Main Conference Day Three: Mobile Shopping & Social Strategies

7.30 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

8.30 Chairperson’s Opening Remarks David Wachs, SVP of Mobile, ePrize Chairperson’s Opening Remarks David Wachs SVP of Mobile, ePrize David is the SVP of Mobile for ePrize and the founder and former president of Cellit. Previously, Wachs worked as a financial analyst for Credit Suisse First Boston. Wachs also spent several years as a management consultant for DiamondCluster International. Wachs is a dual cum laude graduate of the University of Pennsylvania. He holds a B.S. in Economics and a B.S.E. in Computer Science Engineerin [read more]

8.45 Keynote Guest Speaker Session: The Intersection Of Facebook And E-Commerce Nicolas Franchet, Head of Global Ecommerce, Facebook Social media and e-commerce are intersecting at a lightning pace. The Head of E-Commerce at Facebook presents a detailed presentation to help retailers understand upcoming trends and methods to make the most of this platform. Nicolas outlines the ways that retailers and Facebook should be working together both now, and in the future. Nicolas Franchet Head of Global Ecommerce, Facebook Nicolas Franchet joined Facebook in 2012 as Head of e-Commerce on the Global Vertical Marketing team. At Facebook, Nicolas is responsible for developing category-level marketing strategies that benefit ecommerce businesses of all sizes around the world. Prior to Facebook, Nicolas spent over 7 years at eBay, the world's largest online marketplace. At eBay, he led the Marketplaces Strategy team, and [read more]

9.20 Keynote Panel Discussion: Best Practices And Latest Trends Around Incorporation Of Social Media Into The Web Experience Steve Hartman, Managing Dir. Urban Outfitters Direct and Marketing, Urban Outfitters Dmitri Siegel, VP Global E-Commerce, Patagonia Maryssa Miller, Head of Digital Commerce, Jetblue Airways Dan Mecchi, Director, Digital Media, UNDER ARMOUR® Richard Anson, Founder, Reevoo At Urban Outfitters, they go where their customers are, which of course includes numerous social media outlets. Their knowledge of their customers has lead to the use of the latest social tools (and full integration with their other marketing channels). And with Patagonia’s “The Cleanest Line” blog, campaigns on Twitter, Facebook, and forays into Instagram, Pinterest and Tumblr, they are constantly working to communicate their brand message in the correct platforms for their business. And Jetblue’s social presence is reaching “new highs”, as their marketing programs rely heavily on web and social channels. Heads of E-commerce and Digital at all three vastly different organizations come together in this keynote session to talk branding, social and its integration into the overall digital experience, so that you can drive results from your social media campaigns. How is social media changing e-commerce? What is your approach to social media? How are you incorporating social into the retail experience? Into your site? What are you using that is really pushing the needle and working (social loyalty programs, social log-ins, etc.)? What have been the results of your program? Are they different than what was expected? What are your plans for the future? Steve Hartman Managing Dir. Urban Outfitters Direct and Marketing, Urban Outfitters Steve Hartman is the Managing Director of Urban Outfitters Direct and Marketing with responsibility for the urbanoutfitters.com ecommerce business and marketing for the Urban Outfitters business in North America. Prior to Urban Outfitters, Steve was Sr. Vice President of Marketing for CubeSmart, a national self-­‐storage company where he oversaw the company’s web presence and all aspects of their [read more] Dmitri Siegel VP Global E-Commerce, Patagonia Dmitri Siegel is currently the Vice President of Global E-Commerce for the outdoor clothing and gear company Patagonia. Patagonia's mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Dmitri was formerly the Executive Director of Marketing for Urban Outfitters where he oversaw Direct-to-Consumer business [read more] Maryssa Miller Head of Digital Commerce, Jetblue Airways Maryssa Miller is currently the Head of Digital Commerce for JetBlue Airways Corp. She previously has had over 15 years of digital experience working for other strong brands such as 1-800-FLOWERS and Scholastic. She holds a B.S. in Business Administration/Marketing from the State University of New York at Albany and a Master of Science in Direct and Interactive Marketing from NYU, where she has al [read more] Dan Mecchi Director, Digital Media, UNDER ARMOUR® With nearly 20 years of marketing and brand experience, 15 of those in the digital space, Dan leads digital and social media marketing for Under Armour. At Under Armour, he is responsible for the overall strategy and execution of brand programs across the digital landscape. Dan has worked on both sides of the agency and client table. At TrueAction, a GSI Commerce/eBay Company, Dan led ecommerce ma [read more] Richard Anson Founder, Reevoo Richard is passionate about the power of social engagement to drive sales and customer loyalty for brands, whilst helping consumers make better choices. Prior to founding Reevoo with Ben Griffiths and Guy Logan, Richard was a senior strategy consultant at KPMG covering the technology, media and telecoms space; interim Head of Group Planning at Orange, covering 22 countries; and part of the small d [read more]

9.55 The Future Of Retail Richard Alfonsi, Vice President, Global Online Sales, Twitter Hear an informative presentation from the VP of Global Online Sales at Twitter. Richard Alfonsi Vice President, Global Online Sales, Twitter Richard Alfonsi is Twitter’s Vice President of Global Online Sales, responsible for sales and operations within Twitter's small and medium-sized advertiser channels globally. Formerly, he was Google’s Vice President of Global Display Sales & Strategy where he was responsible for driving sales and business strategy across Google’s full Display Ads product set including the Google Di [read more]

10.20 Pre-Lunch Coffee, Refreshments & Networking Break In The Solutions Zone Take this final opportunity to grab a cup of coffee and meet with the many innovative leaders in the Solutions Zone.

11.00 Keynote Panel Discussion: Web And Mobile Design Best Practices: Capturing Cross-Channel Traffic And Monetizing Both Mediums Matt Carlson, Director Engineering, Shutterfly Dave Barrowman, Sr. Director Product Management, Gap Brandon McGee, Director Global Mobile, Dell Christopher Mason, CEO/Co-Founder, Branding Brand There has been a significant impact on the online channel from mobile. From the homepage to check-out, ensuring today’s consumers have a consistence experience, no matter the device, is critical. Dell, Shutterfly and Jetblue have been paving the way in terms of mobile design and strategy, and talk through their strategies and tactics, in a cross-channel framework, in this keynote discussion. How are you balancing the desktop web experience with the mobile web experience for customers? How should you think about the design of your mobile experience as it relates to the web? Has your web experience changed due to the growth of mobile? If so, how? What data can you use to support a mobile design first approach? How have you evolved the conversion funnel for mobile design? How have Mobile and Tablet changed the process to drive repeat purchases? What are the substantive differences between driving successful repeat traffic on a PC v Mobile v Tablet? How have Mobile and Tablet changed the check-out process? What are the substantive differences in the check-out process on a PC v Mobile v Tablet? Matt Carlson Director Engineering, Shutterfly Matthew Carlson is Director of Engineering at Shutterfly, where he is responsible for mobile architecture across Shutterfly brands such as Shutterfly, TinyPrints and Treat. In addition to overseeing technical strategy and architecture around mobile, he is also responsible for the end-to-end architecture around Shutterfly's photo books creation paths, including content design systems, online creati [read more] Dave Barrowman Sr. Director Product Management, Gap Dave Barrowman is Senior Director of Product Management at Gap Inc. Dave is responsible for leading mobile and ecommerce platform initiatives for all five Gap Inc. sites: Gap.com, BananaRepublic.com, OldNavy.com, Piperlime.com and Athleta.com. Since joining the company in 2004, Dave launched Gap’s mobile web platform and has overseen a variety of projects including the web integration of Athleta.c [read more] Brandon McGee Director Global Mobile, Dell As director of Dell’s global mobile team Brandon has responsibility for developing and implementing a comprehensive mobile strategy for a Fortune 50 company with annual revenues exceeding $16 billion. Dell’s mobile strategy consists of commerce, support and content for each of the four primary business units: Consumer, Small-Medium Business, Public/Large Enterprise (PLE) and Channel; and, was deve [read more] Christopher Mason CEO/Co-Founder, Branding Brand Christopher Mason is co-founder and CEO of Branding Brand, a mobile commerce platform used by leading retailers, including American Eagle Outfitters, Crate & Barrel, Ralph Lauren, and Sephora. Founded in 2008, the company quickly evolved from an interactive firm into the largest and fastest-growing provider of mobile commerce sites and apps to the Internet Retailer 500. @brandingbr [read more]

11.35 Keynote Session: PayPal, Creating The Omi-Channel Experience Hear an informative and insightful presentation from PayPal in this session.

12.10 Keynote Retail Session: Forget Facebook, Pshaw Pinterest, Toodaloo Twitter: Bringing Social In-House Kevin Ertell, VP E-Commerce, Sur La Table Charged with heading up the cross-channel strategy at Sur La Table, Kevin brings years of experience at leading retail organizations to the role. A large part of that is of course focusing on social media. And social campaigns don’t always have to be facilitated on external sites, some of the best ones are actually internal. Kevin walks through the integration of social media internally to build brand loyalty and customer engagement. How in-house social technologies can turn our best customers into our best marketers and merchants The value of connecting customers to each other under our brand umbrella Using in-house social technologies to spread employee knowledge to benefit the customer Kevin Ertell VP E-Commerce, Sur La Table Kevin Ertell is Vice President of Ecommerce at Sur La Table, where he is responsible for ensuring the company’s direct to consumer business delivers a top notch experience to its customers. Ertell has worked exclusively in retail for more than 27 years, and has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently se [read more]

12.45 Keynote Micro- Sessions and Group Panel: Evolving The Customer Experience, Products And Retail Industry As A Whole Using Cutting-Edge, Transformative Mobile Apps David Sasson, President and CEO, Overstockart.com Amitai Sasson, VP Marketing and Development, Overstockart.com David Gudai, VP Marketing, Storkie Michel Maeso, Chief Revenue Officer, July Systems Innovation in the app world can provide a transformative experience for customers. For example, at Overstockart.com, their app provides an augmented reality tool that allows customers to virtually decorate their walls with art from their gallery. With Storkie’s Hidden Dimension, the card company features interactive user content integrated with augmented reality technology, using the Storkie App. This interactive session presents a detailed look at these transformative apps, concluding with a group panel discussion around strategy and results. Taking advantage of the opportunity to be transformative beyond just the web experience Leverage today’s technology to create new and innovative transformative apps Enriching the customer experience and the retail industry as a whole Realizing that apps are an entirely new platform for your business and brand Engaging the customer with your app and making their brand experience seamless and integrated Integrating product usage, connecting consumers and increasing virality of your app Facilitating the same function as the mobile site Evolving with the new landscape to ensure differentiation of your brand and success for your strategy Comprehending the evolution in mobile app technologies and its affect on the industry David Sasson President and CEO, Overstockart.com David Sasson is the co-founder and president of overstockArt.com. In this role, he focuses on all aspects of growing overstockArt.com and establishing its dominance in the online wall décor market. Since founding overstockArt.com in 2002, Sasson has grown the company from its modest start to an international organization with offices located in three countries. Sasson came from modest roots himsel [read more] Amitai Sasson VP Marketing and Development, Overstockart.com Amitai Sasson is the vice president of marketing and technology of overstockArt.com. In this role, he focuses on all aspects of growing and marketing overstockArt.com to establish its dominance in the online wall décor market. He designed and developed not only the company online store, with annual sales of over $2 million, but also the enterprise resource planning, customer relationship managemen [read more] David Gudai VP Marketing, Storkie David Gudai heads up marketing initiatives at Storkie, a leading online source for custom-printed personalized invitations and cards. His expertise comes from hands-on experience building and optimizing both SEM and SEO initiatives, in addition to SMM and brand development. From game theory to stochastic modeling, David leverages multiple disciplines to successfully position and grow market share. Michel Maeso Chief Revenue Officer, July Systems Michel J. Maeso is the Chief Revenue Officer for July Systems. His responsibilities include leading Global Sales, Marketing, Customer Service and Field Operations as well as defining the overall revenue strategy for the company. With over 20 years of technology sales experience, Mr. Maeso has generated over $1.3 billion in shareholder value in the last 10 years. Prior to July Systems, Mr. Maeso wa [read more]

1.45 Lunch For All Attendees Lunch For All Attendees

Mobile Commerce & Social TechnologiesSocial Commerce & Social Media 2.45 Chairperson’s Opening Remarks Mobile Commerce & Social Technologies Paul Gettings, Vice President of Sales & Marketing, Network Global Logistics Chairperson’s Opening Remarks Paul Gettings Vice President of Sales & Marketing, Network Global Logistics With over 20 years of experience in domestic and international supply chain solutions, Paul Gettings leads NGL’s business development team as the Executive Vice President of Sales and Marketing. Prior to joining NGL, Mr. Gettings was the President of Solutions for Data Exchange Corporation leading their global sales and marketing efforts, resulting in several new international locations and the su [read more] 2.45 Chairperson’s Opening Remarks Social Commerce & Social Media Steve Croth, Co-CEO, Better The World Chairperson’s Opening Remarks Steve Croth Co-CEO, Better The World Steve is a founding partner and Co-CEO of Better The World (bettertheworld.com). FlipGive is the company’s unique digital marketing program that helps retailers do good and drive the bottom line. FlipGive uses the power of people and social fundraising to drive sales and online promotion while creating positive social impact. Known as a strategic and creative thinker, Steve has developed innovativ [read more]

Mobile Commerce & Social TechnologiesSocial Commerce & Social Media 2.50 Kick Off Panel Discussion: A Comprehensive Plan To Increase Sales From Your Mobile Strategy Mobile Commerce & Social Technologies Matt Carlson, Director Engineering, Shutterfly Retailers are taking advantage of opportunities available to today due to the “mobile explosion”. It is an integral part of the marketing and sales mix, and at the same time, adds significant complexity to both. Mobile commerce is significantly changing the type of digital experience consumers are expecting today, and mobile applications are being developed at a rapid pace. How can you take advantage of mobile technologies, as well as executive your strategy effectively? Our panel of cross-industry mobile experts walk through a comprehensive plan to increase your mobile sales today; spanning resource allocation, to internal organization, to goal-setting, to execution. Can you provide an overview of your current mobile strategy? How much of a focus is mobile? Tactically and organizationally- how do you get resources to support the growth of mobile within your organization? How much time do you think it will take your mobile programs to make a definitive impact on revenue? Are you there yet? Strategically- how does mobile fit into the overall sales mix? Within your marketing strategy? Spend and advertising in mobile- what are the goals here? What is working for you? What is the optimal way to balance the budget in terms of goals for your mobile program? So how are you prioritizing mobile initiatives? How quickly are you seeing it grow? What obstacles are you facing in terms of execution of your mobile strategy? On the execution side? On the technology side? In terms of overall strategy- how does it fit in? Matt Carlson Director Engineering, Shutterfly Matthew Carlson is Director of Engineering at Shutterfly, where he is responsible for mobile architecture across Shutterfly brands such as Shutterfly, TinyPrints and Treat. In addition to overseeing technical strategy and architecture around mobile, he is also responsible for the end-to-end architecture around Shutterfly's photo books creation paths, including content design systems, online creati [read more] 2.50 Kick Off Sessions: Best-In-Class Social Award Winner Presentations Social Commerce & Social Media Katherine Bahamonde, EVP Global eCommerce & Operations, C. Wonder Katherine Brodie, Senior ECommerce Manager, C. Wonder Dmitri Siegel, VP Global E-Commerce, Patagonia Here dynamic mini-presentations for the eTail Best-In-Class award finalists and winners in this session!  Speakers hail from C. Wonder and Patagonia! Katherine Bahamonde EVP Global eCommerce & Operations, C. Wonder As an e-commerce and operations leader, Katherine Bahamonde has demonstrated her ability to create order from chaos, over-achieve financial targets, uncover new profit opportunities, streamline operations, and build talented teams. Katherine leverages her broad experience base that includes consumer brand / retail experience, marketing, merchandising, technology, and investment banking / financial [read more] Katherine Brodie Senior ECommerce Manager, C. Wonder Katherine Brodie was hired by Burch Creative Capital to launch e-commerce sites for C. Wonder and Monika Chiang. Prior to joining BCC, Brodie managed digital marketing for the kate spade and JACK SPADE websites. Through creative cross-channel marketing initiatives and an innovative approach to the online sample sale model, Brodie and her team doubled the katespade.com business year over year until [read more] Dmitri Siegel VP Global E-Commerce, Patagonia Dmitri Siegel is currently the Vice President of Global E-Commerce for the outdoor clothing and gear company Patagonia. Patagonia's mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Dmitri was formerly the Executive Director of Marketing for Urban Outfitters where he oversaw Direct-to-Consumer business [read more]

Mobile Commerce & Social TechnologiesSocial Commerce & Social Media 3.15 Best-In-Class Social Award Winner Presentations Mobile Commerce & Social Technologies Luke Jackson, Director of Innovation and Operations, Spreadshirt Neil Gandhi, Senior Engineer, Sneakpeeq.com Here dynamic mini-presentations for the eTail Best-In-Class award finalists and winners in this session! Speakers hail from Spreadshirt and Sneakpeeq.com! Luke Jackson Director of Innovation and Operations, Spreadshirt Luke Jackson has been at working with Spreadshirt since June of 2006. As the Director of Innovation and Operations, his current responsibilities include managing operations in Henderson and developing Spreadshirt’s continuing development of printing technologies. Luke’s background in IT, programming, and digital printing serve him well in his Quality and R&D position at Spreadshirt [read more] Neil Gandhi Senior Engineer, Sneakpeeq.com Neil Gandhi is a Senior Engineer at sneakpeeq, a social shopping company that leverages social networks to bring the benefits of the in-store shopping experience to the online world. Neil currently leads the design and development of gamification and marketing tools. He has also been instrumental in thought leadership and execution of sneakpeeq's new SaaS e-commerce platform that was released in J [read more] 3.15 Planning And Completing A Successful Social Program Social Commerce & Social Media Dave Haber, Sr. Director, Marketing Communications & Social Media, Ice.com Katie Laird, PR and Social Media Manager, Blinds.com 2012 is the year of social. Whether it be product promotions, loyalty club integration, and traffic generation or simply for branding purposes, retailers are increasingly using social media across multiple platforms. Determine how to execute a successful social program. Customer loyalty? User acquisition? Incentivizing your existing customer base through game mechanics? Establishing reach? Branding? How do you test your program and learn what the right balance is? Do you have clearly defined project needs outlined for potential third party vendors for implementation? Are you building in-house or outsourcing? Why or why not? Dave Haber Sr. Director, Marketing Communications & Social Media, Ice.com An experienced web marketer with an in-depth knowledge of the strategic, technical and creative aspects of digital marketing, Dave leads marketing and communications for Social Media, SEO, Mobile and product development at Ice. He's passionate about driving ecommerce results through community, content and commerce, and has lead the strategic development of the Ice social media platform. Katie Laird PR and Social Media Manager, Blinds.com Katie Laird is the PR and Social Media Manager for Blinds.com, America’s #1 online blinds store. She oversees internal and external communications, media/ blogger relations and public relations efforts with the gusto that only a home design obsessed Web geek can.You’ll find Katie leading the charge in online community building for Blinds.com, blogging on The Finishing Touch interior decorating blo [read more]

Mobile Commerce & Social TechnologiesSocial Commerce & Social Media 3.50 A Strategic Approach To Curating And Implementing New Innovative Social Technologies At The Corporate Level Mobile Commerce & Social Technologies Daniel Neukomm, EVP, Corporate Strategy & Development, La Jolla Group (O'Neill, Rusty, Metal Mulisha, FMF, The Berrics) With the mainstream adoption of social media, companies must learn to rapidly identify, curate and implement leading edge social technologies necessary to drive growth. In this session, Daniel Neukomm will discuss how La Jolla Group, and its portfolio of leading action sports brands has developed the strategy and framework essential to stay ahead of the rapidly growing world of social media marketing tools and tactics. Providing insight and business cases highlighting successes in navigating a part of the digital arena that is no longer a competitive advantage but a competitive requiremen Business cases include detail on enhancing refinement in email by integrating social graph data Business cases also include relevant social commentary brought into the eComm channel to drive traffic and conversion Daniel Neukomm EVP, Corporate Strategy & Development, La Jolla Group (O'Neill, Rusty, Metal Mulisha, FMF, The Berrics) Daniel Neukomm is the EVP of Strategy at the La Jolla Group (LJG), parent company of iconic action sports apparel brands in the US and globally including O'Neill, Metal Mulisha, Rusty and FMF Racing. In addition Daniel leads private equity and institutional investing for a family office in Silicon Valley and holds a number of advisory roles in the technology and non-profit sectors. Prior to LJG, D [read more] 3.50 Closing Retail Session: The Search for the Holy Social Media Grail: Metrics, Content and Success for the Social Marketer Social Commerce & Social Media Katie Laird, PR and Social Media Manager, Blinds.com Still on a quest to find the metrics for your social media activities that keep your boss happy? Love the community building that Facebook, Twitter and blogging bring – but struggle to analyze their real impact? Last touch attribution doesn’t work in the social space. Learn about the metrics you should actually be watching, tips to discover engaging content to share with your audience and when to celebrate / call it quits. Join Katie Laird (@happykatie), the admittedly ‘not that into numbers’ PR and Social Media Manager of Blinds.com, as she guides you through how one E-Commerce company’s social media team keeps their data analysts happy while creating meaningful online connections with customers. Katie Laird PR and Social Media Manager, Blinds.com Katie Laird is the PR and Social Media Manager for Blinds.com, America’s #1 online blinds store. She oversees internal and external communications, media/ blogger relations and public relations efforts with the gusto that only a home design obsessed Web geek can.You’ll find Katie leading the charge in online community building for Blinds.com, blogging on The Finishing Touch interior decorating blo [read more]

Mobile Commerce & Social TechnologiesSocial Commerce & Social Media 4.50 Conclusion Of Day 3/Afternoon Refreshments Served Mobile Commerce & Social Technologies Conclusion Of Day 3/Afternoon Refreshments Served 4.50 Conclusion Of Day 3/Afternoon Refreshments Served Social Commerce & Social Media Conclusion Of Day 3/Afternoon Refreshments Served