Main Conference Day One: Profitable And Customized Growth Strategies

7.10 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

7.45 Welcome From Lori Hawthorne, Events Director, eTail Conferences Welcome From Lori Hawthorne, Events Director, eTail Conferences

7.50 Chairperson's Opening Remarks Tom Allason, Founder and CEO, Shutl Chairperson's Opening Remarks Tom Allason Founder and CEO, Shutl Tom launched Shutl in ‘09 to solve delivery for ecommerce. Shutl is a branded fulfillment option offered to shoppers within a retailer’s online customer experience. Think of Shutl like Paypal, but for awesome delivery.Shoppers can choose to have their orders shutl’d to them either within minutes of purchase or at a time of their choice. Shutl delivers 24 hours a day, 365 days a year and can be off [read more]

8.05 Retail Keynote Session: Maximizing Your Resources And Scaling Your E-Commerce Business For Growth Niraj Shah, CEO/Co-Founder, Wayfair The CEO of Wayfair brings his amazing story of growth, trials and tribulations to eTail for this headlining keynote session. With over $500M in 2011 sales, and on par for amazing growth in 2012, hear his secrets for success as he walks through the story of Wayfair, Joss & Main and AllModern. Want to get inspired and breathe new life into your e-commerce business? This is the must-attend keynote for you. Examining and evolving organizational structures in a period of high e-commerce growth Structuring the business to be capital efficient to allow for the fastest growth possible Aggressively using technology as a competitive advantage Maximizing growth by executing on growth-driving strategies for the future Sustaining and thriving in today’s economic climate Niraj Shah CEO/Co-Founder, Wayfair Niraj is the CEO and co-founder of Wayfair, formerly known as CSN Stores, a leading home goods online retailer with 2011 sales in excess of $500 Million. Wayfair, founded in 2002, is the largest online home retailer with a selection of over 5 million items from 5,000 brands. Wayfair services customers in the United States, Canada, Germany, United Kingdom and Australia thru its three brands - Wayfa [read more]

8.40 Keynote Guest Speaker Presentation: Top 10 Trends In The Internet Sector In 2013 Mark Mahaney, Managing Director, RBC Capital Citigroup analyst Mark Mahaney, widely regarded as one of the most influential analysts covering the internet today, will review the top 10 market, consumer, technology, and financial trends impacting the Internet Sector in 2013 during this keynote presentation. These include the increasingly material impact of mobile usage, as well as the impact on online retail of rising Facebook usage and the migration of TV/Video advertising budgets online. He will also focus on the implications of cloud computing and mobile payments online retail growth. And he will close the presentation discussing the growth outlook for and impact of Amazon and eBay as well as provide Citigroup’s projections for online retail growth in 2013. Mark Mahaney Managing Director, RBC Capital Mark S. Mahaney was the Managing Director covering the Internet sector at RBC Capital. Mark has been ranked #1 in the Institutional Investor Poll for the Internet Sector (2008, 2009, 2010, and 2011). He has also been ranked #1 in the Greenwich Institutional Investor Poll for the Internet sector, as well as the #1 Earnings Estimator and the #1 Stock Picker in the Internet Retail segment by the Fina [read more]

9.10 Keynote Session: Measure Right, Manage Forward, Make A Difference Larry Freed, President & CEO, ForeSee Modern consumers are everywhere, all of the time. As this new generation of customer continues to evolve, so must the analytics used to measure the experiences they have with companies and organizations. ForeSee president and CEO, Larry Freed, will introduce Next Generation Customer Experience Analytics as a system of metrics that goes beyond single-number measurements and eliminates outdated metric silos to better support today’s multi-channel, multi-device world we live in. He will explain what this new generation of predictive analytics needs to be and how it can help you create an analytics platform that allows you to measure right, manage forward, and make a difference in your business. Larry Freed President & CEO, ForeSee As President and CEO of ForeSee, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.  An expert on web customer satisfacti [read more]

9:45 Keynote Head of E-Commerce Panel Discussion: Identifying Opportunities And Channels To Scale Your Business For Growth In Today's Retail Market Jared Blank, Vice President, E-Commerce, Tommy Hilfiger Chris Amenechi, Frmr. VP Merchandising and Distribution, United Airlines Ryan Gibson, VP Marketing, RKG Retailers that will achieve growth in today's market are focusing on brand-building, defining optimal customer experiences and competitive intelligence gathering. In this keynote session, executives from retail and travel discuss the means to drive profitability in every area of their business. Scale and grow your business effectively as our panelists present guidelines around staffing challenges, scaling issues, channel conflict (and synchronization) and much, much more. Recognizing different types of scaling issues considering your company size Capitalizing on new channels to grow your business Dedicating staff for different direct revenue channels Prioritizing these channels to take advantage of key growth opportunities Creating an infrastructure to support new growth channels Jared Blank Vice President, E-Commerce, Tommy Hilfiger Jared Blank oversees the U.S. online retail business of Tommy Hilfiger. He re-joined the company in 2009, after launching Tripmela.com, a website focusing on deals for travel in India. Prior to joining Tommy Hilfiger as the Senior Director of E-Commerce Marketing in 2004, he was the Senior Travel Analyst at Jupiter Research. Previously, he was a senior consultant at Deloitte Consulting, focusing o [read more] Chris Amenechi Frmr. VP Merchandising and Distribution, United Airlines Chris Amenechi is the Former Vice President eCommerce and Merchandising for United, the world’s leading airline. He is responsible for leading, developing, and managing United’s eCommerce platforms, direct to consumer, and ancillary revenue business. Amenechi started his airline career with Continental in 1993 as a Senior Analyst in the Domestic Revenue Management group and held various positions [read more] Ryan Gibson VP Marketing, RKG As the Vice President of Marketing, Ryan is responsible for expanding RKG’s brand awareness and communicating thought leadership throughout the industries where they work. His team is responsible for the production of popular online marketing content through presentations and publications like RKG blog, the RKG Dossier and the quarterly RKG Digital Marketing Update.Ryan joined RKG over seven years [read more]

10.20 Keynote Executive Presentation: Navigating the Challenges of 3G and In-Store Wifi to Deliver Quality Digital Experiences across the OmniChannel Tom Leighton, CEO , Akamai Retailers are racing to embrace the OmniChannel shopper. And it’s no wonder with shoppers who engage across channels proving to be the most valuable, often spending 4 - 8 times as much as those who engage over just one. Catering to the demands and expectations of the OmniChannel shopper is critical to ensuring your brand can capitalize on these incredibly valuable shoppers. Unfortunately the quality of the digital experiences is inconsistent at best. Too often digital experiences on mobile devices or over in-store wi-fi are slow and congested, or at worst, entirely unavailable. Tom Leighton, Akamai's Chief Scientist, will be explaining the challenges of providing frictionless experiences across all devices and channels. Dr. Leighton will also share near term and long term strategies for ensuring rapid response times - regardless of whether your shopper is engaging on a smartphone or an iPad, using a mobile connection, or competing for wifi in your store. Tom Leighton CEO , Akamai Dr. Tom Leighton co-founded Akamai Technologies in 1998, and served as Akamai’s Chief Scientist for 14 years before becoming Chief Executive. Dr. Leighton is Akamai's technology visionary and leads the senior management team in setting the company's strategic direction, while engaging directly with customers and partners from around the globe. He is also a member of the Board of Directors.As one o [read more]

10.55 Keynote VC Panel Discussion: Understanding And Capitalizing On Emerging Retail Trends To Grow Your Business Scott Savitz, Founder and Managing Partner, Data Point Capital Patricia Nakache, General Partner, Trinity Ventures James Slavet, Partner, Greylock Partners Chris Fralic, Partner, First Round Capital Our popular VC-only panel returns to eTail for a second year. Hear from technology and internet sector investors as they address the larger macroeconomic trends impacting the industry. Topics span future trends and emerging business models to partnering opportunities. Receive a future forward view of retail and the digital media landscape during this engaging panel discussion. What key trends or patterns are you seeing in online retail? Business Models: what has changed in the past year? What types of companies are surviving (thriving, growing), while others fail? Why? What lessons can well-established companies take from the success and failure of smaller, niche e-commerce/e-tailers? What are the best ways to partner with start-ups? What's the best way to leverage the niche expertise they bring to the table? How do you "sell" partnerships internally if you're part of a large organization? Besides the obvious answer that every investor wants a monetary return back on their investment, are there any other "returns" or additional components of a return that VC's look for while investing? Has the timeline for a VC's return on their investment changed over the past decade? What business models seem to be well-positioned for short-term success? What is your vision for the future of e-tailers? Scott Savitz Founder and Managing Partner, Data Point Capital Scott Savitz is the Founder and Managing Partner of Data Point Capital, an investment fund focused on the internet. Scott is a strong advocate of entrepreneurship and innovation, especially where it aims to raise the bar on the consumer experience. Scott is also the founder and former CEO of Shoebuy.com. Scott founded Shoebuy in 1999, and served as its CEO through its sale to IAC. Under his guidan [read more] Patricia Nakache General Partner, Trinity Ventures Since joining Trinity Ventures in 1999, Patricia Nakache has focused on funding companies launching innovative Internet services around fundamental business or consumer needs. Her passion is partnering with entrepreneurs to nail their value proposition and develop a scalable business model. Patricia has active investments in BeachMint, Care.com, Kixeye, PayScale, Ruby Ribbon, and ThredUp, and was [read more] James Slavet Partner, Greylock Partners James Slavet’s primary areas of investment focus are e-commerce, online advertising and Web-enabled business services. James has been a founder and early employee of several startups, as well as a senior executive leading business units with hundreds of millions of dollars in annual revenue.James’ investments include Cardspring, creativeLIVE, Coupons.com, High Gear Media, One Kings Lane, Redfin, a [read more] Chris Fralic Partner, First Round Capital Chris Fralic is a Partner at First Round Capital and based in their New York office. He joined the firm in 2006 and has focused on a number of the firm's investments in areas such as Advertising Technology including Invite Media (acquired by Google) and Demdex (acquired by Adobe), Social Media including CoTweet (acquired by ExactTarget) and myYearbook (acquired by QuePasa), eCommerce, Gaming, Mobi [read more]

11.30 Networking And Pre-Lunch Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 12.20 Chairperson's Opening Remarks Track A: Customer Experience & Engagement Chris Lobdell, VP Sales, Central Region, DataXu Chairperson's Opening Remarks Chris Lobdell VP Sales, Central Region, DataXu Chris Lobdell heads up DataXu sales in the Central region, where he manages some of DataXu's strongest partnerships with leading consumer packaged goods and retail brands. His areas of expertise include: the influence of digital on shopper marketing initiatives, and the impact of real-time consumer intelligence on digital marketing campaigns.Prior to joining DataXu, Chris spent four years with Goo [read more] 12.20 Chairperson's Opening Remarks Track B: Leveraging Multiple Channels/The Omni-Channel Experience Mike Sands, President and CEO, BrightTag Chairperson's Opening Remarks Mike Sands President and CEO, BrightTag Prior to joining BrightTag, Mike was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation a [read more] 12.20 Chairperson's Opening Remarks Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Morgan Lynch, Founder & CEO, Needle Chairperson's Opening Remarks Morgan Lynch Founder & CEO, Needle Morgan is the Founder and CEO of Needle, which pioneered the concept of utilizing experts and brand advocates to assist online shoppers with purchase decisions. Needle's customers include companies like Under Armour, Norton, Adorama, Overstock and Coach; all of which have experienced increased conversion, higher AOVs, and incremental revenue by partnering with Needle. Prior to Needle, Morgan was t [read more] 12.20 Chairperson's Opening Remarks Track D: Optimizing The Mobile & Social Commerce Experience Bob Moul, CEO, Artisan Mobile (formerly appRenaissance) Chairperson's Opening Remarks Bob Moul CEO, Artisan Mobile (formerly appRenaissance) Bob Moul serves as CEO of Artisan, the creator of the industry’s first Mobile Experience Management platform. He joined the company as CEO in 2012 because he recognized that there is a huge untapped potential in the mobile applications software market.With over 30 years of experience in the high-tech industry, Moul has held leadership positions within technology companies across all stages and siz [read more]

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 12.25 Kickoff Session: The Disney Digital Journey Track A: Customer Experience & Engagement Elissa Margolis, VP Digital, Disney Stores Elissa leads the digital strategy at Disney Stores. In this kick-off session, she will walk through the digital journey at Disney Store over the last year, including updates to the digital customer experience, and a discussion around how the organization is fully embracing the omni-channel mindset. A review of Disney Store digital and cross-channel initiatives in 2012 Highlights of these initiatives and pitfalls to avoid, based on program results Elissa Margolis VP Digital, Disney Stores Elissa brings 25 years of Retail Marketing experience to her role at Disney. Elissa has worked for many different retailers to guide their direct marketing and CRM strategies and provided insight and analytics to retailers such as TJX, Children’s Place, American Eagle Outfitters and Casual Corner while working for Harte-Hanks Direct Marketing. In her role with the Walt Disney Company, Elissa leads [read more] 12.25 Kick-off Session; Keep Your Customers Engaged All The Time: How To Dance Whether You Are Standing Up, Sitting Down Or Relaxing Watching Your Favorite TV Program Track B: Leveraging Multiple Channels/The Omni-Channel Experience Bryan Lively, VP of Retail, Moosejaw Mountaineering Bryan Lively, the head of retail at Moosejaw, presents concrete evidence of the Moosejaw Rewards program and how their customer shops.. He will present strong proven elements of surprise and delight and the ways they are driving repeat purchases in every channel. Keeping your customers engaged all the time through every channel Focusing on customer loyalty and building your own cult like following Keeping Service, Brand Messaging, Customer Engagement and Merchandising consistent across all channels. Revisiting the age old theory that the customer is always right, but have you thought about allowing your customer to help lead the way Bryan Lively VP of Retail, Moosejaw Mountaineering Bryan Lively is the Vice President of Retail for Moosejaw Mountaineering. He has spent the last 10 plus years with Moosejaw cultivating a customer experience that is like no other that has proven long term customer loyalty. Bryan has been an instrumental part in the every aspect of Moosejaw’s growth, while focused on brick and mortar but also leading in the vision and strategy of a full multi-chan [read more] 12.25 Kick-Off Retail Presentation: Avoiding Pitfalls, Understanding User Expectations And Organizing Internally To Manage A Successful Replatform Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Jared Blank, Vice President, E-Commerce, Tommy Hilfiger The replatforming process can be painful (to say the least). There are many elements involved to an execute a successful replatform, and having gone through the process, the Head of E-Commerce at Tommy Hilfiger shares detailed tips and pitfalls to avoid. He describes the process from soup to nuts, helping those in similar positions to make it through a difficult and resource intensive experience possible. Asking for help outside of your portion of the business to get buy-in externally and support financially Identifying who the external developers will be that are involved in the implementation Demanding the best resources from your development partners Requesting reference stores for your industry specifically Understanding what “out of the box” really will mean Setting business users’ expectations Designing with all of your sales channels and customer touchpoints in mind Understanding that changes and redesigns will be made when the site is live and communicating this with internal stakeholders to set expectations Jared Blank Vice President, E-Commerce, Tommy Hilfiger Jared Blank oversees the U.S. online retail business of Tommy Hilfiger. He re-joined the company in 2009, after launching Tripmela.com, a website focusing on deals for travel in India. Prior to joining Tommy Hilfiger as the Senior Director of E-Commerce Marketing in 2004, he was the Senior Travel Analyst at Jupiter Research. Previously, he was a senior consultant at Deloitte Consulting, focusing o [read more] 12.25 Kick-Off Panel Discussion: Crafting Proficient Tablet And Mobile Strategies To Exceed Customer Expectations Track D: Optimizing The Mobile & Social Commerce Experience Russ Blain, CEO/Co-Founder, Bag Borrow or Steal Rita Spangler, VP Retention Marketing, Allrecipes.com Susan Blue, Director of Product Strategy, Ford Direct Aaron Shimoff, Manager, Mobile Strategy, Vistaprint Eric Feinberg, Senior Director of Mobile, Media and Entertainment, , ForeSee Mobile and tablet growth is exploding. Fully integrating these programs helps retailers improve their overall customer experience, allowing consumers to access and interact with your brand whenever (and wherever) they choose. A panel of mobile experts from retail and automotive industry talk through their mobile and tablet strategies, offering tactical ways to incorporate mobile and tablets successfully into your overall channel mix. How are you segmenting tablet vs. mobile traffic? What are the latest trends in conversion rates on these devices? How quickly is this market growing? What are consumer demographics around mobile browsing behaviors vs. conversion metrics? How can you personalize the shopping experience via mobile and tablets? How does time of day and other demographic factors play into the type of experience you should provide on different devices? Russ Blain CEO/Co-Founder, Bag Borrow or Steal Russell Blain has 18 years of experience in a variety Senior Financial and Operational roles. Immediately prior to joining Bag Borrow or Steal, Russ ran a successful consulting practice serving as an independent CFO and turnaround specialist for clients in the technology, consumer and manufacturing industries. In addition to his time as a consultant Russ also served and GM & CFO fo [read more] Rita Spangler VP Retention Marketing, Allrecipes.com Rita Spangler is a seasoned marketing executive in charge of the Allrecipes’ retention marketing program which ensures the user experience and site content delivers on the brand promise; driving visitors through the membership continuum; promoting retention, engagement and satisfaction and providing research to inform site-wide decisions. In this role she is responsible for strategic direction and [read more] Susan Blue Director of Product Strategy, Ford Direct Susan Blue is the FordDirect’s Director of Product Strategy. Ms. Blue led the team that developed and implemented the texting program that Ford currently uses in their National advertising campaign designed to drive in-market consumer to Ford dealers through SMS. In her current role, Ms. Blue is currently responsible for managing FordDirect’s Lead Acquisition and Lead Generation activities, includ [read more] Aaron Shimoff Manager, Mobile Strategy, Vistaprint Aaron works for Vistaprint. Vistaprint empowers more than 14 million micro businesses and consumer annually with affordable, professional options to make a marketing impression. Vistaprint has standardized, automated and integrated the entire graphic design and print process, from design conceptualization to product shipment. Customers can use Vistaprint’s website to easily create and order full-c [read more] Eric Feinberg Senior Director of Mobile, Media and Entertainment, , ForeSee As Senior Director of Mobile, Media & Entertainment, Eric provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings. Since joining Fore [read more]

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 1.00 Delight Your Omnichannel Shoppers With A Personalization Strategy Beyond Traditional Ecommerce Track A: Customer Experience & Engagement Meyar Sheik, CEO, Certona Adam Amantea, Program Manager, E-Commerce Platform/Order Management, Petco Animal Supplies, Inc. In this session, join guest retailer PETCO to learn insight into integrating personalization throughout the customer shopping path by consolidating data sources to support your organization’s digital strategy. Leverage key channels to build out individualized content personalization and product recommendations that drives engagement and loyalty. And for those company’s considering replatforming, explore methods for monetizing the performance and placements of your personalized recommendations while establishing a case for extending them across your site and other channels. Meyar Sheik CEO, Certona Meyar Sheik, CEO & Co-Founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimiz [read more] Adam Amantea Program Manager, E-Commerce Platform/Order Management, Petco Animal Supplies, Inc. As Program Manager, Adam Amantea manages the scoping, design, requirements, implementation and testing of all infrastructure systems for petco.com, including enterprise-level commerce, order management and content management systems, as well as all additional supporting 3rd Party technology and proprietary systems integrations.Prior, Adam managed the site merchandising team at Petco Animal Supplie [read more] 1.00 How PacSun Uses Email To Engage Customers In Today’s Omnichannel Environment Track B: Leveraging Multiple Channels/The Omni-Channel Experience Tim Katz, Director of E-Commerce Operations, PacSun Jeremy Swift, Vice President, Strategic Accounts, BlueHornet More consumers have greater access to information than ever before. While this omnichannel environment increases the opportunities for retail brands to reach their target audience, it also challenges marketers to rise above the noise and find new ways to generate demand and revenue. Using all-new research data and unscripted consumer commentary to identify what connected consumers think about email marketers’ acquisition, retention, and brand marketing tactics, this presentation will share how California lifestyle-focused retailer Pacific Sunwear is adapting the PacSun email program to stay relevant in an omnichannel environment. Tactics covered include multichannel data integration and segmentation; gamification; subscriber preference management, and differentiation campaigns. Tim Katz Director of E-Commerce Operations, PacSun Tim Katz is responsible for day to day e-commerce operations and digital technical direction for Pacific Sunwear, a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. He has a background in graphic design and web development as well as marketing and advertising. He has over 10 years of experience in developing online business and techn [read more] Jeremy Swift Vice President, Strategic Accounts, BlueHornet Jeremy Swift helped form BlueHornet’s founding team in 2000 and has been a successful email marketing advisor and overall relationship manager since the company’s inception. Jeremy is an industry thought leader who is known for his ability to match toolsets with digital marketing needs and for bringing the right people and resources to the table for his clients. Prior to his work with strategic ac [read more] 1.00 Grow Your Online Business with Amazon Services Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Nikhil Behl, CEO, Zoostores Tom Taylor, VP, Amazon Services Join Tom Taylor, Amazon Vice President, and two customers, who will talk about their experience with Amazon Services’ products – Nikhil Behl of Zoostores.com and Paul Barsoumian of Amoretti. Learn how your business can leverage Amazon’s world class technologies and take advantage of Amazon’s e-commerce expertise. Session attendees will hear business results from sellers using Amazon Webstore, Amazon Payments, Amazon Product Ads, and Fulfillment by Amazon. Nikhil Behl CEO, Zoostores Nikhil Behl is CEO of ZooStores.com, an online specialty retailer. Customers don’t have time to research the hundreds, no thousands, of webpages to find exactly what they're looking for. We’ve done the homework for them and have become experts in specialty products. With over 250 stores in place, we can help customers find the right product—and make sure they feel great about their purchase. Each [read more] Tom Taylor VP, Amazon Services Tom spent 15 years in Manufacturing and Plant Management at General Motors and K2 Skis prior to joining Amazon in 2000 as Director of Operations - US Fulfillment Centers. After 2 years running the Eastern US Fulfillment Centers, Tom moved to London for two years where he was responsible for supply chain for Amazon websites in UK, Germany, and France as Director of Operations – European Supply Chai [read more] 1.00 How NARS Cosmetics Got All The Benefits Of Responsive Design Without Re-Building Their Site Track D: Optimizing The Mobile & Social Commerce Experience Steen Andersson, VP, 5th Finger, A Merkle Company Jeanette Garner, VP E-Commerce Shiseido and NARS, Shiseido Americas Corporation Responsive Design carries significant advantages, but one major disadvantage of having to rebuild your current website. We will discuss Responsive Design and how NARS went about achieving all the benefits of Responsive Design without having to rebuild their eCommerce site. Hear an in-depth review of process, technology and challenges of making the NARS eCommerce site responsive. Steen Andersson VP, 5th Finger, A Merkle Company Steen is a serial entrepreneur who started his first company during an undergrad engineering class. Steen has co-founded a number of digital marketing start ups including: Realnet Access, Faxscape, Multiplay and 5th Finger, the most recent of which was acquired by Microsoft. 5th Finger is a leading mobile solutions company, and Steen is responsible for building its profile and attracting and retai [read more] Jeanette Garner VP E-Commerce Shiseido and NARS, Shiseido Americas Corporation Strategic, results-driven Online Executive with 12 year track record of Ecommerce success for major multi-channel retailers. Passionate leader adept at motivating and empowering a complex team towards common goals leading a cross-functional effort with internal and external resources spanning merchandising, marketing, creative, development, customer service, fulfillment, and SEM. Proven ability to [read more]

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 1.35 Concurrent Networking Sessions: Workshop And Private Lunch Hosted By Kount Track A: Customer Experience & Engagement This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1.35 Concurrent Networking Sessions: Workshop And Private Lunch Hosted By Valueclick Track B: Leveraging Multiple Channels/The Omni-Channel Experience This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1.35 Concurrent Networking Sessions: Workshop And Private Lunch Hosted By Kount Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com. 1.35 Concurrent Networking Sessions: Workshop And Private Lunch Hosted By Valueclick Track D: Optimizing The Mobile & Social Commerce Experience This Invitation-Only, high-level networking opportunity is a Retailer-Only activity. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at lori.hawthorne@wbresearch.com.

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 1.35 Lunch And Networking For All Attendees/Best-In-Class Award Ceremony Track A: Customer Experience & Engagement Attend the eTail Best-In-Class Awards Ceremony during lunch on February 26th. Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories. 1.35 Lunch And Networking For All Attendees/Best-In-Class Award Ceremony Track B: Leveraging Multiple Channels/The Omni-Channel Experience Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories. 1.35 Lunch And Networking For All Attendees/Best-In-Class Award Ceremony Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories. 1.35 Lunch And Networking For All Attendees/Best-In-Class Award Ceremony Track D: Optimizing The Mobile & Social Commerce Experience Join your peers for the official award presentation for winners of eTail Best-In-Class awards, for retail leaders in innovation in email, search, mobile and social media categories.

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 2:35 Panel Discussion: Refocusing To Find The Voice Of The Customer To Generate Optimal Shopping Experiences In All Sales Channels Track A: Customer Experience & Engagement Shari Rudolph, Co-Founder and CMO, Bonfaire Stephanie Bottner, General Manager, Pear Tree Greetings Mike Woods, Director Mobile Websites, Edmunds Jag Bath, SVP Product, WhaleShark Media Soren Mills, CMO Newegg North America, Newegg.com Integrating the voice of the customer throughout your shopping experience ensures that you are exceeding customer's expectations, identifying their preferences and putting feedback into action. Our diverse group of panelists, from fashion to consumer electronics to automotive to promotions, speak to their efforts to action customer feedback and carry the voice of the customer throughout their programs. What tools are you using to understand the voice of your customer? How have these tools assisted with improvements to your shopping experience? How can social media programs assist in determining the customer voice? How do you reply to customer feedback? Are you using social channels, customer service responses, etc.? What happens if there is conflict with the feedback that you receive? Shari Rudolph Co-Founder and CMO, Bonfaire Shari Rudolph is a co-founder and Chief Marketing Officer of Bonfaire, the only place in the world where you get exclusive first access to next season’s designer shoes, handbags and accessories for pre-order. At Bonfaire, Shari drives all user acquisition, marketing, branding, partnering, and social media strategies and initiatives. Prior to starting Bonfaire, Shari was VP, E-Commerce of The Wet S [read more] Stephanie Bottner General Manager, Pear Tree Greetings Stephanie Bottner is the General Manager at Pear Tree Greetings, a rapidly growing online boutique offering personalized photo cards, stationery, and storybooks. In a market crowded with one-off card shops, as well as giants like Shutterfly and Hallmark, Stephanie’s push to keep the user experience at the forefront of every business decision has led to double digit growth in the past year. By focu [read more] Mike Woods Director Mobile Websites, Edmunds Edmunds.com Director of Mobile Web Products Michael Woods is a certified Agile ScrumMaster who led large-scale projects in Fortune 500 companies for over 15 years before joining Edmunds.com in 2010. Combining his experience in strategy and Big 5 consulting with a passion for technology and cars, Mr. Woods has helped develop Edmunds.com’s mobile strategy, including the company’s five-star iPhone/iP [read more] Jag Bath SVP Product, WhaleShark Media Jag Bath has more than 15 years of global e-commerce experience with a focus on technology, product, marketing and international expansion. As the senior vice president of product at WhaleShark Media, Jag sets the product vision and strategy, primarily for the company's flagship U.S. brand, RetailMeNot, and oversees the company's product road map and execution. Prior to WhaleShark Media, Jag held [read more] Soren Mills CMO Newegg North America, Newegg.com Soren Mills is the Chief Marketing Officer of Newegg North America, responsible for overseeing marketing operations and strategy.Prior to joining Newegg, Mills was the executive vice president and general manager at Guitar Center where he led Musician’s Friend, the company’s online division and largest online retailer of musical instruments. Mills has also held a variety of national and internatio [read more] 2.35 Panel Discussion: Adding Value To Your Business And Getting Started With Attribution Modeling To Allocate Dollars And Resources Most Effectively Track B: Leveraging Multiple Channels/The Omni-Channel Experience Emery Skolfield, Sr Director Marketing and Brand Strategy, Office Depot Brandon Proctor, VP Marketing, Build.com Dustin Engel, Executive Vice President of Strategy and Innovation, iProspect Attribution modeling remains a consistent challenge for retailers. Our panelists walk through strategies to get started, use data to make informed decisions for the future, and track programs efficiently. Wondering how to get your attribution program off the ground. This session is for you. What attribution tools exist that will truly connect the first customer touchpoint with the last? What are the most effective ways to look at attribution? How can you allocate based on clicks? Should you weigh more recent clicks more? Is there a methodology in terms of recency? Are you using a customizable solution for attribution? How can you determine if you are getting the necessary data to accurately track your programs? What is the appropriate amount of dollars and resources to put behind your marketing programs? How are you laying out your marketing programs after getting started (social, mobile, etc.)? Emery Skolfield Sr Director Marketing and Brand Strategy, Office Depot A former sports writer who began his first newspaper job at age 17 (in the pre-laptop era), Emery’s entry into eCommerce came as an online copywriter for HSN in St. Petersburg, Fla. He spent four years at HSN, eventually leading the Digital Content team, launching the company’s social media program and becoming an expert in online video and interactive content. In July 2011, he joined The Body Sho [read more] Brandon Proctor VP Marketing, Build.com Brandon Proctor is a data driven individual, who has a background in marketing and analytics. He has been instrumental in adding new metrics and business processes to Build.com's marketing team, and has been a strategic player for Build.com's marketing initiatives. Brandon currently serves on Adobe's/Omniture's customer advisory board. He continues to be a strong voice in the marketing and analyti [read more] Dustin Engel Executive Vice President of Strategy and Innovation, iProspect As a proven leader in performance marketing and attribution, Dustin Engel has been developing digital brand strategies for 15 years. As the Executive Vice President of Strategy and Innovation, Dustin is building out innovation labs that focus on product venturing to better serve the growing digital technology demands of iProspect’s clients. With the range of strategic options available to brands, [read more] 2.35 Top 10 Quick Innovations To Increase Earnings Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Kirit Sarvaiya, CEO, Malabar Hill Ventures In this session Kirit will focus on the on-site experience, the fundamentals to conversion, such as Q&A, product detail pages, UGC, online videos, imagery and more to help you get back to some of the basics of e-commerce- providing an amazing on-site experience. Balancing the latest in new customer engagement functionalities with site fundamentals Examining homepage attributes and navigating customers from your homepage effectively Leveraging product pages and exploring interactive content as a conversion driver Product videos Alternate images Testimonials/reviews/social components Decreasing cart abandonment Laying out your website from a hierarchy and usability standpoint Determining optimal customer paths to check-out Getting organizational buy-in Obtaining feedback from merchandising, customer service, corporate sales and other internal teams Kirit Sarvaiya CEO, Malabar Hill Ventures Kirit Sarvaiya leads Malabar Hill Ventures, a firm that advises to e-commerce and multichannel commerce companies on practical strategies to increase earnings. He was instrumental in Guitar Center being awarded for Best Cross Channel Experience in 2012 by Retail Touchpoints, and debuting on the Internet Retailer Social Media 300 at #118. His firm has consulted to prestigious firms such as McKinsey [read more] 2.35 The Merger Of Offline And Online To Provide The Highest Level Of Convenience For Your Customers Track D: Optimizing The Mobile & Social Commerce Experience Brett Trent, VP E-Commerce, Dress Barn & Maurices Maurices and Dress Barn are using new technologies to enhance the in-store expeirence for their customers. The VP of E-Commerce describes how they are merging their channels, providing access to valuable information about products, and driving deeper engagement for their customers. Brett Trent VP E-Commerce, Dress Barn & Maurices Brett Trent has over 15 years of experience encompassing e-commerce in conjunction with retail, catalog and direct selling. 　He recently completed his 7th brand launch within　specialty retail. 　He is currently Vice President of E-Commerce with the ascena retail group, with a 9 figure portfolio, and end-to-end oversight of the dressbarn and maurices brands.

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 3.10 Time Is Money: Increase Revenue And Loyalty By Ensuring An Excellent User Experience Track A: Customer Experience & Engagement Bryan Allison, CMO, Vegas.com Dan Franklin, Product Manager eCommerce, Edgecast Hear an informative and insightful presentation from Edgecast and Vegas.com in this session. Bryan Allison CMO, Vegas.com Bryan Allison knows VEGAS.com as well as anyone. He is the first employee of the company, and has worked for The Greenspun Corporation for nearly 19 years in a variety of roles.Before assuming the role of Chief Marketing Officer of VEGAS.com, he served for two years as Chief Operating Officer of sister company Greenspun Media Group. Prior to that position, he was VEGAS.com’s vice president of mark [read more] Dan Franklin Product Manager eCommerce, Edgecast Dan Franklin has over 12 years of experience working in the tech industry with a long history of working with large and small sites on application acceleration, content delivery, site optimization and mobile delivery. Franklin has a strong focus in online commerce and a background in software engineering that has allowed him to become an expert in how sites can improve performance, security, scala [read more] 3.10 OmniCommerce: Digital and Physical Commerce Converge for a Seamless and Satisfying Shopping Experience Track B: Leveraging Multiple Channels/The Omni-Channel Experience Rick Chavie, VP OmniCommerce, Hybris As the leader of the hybris OmniCommerce vision and platform, Rick Chavie will describe how "channel" thinking is no longer a sufficient model for the commerce winners of the future - the future of commerce goes beyond multi-channel, cross-channel, or even omni-channel. Consumers are not thinking channels as they start/stop/resume their shopping with any device they choose or with any sales associate they encounter or in any store type whether physical or digital. A compelling shopping experience is not just buying "products" as consumers demand that: services be bundled in; social commerce be as compelling as social media; their intentions and preferences be reflected in personalized offers; there is transparency across offer life cycles (e.g., 'sheep to shop', 'Fair Trade', 'organic'); and localized commerce be more than a GPS link, rather, that it reflect the context of the shopping journey For companies that are looking to converge digital and physical technology platforms along with the associated organization units and functional silos, this presentation highlights how hybris OmniCommerce enables your business model to keep up with today's demanding consumer. Rick Chavie VP OmniCommerce, Hybris Rick Chavie is Vice President, OmniCommerce for hybris. He is responsible for creating the OmniCommerce vision and technology platform that enables seamless customer experiences across digital and physical touchpoints for global and mid-market companies in all major industry verticals.Chavie brings more than 25 years of industry experience including leadership roles at retailers such as The Home D [read more] 3.10 The Secret To New Customer Acquisition Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Raj De Datta, CEO & Co-Founder, BloomReach Erik Small, Senior Manager, Online Advertising, eCommerce, Meijer Do new customers matter to your business' growth? Are you getting the most bang for the buck on your content? Is big data anything more than an annoying buzzword? Get Meijer's (IR #298) secret to maximizing ROI for new customer acquisition. It's not about the data that you have but rather how you use the web's collective intelligence to deliver relevance and maximize ROI. This discussion will also reveal how you can present a compelling case to optimize and extend the ROI of digital new customer acquisition using Forrester's Total Economic Impact methodology including Getting more impact from your existing content Distinguishing analytically between new customer acquisition and customer retention/expansion channels Measuring new customer channel attribution to see what's working Engaging senior executives on the impact of new customer acquisition channels Raj De Datta CEO & Co-Founder, BloomReach Raj founded BloomReach with 10 years of enterprise and entrepreneurial experience behind him. Most recently, he was an Entrepreneur-In-Residence at Mohr-Davidow Ventures. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. Raj also worked in technology investm [read more] Erik Small Senior Manager, Online Advertising, eCommerce, Meijer Erik Small has nearly 15 years of experience in digital marketing and analytics within both B2C and B2B audiences. Erik joined Meijer in 2012, a large retailer of grocery and general merchandise with close to 200 stores, including a thriving ecommerce channel via Meijer.com. He currently manages all digital media channels for Meijer.com, which includes search marketing, SEO, email, affiliate, and [read more] 3.10 SPSR Cross-border solution to Russia Track D: Optimizing The Mobile & Social Commerce Experience Artem Mytnikov, Head of International Business Development, SPSR Express SPSR executive discuss international delivery challenges and solutions, as the first commercial delivery service in Russia. He will walk through today’s global market, and discuss logistical opportunities that exist for your business. Artem Mytnikov Head of International Business Development, SPSR Express Artem Mytnikov, Head of IBD of SPSR-EXPRESS, has profound knowledge in express delivery business. Artem has previously served at DHL, and then transferred to the leading Russian operator SPSR-EXPRESS. He was heading product development and market research, where he figured out that there is a huge demand on the Russian market for international cross-border solution. He is directly responsible for [read more]

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 3.25 Afternoon Refreshment Break & Networking Inside The Solution Zone Track A: Customer Experience & Engagement Sponsored by Optaros. Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3.25 Afternoon Refreshment Break & Networking Inside The Solution Zone Track B: Leveraging Multiple Channels/The Omni-Channel Experience Sponsored by Optaros. Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3.25 Afternoon Refreshment Break & Networking Inside The Solution Zone Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Sponsored by Optaros. Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 3.25 Afternoon Refreshment Break & Networking Inside The Solution Zone Track D: Optimizing The Mobile & Social Commerce Experience Sponsored by Optaros. Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed!

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 4.20 Panel Discussion: Reviewing And Developing Customer Engagement Strategies That Truly Resonate And Increase Loyalty Track A: Customer Experience & Engagement David Wachter, SVP E-Commerce and Direct Marketing, Jimmyjazz.com/Manalive.com Tonie Shin, VP Marketing and Communications, Nyx Cosmetics Bill Keen, Director, Mobile Solutions, Web and Interactive Marketing,InterContinental Hotels Group, IHG Tom Funk, Senior Marketing Manager, Digital & Direct, Green Mountain Coffee Roasters Jay Sahourieh, Director of Sales - Optimize, Webtrends When a customer knocks on your door, they expect the red carpet rolled out for them!; If consumers don't receive the experience that they want, they will leave and never come back. How you engage with them is critical, and they are becoming very sophisticated in terms of their expectations when interacting with a retail brand. For example, 80% of the $118M revenues of www.GreenMountaincoffee.com come from a subscription coffee-delivery service called CafExpress Savings Club. They have 240K members and are obsessive about trying to keep them happy and maintain their loyalty. Understand methods to determine loyalty drivers and long-term engagement strategies to increase customer lifetime value with our digital and brand experts from CPG, hotel, cosmetics and the apparel industry. How do you define and determine loyalty? How do you think you currently engage with your customer? How are you gathering engagement feedback? What are you doing to obtain this information about your customer? How do you engage your customer in a meaningful way, more in-depth engagement (i.e. purchasing or subscription model) What is the end result of your engagement programs? David Wachter SVP E-Commerce and Direct Marketing, Jimmyjazz.com/Manalive.com David Wachter launched JimmyJazz.com in the fall of 2009, long after the retailer began their first specialty clothing & shoe store in 1989 in NYC. Today, with over 200 stores and three eCommerce sites, the multi-channel retailer has experienced triple digit growth online in the last couple of years. In just its second full year of operation, Mr. Wachter has been recognized for lea [read more] Tonie Shin VP Marketing and Communications, Nyx Cosmetics Tonie Shin is a 13 year marketing veteran and currently the Vice President of Marketing for NYX, a color cosmetics company based in Los Angeles. She has been an integral part of elevating the brand from a modest, urban brand to an international global leader. Working within limited budgets, she was one of the first to sample to YouTube Beauty Gurus, thereby solidifying the brand as one of the all- [read more] Bill Keen Director, Mobile Solutions, Web and Interactive Marketing,InterContinental Hotels Group, IHG Bill Keen is Director of Mobile Solutions for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. In his role, Mr. Keen has responsibility for mobile channel product strategy and marketing programs which generated over $140M in gross revenues during 2011; up from $2M in 2009. Before focusing solely on mobile solutions, Mr. Keen concurrentl [read more] Tom Funk Senior Marketing Manager, Digital & Direct, Green Mountain Coffee Roasters As senior manager of Consumer Direct at Green Mountain Coffee Roasters specialty coffee business, Tom leads a team in online advertising, SEO, email, continuity program, and other initiatives for a fast-growing $100M+ ecommerce business. Tom’s third book Advanced Social Media Marketing is coming soon from Apress. He also wrote Social Media Playbook for Business (ABC-CLIO) and Web 2.0 and Beyond (P [read more] Jay Sahourieh Director of Sales - Optimize, Webtrends 4.20 Approaching Agile Through A True Cross-Functional Creative / User Experience Lens: Building The Teams That Build Your Customers Track B: Leveraging Multiple Channels/The Omni-Channel Experience Ryan Villiers, Director, Enterprise Brand Experience, Guitar Center Using case studies and real world examples, this session will show how Agile can be adapted to creative disciplines to create efficient creative teams that maintain high standards, push innovation and keep focus on the customer. The head of brand experience at Guitar Center will discuss integrating agile throughout your organization to maximize the end user experience. Integrating thinking about the customer from a user experience perspective first as an organization. Enabling multi-disciplinary teams to work on new features and functionality Decentralizing design and user experience teams to create a customer-centric design strategy Feeding the Beast: creating an enhanced backlog of deliverables to keep the most impactful projects moving forward Ryan Villiers Director, Enterprise Brand Experience, Guitar Center Ryan Villiers leads Brand Engagement and Usability Design for Guitar Center, the global leader in MI Retail. In this role, he directs the strategic vision for creating customer engagement across Guitar Center’s enterprise of brands while leading usability and visual design efforts. Managing this unique cross-section of strategy, innovation and execution, Ryan has been successful in reinventing cre [read more] 4.20 Panel Discussion: Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Richard Sejean, Director of eCommerce, Browns Shoes Brandon Bunker, Sr. Manager Analytics, Sony Electronics Richard Kosinski, Senior Vice President, Sales, Quantcast Kevan Savage, Sr. Manager eCommerce & Analytics, Lifetechnologies E-commerce executives try many different conversion tactics; revised check-out pages, product comparison tools, reviews, navigation updates- there are almost too many options available. How does one working in the pharmaceutical space handle conversion challenges? How about in apparel, when customers don't have the option to just try it on? And for Sony, when dealing with high end electronics. These executives are here to provide a detailed view of how they are moving customers quickly and proficiently through the process. Reconsider your conversion strategy during this informative interactive panel. What tools are you using to move customers from traffic to actual conversion? What are different approaches to moving customers through the conversion funnel? What third parties are you using to assist with this? What other tools can be used aside from product information to motivate customers towards conversion? What is that point when someone converts on your site? What are the triggers and deterrents for conversion? How you make it as simple as possible for a visitor to navigate through the site to checkout as quickly as possible? How can you do this while providing all of the information and detail they need to make the purchase decision? Richard Sejean Director of eCommerce, Browns Shoes Richard is currently Director of E-Commerce for one of Canada’s leading fashion retailers: Browns Shoes. In less than a year, Richard was able to carry-on his track record of driving double-digit sales growth, while dealing with international brands such as Lacoste, Puma, Adidas and Michael Kors, as well as Browns’ own private labels. Most recently Richard led the re-launch of BrownsShoes.com: a m [read more] Brandon Bunker Sr. Manager Analytics, Sony Electronics As Senior Manager of Analytics at Sony Electronics, Brandon provides strategy, analysis and insight across multiple digital disciplines including online marketing, e-commerce, brand (content) sites, and social networking. Previous to Sony, Brandon was Senior Web Analyst at Nike. Brandon has held a variety of positions with the Department of Defense, including Web Analytics Team Leader and Web Anal [read more] Richard Kosinski Senior Vice President, Sales, Quantcast Richard Kosinski joined Quantcast as Senior Vice President, Sales in March 2011, responsible for scaling Quantcast’s targeting advertising business in the US and internationally. A seasoned executive with more than twenty years of media and sales experience, Kosinski has provided strategic direction for some of the world’s largest marketers and agencies in the US, Asia and Europe, making him a val [read more] Kevan Savage Sr. Manager eCommerce & Analytics, Lifetechnologies Like you, fellow marketers, Kevan Savage has seen commercial landscapes redefine themselves many times over the years. Hands-on strategic planning, technology integration and revenue focused optimization have framed his “connected commerce” expertise. Prior to his leadership efforts, Kevan created and led B2C and B2B multichannel marketing strategies in retail, travel and educational industry vert [read more] 4.20 Panel Discussion: Current And Future Trends In Social Media And Social Platforms: Equipping For The Present And Preparing For What’s Next Track D: Optimizing The Mobile & Social Commerce Experience David Weissman, President/Co-Founder, Little Black Bag Dmitri Siegel, VP Global E-Commerce, Patagonia Nina Tooley, VP Marketing, Sole Society Peter Vogel, Co-Founder and CEO, Plink Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Whether you are an entertainment giant like Caesars that uses social media for business development and branding, or a more traditional retailer such as Patagonia that is active in blogging, on Twitter/Facebook/Pinterest/Instagram and Tumblr, identifying how to get the most out of your social efforts is key. Sole Society is all about integrating social elements with the curation of fashion, and Little Black Bag creates fun social shopping experiences for its customers. Senior executives from these companies come together to review the evolution of social media today, trends to stay on top of, and most importantly, what's working in their business and driving sales. How are you driving consumers to become engaged on your social platforms? Where are you seeing an ROI? How are you tying down ROI? How are you using social media? For customer care? Prospecting? How so? What are you doing to get traction here? How are you using emerging platforms? What's coming next? At first, it was just gaming, it moved to commerce, now where will social evolve? How do you increase fans and followers but not dilute their quality? What are some of the KPIs your business looks at when measuring the success of a social media campaign? What tools do you use to measure Social Media? David Weissman President/Co-Founder, Little Black Bag David has been an ecommerce executive for over 13 years. He is currently President & Co-Founder of Little Black Bag, a unique social commerce business inspired by Japan’s Fukubukuro sales. In this role, he oversees operations, merchandising, business development, finance, legal, & HR. Prior to LBB and from 2001-2011, David worked for GSI Commerce as VP Client Servic [read more] Dmitri Siegel VP Global E-Commerce, Patagonia Dmitri Siegel is currently the Vice President of Global E-Commerce for the outdoor clothing and gear company Patagonia. Patagonia's mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Dmitri was formerly the Executive Director of Marketing for Urban Outfitters where he oversaw Direct-to-Consumer business [read more] Nina Tooley VP Marketing, Sole Society After several years working in fashion, Nina decided to take a break from being an entrepreneur, get her MBA, and focus on building her expertise in digital marketing and e-commerce. While in school she worked at Yahoo! Entertainment, focusing on social media strategy. After graduating in 2008, she went to work for Guthy-Renker in Santa Monica. She worked as a Director of Digital Marketing for the [read more] Peter Vogel Co-Founder and CEO, Plink Peter Vogel is co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. He has more than a decade of executive-level, online sales and marketing experience specializing in performance-based marketing, media buying and monetization of social media. Most recently, Peter was senior directo [read more]

Track A: Customer Experien...Track B: Leveraging Multip...Track C: Back to Basics: E...Track D: Optimizing The Mo... 4.55 Closing Retail Session: Engraining Innovation Throughout Your Organization (No Matter Your Size) Track A: Customer Experience & Engagement Karen Kang, Vice President, Accessory Geeks Many organizations have faced becoming stuck in a “retail rut”. At Accessory Geeks, they are focused on staying on the cusp of innovation, by removing barriers such as company size, age, the ability to scale and remain flexible. Innovation gives retailers a competitive edge, as long as the process remains concentrated and tied to deliverables. Karen talks through the innovation strategy at Accessory Geeks to inspire your organization. Developing new and fresh ideas, features, functionality and shopping opportunities for your customer base Generating new methods for serving your customers and new ways to acquire customers Building your brand and your shopping experience in a way that you’re differentiated Continuing to innovate and maintain profitability margins Addressing the barriers to innovation Bringing about an organizational-wide commitment to innovation Making this a core part of your strategy Avoiding innovation just for nnovation's sake Karen Kang Vice President, Accessory Geeks With AccessoryGeeks.com since its inception, Karen has moved through several departments that include supervising customer service, working with the purchasing department, and aiding in promotional marketing before reaching her present position as Vice President. She thrives on hard work and helping others whether it’s in the office or the community; anything to better those around her. Her role a [read more] 4.55 Conclusion of Track B Track B: Leveraging Multiple Channels/The Omni-Channel Experience Conclusion of Track B. Please visit Tracks A, C or D. 4.55 Retail Session: The Content Management Of Content Marketing Track C: Back to Basics: E-Commerce Fundamentals/Optimizing Digital Experiences Mark Evans, Director of Content Publishing and Technology Applications, United Stationers In this fast paced and hard hitting session, walk away with practical tips and best practices from an industry expert in content and campaign management. Mark will be sharing fact based research and established best practices. You will leave this session with actionable information and strategies to employ as soon as you return to the office. A few topics Mark will be covering; Building a solid production foundation to drive acquisition, retention and growth strategies Understanding the demands of content marketing and how to organize and staff for them Finding savings in offline initiatives to fuel new online content marketing initiatives Understanding that persuasion is not a commodity in enhanced multi channel publishing and campaigns Building content management models that enhance SEO and SEM strategies Mark Evans Director of Content Publishing and Technology Applications, United Stationers Mark Evans serves as the Director of Content Publishing and Technology Applications at United Stationers, a leading North American wholesale distributor of business products, with 2010 net sales of $4.8 billion. The company stocks over 250,000 items from over 1,500 manufacturers and distributes products and marketing services to over 30,000 reseller customers. United Stationers is the 7th largest [read more] 4.55 Brands Connecting With Customers On Social Media- The Good, The Bad And The Ugly Track D: Optimizing The Mobile & Social Commerce Experience Jennifer Cisney, Chief Blogger and Sr. Social Media Manager, Kodak Kodak has been extremely active in the social space. Their Chief Blogger and Social Media Manager comes to eTail to discuss how to maximize your connection with customers. She helped create and now manages their corporate blogs, and after launching Kodak's social media initiatives, she oversees Kodak's presence on social media sites Facebook, YouTube, Twitter and Flickr. Leave this session with an arsenal of tips to enhance your social programs. What strategy works and what doesn't work when it comes to developing a relationship and engaging customers online Take away best practices and tips for successfully engaging customers on social media Brands cannot control social media so how do you handle situations that go bad? Jennifer Cisney Chief Blogger and Sr. Social Media Manager, Kodak Jennifer Cisney has been with Eastman Kodak for fourteen years, resulting in a broad knowledge of the various Kodak businesses and in-depth experience with internet marketing. She developed and launched Kodak's social media initiatives on Facebook, YouTube, Twitter and the corporate blogs. She now manages the Kodak social media program and outlines the social media strategy worldwide for the compa [read more]

Concurrent Retailer-Only Networking: Workshops & The eTail Club Members Cocktail Reception

5.30 Invitation-Only eTail Club Members Cocktail Reception Hosted By: The eTail Advisory Board and Retail Speaker Faculty Members This Invitation-Only cocktail reception welcomes eTail's loyalty club members.

5.30 Retailer Networking Workshops: An Exclusive Networking Opportunity Only Available at eTail 2013! An Exclusive Networking Opportunity Only Available At eTail 2013! These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problem-solving and networking. Spaces are limited for each workshop!

6.30 The eTail "Taste Of Palm Springs" Official Reception: Featuring Famous Cocktails Inspired By Palm Springs! After a day of solutions-focused sessions, relax and sip world renown cocktails and libations! Haven’t tasted a Tom Collins in a few years? Looking to mingle with a martini in hand? Make new contacts, forge relationships or simply unwind in our specialty cocktail-themed reception! Take advantage of an opportunity to network with the most forward-thinking retail executives at the official eTail Reception.