February 22 - 25, 2010
JW Marriott Desert Springs, Palm Desert, CA
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Main Conference Day One

Tuesday, February 23rd

An entire day of tactical presentations, panel discussions and interactive networking!  Enjoy keynote sessions in the morning, and afternoon sessions in concurrent tracks (Tracks A, B and C).  To view full session descriptions, click on the tabs in Tracks A, B and C below.   

7.10 Registration & Networking Breakfast Inside The Solution Zone
Registration & Networking Breakfast Inside The Solution Zone
7.55 Chairperson’s Opening Remarks
Paul Elliott, Partner, Rosetta
Chairperson's Opening Remarks
10701_004_speaker_elliotpaul

Paul Elliott
Partner, Rosetta

Paul is a Partner within Rosetta's Consumer Products and Retail Solution Practice Area. Paul has ten years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. His work has helped countless companies achieve significant results and return on investment from their online marketing investment. He has extensive experience in designi [read more]
8.10 Keynote Session: Continuing Your Growth Path In Today’s Economy
Bill Bass, President, Direct, Charming Shoppes
Bill Bass is a seasoned direct marketer, and has worked with some of the largest retail brands. In his role at Charming Shoppes, a multi-channel women’s apparel retailer, he heads the direct and e-commerce divisions for all of Charming Shoppes’ major websites. With a pending relaunch of their core brands- Lane Bryant, Fashion Bug and Catherines in early 2010, Bill delves into new and innovative features during his Keynote session at eTail. Bill walks through the relaunch, explains site enhancements (and exclusions) and presents tactics to continue your pathway for growth during inclement times.
  • Examining the ways and means to control and direct your business
  • Walking through site relaunches for major branded websites
  • Analyzing customer data and creating reporting marketing metrics that
  • provide accurate internal targets
  • Becoming efficient in product development and site relaunches
  • Capitalizing on potential revenue streams in both acquisition and retention
  • marketing
10701_004_speaker_billbass

Bill Bass
President, Direct, Charming Shoppes

In his executive leadership role as President of Charming Direct, Bill has responsibility for the Company's direct-to-consumer and e-commerce businesses, including the Company's retail brands' related e-commerce businesses. He is also responsible for the oversight of the development of an entirely new and upgraded e-commerce platform, and the development of additional direct-to-consumer businesses [read more]
8.45 Keynote Session: What Influenced Consumers' Satisfaction And Purchase Behavior In The 2009 Holiday Season
Larry Freed, President/CEO, ForeSee Results
Larry Freed will provide highlights and insights from holiday research including the Top 40 Online Retail Satisfaction Index in the US and measuring the Top 30 online retailers in the UK.
10701_004_speaker_LarryFreed

Larry Freed
President/CEO, ForeSee Results

Larry Freed is President/CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With 20 years of senior management experience, he has directed numerous e-commerce and technology initiatives. An expert on web customer satisfaction, Freed has spoken extensively on the topic and been quoted in numerous public [read more]
9.20 Keynote CEO/President Panel Discussion: Examining Opportunities In The Current Retail Marketplace
Judy Newman, Execuive Vice President and President, Scholastic Book Clubs and E-commerce, Scholastic
Scott Savitz, Founder and CEO, Shoebuy.com
Wendy Cebula, President North America, Vistaprint
John Giuliani, CEO, Dotomi
As year over year sales results and holiday numbers continue to be top of mind for all retailers, CEOs are carefully watching and scrutinizing all areas of their businesses. Incremental revenue and driving profitability are essential to success in today’s economy. Our group of innovative CEOs and Presidents walk through their growth strategies for 2010, and present an outlook for the retail world of tomorrow. Benchmark your organization with the proprietary information that comes from questions such as:
  • What strategies are making you successful?
  • What tactics can you use to remain competitive?
  • What industries have an advantage in this environment? What are the
  • advantages and opportunities available for you in your particular industry?
  • What pressures do you face in terms of competing on price, value and/or brand? How are you dealing with these pressures?
  • Where are you investing your R&D dollars? How?
  • What will the future retail landscape look like? What opportunities are you
  • looking to capitalize upon to meet customer expectations in the future?
10701_004_judy_newman

Judy Newman
Execuive Vice President and President, Scholastic Book Clubs and E-commerce, Scholastic

Judy oversees Scholastic Book Clubs, the company's unique school-based book distribution channel that has been a treasured tradition for teachers and students since 1948, as well as the company's robust e-commerce platforms on Scholastic.com The Scholastic Store Online and Back to Basics Toys -- an Internet Retailer Hot 100 Retail site in 2009. Scholastic Book Clubs reach more than 1 million teach [read more]
10701_004_speaker_ScottSavitz

Scott Savitz
Founder and CEO, Shoebuy.com

Scott Savitz is Founder and Chief Executive Officer of Shoebuy.com. Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance, the company has quickly become one of the largest retailers of footwear and related apparel on the Internet partnered with over 850 brands and representing over 700,000 products. In February, 2006, Shoebuy.com was purchased by IAC/I [read more]
10701_004_speaker_WendyCebula

Wendy Cebula
President North America, Vistaprint

Wendy Cebula joined Vistaprint in October 2000 and is the president of Vistaprint's North American business unit. In this role, she is responsible for all aspects of Vistaprint's North American business unit, including marketing, manufacturing, human resources and customer service. She also oversees Vistaprint's technology and engineering functions worldwide. Prior to assuming her current role, We [read more]
10701_004_speaker_JohnGiuliani

John Giuliani
CEO, Dotomi

John Giuliani is a seasoned executive with almost twenty-five years of experience in growing successful organizations. As CEO and Chairman of the Board, John drives the vision for Dotomi by focusing on strategic growth, fostering the company's leadership position in online marketing by working to provide innovative services and cutting-edge technology for its clients. Before joining Dotomi, John f [read more]
9:55 The Real-Time Retailer: Profiting From Reading The Minds Of Consumers
Jack Jia, Founder and CEO, Baynote
Scientific studies into consumer behavior have shown how seemingly disparate consumers can become quite predictable when compared with groups of like-minded peers. Imagine being able to respond to your customers' needs in real time by "reading their minds" and dynamically generating compelling recommendations based only on their implicit behavior. Attendees will discover how: 
  • Hundreds of the world's best known brands are profiting today using a combination of social and brain science
  • Customers are more receptive to a multi-channel personalization strategy that goes well beyond the traditional shopping experience
  • Compelling online experiences based on the wisdom of invisible crowds can double conversion rates and increase DPT by 50% or more
  • Customer Intelligence leverages consumer interest mining and the wisdom of invisible crowds to provide real-time adaptation and personalization, giving adopters a powerful edge in a competitive environment
10701_004_speaker_jackjia

Jack Jia
Founder and CEO, Baynote

Jack is a founder and CEO of Baynote, Inc, a software innovator that develops recommendation and social search engine for business websites. Jack started Baynote in 2005 realizing that the future of the web needs to combine social and cognitive science with traditional computer science. In the last 4 years, Baynote has grown at 300% annually powering over 200 major ecommerce, media and business we [read more]
10.30 Quick Ten-Minute Stretch
Quick Ten-Minute Stretch
10.40 Keynote Session: Customer Satisfaction: Making Every Interaction Count
Pete Howard, Senior Vice President Staples Business Delivery, Staples
Consistently investing resources in the customer experience is critical regardless of economic cycles. Rather than re-trenching, retailers should be re-tooling; constantly asking themselves how to make and keep customers satisfied. Pete Howard, head of Staples Business Delivery, providing office products and services to small and medium sized business throughout North America via direct to consumer sales channels, presents this topic, with points including:
  • Understanding the customer experience is the sum of all touch points and
  • interactions across channels
  • Making every customer interaction count
  • Getting it done: workflow management to implement web site enhancements
10701_004_speaker_PeteHoward

Pete Howard
Senior Vice President Staples Business Delivery, Staples

Pete Howard is Senior Vice President of Staples Business Delivery, which provides office products and services to small and medium sized business throughout North America via Staples' ecommerce sites and catalogs. Pete joined Staples in 2000 as Vice President of Sales and Marketing for Staples Business Delivery.Before Staples, Pete worked for a variety of Direct Marketers. He was Vice President of [read more]
11.15 Keynote Session: The Multi-Channel Crystal Ball: The Shifting Dynamics Of Multi-Channel Retailing
Richard Gerstein, Senior Vice President Marketing, Sears
The definition of Multi-channel is always shifting rapidly. Multi-channel used to be simply having a website, catalog and store. Most recently the definition has changed to encompass how these channels are connected, but in the future the definition will again alter dramatically. The SVP of Marketing for Sears Holding Corporation shares where we might be headed, as his core responsibilities lie with driving growth and increased customer relevance of Sears, Kmart and their core brands. He’s providing heightened focus on the company’s differentiating strengths and businesses, and he’ll demonstrate how you can to during this Keynote session.
10701_004_speaker_richardgerstein

Richard Gerstein
Senior Vice President Marketing, Sears

Sears Holdings was created in connection with the merger of Kmart Holding Corporation and Sears, Roebuck and Co., which was completed on March 24, 2005. The company generates approximately $50 billion in annual revenues and includes approximately 3,800 full-line and specialty retail stores, and related service businesses in the United States and Canada. In his position he is responsible for all of [read more]
11.50 Networking And Pre-Lunch Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.
1.45 Concurrent Networking Sessions! CMO/SVP/EVP Workshop and Private Lunch Hosted by Tealeaf
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! It is designed as a brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively.
1.45 Workshop and Private Lunch Hosted by Verisign
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! Turn shoppers into buyers and obtain strategies to increase your conversion rates in this invitation-only networking session.  It is designed as a brainstorming and relationship-building workshop for retail executives.
1.45 Lunch And Networking For All Attendees Hosted By Proclivity Systems
Lunch And Networking For All Attendees
4.00 Networking And Refreshment Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!
5.50 eTail 2010 Reception For All Attendees
eTail 2010 Reception For All Attendees