommerce experience, to meet the demands of technology change today? How do social and mobile programs impact your strategies moving forward? Ken Weiss Director Direct to Consumer Sales, The Little Tikes Company Ken Weiss is Director of Direct To Consumer Sales at Little Tikes and MGA entertainment where he guides Internet, catalog and phone sales efforts for leading brands including Little Tikes, Bratz, Lalaloopsy and more. Currently Ken is directing a redesign of all Little Tikes properties including web, mobile, social and international sales. Ken brings over 20 years of interactive experience from the [read more] Mark Carson VP Customer Experience, eCampus.com Mark Carson came to eCampus.com in January of 2000 as Director of Customer Service. In his current role as Vice President of Customer Experience Mr. Carson is responsible for new customer acquisition and customer retention by overseeing online marketing strategies, site analysis, conversion optimization, product purchasing, inventory management and customer service. Prior to joining eCampus.com, M [read more] Rick Watson General Manager Marketplace, Barnes & Noble Rick Watson is a seasoned ecommerce veteran holding executive positions in overall business management, product management, and engineering. He is currently the General Manager of Marketplace at Barnes & Noble where he oversees the strategy, development and execution of BN.com’s third-party selling program. Prior to joining Barnes & Noble, Rick was responsible for p [read more] Scott Cohn Director Merchandising and Sales, Bakershoes.com, Bakers Shoes Scott Cohn is Director of Merchandising and Sales for BakersShoes.com. Over the last 20 years, Scott has held leadership positions in specialty and department store merchandising, planning and analysis. He brings this depth of knowledge to the online space and has developed and implemented a successful e-commerce strategy for Bakers Footwear Group, including an award-wining mobile site which launc [read more] Susan Meriwether Global Retail Marketing Director, Rightnow 2:15 Building (Or Relaunching) Your Website: 10 Best Practices And Personal Insights From 13 Years In eCommerce Track C: Re-writing eCommerce: The New Fundamentals Jay Shaffer, CMO, California Delicious Launching a new company or brand? Don’t have much real data to go on? Redesigning a website based on the business you want to become and not the business you are? This presentation focuses on the key milestones, decisions and best practices you need to consider PLUS insights learned from Jay Shaffer’s past 13 years in eCommerce at companies such at Ofoto (Now Kodak Easy Share) Wine.com and Power Reviews. Design a website around your products The role of customer behavior and engagement in determining page layout Special/customer functionality – is it really worth it? Best practices for key product and content pages Other sources of key information within your organization that can drive revenue on your site Hidden areas for improving conversion and satisfaction Jay Shaffer CMO, California Delicious Jay Shaffer is the Chief Marketing Officer at California Delicious, a San Francisco Bay Area gift company offering some of the best tastes in California premium food and wine. Jay is passionate about the online customer experience and has often been described as Chief Customer Advocate. He has over 15+ years in sales and marketing and has held senior management positions at Ofoto, Wine.com, and Po [read more] 2:15 BEST-IN-CLASS AWARD WINNER: Social Media’s Role In Brand Reinvention: Domino’s Uses Social Programs To Help Drive “Pizza Turnaround” Track D: Optimizing The Mobile &Social Commerce Experience Dennis Maloney, Vice President of Multimedia Marketing, Domino’s Pizza Social programs played a key role in Domino’s 2010 “Pizza Turnaround”. A series of unique, well integrated social executions helped Domino’s change its relationship with consumers. Domino’s social efforts had a significant and long lasting impact on both its customers and company.  Hear from this year's Best-In-Class social media award winner in this dynamic session!  Ascertain how Domino’s used social media tactics as part of its successful “Pizza Turnaround” Discover how a strong integrated social program can help drive gains in key brand metrics Learn about three examples of how this strategy came to life for Domino’s Pizza Dennis Maloney Vice President of Multimedia Marketing, Domino’s Pizza Dennis currently leads Domino’s online ordering ecommerce website as well as all digital marketing activities including paid search, SEO, email, mobile, display and other emerging interactive projects. He is also responsible for setting overall company social strategy and has been instrumental in helping Domino’s establish a strong social presence. Most recently, he has led the use of social progr [read more]

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 2:50 How Intelligent In-Store Mobile Tools Are Expanding Baskets And Combating Revenue Walk-Out Track A: User Experience Optimization & On-Site Tools Patrick Collins, CEO, 5th Finger Every year billions of dollars in revenue “walks out” of major retailers – these consumers enter the store with intent to buy, but end up uninspired, uncertain, or their desired item is out of stock. By responding to existing shopping behaviors, the in-store app experience is motivating purchases through informing and inspiring on the spot. Learn about decision-making mobile tools that are combating the “walkout to think it over” and expanding baskets. Patrick Collins CEO, 5th Finger Patrick Collins has cemented 5th Finger’s reputation as a leader in mCommerce and in-store mobile solutions. Under his leadership, Collins’s team of mobile technologists and strategists develop experiences for premium brands such as Safeway, SanDisk, Victoria’s Secret and the U.S. Army, among others.Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical [read more] 2:50 Panel Discussion: Finding The Sweet Spot With Group Buying Models Track B: Leveraging and Integrating Multiple Channels Bob McKeon, CEO, Pictureitoncanvas.com Greg Betinelli, CMO, Hautelook John Mulliken, Co-Founder & GM, Joss & Main Mitch Spolan, SVP National Sales, Living Social The growth of the group buying/flash sale retail model has been exponential. Leaders in this field, from national sale sites to more of a localized focus, to retailers branching out with their own flash sale divisions proves that this model is here to stay. Gathering an understanding of the long-term implications on consumer shopping behavior today is critical. Our panel of industry leaders from Living Social, Hautelook, Wayfair (Joss And Main) Picture It On Canvas (a company who saw double-digit growth using localized flash sale services) provide answers to your burning questions in this comprehensive panel discussion. How is group buying evolving today? Where do the successes lie with group buying models? What are the business implications for retailers when using a group buying model? What is the potential impact to long term customer value if retailers move into a more discounting focus? Do you risk losing a long term more valuable and profitable customer? How do group buying sites impact retail models in terms of consumer expectations around providing actionable deals? How will this model impact retail in the future? Will it? Bob McKeon CEO, Pictureitoncanvas.com Robert McKeon, Inc. (RMI) was a custom lapel pin business from 1999 until 2007. Bob was running two websites: PinPros.com and CheapPins.com. In February 2007, he sold all assets of RMI to a Utah competitor. He wanted to start another business and wrote a business plan for printing images on canvas. Picture It On Canvas continued to grow although slowly. By September 2010, he was processing about 1 [read more] Greg Betinelli CMO, Hautelook Greg Bettinelli oversees Marketing, Product/Mobile, Business Development and Strategy/Insights for HauteLook, a leading private sale site offering the top brands in women’s and men’s fashion and accessories, beauty, kids, home décor and travel. One of the earliest players in the innovative private sale space, HauteLook launched in December 2007 and was purchased by Nordstrom, Inc., in March 2011. [read more] John Mulliken Co-Founder & GM, Joss & Main John Mulliken is co-founder and General Manager of Joss & Main, one of the leading flash sales sites focused on the home and home-centered lifestyle. Mulliken is responsible for overall business strategy, as well as execution, overseeing marketing, operations, merchandising, and technology. He fuels the engine propelling the growth of the site, as it rapidly scales and becomes a le [read more] Mitch Spolan SVP National Sales, Living Social As Senior Vice President of National Sales at LivingSocial, Mitch Spolan leads the company’s national sales team, managing all national accounts, growing relationships with top-tiered brands and creating new ways to leverage LivingSocial's marketing platform. A passionate, creative and charismatic leader with more than 14 years of interactive media sales experience, Spolan most recently served as [read more] 2:50 Add To Cart: Re-imagining eCommerce Site Search And Navigation In A 2.0 World Track C: Re-writing eCommerce: The New Fundamentals Kevin Moffitt, Director of eCommerce, Dillards.com Social, mobile, and tablets, oh my! With all the press these growing channels have received in the past year, it's easy to lose focus on your website's core customer experience. If your customers can't easily navigate your site and find they are looking for, you're leaving a lot of money on the table. With customer expectations changing rapidly, how should your site's Obtain methods to improve usability Determine how to plugging leaks Ten things to worry about Five things not to worry about Leave with conversion tools (free and otherwise) Kevin Moffitt Director of eCommerce, Dillards.com Kevin Moffitt is the eCommerce Director at Dillard’s, one of the largest department store retailers in the United States with annual revenues exceeding $6.2 billion. At Dillard’s, Kevin is responsible for increasing online revenue while improving the cross-channel shopping experience for Dillard’s customers. Kevin has been working in eCommerce for fifteen years. Prior to his current role at Dillar [read more] 2:50 Virid Executive Case Study Track D: Optimizing The Mobile &Social Commerce Experience Virid builds distinctive online and mobile commerce destinations that help retailers grow revenue and consistently communicate their brand message across multiple channels. By developing strong, strategic partnering relationships with our clients, we assist in identifying market opportunities and providing multi- channel solutions that marry cogent design with nimble technology. Since 1999, Virid has been solving complex business issues that build customer loyalty and increase revenue. Our specialists are thought leaders in online and mobile commerce, providing expertise in design, usability, architecture and development. Johnston &Murphy, Tory Burch, Journeys, Trina Turk, and Bakers Shoes have realized greater brand awareness, higher conversion rates and increased sales since moving to Virid’s industry leading marketAgility platform. Virid’s creative reach has extended to Barneys New York, Polo, Liz Claiborne, Cole Haan, Timberland and TV One.

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 3:30 Afternoon Refreshment Break &Networking Inside The Solution Zone Track A: User Experience Optimization &On-Site Tools Join your fellow retailers in the Solution Zone. View the Live Streaming Twitter feed! 3:30 Afternoon Refreshment Break &Networking Inside The Solution Zone Track B: Leveraging and Integrating Multiple Channels Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3:30 Afternoon Refreshment Break &Networking Inside The Solution Zone Track C: Re-writing eCommerce: The New Fundamentals Join your fellow retailers in the Solution Zone. View the Live Streaming Twitter feed! 3:25 Afternoon Refreshment Break & Networking Inside The Solution Zone Track D: Optimizing The Mobile & Social Commerce Experience Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Track A: User Experience O...Track B: Leveraging and In...Track C: Re-writing eComme...Track D: Optimizing The Mo... 4:10 Panel Discussion: The New Standards For Today’s Web Customer Track A: User Experience Optimization & On-Site Tools Ben Barras, VP Supply Chain Solutions And Merchandising Operations, Bluestem Brands Jeff Helfand, Director of eCommerce, Monster Cable Products Michael Hinnant, VP User Experience, Ascentium Natalie Malaszenko, Director Worldwide Digital Marketing and Social Media, Personal Systems Group, Hewlett-Packard Scott Cohn, Director Merchandising and Sales, Bakershoes.com, Bakers Shoes Tari Huddleston, VP Marketing, Smith + Noble To ensure differentiation of your web experience, understanding your customer’s preferences first and foremost. Leading retail experts delve into how consumers are shopping online, changing trends in terms of shopping behavior, and how their companies are providing the best possible customer experience to ensure completion of the sale each and every time someone visits their site. What facets of the web experience are most valuable to your customers? How is this determined? How are you optimizing your content? (i.e. examining past shopping behaviors, etc.) How can you personalize the web experience for your customer segments? How are you testing and benchmarking your efforts? Ben Barras VP Supply Chain Solutions And Merchandising Operations, Bluestem Brands Ben Barras is in his 6th year with Bluestem Brands, Inc. (formerly Fingerhut Direct Marketing), one of the world’s largest multi-channel, multi-brand, general merchandise direct marketers. As Vice President of Global Supply Chain and Merchandising Operations at Bluestem, Ben’s areas of responsibility include Merchandising Technology, Quality Assurance, Supply Chain, Merchandising Analytics and Rep [read more] Jeff Helfand Director of eCommerce, Monster Cable Products Jeff Helfand has over 15 years of experience in the world of e-commerce and online marketing both as a retailer and retail industry vendor. Jeff founded a pro sportswear company in the mid 1990s which pivoted into a digital marketing services provider. After a successful exit, he joined a hot Silicon Valley start-up which became Fogdog Sports as the site project manager, the first global sporting [read more] Michael Hinnant VP User Experience, Ascentium Michael leads Ascentium’s user-centered design practice, driving excellence in user research, interaction design, and the humane treatment of users everywhere. With over 17 years of user experience design leadership and creative direction, he knows how to revolutionize how people interact with brands. Michael has led design engagements for many of Ascentium’s key clients, including Microsoft, Prec [read more] Natalie Malaszenko Director Worldwide Digital Marketing and Social Media, Personal Systems Group, Hewlett-Packard As the Director of Worldwide Digital Marketing & Social Media for Hewlett Packard’s Personal Systems Group (PSG) Natalie Malaszenko is responsible for the digital and social efforts globally as they relate to the World’s #1 PC business and their customers. This includes establishing and building upon the social media framework, web presence, digital content, mobile, SEO, SEM and di [read more] Scott Cohn Director Merchandising and Sales, Bakershoes.com, Bakers Shoes Scott Cohn is Director of Merchandising and Sales for BakersShoes.com. Over the last 20 years, Scott has held leadership positions in specialty and department store merchandising, planning and analysis. He brings this depth of knowledge to the online space and has developed and implemented a successful e-commerce strategy for Bakers Footwear Group, including an award-wining mobile site which launc [read more] Tari Huddleston VP Marketing, Smith + Noble Tari Huddleston is vice president marketing at Smith+Noble. Huddleston is responsible for the company’s marketing strategy and functions including brand, audience, channels, business-to-business and regional marketing. With over 20 years experience with many famous and well loved brands from The Home Depot to Hallmark to M&M’s Chocolate Candies, she has led and developed direct to [read more] 4:10 One Funnel, Three Experiences: How Quidsi Designs For The Three Screens Track B: Leveraging and Integrating Multiple Channels Josh Himwich, VP eCommerce Solutions, Quidsi Quidsi - the parent company of Diapers.com, Soap.com, Wag.com and YoYo.com - has developed a particular philosophy around listening to the customer signal that's inherent in every click to provide intuitive, helpful and elegant shopping experiences. Over the last year with the strong surge of mobile and iPad, they’ve recognized not only the need to develop new, separate strategies for these screens, but also that a tap can send a different customer signal than a click and it's important to know the difference. Their VP of eCommerce begins with a quick overview of how they are currently thinking about the funnel for the web experience, and then immediately takes a deep dive into how they translate that for mobile and iPad. Along the way, he’ll provide real metrics to see how this translation effort is going, offer their perspective on the current state of best practices from around the eCommerce world, and....(this is the fun part) give you a sneak peak into the Quidsi labs so you can preview what they’ll be releasing later in the year. Learn how Quidsi develops its shopping funne Understand the key factors in creating an optimized shopping funnel for mobile The business case for making an iPad app and how to make it "tap-worthy" Hear examples of best practices from around the eCommerce community Receive a sneak peak into the Quidsi Labs to preview what they're working on Josh Himwich VP eCommerce Solutions, Quidsi Josh Himwich is the VP of eCommerce Solutions at one of the fastest growing e-commerce companies Quidsi, which was recently acquired by Amazon and is the parent company to some of the hottest retail brands in the country including Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). Josh leads the Product, User Experience, Creative and SEO teams and is curr [read more] 4:10 Panel Discussion: Laying The Foundation For Growth In Emerging Channels: Re-Evaluating Fundamentals Track C: Re-writing eCommerce: The New Fundamentals Armin Ebrahimi, CEO, Buysight Gerard Florendo, Sr. E-Commerce Marketing Analyst, Guess? Kevin Moffitt, Director of eCommerce, Dillards.com Matt Minas, Web Store Manager, Brooks Running Michael Abolafia, Director eCommerce, Taylor Gifts Pinny Gniwich, Founder, Ice.com Retailers are constantly evaluating emerging channels such as social and mobile technologies. Refocusing on your core business and value proposition sets the foundation for growth in emerging areas such as social and mobile. Our panel of eCommerce experts walk through the fundamentals to ensure you can compete in the retail world of tomorrow. What eCommerce fundamentals are critical to your business success? What is your scorecard for these fundamentals, and what are the variables? How did you decide what these competencies are? How do you identify them and relate them back to your contemporaries? What is the analysis that is applied to your company in order to “grade” where you are in terms of the fundamentals? What is the investment necessary to be successful in these areas? How do you maintain relevancy to your customers to ensure you are executing on all of the fundamentals? How are you driving traffic to your store and advertising? Armin Ebrahimi CEO, Buysight Armin Ebrahimi is Buysight's CEO and an industry veteran with an extensive background in advertising and online services. Before Buysight he was the Senior Vice President of Platform Engineering at Yahoo! He joined Yahoo! in 1998, building the company's online advertising systems and later leading premium services including Yahoo! Small Business, the AT&T and Verizon partnerships, [read more] Gerard Florendo Sr. E-Commerce Marketing Analyst, Guess? Gerard Florendo has eight years of experience in online marketing with a proven track record under his belt. Effectively managing multi-million dollar budgets for several B2C websites in different vertical markets, systematically building and expanding marketing campaigns from the ground up, and exceeding annual revenue and ROAS goals are just a few of his accomplishments. He has shared his expert [read more] Kevin Moffitt Director of eCommerce, Dillards.com Kevin Moffitt is the eCommerce Director at Dillard’s, one of the largest department store retailers in the United States with annual revenues exceeding $6.2 billion. At Dillard’s, Kevin is responsible for increasing online revenue while improving the cross-channel shopping experience for Dillard’s customers. Kevin has been working in eCommerce for fifteen years. Prior to his current role at Dillar [read more] Matt Minas Web Store Manager, Brooks Running Matt has worked on the ecommerce business at Brooks for nearly 7 years, as it has developed from its infancy into one of the strategic initiatives for the company. He has worked on all parts of the ecommerce business, and was instrumental in the vendor selection process and led the project to re-platform the site from 2009 to 2010. Matt is currently responsible for the operational side of the busi [read more]