7.15 Registration & Networking Breakfast Inside The Solution Zone Registration & Networking Breakfast Inside The Solution Zone

7.55 Chairperson's Opening Remarks Robert Cell, CEO, MyBuys Chairperson's Opening Remarks Robert Cell CEO, MyBuys

8.10 Keynote Session: Go To Where The People Are - Distributing Your Store Lewis Goldman, Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers As the Internet moves to Web 3.0, e-commerce retailers have to bring their goods to where their customers are congregating. Whether that be Facebook, Twitter, or on their mobile device, thin applications that bring the ability to buy products within the customers environment are critical to enabling retailers to continue to grow their business. Like the pushcart salesman from several generations ago, retailers today need to go where the people are. The SVP of marketing at 1800-Flowers discusses their mobile, social and remote gift giving strategies in this lively opening Keynote session. 1800flowers.com history of innovation and the synergy between social networking sites, mobile devices, and remote gift giving Getting behind the success of Facebook, Blackberry, and iphone Shoplets at 1800-Flowers Using Twitter as customer service and sales tool Examining the future of e-commerce with Cloud computing and thin, distributed applications Lewis Goldman Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers With a career spanning numerous influential organizations including Citigroup, Sony, CNBC, and COLGATE- Palmolive, Lewis Goldman is currently the head of marketing for 1-800-FLOWERS.COM, the world's largest Florist and Gift Shop, and is the Sole Proprietor of New Media Consulting, LLC, a consulting company focused on helping clients generate revenue from digital distribution and media. As the SVP, [read more]

8.45 Keynote Session: A Lesson On The Online Marketing Strategy, Triumphs And Trials Of Under Armour Jason Bertrand, Manager of Online Campaigns , Under Armour Michael Jones, Chief Revenue Officer, ChannelAdvisor Sponsored by ChannelAdvisor, this session will feature an up-close-and-personal look at Under Armour, a global brand currently listed as No. 188 on IR500, with annual sales of more than $725M. Jason Bertrand, Manager of Online Campaigns for Under Armour, will share the successes and challenges they have found online, and how Under Armour is continuously innovating its strategy to increase market share. Also, they will give insight on what they have in store to grow their online business. Jason Bertrand Manager of Online Campaigns , Under Armour Jason Bertrand is the Manager of Online Campaigns for Under Armour's e-commerce division known as Global Direct. For the last three years, Jason has been managing the paid search, display, affiliate, and shopping engine marketing programs for Under Armour, successfully growing each program's revenue and efficiency year over year. A large part of Jason's recent focus has been in understanding Under [read more] Michael Jones Chief Revenue Officer, ChannelAdvisor As the Chief Revenue Officer, Michael is responsible for all of ChannelAdvisor's revenue, corporate development and acquisition strategies. Previously Michael was the Chief Operating Officer of ChannelAdvisor. Prior to ChannelAdvisor Michael was the Director of Product Marketing for GoTo Auctions, Vice President of Product Management and Marketing for AuctionRover.com and Senior Product Manager an [read more]

9.20 Keynote Panel Discussion: Making Informed Decisions To Prioritize Projects Based Upon Their ROI Potential Carol Steinberg, Senior Vice President E-Commerce, Marketing and Business Development, ShopNBC James Keller, Senior Vice President Marketing and Business Development, Shoebuy.com Jamie Iannone, Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble Lewis Goldman, Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers Marc Miller, Senior Vice President Business Development/Strategic Planning, Aeropostale Igor Gorin, CEO and Co-Founder, SysIQ Heads of marketing, multi-channel and e-commerce are re-evaluating their shortterm and long-term strategies. Through the development of a strategy for resource deployment that is not only beneficial in the short-term, but offers a “leg up” in long-term, you can prioritize your initiatives effectively. Finding the correct balance between short and long term goals guarantees success (and often the difference between profit and loss). Hear this group of distinguished panelists discuss internal road maps that drive growth long-term for their businesses. How can you prioritize your initiatives based on conversion, lift rates, response rates, etc.? How can you identify the best metric for your organization that directly correlates to an increase in sales dollars? How can you develop an internal map for those aspects that are immediately ROI-driving vs. non-ROI driving? How can you ensure short-term updates are made on your site while driving long- term growth for your business? Carol Steinberg Senior Vice President E-Commerce, Marketing and Business Development, ShopNBC Carol Steinberg is Senior Vice President of E-Commerce, Marketing and Business Development at ShopNBC, the premium lifestyle brand in electronic retailing. Ms. Steinberg is a veteran Internet and TV shopping executive with a proven track record of increasing revenue for multi-channel electronic retailers spanning 25 years. She has broad-based expertise in online marketing, CRM, strategic planning, [read more] James Keller Senior Vice President Marketing and Business Development, Shoebuy.com At Shoebuy.com, Jim is responsible for all online and offline marketing programs and partnerships. His prior career has included a variety of both business and policy roles in the technology industries and has focused on the development of products and markets in emerging online categories. In addition to his roles in the software and services industries, he was the Director of Innovation Programs [read more] Jamie Iannone Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble Jamie Iannone is Executive Vice President, Shopping, Barnes and Noble.com and Barnes and Noble.com Digital, responsible for meeting the buying needs, and shaping the shopping decisions, of visitors to Barnes and Noble.com. Jamie joined Barnes and Noble from eBay where he was most recently the company's Vice President of Global Search, the largest single investment area at eBay. Prior to working at [read more] Lewis Goldman Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers With a career spanning numerous influential organizations including Citigroup, Sony, CNBC, and COLGATE- Palmolive, Lewis Goldman is currently the head of marketing for 1-800-FLOWERS.COM, the world's largest Florist and Gift Shop, and is the Sole Proprietor of New Media Consulting, LLC, a consulting company focused on helping clients generate revenue from digital distribution and media. As the SVP, [read more] Marc Miller Senior Vice President Business Development/Strategic Planning, Aeropostale Igor Gorin CEO and Co-Founder, SysIQ Igor Gorin is CEO and co-founder of SysIQ. In his role as chief executive, Gorin is responsible for setting overall company strategy and driving SysIQ's global operations. His duties include building strategic relationships that fit SysIQ's mission of delivering best of breed e-commerce technolo-gies that en-able retailers to create powerful, versatile, and affordable e-commerce platforms that enr [read more]

9.50 Quick Ten-Minute Stretch Quick Ten-Minute Stretch

10.00 Keynote Session: The Changing Landscape Of E-Commerce: Digital, Commerce And Content Jamie Iannone, Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble The ecommerce landscape is changing quickly, and new formats are emerging for consumption of media – over 1MM books are available to be purchased instantaneously…on new devices and those already in your pocket. Barnes & Noble is leading the charge with innovation technologies such as mobile and digital book readers. Their EVP of Shopping brings his expertise to eTail, presenting multi-channel shopping experiences that capitalize upon the latest technologies available today. Ecommerce landscape and new formats of consumption are emerging – music and movies are increasingly moving digital, and ebooks are gaining in popularity Digital formats increase the ability for consumers to engage with the product Community and social shopping/sharing are becoming increasingly important in building an engaging ecommerce experience. Jamie Iannone Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble Jamie Iannone is Executive Vice President, Shopping, Barnes and Noble.com and Barnes and Noble.com Digital, responsible for meeting the buying needs, and shaping the shopping decisions, of visitors to Barnes and Noble.com. Jamie joined Barnes and Noble from eBay where he was most recently the company's Vice President of Global Search, the largest single investment area at eBay. Prior to working at [read more]

10.35 Keynote Session: Beyond Ecommerce: Linking Solutions For Customers Via The Web Miguel Almeida, Vice President Online Merchandising and Fulfillment, Walgreens In leading multi-channel organizations, online continues to transform the way products and services are delivered to customers. Walgreens, the nation's largest drugstore chain, entered the Ecommerce arena in 1998 by offering the ability to refill prescriptions online. More than ten years later, Walgreens continues to innovate and leverage the online channel to deliver on its strategy of “providing convenient healthcare services and everyday retail needs through > 7,500 points of care”. In this session, the VP ofOnline Sales and Merchandisingat Walgreens provides insight into theirmulti-channel strategy, including: How the company with the “best corners in America” is taking convenience to a whole new level Linking content, commerce and community to provide holistic solutions to its customers Insight into how the online channel is changing the face of healthcare and the role Walgreens Miguel Almeida Vice President Online Merchandising and Fulfillment, Walgreens Miguel Almeida is currently the VP of Online Merchandising and Fulfillment for Walgreens.com. In his current role, Miguel oversees all aspects of online sales, merchandising, customer service and fulfillment for front end products. His group is also responsible for all multi-channel retail initiatives at Walgreens. Prior to joining Walgreens, Miguel held senior roles with the Apple Online Store an [read more]

11.10 Keynote Session: Designing For Growth In Multi Channel Retail Steve Zapf, Executive Vice President Multi-Channel Management, Guitar Center/Musician's Friend than single channel shoppers. And even offline retail purchases typically begin with online research. Retailers are consistently attempting to each “true multichannel integration”, but this an extremely difficult task to realize of the necessary adjustments for an organization; including organizational redesign, different incentives structures, and significant investment in technology. In this session, examine the approach that Guitar Center is taking to re-engineer operations and IT systems, while redesigning their organization. Maximize your multi-channel retailing potential. Multi-channel retailing doesn't begin and end with Buy Online And Pick Up in Store Understanding that for some, re-assorting your catalog or retail mix will better leverage the broader assortment available online or through in store kiosks And for others it can mean new customer service and/ or fulfillment practices Marketing and campaign management changes are almost always required Steve Zapf Executive Vice President Multi-Channel Management, Guitar Center/Musician's Friend Steve Zapf has served as the EVP of Multi-Channel Management for the Guitar Center since 2006. He is also the EVP, Sales and Marketing for the Direct to Consumer division, responsible for GuitarCenter direct, Music and Arts direct, Musician's Friend, Music123, and Woodwind Brasswind. Previously he was the Founder and President of Music 123, a direct to consumer musical instrument retailer reaching [read more]

11.45 Networking And Pre-Lunch Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone. Don't miss your chance to win!

Track A: Usability & Customer Expe...Track B: Social Media, Community &...Track C: Online Media & Innovative... 12.25 Chairperson's Opening Remarks Track A: Usability & Customer Experience Eben Miller, Director of Product Marketing, Autonomy Chairperson's Opening Remarks Eben Miller Director of Product Marketing, Autonomy 12.25 Chairperson's Opening Remarks Track B: Social Media, Community & Predictive Marketing Samer Forzley, Vice President Marketing, eBillme Chairperson's Opening Remarks Samer Forzley Vice President Marketing, eBillme Samer Forzley develops and manages marketing strategies and programs dedicated to customer and merchant acquisition. Prior to joining eBillme, Samer held senior eBusiness development and strategy positions with Alcatel, Primus, and Allstream. Samer holds a Bachelor of Arts in Economics and a Bachelor of Math in Computer Mathematics from Carleton University, he also holds a Master's of Business Adm [read more] 12.25 Chairperson's Opening Remarks Track C: Online Media & Innovative Technologies Eric Roza, President, DataLogix Chairperson's Opening Remarks Eric Roza President, DataLogix Eric Roza joined DataLogix in 2007, and was promoted to President in November, 2008. He has led the company's transformation from a catalog prospecting company to the leading cross-channel data platform for audience targeting through both traditional and digital media. During an eight-year tenure in Silicon Valley, Roza played a key role in launching the first multi-bank online banking service (fo [read more]

Track A: Usability & Customer Expe...Track B: Social Media Technologies &am...Track C: Online Media & Innovative... 12.30 Kickoff Session! How Your Brand Can Succeed Online: Communicating And Delivering Value In Your Retail Experience Track A: Usability & Customer Experience Rob Rogowski, Principal Analyst, Forrester Web users are often frustrated by sites that offer more promise than value. Likewise, cookie-cutter sites that lack brand personality can fail to keep their customer's interest. Websites successfully build brands when they can communicate and deliver value in an emotionally engaging way by offering useful, usable content and function. Principal Forrester Analyst Ron Rogowski runs through the latest trends in building brand experiences that augment the sale to increase immediate revenues for your retail business. Insights into the role of the Web site in building brand An understanding of why companies struggle to balance brand messaging and user experience Examples of companies that provide differentiating brand experiences on their sites Tips for ensuring that your site provides the brand experience your customers expect Rob Rogowski Principal Analyst, Forrester Ron helps Customer Experience professionals improve strategies for global Web design and organization, understand how rich Internet applications (RIAs) are transforming online customer experiences, and align their Web sites with their firms' brand values. He is Forrester's lead analyst in Web globalization research and part of the core analyst team responsible for developing and maintaining Forres [read more] 12.30 Kickoff Session! Retail Social Media: Creating A Dynamic Social Strategy For Your Brand Track B: Social Media Technologies & Community Keith Mercier, Vice President/General Manager Gap Online, Gap Inc. Gap has stepped heavily into the social media arena. With the “Born to Fit” Facebook campaign linking users to the Gap.com website and blogging partnerships, they are engaging with their customer base where they are already discussing fashion- in the social media realm. The VP of Gap.com delves into Gap's social strategy, uncovering lessons learned and strategies to move forward into the social world of tomorrow. Putting together a strategy based on the voice of the consumer vs. big branding pushes Developing an online social community on your website Using product recommendations and testimonials Creating loyalty programs for customers that engage with your brand across multiple social marketing vehicles Offering adding previews to product, free sampling and discounts Measuring and testing the success of your social programs to make necessary adjustments Keith Mercier Vice President/General Manager Gap Online, Gap Inc. Keith Mercier has been the Vice President and General Manager of Gap Online since early 2008. Keith's career with Gap began in 1986 as a store sales associate. From 1991 through 1998, he held various roles throughout the organization including Store Operations, Communications, and Brand Marketing. Then, in 1999, he was one of the first employees to join Gap Inc. Direct, Gap Inc's online division, [read more] 12.30 Examining Merchandising Strategies In Rich Media To Increase Average Order In Conversion Track C: Online Media & Innovative Technologies Arnold Sookram, Director Retention Marketing, Backcountry.com Frank Malsbenden, Vice President/General Manager, Vision Retailing McKay Thomas, Graphic Marketing Manager, Billardex and Pooltables.com David Reisfeld, General Manager Enterprise Solutions, Limelight Networks Ensuring your website provides the best possible customer experience has always been and of course is a necessity today. Customers are scouring the web frequently, so understanding the best means to merchandise your products and manage your content is a must. Our panelists review the usage of rich media and general merchandising strategies to ensure your web experience is differentiated, functional, and effective in converting customers every single time they visit your site. How are you using rich media to increase conversion rates on your website? What new techniques have you implemented? What are the benefits and pitfalls of outsourcing the development of merchandise configurators? How much should you allocate your budget to merchandise in rich media? Is rich media merchandising ultimately a branding tool or transactional tool? Arnold Sookram Director Retention Marketing, Backcountry.com Arnold is Director, Retention Marketing at Backcountry.com, a Liberty Media company. At Backcountry, Arnold is responsible for all direct response programs (email, direct mail, catalog), visual merchandising (on site promos and merchandising), and vendor marketing (partnering with top vendors to promote new gear). The retention marketing team's primary objective is to improve customer loyalty and [read more] Frank Malsbenden Vice President/General Manager, Vision Retailing Frank Malsbenden is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at th [read more] McKay Thomas Graphic Marketing Manager, Billardex and Pooltables.com With a solid background in showroom retail, McKay Thomas combines functionality with stunning visual designs. As lead graphic designer for BilliardEx, McKay insists on constant refinement of every page of the website, always testing new advertisements and promotions. David Reisfeld General Manager Enterprise Solutions, Limelight Networks David Reisfeld is the general manager for enterprise solutions at Limelight Networks. In this role he is responsible for the strategy and development of Limelight Networks' enterprise solutions portfolio. He joined Limelight Networks in January 2010 to spearhead Limelight's penetration into the whole site delivery space catering to ecommerce and enterprise portals.Prior to joining Limelight Networ [read more]

Track A: Usability & Customer Expe...Track B: Social Media Technologies &am...Track C: Online Media & Innovative... 1.05 Data-Driven Strategies To Improve The Customer Experience And Grow Sales Track A: Usability & Customer Experience Steve August, Senior Vice President Marketing and Chief Marketing Officer, Sharper Image Jean-Yves Sabot, Vice President Retail Group, Epsilon Morlee Griswold, Catalog Development Consultant, The customer is in control of the shopping experience. So how can marketers improve the customer experience while also driving sales? Effectively using the data you have as well as capturing other key data is key to success. Learn from expert retail marketers as they share their strategies and stories for improving the shopping experience for their customers and grow sales. Steve August Senior Vice President Marketing and Chief Marketing Officer, Sharper Image Jean-Yves Sabot Vice President Retail Group, Epsilon Morlee Griswold Catalog Development Consultant, 1.05 Strategies For "In-Market" Retail Shoppers Track B: Social Media Technologies & Community Pedro Santos, Chief Strategist, eCommerce, Akamai The majority of online display advertising spend continues to target general consumers. However, what if there was a predictive ad-targeting solution that focused only on shoppers that are "in-market" for the online commerce/retail industry? Join Pedro Santos from Akamai to learn about the reality of in-market shopping and how to identify and reach shoppers with a high propensity to buy what you sell. The speaker presents a case study describing the impact of predictive marketing has had on their site traffic and transactions. He will also speak about the importance of providing a satisfying online shopping experience for their customers, how does access to shopper data drive transactions on their site, and key benefits of leveraging shopping data and accelerating their site has had on its site transactions and business. Pedro Santos Chief Strategist, eCommerce, Akamai Pedro Santos is the Chief Strategist, eCommerce, at Akamai Technologies. In this role, Mr. Santos is responsible for Akamai's business strategy in the eCommerce market segment. Prior to this role, Mr. Santos was Director, eCommerce Marketing and Senior Product Marketing Manager at Akamai and was responsible for the marketing strategy for the Online Commerce sector. Akamai works with the globe's to [read more] 1.05 Email Plus: Thinking Beyond The Inbox Track C: Online Media & Innovative Technologies Morgan Stewart, Director of Research and Strategy, ExactTarget ExactTarget's Morgan Stewart presents the next generation of email and one-toone marketing. Hear how brands around the world are achieving unparalleled success by transforming email into a personalized, customer-driven messaging channel by using email in tandem with social media, text messaging, CRM, web analytics and off-line channels analytics and off-line channels. Integrating new channels into email marketing programs can deliver relevant content to customers and enable them to share the message via text messaging and social media Increasing relevancy and targeting of email messages using CRM and Web analytics can increase campaign effectiveness and boost ROI Receiving the latest research on customer preferences and adoption of emerging media such as SMS and social media Understanding how companies around the world are harnessing the power of multiple messaging channels in tandem with email to drive increased engagement Morgan Stewart Director of Research and Strategy, ExactTarget Morgan Stewart is Director of Research and Strategy for ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions. Morgan is responsible for conducting primary research on email marketing trends and digital marketing best practices. Considered one of the industry's thought-leaders when it comes to email research, Morgan is regularly featured in industry publications suc [read more]

1.40 INVITATION ONLY CIO/CTO/IT/COO/CFO Workshop And Private Lunch INVITATION ONLY CIO/CTO/IT/COO/CFO Workshop And Private Lunch This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! It is designed as a brainstorming and networking workshop for retail heads of information technology, operations and finance.

1.40 Step ahead at the eTail Luncheon and Networking event for all Attendees, sponsored by Neolane No session description available.

1.40 INVITATION ONLY Workshop And Private Lunch Hosted By iPerceptions Sponsored by "Buyers Exposed!" Brand New INVITATION ONLY Workshop And Private Lunch If you are like most retailers, you know you are leaving money on the table. How much, why and what to do about it are the important questions we'll help you answer in a one hour lunch workshop.  Discover why they won't buy as we expose your online buyers’ most common objections. This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010!

Track A: Usability & Customer Expe...Track B: Social Media Technologies &am...Track C: Online Media & Innovative... 2:40 Panel Discussion: Focusing On Innovation To Move Customers Through The On-Line Research Or Multi-Channel Shopping Process Efficiently And Easily Track A: Usability & Customer Experience Andy Schepper, E-Commerce Director and Vice President, Operations, Summit Sports Inc. Bob Holden, Vice President, North American Singles, eHarmony Renee Racine, Director Online Customer Experience, Indigo Books Serena Potter, VP Marketing, Macys.com Michael Hinnant, Director of User Experience, Ascentium Identifying the technologies that bolster your brand experience while augmenting the sale guarantee that customers complete the purchase. How do you determine the enhancements that are necessary for the user experience versus deterring customers? This group of panelists, serving very different audiences and industry segments, come to eTail to help you complete the sale, no matter the channel,each and every time a potential customer visits your website. What types of product information is necessary to expedite the sale, whether it be online or in-store? What types of features and functionality get customers through the process easily and efficiently? How do these features correspond to a positive decision to make the purchase immediately? How are you differentiating your brand through enhanced customer experiences? How can you create rich shopping environments that augment the sale, no matter the channel? What are the processes needed to get customers the information that they need to buy today vs. coming back later? Andy Schepper E-Commerce Director and Vice President, Operations, Summit Sports Inc. Andy Schepper has helped develop Summit Sports over the past several years from a brick and mortar storefront into a successful Internet company that operates a number of sports-oriented retail web sites, including www.skis.com. Andy has been with Summit Sports since 1997 and launched the company's first web site in 1999. Today he is responsible for the day-to-day operations of e-commerce developm [read more] Bob Holden Vice President, North American Singles, eHarmony Bob is responsible for the overall performance of eHarmony, Inc.'s North American singles business. Prior to joining eHarmony, he was at Rent.com, an eBay company, where he served as the Co-General Manager and Senior Director. Previously, Bob held several roles at eBay, including the Director and General Manager of the North American division of eBay Express. Other past experience includes five ye [read more] Renee Racine Director Online Customer Experience, Indigo Books Renee leads online experience at chapters.indigo.ca, the e-commerce arm of Canada's largest books and entertainment retailer. Her focus is on delivering against the customer's expectation of a simple, enjoyable online shopping experience. She plans and manages new feature development, oversees online merchandising and their successful customer community.Renee specializes in eCRM strategy, online c [read more] Serena Potter VP Marketing, Macys.com Michael Hinnant Director of User Experience, Ascentium Michael revolutionizes how users interact with brands. With over 15 years experience, Michael leads a Ascentium's team of seasoned user experience architects to create engaging online experiences. Prior to Ascentium, Michael worked as a user experience architect where he focused on content applications for mobile devices, content management applications, broadband services, and Web sites. At Ascen [read more] 2:40 Panel Discussion: Cost-Effective Innovations In Social Media That Drive Sales Track B: Social Media Technologies & Community Eoin Comerford, Vice President Marketing, Moosejaw Jamey Maki, Director of Online Marketing and Analytics, Golfsmith Lauren Coberly, Director of Worldwide Marketing, Kodak Direct, Eastman Kodak Ricci Wolman, Director Online Marketing, Body Shop Rich Lesperance, Director of Online Marketing, Walgreens Prashant Nedungadi, Co-Founder and CEO, Imshopping Everyone is talking about Twitter strategies and Facebook pages. But what specific social sites are revenue-driving for retailers? How can you tie social marketing across your sales channels? Where can you find an ROI? Our group of social media mavens tackle the toughest questions surrounding social media strategy today. Bring plenty of questions for this interactive panel discussion. How are you integrating Twitter, Facebook into your marketing strategy? How do you identify revenue-driving tactics for Facebook, Twitter? Is micro-tweeting a good strategy on Twitter? In which vehicles have you been testing? How do you allocate resources around your social media strategy? What does an internal team look like for social media strategies? Who is the right type of person to handle these initiatives internally? How long should they spend focusing on this strategy? Have you been able to sell more products using these social vehicles? How are you measuring the ROI of your social media strategy? Eoin Comerford Vice President Marketing, Moosejaw Eoin is the VP of Marketing for Moosejaw Mountainteering, a leading multi-channel retailer of outdoor adventure apparel and gear. He oversees all of the marketing initiatives for Moosejaw.com (#257 on Internet Retailer Top 500), Moosejaw's seven retail stores, Moosejaw's mail order catalogs, and two mobile sites m.moosejaw.com and www.moosejaw.mobi. Moosejaw's unique, engaging, and irreverent mark [read more] Jamey Maki Director of Online Marketing and Analytics, Golfsmith Jamey Maki is the Director of Online Marketing and Analytics for Golfsmith International, a multi-channel golf and tennis retailer based in Austin, Texas. He is responsible for all online marketing activities including paid search, email, shopping comparison engines, affiliate relationships, site analytics and direct channel reporting. He has over 8 years of experience in the e-commerce field and [read more] Lauren Coberly Director of Worldwide Marketing, Kodak Direct, Eastman Kodak Lauren Coberly is Director of Worldwide Marketing for Kodak Direct, Eastman Kodak's online consumer business. In this role, Lauren is responsible for developing and overseeing the online marketing strategy and activities in the Americas and EAMER regions. In addition to determining critical marketing investments, Lauren helps lead the next generation of thinking around online practices and ways to [read more] Ricci Wolman Director Online Marketing, Body Shop Ricci Wolman is the Director of Online Marketing at The Body Shop, where she manages all online marketing and merchandising efforts for The Body Shop's US and Canadian websites. Ricci is passionate about online retail and is constantly searching for new ways to engage her customers. Twitter: @ricwol Rich Lesperance Director of Online Marketing, Walgreens Rich is a veteran of ecommerce having run multi-billion PandLs at Dell and Circuit City prior to joining Walgreens. His background includes deep expertise in merchandising and pricing, website operations, and online marketing. At Walgreens Rich leads the company's online marketing programs to position Walgreens.com as the leading health, photo, and drugstore retail site in the US. Prashant Nedungadi Co-Founder and CEO, Imshopping Prashant co-founded IMshopping because he was frustrated that it was taking longer and longer to find the things that he wanted to buy online. There was just too much information to dig through. IMshopping was born to ease this frustration felt by millions of online shoppers. Prashant is a serial entrepreneur who has built businesses from nothing into business with millions of customers and double [read more] 2.40 Integrate Social And Mobile Marketing To Drive Customer Engagement Track C: Online Media & Innovative Technologies Mike Ricci, Vice President Mobile Practice Leader , Merkle Inc Rich Fleck, Vice President Strategic Services, Merkle Inc In today's interactive marketplace, consumers engage across multiple interactive touch-points - with social and mobile media quickly gaining consumer attention and adoption. Consumers often use these channels together – actively posting and interacting with social sites using their mobile devices. However, these fast-growing channels are often represented by silo'd functions within a marketing organization – and typically lack clearly identified goals and objectives.   Discover how to use targeted mobile marketing to activate your social marketing initiatives Learn how to identify social influencers within your customer base and use their networks as leverage in new customer acquisition Use social media to accelerate the growth of your mobile marketing audience Integrate social and mobile content to present a customer-focused strategy Mike Ricci Vice President Mobile Practice Leader , Merkle Inc Michael Ricci is VP of Mobile Solutions for Merkle. As Mobile Marketing practice leader at Merkle, Mike with Merkle's blue chip client list (Blockbuster, Dell, Samsung, Nike, DirectTV, Gieco, Wendy's,, Wyndham, Kodak and a host of others to develop mobile engagement strategies and solutions. Prior to coming to Merkle, Mike was VP of Creative and Strategy for iLoop Mobile. iLoop is a premier player [read more] Rich Fleck Vice President Strategic Services, Merkle Inc Rich is the Vice President of Merkle Interactive's Strategic Services group where he leads a team of marketing strategists and analysts who are experts in email marketing, website analytics, online acquisitions, and statistical analysis. His group helps Merkle's clients use data-driven techniques to refine and optimize their online marketing strategy.Rich has been working in online analytics for t [read more]

Track A: Usability & Customer Expe...Track B: Social Media Technologies &am...Track C: Online Media & Innovative... 3.15 Panel Discussion: Driving Returns From Online Video With An Understanding Of The Nuts And Bolts Behind Execution Track A: Usability & Customer Experience Brian Swallow, Vice President Sales and Marketing, Football Fanatics Esther Steinfeld, Public Relations Manager, Blinds.com Peter Leech, Chief Marketing Officer, Onlineshoes Don Delzell, Co-Managing Director, Future Merchants Video usage and integration into websites is not only gaining momentum, but becoming an integral part of the shopping experience. How can you use video to increase conversion rates? Facilitate the sale? As retailers from all areas of the industry have successfully employed video, there is much to be gained from hearing first-hand knowledge of successful video execution and implementation. Understand the nuts and bolts of online video and integrate this strategy into your web experience today. How did you develop your online video strategy? Are you outsourcing or generating video in-house? What are the pros and cons for each strategy? Where are you housing video on your website? Why did you make this decision? Did you include embedded links to the product? Why or why not? How can you include embedded links to the product? How do you deal with potential bandwidth issues? Brian Swallow Vice President Sales and Marketing, Football Fanatics Brian is currently Vice President of Sales and Marketing for Football Fanatics, a leading online retailer of team and league licensed merchandise and provider of private labeled e-commerce storefronts to various colleges and sports media partners including the NCAA, Yahoo! Sports, Ohio State and many others. After joining the company in 2000, Brian was responsible for launching the initial e-comme [read more] Esther Steinfeld Public Relations Manager, Blinds.com Esther Steinfeld is the Public Relations Manager for Blinds.com, the largest provider of window treatments on the Internet. Esther's love of Interior Design and "Do-It-Yourself," paired with her unique expertise in traditional and digital Public Relations, have led to the successful conversion of many new customers into customers for life. Over the last three years, Esther's goal has been to creat [read more] Peter Leech Chief Marketing Officer, Onlineshoes Peter is Chief Marketing Officer at Onlineshoes.com, a leading online retailer of shoes and apparel for active lifestyles. Prior to OLS, Peter was CMO at Hanover Direct, VP Direct Marketing for Chico's FAS and EVP Targeted Marketing for Littlewoods Shop Direct (one of Europe's largest online and catalog retailers). Peter began his career at PandG. Don Delzell Co-Managing Director, Future Merchants Don Delzell, Co-Managing Director of Future Merchants, Inc, has over 25 years experience in retail, wholesale and consulting, with current expertise in cross-channel merchandising and marketing tactics, strategy, process and technology. Prior to joining the launch team for Future Merchants, Don had a successful independent consulting practice providing merchandising strategy support for an array o [read more] 3.15 Engaging The Right Communities To Drive Ecommerce Sales Track B: Social Media Technologies & Community Phyll Arrington, Manager of Operations, The Body Shop How do you target your social media efforts for optimal ROI? At The Body Shop, they engage with those communities that are passionate about the same things that they are – from beauty to their values – to drive ecommerce sales. Jasonshares The Body Shops' successes (and failures), and explains how to experiment without blowing your budget. Finding your community – examples of campaigns that have worked Choosing your content – how to decide what's relevant Measuring Success –what are the right metrics, and finally, What happens when Ashton tweets about you? Phyll Arrington Manager of Operations, The Body Shop Phyll Arrington is Head of Event Planning and Online Production for The Body Shop. Phyll oversees the promotional calendar and the overall scheduling, production, publishing and management of web content to support US and Canadian (English and French) websites. Through event planning she and the team are responsible for customer acquisition and retention, positioning The Body Shop brand online and [read more] 3.15 Customer-Centric Retailing Track C: Online Media & Innovative Technologies Mark Siedl, REI Session Details To Follow Mark Siedl , REI Mark Seidl has been with REI for over 17 years and is responsible for the REI.com's Operations and Program Management teams. During his time at REI, Mark has worked across a broad spectrum of roles and disciplines across REI including Finance, Merchandising, Project Office, Retail Operations and Online. Mark shares REI's love of the outdoors and tenacious commitment to the customer and he is pleas [read more]

Track A: Usability & Customer ExperienceTrack B: Social Media Technologies & Community 3.50 Enriching The Consumer Brand Experience While Keeping Costs Low Track A: Usability & Customer Experience Marissa Colwell, Director of Media, Improvement Direct Getting the most out of your budget is top of mind for all retailers. How can you decide which technologies, which user experience updates and which site enhancements actually impact the customer so they convert immediately? How can you keep them returning to your site? The head of digital media at Improvement Direct, a multi-site retailer for home improvement products explains strategies to differentiate your website and increase conversion rates while keeping your budget in check. Evaluating digital technologies that serve to enhance the overall customer experience Determining whether these technologies are applicable to your business model Giving your customers ways to experience different aspects of your product and immerse themselves in your brand experience Rich Internet Application Technologies Dynamic Imaging Solutions Video imagery Maintaining speed to market with internal resource allocation to implement these technologies Marissa Colwell Director of Media, Improvement Direct 3.50 Using Social Media Outlets As A Template To Create A New Customer Experience On Your Website Track B: Social Media Technologies & Community Frank Malsbenden, Vice President/General Manager, Vision Retailing Social sites such as Facebook and Twitter are shifting the way that consumers interact with websites. In the past, e-commerce sites set expectations for users on the internet, but now that leadership has shifted to customers on social networking sites. If retailers can take cues from consumer interactions on social networking sites, they can create a brand new type of shopping experience. Customers can interact with a website in the way in which they would if they were on a social networking site. In the past, Vision Retailing was falling below their mark for product page views. Now the company has completely changed the look and feel of their homepage and product detail pages to make their website more interactive, and offer a real-time immersive shopping experience, increasing their product page views by 50% in only ten weeks time. The head of marketing for the company talks through this exciting and innovative case study, sharing their lessons learned to enhance the customer experience.• Understanding the impact of social media in shaping customer expectations in today's marketplace• Making your website more interactive so consumers feel they are a part of creating the experience that they want when they interact with your brando Updating product views in real-time based upon consumer feedback on your homepageo Creating a live announcement panel that shows customer behavior on the website in real timeo Using your homepage to drive specific product page views as your customers are reviewing specific products in real-timeo Adding a Live Twitter feed to your homepage• Adapting to consumer behavior in today's digital market• Increasing product views and interactions on your website to drive revenues and repeat page views Frank Malsbenden Vice President/General Manager, Vision Retailing Frank Malsbenden is Vice President and General Manager of Vision Retailing Inc., an Andover MA E-Commerce company specializing in niche footwear categories. Vision Retailing Inc. owns E-Commerce properties Shoeline.com, Supershoes.com and Addingtonfalls.com. Prior to his tenure at Vision Retailing, Frank served in the Clinton Administration as Confidential Assistant to Secretary Dan Glickman at th [read more]

3:50 Conclusion Of Track C Track C: Online Media & Innovative Technologies Conclusion of Track C. Please visit the sessions in Tracks A&B!

4.25 Wine & Cheese Reception/Featured Presentation By RIS News: The Mobile Mall In Your Hand Joe Skorupa, Group Editor-In-Chief, RIS News Enjoy wine and cheese inside the Solution Zone, and receive a FREE COPY of the brand new MCommerce study developed by RIS News.  For the first time at eTail, the Group Editor-In-Chief reveals key findings from the RIS 2010 Mobile Commerce Study. When shoppers indicate they want something, smart retailers deliver it. Today, shoppers want access via their mobile phones. As a result, the m-commerce channel has become the most disruptive force to hit retailing since the Internet. Mobile phones are always carried with shoppers, always connected and location aware. They are also fast becoming a booming shopping mall in consumer hands. Find out how retailers are setting strategy and making first-mover decisions to seize the m-commerce opportunity in this exclusive presentation.  Key take-aways include: Understand revenue and ROI expectations Learn the top priority list Review challenges to overcome Understand payment preferences Leave with the top operating systems choices of retailers Joe Skorupa Group Editor-In-Chief, RIS News Before becoming group editor-in-chief of RIS News and VSR magazine, Joe was editor of Hospitality Technology and Consumer Goods Technology. All are media franchises of Edgell Communications, which Joe joined in 2001. In 2002, the American Business Press judged a series of columns Joe wrote for Hospitality Technology to be one of the three best regularly featured columns in the country. In addition [read more]

5.00 Retailer-Only Think Tanks & Champagne Roundtables Christine Burke, Vice President International E-Commerce, L'Occitane Erick Barney, Vice President Marketing, Motorcycle Superstore Michael Merhab, Vice President E-Commerce CBS Interactive, CBS Sports Interactive Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Build new relationships with fellow retail executives in this special partnering networking session. One-on-one networking and relationship building with your peers in a vendor-free zone. Christine Burke Vice President International E-Commerce, L'Occitane Christine is the Vice President, International Ecommerce for L'Occitane, the French beauty company, and have been in this position for three years. Christine oversees the internet sites and web businesses for all L'Occitane countries worldwide; they currently have 30 websites throughout the world, half of which are ecommerce. Prior to taking over the internet business she was the Vice President, M [read more] Erick Barney Vice President Marketing, Motorcycle Superstore Erick joined Motorcycle Superstore more than seven years ago. Starting out as a Customer Service Representative, he was eventually promoted to Online Marketing Manager, followed by Director of Marketing, and most recently VP of Marketing. Erick enjoys street and dirt motorcycle riding in his free time. Michael Merhab Vice President E-Commerce CBS Interactive, CBS Sports Interactive As Vice President of E-Commerce for CBS Digital-CBS Sports, Michael oversees and manages over 120 online stores, over 80 auction sites, and all e-commerce related ventures for CBS Sports and CBS College such as the NCAA Official Store, CBS Sports Store, CBS Sports auction site, and school stores such as Notre Dame and USC. Michael's role includes negotiating agreements with university partners and [read more]

5.55 Conclusion of Day Two Conclusion of Day Two