PUMA.com has always been PUMA's premier online destination, but in 2009 the company set out to redesign not just the website, but the entire digital strategy. From the back end systems, to the fully dynamic site design, PUMA.com was transformed into a multi-channel support mechanism, co- existing with PUMA's eCommerce, Retail locations, and social communities. In August 2011, PUMA.com was relaunched, now both globally consistent and locally relevant, passing a major landmark for the brand's digital strategy. The journey is not quite over yet. The head of digital strategy takes you on their relaunch journey. - An overview of their KPI strategy
- Review of agile systems and design
- Discover Puma’s social and mobile capabilities
- Presentation of multi-channel commerce value at the organization
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Jay Basnight
Head of Digital Strategy, Puma
Jay Basnight is PUMA's Head of Digital Strategy, with joint responsibilities to International Brand Marketing and Global E-Commerce. Jay oversees PUMA's design and development approaches to PUMA.com, mobile, and social media. Jay is tasked with creating optimized solutions for global and local digital marketing management, while supporting online and offline retail initiatives. Jay was formerly a [read more]
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This kick-off session focuses on how to use your brand to execute your online and offline strategies. Typical challenges affecting retailers and how to overcome them will be discussed, in particular the key challenge of getting consumers to care about your brand. Particular attention will be paid to the role of organizational structure, goal alignment and technology in this effort. A case study on one of Barnes &Noble’s brand opportunities will be presented by the Head of Marketplaces for illustration. - Convey the brand strategy within your organization
- Articulate the value of your brand to your consumers and continue to build value
- Manage your brand in the context of the growing social media landscape
- Rally colleagues behind the brand message and operate on that messaging on a daily basis
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Rick Watson
General Manager Marketplace, Barnes & Noble
Rick Watson is a seasoned ecommerce veteran holding executive positions in overall business management, product management, and engineering. He is currently the General Manager of Marketplace at Barnes & Noble where he oversees the strategy, development and execution of BN.com’s third-party selling program. Prior to joining Barnes & Noble, Rick was responsible for p [read more]
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Office Depot has been innovating in terms of its customer experience across multiple channels, focusing very heavily on optimizing their onsite experience. The head of global eCommerce walks through the experience change process, presenting examples and tips to capitalize upon opportunities to maximize the user experience and deliver immediate results for your organization. - Identify opportunities to improve your customers website experience
- Prioritize, budget, and manage the experience change process
- Tips on a site change process that delivers results and mitigates organizational risk
- Share your results powerfully across your organization
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Barry Litwin
VP Global E-Commerce, Office Depot
Barry Litwin leads strategic planning, online merchandising, functional innovation, site usability and design, and web analytics for Office Depot Inc.'s $4.1 billion web business. Previously, he was senior vice president, marketing and e-commerce for Newark Electronics, a division of Premier Farnell, where he led multi-channel marketing, digital marketing, and e-commerce development. Barry also ha [read more]
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Mobile and tablets are not only significant sales channels, but also have a dominant place in the overall marketing mix. Fully integrating these programs helps retailers improve their customer experience, allowing consumers to access and interact with your brand whenever (and wherever) they choose. A cross- industry panel of experts talk through their mobile and tablet strategy, discuss the future of customer interactions on these devices, and offer tactical ways to incorporate mobile and tablets into your overall shopping mix. - What is the role of mobile and tablets within the larger framework of cross-channel shopping?
- How can mobile potentially impact in-store purchases? How can mobile improve the in-store shopping experience?
- Should you create a tablet specific-app? Do consumers prefer to shop for your brand using regular browsers on tablet devices?
- Should you create catalog-specific tablet apps? What are the benefits/pitfalls/key considerations?
- How do customers prefer to shop using mobile and tablet devices?
- What metrics can you offer around conversion rates on these devices?
- Are you incorporating mobile and tablets into your content, social media programs, marketing channels, and in-store activities?
- Can the mobile and tablet experience truly be the same as the desktop experience or is it (and should it be) something completely different?
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Alex Muller
CEO and Co-Founder, GPShopper
Alex Muller is CEO & co-founder of GPShopper, a mobile solutions company focused on driving sales, increasing engagement, and promoting loyalty for major brands such as Express, Best Buy, Grainger, F. Schumacher & Co., and others. GPShopper’s applications and mobile web sites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DM [read more]
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Christian is the founder of Faucet Direct, Inc., which was renamed Build.com, Inc., in 2010 to better represent its long term strategy and growing product inventory. Prior to Build.com, Christian worked at Slakey Brothers, a leading west coast Plumbing and HVAC distributor. Christian received his B.A. in Political Science (Law) and completed core graduate studies in Computer Science at California [read more]
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Josh Himwich
VP eCommerce Solutions, Quidsi
Josh Himwich is the VP of eCommerce Solutions at one of the fastest growing e-commerce companies Quidsi, which was recently acquired by Amazon and is the parent company to some of the hottest retail brands in the country including Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). Josh leads the Product, User Experience, Creative and SEO teams and is curr [read more]
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Matt Minas
Web Store Manager, Brooks Running
Matt has worked on the ecommerce business at Brooks for nearly 7 years, as it has developed from its infancy into one of the strategic initiatives for the company. He has worked on all parts of the ecommerce business, and was instrumental in the vendor selection process and led the project to re-platform the site from 2009 to 2010. Matt is currently responsible for the operational side of the busi [read more]
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Tim Katz
Sr Online Operations Manager, Pacific Sunwear
Tim Katz is responsible for day to day e-commerce operations and technical direction for Pacific Sunwear, a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. He has a background in graphic design and web development as well as marketing and advertising. He has over 10 years of experience in developing online business and technical str [read more]
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