Conference Day 3 - Mobile Shopping, Social Commerce Strategies, Personalization & Sales Tax Issues

7.10 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

7.50 Chairperson’s Opening Remarks Marci Troutman, Founder and CEO, Siteminis Chairperson’s Opening Remarks Marci Troutman Founder and CEO, Siteminis Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the [read more]

8.05 Keynote Session Guest Speaker Spotlight Keynote Session: The Art Of Social Media Marketing Guy Kawasaki, Founder, Alltop.com Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, a founding partner at Garage Technology Venture, and former chief evangelist at Apple. In this dynamic and informative keynote presentation, Guy explains and demonstrates key concepts and practices that will enable you to enchant your customers using one of today’s hottest emerging channels….social media. He covers the fundamentals of an effective online presence by using examples from Google Plus, Twitter, and Facebook. A highlight will include his demonstration of the tools that he uses for his social-media presence. Leave with tactical, practical, and inexpensive tips to engage customers using social media In depth review of the major social networking services: Google Plus, Twitter, and Facebook Live-demo of real-world tools and applications for your business Guy Kawasaki Founder, Alltop.com Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple. Mr. Kawasaki is the author of ten books including Reality Check, The Art of the Start, Rules [read more]

8.40 Keynote Session: Mobile: Experience Your Customer Bill Loller, Vice President of Product Management for Mobile , Tealeaf What does your brand strive to achieve in its digital channels? Can you experience your web and mobile business as your customers do? In this day and age, you need to see—and often act on—every interaction. In this presentation, mobile expert, Bill Loller will provide timely context and current best practices that your Ecommerce team can use to improve your customer’s mobile experience so your business can increase revenues, reduce costs and drive higher customer satisfaction. If you can’t see your customers, you won’t experience great results. Bill Loller Vice President of Product Management for Mobile , Tealeaf Bill Loller is the Vice President of Product Management for Mobile at Tealeaf and brings over 15 years experience in mobile product management and marketing to the Tealeaf team. Prior to joining Tealeaf Bill held product management senior positions in established and start-up companies in the mobile space including co-founding Zumigo, a leader in mobile location services. Bill was also the Directo [read more]

9.15 Keynote Panel Discussion: A 360 Degree Comprehensive Plan To Increase Sales From Your Mobile Strategy Jason Miller, VP Technology, Motorcycle Superstore Joaquin Ruiz, CEO, Catalog Spree Jonathan Stephen, Sr. Producer Mobile Products, JetBlue Airways Mickey Khan, Editor-in-Chief, Mobile Marketer Todd Cabell, Director of eCommerce, Crutchfield Potential questions to be covered include: How big is mobile becoming in your business? Are some products or companies more of a fit for a mobile program than others? In which instances? How much of a focus is mobile? Tactically and organizationally- how do you get resources to support the growth of mobile within your organization? How much time do you think it will take your mobile programs to make a definitive impact on revenue? Are you there yet? Strategically- how does mobile fit into the overall sales mix? Within your marketing strategy? Spend and advertising in mobile- what are the goals here? What is working for you? What is the optimal way to balance the budget in terms of goals for your mobile program? So how are you prioritizing mobile initiatives? How quickly are you seeing it grow? What obstacles are you facing in terms of execution of your mobile strategy? On the execution side? On the technology side? Even in terms of strategy- how does it fit in? Jason Miller VP Technology, Motorcycle Superstore Now in his twelfth year at Motorcycle Superstore, Jason has been architecting and developing software for over fifteen years. In his role as CTO / VP of Technology, he leads the teams responsible for all technical aspects of the company’s ecommerce business including software development, analytics, SEO and network administration. Jason currently holds a Bachelors in Information [read more] Joaquin Ruiz CEO, Catalog Spree Joaquin Ruiz, CEO of Catalog Spree, has extensive high-tech experience,from enabling data-center grade Linux, to ushering in web-based appsand launching scalable internet software at companies such as Hewlett-Packard, Sistina Software, Zimbra, and Gear6. As an executive forthose companies, Joaquin defined and executed innovative productstrategies and business models. He has also served as an Entre [read more] Jonathan Stephen Sr. Producer Mobile Products, JetBlue Airways Jonathan Stephen is the Senior Producer of Mobile Products with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem. Prior to his tenure with JetBlue, Jonath [read more] Mickey Khan Editor-in-Chief, Mobile Marketer Mickey ALAM KHAN is editor in chief of mobile marketing trade publication Mobile Marketer and mobile commerce title Mobile Commerce Daily. He was previously editor in chief of eMarketer and DM News. Todd Cabell Director of eCommerce, Crutchfield As Director of eCommerce at Crutchfield, Todd Cabell is responsible for driving Crutchfield’s web sales channel. Todd leads a cross-functional team that develops and implements the strategies and programs that power Crutchfield's desktop and mobile web sites. Todd manages Crutchfield’s SEO, UX and web analytics programs, and directs website project management. [read more]

10.05 Keynote Session: Walmart’s Hub For Innovation: The Intersection Of Social, Mobile And Retail For The Next-Generation Of eCommerce Ravi Raj, Vice President Products @Walmart Labs, Walmart Walmart is focused on creating technologies and businesses around social and mobile commerce that supports their global multi-channel strategy. With the purchase of the Kosmix technology platform, they have the means to bring their social, mobile and commerce strategies to the next level. In this intimate fireside chat presentation, the head of product at Walmart Labs walks through the integration of these emerging channels into their overall multi-channel endeavors. @WalmartLabs is innovating at the intersection of social,and retail Kosmix, a Silicon Valley start-up that focused on social data, to be acquired by the world's largest retailer to form @WalmartLabs Ravi Raj Vice President Products @Walmart Labs, Walmart Ravi oversees product design and development at @WalmartLabs, Walmart’s hub for innovation at the intersection of social, mobile and retail for the next-generation of e-commerce. Ravi has more than 16 years of experience in product management in the areas of search and e-commerce. Ravi came to Walmart as part of the company’s acquisition of Kosmix in 2010. Pri [read more]

10.35 Pre-Lunch Coffee, Refreshments & Networking Break In The Solutions Zone Grab a cup of coffee and meet with the many innovative leaders in the Solutions Zone. Prize winners will be announced for the eTail QR code game!

11.15 Keynote Co-Presentation: Driving Real-Time Results Thru Twitter David Fudge, Head of Social Marketing, Bonobos Shane Steele, Director Sales Marketing, Twitter Hear how e-commerce companies are capitalizing on Twitter’s real-time marketing platform to attract new customers, engage them, and drive purchases. In this session you’ll learn about: Leverage trends and real-time information to develop timely content and offers Best practices for reaching customers with relevant messages Drive and measure engagement, traffic, and ROI Understand and quantify the value of a followers David Fudge Head of Social Marketing, Bonobos David Fudge is the Head of Social Marketing for Bonobos, the largest Internet-launched apparel brand in the United States. Fudge leads the brand’s marketing efforts across all social media platforms. He works closely with the brand marketing, customer acquisition, public relations, customer service, design, and engineering teams to develop new ways to engage with and listen to B [read more] Shane Steele Director Sales Marketing, Twitter Shane Steele is Twitter's director of sales marketing, where she leads product marketing, sales enablement, sales solutions, research, and trade marketing for Twitter's advertising business. She joined the company in March 2011 from Yahoo!, where she served as the company's vice president of global marketing. Before Yahoo!, Shane held a variety of marketing positions, including with Coca-Cola and [read more]

11.50 Keynote Session: If You Love Your Products, Set Them free: Driving Effective Product Participation Across The Social Web With Real ROI Alan Wizemann, CPO, ShopIgniter Kevin Tate, CMO, ShopIgniter The social web is driven by participation - and products are increasingly the focus of social customers' engagement. The maturation of Facebook, Twitter and Google+, and the rise of companies like Pinterest, Fab and Polyvore represent an exciting evolution in the way people discover, buy and share products - but marketers and merchandisers need to be proactive in order to capitalize on that opportunity. Join Alan Wizemann and Kevin Tate as they explore how companies can best drive effective product participation using repeatable & measurable social commerce strategies. Alan Wizemann CPO, ShopIgniter With 15 years of development and ecommerce experience, Alan is directly responsible for the innovative ideas, roadmap and future direction of the platform. Working closely with the technical expertise of the development team, those ideas are turned into reality. Kevin Tate CMO, ShopIgniter Kevin has 13 years of experience creating eCommerce and Social Media solutions. As VP of Solutions for the Dachis Group, he oversaw the strategy and development of more than 250 social media experiences for leading brands. Prior to social media, Kevin led marketing for Unicru/Kronos and business development for Fort Point Partners, which created some of the web’s first integrate [read more]

12.25 Keynote Session Panel Discussion: Social Engagement Programs That Provide Amazing Customer Experiences Ashley Sheetz, VP Marketing and Strategy, Gamestop Danny Leffel, CEO, Yardsellr Dave Haber, Sr. Director, Marketing Communications and Social Media, Ice.com David Stone, CEO, Cashstar Randall Weidberg, CEO, Giantnerd Shari Rudolph, VP eCommerce, The Wet Seal Whether you are using social media as a customer service vehicle, marketing brand awareness, a sales tool or strictly increasing engagement with your brand, it truly comes down to ensuring an amazing customer shopping experience. Our panelists from social leaders at Gamestop, Yardsellr, Ice.com, Philosophy and Facebook demonstrate the ways to generate successful social programs. Turn fans into evangelists and customer service agents. Connect with your customer base and drive loyalty. Increase revenues directly from your social programs. At the end of this panel session, take home strategies to maximize your social customer base. What types of social engagement programs are you implementing? What types of customer data are you collecting from your social engagement programs? How are you using that information? How can you maintain the continuity of the experience from social sites to your website? How can you use customer data from social engagement data to influence the shopper’s experience on your site? What are the possibilities in terms of optimizing the overall user experience? Ashley Sheetz VP Marketing and Strategy, Gamestop  Ashley Sheetz has over 15 years of advertising and marketing experience. She joined GameStop, a top 25 retail brand, in 2008. Sheetz provides consumer insights and marketing strategy for GameStop’s traditional video game business as well as its next generation businesses and digital ventures. Sheetz pioneered GameStop’s social media strategy [read more] Danny Leffel CEO, Yardsellr Danny Leffel is a repeat entrepreneur who has been working on marketplace commerce his entire career. He's held positions at eBay twice, first joining in 2000 where he lead the creation and subsequent spin out of IRI Motors, a marketplace that enabled financial institutions to market their offlease and repossessed vehicles directly to consumers online. IRI Motors was responsible for the successful [read more] Dave Haber Sr. Director, Marketing Communications and Social Media, Ice.com An experienced web marketer with an in-depth knowledge of the strategic, technical and creative aspects of digital marketing, Dave leads Marketing & Communications for the Direct, SEO and Social Media channels at Ice.com. He’s passionate about driving ecommerce results through community, content and commerce, and has lead the strategic development of Ice.comWBR_A [read more] David Stone CEO, Cashstar David Douglas Stone has more than 20 years of executive management experience in Fortune 500 and emerging growth technology companies with a strong emphasis on innovative payment systems and loyalty solutions. Recently named a Prepaid Top 5 Entrepreneur, he has served as a senior executive in several financial services firms, including American Express, where he pioneered the first universal prepa [read more] Randall Weidberg CEO, Giantnerd Randall Weidberg is the CEO and ""Head Nerd"" at Giantnerd.com, an online social shopping site disrupting the large retail market for outdoor sporting goods. Randall is a serial entrepreneur passionate about startups, E-commerce, niche communities and disrupting legacy business models. Striving to enhance the world through social technology, Randall works and plays in Boulder, Colorado. Randall is [read more] Shari Rudolph VP eCommerce, The Wet Seal Shari Rudolph is the VP, E-commerce of The Wet Seal, Inc. where she leads a team responsible for the growth, development, and profitability of the company’s online strategy and operations for two divisions, Wet Seal and Arden B. In this role, she is also focused on mobile as an important emerging commerce channel and on social media as a valuable element of the overall sales and [read more]

1.15 Special Bonus Keynote Panel Discussion: Demystifying Business And Sales Tax Collection Requirements & Responsibilities Diane Yetter, Founder, Sales Tax Institute, President, YETTER Harley Duncan, Managing Director, KPMG Scott Peterson, Executive Director, Streamlined Sales Tax Governing Board As some states face some of their worst budget crisises, efforts to broaden the definition of a retailer doing business in the state subject to sales tax collection requirements has been gaining momentum. This panel discussion brings together leaders in the sales and use tax arena to discuss the efforts being made by the states, federal legislative efforts and what the potential consequences are on businesses of all sizes. The panel will address key issues facing e-tailers including managing risk, balancing customer relationships and competitive issues. Key issues to be discussed will include: Overview of the current landscape and tax collection requirements Individual state activities in passing “click-through” and affiliate nexus provisions including negotiations to delay legislation Status of federal legislation regarding remote seller collection responsibilities Impact of the federal legislation on the Streamlined Sales Tax Project activities Discussion of the balance between additional sales & use tax revenue and cost of collection Overview of the practical implications of tax collection and options available to e-tailers Diane Yetter Founder, Sales Tax Institute, President, YETTER Diane L. Yetter is a strategist, advisor, speaker, author and expert witness in the field of sales and use tax. She is president of YETTERTM, a firm that works with an extensive network of capable partners to deliver sales tax services including system analysis and strategy, transaction tax automation implementation assistance, training, audit defense, refund reviews, manuals, transactional planni [read more] Harley Duncan Managing Director, KPMG Harley Duncan currently serves as the State and Local Tax (SALT) leader for Washington National Tax (WNT). Aside from his role as WNT-SALT leader, his primary responsibilities at KPMG include improving relationships with state taxing authorities, assisting clients in working with state tax agencies, keeping clients and firm members abreast of current developments and aiding the firm&#x [read more] Scott Peterson Executive Director, Streamlined Sales Tax Governing Board Scott Peterson is the Executive Director of the Streamlined Sales Tax Governing Board. His duties include administrative needs of Governing Board/committees and specializes in Tax Policy and Best Practices. He is an avid speaker on Sales Tax Administration Issues. Prior to his current position, Scott was Director of the South Dakota Department of Revenue and Regulation Business Tax Division where [read more]

1.45 Lunch For All Attendees No session description available.

Track A: Mobile Commerce &...Track B: Personalization &...2.45 Chairperson’s ... 2.45 Chairperson’s Opening Remarks Track A: Mobile Commerce & Mobile Shopping Scott Rogers, VP Sales and Brand Solutions, Mogreet Chairperson’s Opening Remarks Scott Rogers VP Sales and Brand Solutions, Mogreet Scott leads sales for Mogreet, specializing in top brand companies and retailers. He brings over 15 years experience in the advertising, entertainment and media industry, focusing primarily on sales and new business development for companies including Televisa Publishing International and Sony Pictures Television International.  Prior to Mogreet, Scott was Sr. Director, Brand Solu [read more] 2.45 Chairperson’s Opening Remarks Track B: Personalization & Online Communities Martin Wesley, SVP Sales, 8thBridge Chairperson’s Opening Remarks Martin Wesley SVP Sales, 8thBridge As SVP Sales with 8thBridge, Wesley is responsible for all sales and business development initiatives. Prior to joining 8thBridge, Wesley served as Senior Vice President of Sales and Service at Involver, the world’s largest social marketing platform. He has over 18 years of experience working in global agencies and internet-media measurement companies in Asia Pacific, the U.K. a [read more] Track C: Social Media & Social Commerce Strategies 2.45 Chairperson’s Opening Remarks Amy Millard, VP Marketing, Hearsay Social Chairperson’s Opening Remarks Amy Millard VP Marketing, Hearsay Social Amy is a cloud-based software marketing expert, a Facebook and Twitter addict, and a regular conference speaker on the subject of marketing and social media. Prior to Hearsay Social, Amy led marketing for several global software companies, and she also ran a division of Netscape.

Track A: Mobile Commerce &...Track B: Personalization &...Track C: Social Media &... 2.50 Kick Off Panel Discussion: Panel Discussion: Reaching Your Mobile Audience At The Right Time And Right Place Track A: Mobile Commerce & Mobile Shopping BJ Emerson, VP Technology, Tasti D-Lite Greg Adams, Digital Marketing Manager, Burton Kevin Conway, Global Director Consumer Brands, Savvis Mickey Khan, Editor-in-Chief, Mobile Marketer David Young, Sr Director Online Marketing, Hotels.com New and innovative mobile technologies that utilize geo-location capabilities are driving sales and customer engagement. Evaluating which technologies will support your brand and revenue goals is the first step in achieving success. This panel of mobile heavy-hitters delves into location-based services, driving value for your business using these services, and the means to integrate service offerings into your overall marketing and sales strategy. Obtain an ROI on your programs immediately after leaving this opening panel discussion. How have you used location-based messaging? What are your goals using location-based messaging? Triggered promotions? Search-based messaging generated during web browsing sessions? How are you starting to interpret your ROI for location-based services? Where has the “check-in craze” netted out? Does this truly drive value? How are the location-based models shifting? Which pieces of local service offerings can add value for you as a retailer (vs. simply being a game or fun activity for the consumer)? Where is the intersection to see value as both a retailer and a customer with these services? How are location-based services evolving on the technology side? How can you integrate these service offerings to fulfill a specific strategic need within your sales strategy? BJ Emerson VP Technology, Tasti D-Lite BJ Emerson is an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves. BJ's unique perspective comes in part from spearheading the integration of the Tasti D-Lite brand experience with online communities and was largely responsible for taking the brand from a place of social negligence to social promine [read more] Greg Adams Digital Marketing Manager, Burton Greg’s been delivering relevance – or trying to at least - to consumers since 2005, specifically via e-mail and database marketing. For the last two years he’s been heading up Digital Marketing at Burton Snowboards for B2B and B2C, which includes a mix of mobile, e-mail, search, database, display … and a few powder days. H [read more] Kevin Conway Global Director Consumer Brands, Savvis Kevin Conway, global director, consumer brands for Savvis, oversees responsibility for the strategy and vision that identifies and drives the development of solutions specific to the consumer brands market segments. These markets include brand manufacturers, multi-channel retailers and companies in the travel and hospitality industry. He works closely with Savvis brand clients, sales, solutions en [read more] Mickey Khan Editor-in-Chief, Mobile Marketer Mickey ALAM KHAN is editor in chief of mobile marketing trade publication Mobile Marketer and mobile commerce title Mobile Commerce Daily. He was previously editor in chief of eMarketer and DM News. David Young Sr Director Online Marketing, Hotels.com David is the Sr. Director of Online Marketing for hotels.com. His team is responsible for site traffic acquisition efforts across mobile, banner advertising, affiliate marketing, metasearch, and search. He also leads business development in new online marketing channels and partnerships. David has previous industry experience in consumer technology with Dell and financial services with USAA. In ad [read more] 2.50 Kick Off Panel Discussion: Generating An Optimal Return On Investment Using Personalization Track B: Personalization & Online Communities Erick Barney, VP Marketing, Motorcycle Superstore David Gudai, VP Marketing, Storkie Express Megan Marks, Sales Director, Velti Shawn Coombs, Sr. Manager, Online Product Management, The Home Depot Receive best-in-class personalization and content management methods to drive growth for your business. At both Altrec and Motorcycle Superstore, personalization remains a top priority throughout all of their marketing campaigns. Our cross-industry retail experts present actionable tactics to maximize your personalization schemes in this opening session. Customizing your site experience and creative based on site behavior or user preferences Avoiding the re-architecture of your eCommerce solution to apply personalization schemes to your site Finding appropriate outsource solutions that have scalable cost structures Generating returns to justify budgets for additional user technologies Balancing the costs of personalization of your site experience and email segmentation Erick Barney VP Marketing, Motorcycle Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more] David Gudai VP Marketing, Storkie Express David Gudai heads up marketing initiatives at Storkie, a leading online source for custom-printed personalized invitations and cards. His expertise comes from hands-on experience building and optimizing both SEM and SEO initiatives, in addition to SMM and brand development. From game theory to stochastic modeling, David leverages multiple disciplines to successfully position and grow market share. [read more] Megan Marks Sales Director, Velti Shawn Coombs Sr. Manager, Online Product Management, The Home Depot Shawn M. Coombs is Senior Manager, Online Product Management at HomeDepot.com where he oversees a team of senior product managers responsible for the Buy Path customer experience to increase product discovery, consideration and purchase behaviors. He launched in 2010 personal recommendations for Cart, Home Page, Internal Search and email, and in 2011 Checkout redesign, buy online and pickup in sto [read more] 2.50 Kick Off Retail Presentation: What’s The Angle? Social Media And Corporate Journalism:Programming Highly Engaging Social Media Content That Drives Traffic And Sales Track C: Social Media & Social Commerce Strategies Many of the same principles that guide successful editorial calendars in the journalistic world are just as applicable to the social media channels. Hear insights into programming highly engaging social media content that can drive traffic and sales. Understand why the objectives of your marketing initiatives should begin with what you hope to have happen when extending those initiatives into social media channels. The head of social media at Petco enables you to build your Customer IQ through monitoring, moderating, inquiring of, and listening to your social media channels in this kick-off presentation. Use journalistic principles for successful Social Media Program meaningful social content Make customer interactions in social the baseline of marketing activities Utilize social media customers as the ultimate focus group

Track A: Mobile Commerce &...Track B: Personalization &...Track C: Social Media &... 3.25 Leveraging Mobile To Drive Consumer Loyalty In Retail Track A: Mobile Commerce & Mobile Shopping Kelvin Rowlette, President-Americas, General Manager, July Systems With more than half of smartphone owners using mobile devices to enhance their shopping experience, savvy retailers are leveraging mobile to drive shopper loyalty in new ways. This session draws on July Systems’ experience as one of the world's largest mobile platform with services in over 150+ countries, on what works and what doesn't to reach your most loyal consumers. Understand how innovative retailers are generating greater store revenues & engaging with millions of consumers via phones & tablets. Explore the new opportunities to listen, understand, and react to consumer feedback through mobile. Attend this session to learn about:  Top 5 predictions for 2012 on how mobile will be used by retailers to drive loyalty How customized user experience for tablets can drive high consumer engagement Emerging technologies that will transform the mobile landscape for retailers Kelvin Rowlette President-Americas, General Manager, July Systems Kelvin heads July Systems’ Sales function across the Americas. He is responsible for developing new business segments and oversees July’s strategic partnerships in multiple areas. He plays a pivotal role in working with clients to create some of the industry’s most compelling mobile internet and cross platform mobile applications.Kelvin has [read more] 3.25 Personalizing The Entire Customer Experience Track B: Personalization & Online Communities Anurag Wadehra, CMO, Baynote Cassie Troiano, Director of ECommerce, XO Group Brian Walker from Forrester has stated that multi-channel commerce “no longer makes sense.” Consumers no longer think in terms of channels – just the buying experience. So how are leading retailers merging the best of the offline shopping experience with online – and vice versa? Cassie Troiano, Director of eCommerce at XO Group, Inc. owners of the Wedding Channel, The Bump, The Knot and several other online sites will talk about their journey to retool both the front and back ends of their commerce web business. With a goal of creating a more compelling, satisfying and productive user experience, XO Group has made serious investments in personalization. Come hear from a fellow eCommerce Director how they got it done, what results they achieved and what they are looking to do to extend this effort in 2012. Anurag Wadehra CMO, Baynote Anurag is a seasoned business executive with experience in marketing, product management and new product launches at both enterprise software companies and the major brand advertisers. Before Baynote, he was the Senior Vice President of Product and Marketing at Adchemy, a digital advertising technology company. Prior to that, he led marketing and product management at Siperian, a data integration [read more] Cassie Troiano Director of ECommerce, XO Group Cassie Troiano is Director of eCommerce at XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), formerly The Knot Inc., a global media & technology leader devoted to weddings, nesting and first-time parenthood. Troiano is responsible for eCommerce activities for all brands, including The Knot, The Bump and WeddingChannel.com. She oversees all mer [read more] 3.25 Level Up Your LTV: Increase Key Retail Objectives 20% To 200% With Gamification Track C: Social Media & Social Commerce Strategies Adena DeMonte, Director of Marketing, Badgeville Session details to follow. Adena DeMonte Director of Marketing, Badgeville

Track A: Mobile Commerce &...Track B: Personalization &...Track C: Social Media &... 4.00 Closing Session: Check-Ins For Checkouts: Using Mobile And Location-Based Technology To Boost Purchasing Track A: Mobile Commerce & Mobile Shopping Erin Waldie, Associate Director, Digital and New Media, Air Miles Reward Program There may not be a mobile app that increases same-store retail sales, but technology has made it possible for retailers to use smart phones to increase the average shopping basket. By combining location data with its vast bank of consumer purchase data, the AIR MILES Reward Program app is enticing shoppers to visit its merchant partners more frequently and to buy more per trip. And consumers are responding: The app, launched in January 2011, counts more than 450,000 downloads and is used an average of 4.5 times a month, per user. Join this presentation to learn firsthand the planning that went into launching this app, the lessons learned along the way, and the next steps – including its recent expansion to the Android platform. The head of new media also shares tips on how to create highly tailored offers without being invasive. Behind-the-scenes look at planning, launching and tweaking a mobile app How to use mobile technology to get shoppers to spend more and shop more often Combining location-based marketing with shopper data in a way that is not creepy Upkeep and maintenance: Steps to making sure your app retains relevancy Erin Waldie Associate Director, Digital and New Media, Air Miles Reward Program Erin Waldie is responsible for Strategy and Execution of AIR MILES marketing programs that take advantage of online social media and mobile marketing. Her focus is building the tools and technologies to create engaging consumer interactions while providing opportunities for the AIR MILES Reward Program and its Sponsors to create effective marketing programs through these channels. In 2009 Erin spe [read more] 4.00 Closing Session: Community Management: Developing A Social Business Strategy Track B: Personalization & Online Communities Lisa Grimm, Digital Brand Manager, Mall of America Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-toconsumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. Explore Mall of America’s journey to discovering an online community Lend insight and actionable takeaways on building a social strategy that lays over marketing communications objectives Offer several case studies that show how community management and social business is affecting the organization Lisa Grimm Digital Brand Manager, Mall of America Social technologies and digital media exist to enhance what we've always done, but because of their real-time and dynamic nature, the need for expertise in vetting integration viability, building education programs and organization-wide implementation is paramount. This is what Lisa Grimm loves and this is what she does. Lisa has a strong back¬ground in the inter¬ [read more] 4.00 Closing Retail Session: Paid, Earned And Owned Sweet Spot Track C: Social Media & Social Commerce Strategies Natalie Malaszenko, Director Worldwide Digital Marketing and Social Media, Personal Systems Group, Hewlett-Packard The terms paid, earned and owned have become popular in the digital and social space with many marketers approaching them individually while savvy brands use holistic approaches to drive invaluable long-term relationships with their customers and greater ROI. Learn how HP and other industry leaders have created an ecosystem of owned, created earned through successful word-of-mouth tactics and used paid as the powerful catalyst. Move away from checking the box for each tactic and towards building an integrated plan with conversation at the heart to find the ultimate sweet spot with consumers. Natalie Malaszenko Director Worldwide Digital Marketing and Social Media, Personal Systems Group, Hewlett-Packard As the Director of Worldwide Digital Marketing & Social Media for Hewlett Packard’s Personal Systems Group (PSG) Natalie Malaszenko is responsible for the digital and social efforts globally as they relate to the World’s #1 PC business and their customers. This includes establishing and building upon the social media framework, web presence, di [read more]

Track A: Mobile Commerce &...Track B: Personalization &...Track C: Social Media &... 4.35 Conclusion Of Day 3/Afternoon Refreshments Served Track A: Mobile Commerce & Mobile Shopping Conclusion Of Day 3/Afternoon Refreshments Served 4.35 Conclusion Of Day 3/Afternoon Refreshments Served Track B: Personalization & Online Communities Conclusion Of Day 3/Afternoon Refreshments Served 4.35 Conclusion Of Day 3/Afternoon Refreshments Served Track C: Social Media & Social Commerce Strategies Conclusion Of Day 3/Afternoon Refreshments Served