February 22 - 25, 2011
JW Marriott Desert Springs, Palm Desert, CA

Main Conference Day Two

Wednesday, February 24th

An entire day of tactical presentations, panel discussions and interactive networking! Enjoy keynote sessions in the morning, and afternoon sessions in concurrent tracks (Tracks A, B and  C). To view full session descriptions, click on the tabs in Tracks A, Band C below.

7.15 Registration & Networking Breakfast Inside The Solution Zone
Registration & Networking Breakfast Inside The Solution Zone
7.55 Chairperson's Opening Remarks
Robert Cell, CEO, MyBuys
Chairperson's Opening Remarks
10701_004_speaker_robertcell

Robert Cell
CEO, MyBuys

8.10 Keynote Session: Go To Where The People Are - Distributing Your Store
Lewis Goldman, Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers
As the Internet moves to Web 3.0, e-commerce retailers have to bring their goods to where their customers are congregating. Whether that be Facebook, Twitter, or on their mobile device, thin applications that bring the ability to buy products within the customers environment are critical to enabling retailers to continue to grow their business. Like the pushcart salesman from several generations ago, retailers today need to go where the people are. The SVP of marketing at 1800-Flowers discusses their mobile, social and remote gift giving strategies in this lively opening Keynote session.
  • 1800flowers.com history of innovation and the synergy between social
  • networking sites, mobile devices, and remote gift giving
  • Getting behind the success of Facebook, Blackberry, and iphone Shoplets at
  • 1800-Flowers
  • Using Twitter as customer service and sales tool
  • Examining the future of e-commerce with Cloud computing and thin,
  • distributed applications
10701_004_speaker_LewisGoldman

Lewis Goldman
Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers

With a career spanning numerous influential organizations including Citigroup, Sony, CNBC, and COLGATE- Palmolive, Lewis Goldman is currently the head of marketing for 1-800-FLOWERS.COM, the world's largest Florist and Gift Shop, and is the Sole Proprietor of New Media Consulting, LLC, a consulting company focused on helping clients generate revenue from digital distribution and media. As the SVP, [read more]
8.45 Keynote Session: A Lesson On The Online Marketing Strategy, Triumphs And Trials Of Under Armour
Jason Bertrand, Manager of Online Campaigns , Under Armour
Michael Jones, Chief Revenue Officer, ChannelAdvisor
Sponsored by ChannelAdvisor, this session will feature an up-close-and-personal look at Under Armour, a global brand currently listed as No. 188 on IR500, with annual sales of more than $725M. Jason Bertrand, Manager of Online Campaigns for Under Armour, will share the successes and challenges they have found online, and how Under Armour is continuously innovating its strategy to increase market share. Also, they will give insight on what they have in store to grow their online business.
10701_004_jason_bertrand

Jason Bertrand
Manager of Online Campaigns , Under Armour

Jason Bertrand is the Manager of Online Campaigns for Under Armour's e-commerce division known as Global Direct. For the last three years, Jason has been managing the paid search, display, affiliate, and shopping engine marketing programs for Under Armour, successfully growing each program's revenue and efficiency year over year. A large part of Jason's recent focus has been in understanding Under [read more]
10701_004_speaker_michaeljones

Michael Jones
Chief Revenue Officer, ChannelAdvisor

As the Chief Revenue Officer, Michael is responsible for all of ChannelAdvisor's revenue, corporate development and acquisition strategies. Previously Michael was the Chief Operating Officer of ChannelAdvisor. Prior to ChannelAdvisor Michael was the Director of Product Marketing for GoTo Auctions, Vice President of Product Management and Marketing for AuctionRover.com and Senior Product Manager an [read more]
9.20 Keynote Panel Discussion: Making Informed Decisions To Prioritize Projects Based Upon Their ROI Potential
Carol Steinberg, Senior Vice President E-Commerce, Marketing and Business Development, ShopNBC
James Keller, Senior Vice President Marketing and Business Development, Shoebuy.com
Jamie Iannone, Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble
Lewis Goldman, Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers
Marc Miller, Senior Vice President Business Development/Strategic Planning, Aeropostale
Igor Gorin, CEO and Co-Founder, SysIQ
Heads of marketing, multi-channel and e-commerce are re-evaluating their shortterm and long-term strategies. Through the development of a strategy for resource deployment that is not only beneficial in the short-term, but offers a “leg up” in long-term, you can prioritize your initiatives effectively. Finding the correct balance between short and long term goals guarantees success (and often the difference between profit and loss). Hear this group of distinguished panelists discuss internal road maps that drive growth long-term for their businesses.
  • How can you prioritize your initiatives based on conversion, lift rates, response
  • rates, etc.?
  • How can you identify the best metric for your organization that directly
  • correlates to an increase in sales dollars?
  • How can you develop an internal map for those aspects that are immediately
  • ROI-driving vs. non-ROI driving?
  • How can you ensure short-term updates are made on your site while driving
  • long- term growth for your business?
10701_004_speaker_CarolSteinberg

Carol Steinberg
Senior Vice President E-Commerce, Marketing and Business Development, ShopNBC

Carol Steinberg is Senior Vice President of E-Commerce, Marketing and Business Development at ShopNBC, the premium lifestyle brand in electronic retailing. Ms. Steinberg is a veteran Internet and TV shopping executive with a proven track record of increasing revenue for multi-channel electronic retailers spanning 25 years. She has broad-based expertise in online marketing, CRM, strategic planning, [read more]

James Keller
Senior Vice President Marketing and Business Development, Shoebuy.com

At Shoebuy.com, Jim is responsible for all online and offline marketing programs and partnerships. His prior career has included a variety of both business and policy roles in the technology industries and has focused on the development of products and markets in emerging online categories. In addition to his roles in the software and services industries, he was the Director of Innovation Programs [read more]
10701_004_speaker_JamieIannone

Jamie Iannone
Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble

Jamie Iannone is Executive Vice President, Shopping, Barnes and Noble.com and Barnes and Noble.com Digital, responsible for meeting the buying needs, and shaping the shopping decisions, of visitors to Barnes and Noble.com. Jamie joined Barnes and Noble from eBay where he was most recently the company's Vice President of Global Search, the largest single investment area at eBay. Prior to working at [read more]
10701_004_speaker_LewisGoldman

Lewis Goldman
Senior Vice President Marketing, 1800 Flowers.com, 1800 Flowers

With a career spanning numerous influential organizations including Citigroup, Sony, CNBC, and COLGATE- Palmolive, Lewis Goldman is currently the head of marketing for 1-800-FLOWERS.COM, the world's largest Florist and Gift Shop, and is the Sole Proprietor of New Media Consulting, LLC, a consulting company focused on helping clients generate revenue from digital distribution and media. As the SVP, [read more]

Marc Miller
Senior Vice President Business Development/Strategic Planning, Aeropostale

10701_004_speaker_IgorGorin

Igor Gorin
CEO and Co-Founder, SysIQ

Igor Gorin is CEO and co-founder of SysIQ. In his role as chief executive, Gorin is responsible for setting overall company strategy and driving SysIQ's global operations. His duties include building strategic relationships that fit SysIQ's mission of delivering best of breed e-commerce technolo-gies that en-able retailers to create powerful, versatile, and affordable e-commerce platforms that enr [read more]
9.50 Quick Ten-Minute Stretch
Quick Ten-Minute Stretch
10.00 Keynote Session: The Changing Landscape Of E-Commerce: Digital, Commerce And Content
Jamie Iannone, Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble
The ecommerce landscape is changing quickly, and new formats are emerging for consumption of media – over 1MM books are available to be purchased instantaneously…on new devices and those already in your pocket. Barnes & Noble is leading the charge with innovation technologies such as mobile and digital book readers. Their EVP of Shopping brings his expertise to eTail, presenting multi-channel shopping experiences that capitalize upon the latest technologies available today.
  • Ecommerce landscape and new formats of consumption are emerging – music
  • and movies are increasingly moving digital, and ebooks are gaining in popularity
  • Digital formats increase the ability for consumers to engage with the product
  • Community and social shopping/sharing are becoming increasingly important
  • in building an engaging ecommerce experience.
10701_004_speaker_JamieIannone

Jamie Iannone
Executive Vice President Shopping, Barnesandnoble.com, Barnes and Noble

Jamie Iannone is Executive Vice President, Shopping, Barnes and Noble.com and Barnes and Noble.com Digital, responsible for meeting the buying needs, and shaping the shopping decisions, of visitors to Barnes and Noble.com. Jamie joined Barnes and Noble from eBay where he was most recently the company's Vice President of Global Search, the largest single investment area at eBay. Prior to working at [read more]
10.35 Keynote Session: Beyond Ecommerce: Linking Solutions For Customers Via The Web
Miguel Almeida, Vice President Online Merchandising and Fulfillment, Walgreens
In leading multi-channel organizations, online continues to transform the way products and services are delivered to customers. Walgreens, the nation's largest drugstore chain, entered the Ecommerce arena in 1998 by offering the ability to refill prescriptions online. More than ten years later, Walgreens continues to innovate and leverage the online channel to deliver on its strategy of “providing convenient healthcare services and everyday retail needs through > 7,500 points of care”. In this session, the VP ofOnline Sales and Merchandisingat Walgreens provides insight into theirmulti-channel strategy, including:
  • How the company with the “best corners in America” is taking convenience
  • to a whole new level
  • Linking content, commerce and community to provide holistic solutions to its
  • customers
  • Insight into how the online channel is changing the face of healthcare and the
  • role Walgreens
10701_004_miguel_almeida

Miguel Almeida
Vice President Online Merchandising and Fulfillment, Walgreens

Miguel Almeida is currently the VP of Online Merchandising and Fulfillment for Walgreens.com. In his current role, Miguel oversees all aspects of online sales, merchandising, customer service and fulfillment for front end products. His group is also responsible for all multi-channel retail initiatives at Walgreens. Prior to joining Walgreens, Miguel held senior roles with the Apple Online Store an [read more]
11.10 Keynote Session: Designing For Growth In Multi Channel Retail
Steve Zapf, Executive Vice President Multi-Channel Management, Guitar Center/Musician's Friend
than single channel shoppers. And even offline retail purchases typically begin with online research. Retailers are consistently attempting to each “true multichannel integration”, but this an extremely difficult task to realize of the necessary adjustments for an organization; including organizational redesign, different incentives structures, and significant investment in technology. In this session, examine the approach that Guitar Center is taking to re-engineer operations and IT systems, while redesigning their organization. Maximize your multi-channel retailing potential.
  • Multi-channel retailing doesn't begin and end with Buy Online And Pick Up in
  • Store
  • Understanding that for some, re-assorting your catalog or retail mix will
  • better leverage the broader assortment available online or through in store kiosks
  • And for others it can mean new customer service and/ or fulfillment practices
  • Marketing and campaign management changes are almost always required
10701_004_speaker_SteveZapf

Steve Zapf
Executive Vice President Multi-Channel Management, Guitar Center/Musician's Friend

Steve Zapf has served as the EVP of Multi-Channel Management for the Guitar Center since 2006. He is also the EVP, Sales and Marketing for the Direct to Consumer division, responsible for GuitarCenter direct, Music and Arts direct, Musician's Friend, Music123, and Woodwind Brasswind. Previously he was the Founder and President of Music 123, a direct to consumer musical instrument retailer reaching [read more]
11.45 Networking And Pre-Lunch Break Inside The Solution Zone
Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone. Don't miss your chance to win!
1.40 INVITATION ONLY CIO/CTO/IT/COO/CFO Workshop And Private Lunch
INVITATION ONLY CIO/CTO/IT/COO/CFO Workshop And Private Lunch
This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! It is designed as a brainstorming and networking workshop for retail heads of information technology, operations and finance.
1.40 Step ahead at the eTail Luncheon and Networking event for all Attendees, sponsored by Neolane
No session description available.
1.40 INVITATION ONLY Workshop And Private Lunch Hosted By iPerceptions
Sponsored by
"Buyers Exposed!" Brand New INVITATION ONLY Workshop And Private Lunch
If you are like most retailers, you know you are leaving money on the table. How much, why and what to do about it are the important questions we'll help you answer in a one hour lunch workshop.  Discover why they won't buy as we expose your online buyers’ most common objections. This Invitation-Only, high-level networking opportunity is exclusive for eTail 2010! 
3:50 Conclusion Of Track C
Track C: Online Media & Innovative Technologies
Conclusion of Track C. Please visit the sessions in Tracks A&B!
4.25 Wine & Cheese Reception/Featured Presentation By RIS News: The Mobile Mall In Your Hand
Joe Skorupa, Group Editor-In-Chief, RIS News
Enjoy wine and cheese inside the Solution Zone, and receive a FREE COPY of the brand new MCommerce study developed by RIS News.  For the first time at eTail, the Group Editor-In-Chief reveals key findings from the RIS 2010 Mobile Commerce Study. When shoppers indicate they want something, smart retailers deliver it. Today, shoppers want access via their mobile phones. As a result, the m-commerce channel has become the most disruptive force to hit retailing since the Internet. Mobile phones are always carried with shoppers, always connected and location aware. They are also fast becoming a booming shopping mall in consumer hands. Find out how retailers are setting strategy and making first-mover decisions to seize the m-commerce opportunity in this exclusive presentation.  Key take-aways include:
  • Understand revenue and ROI expectations
  • Learn the top priority list
  • Review challenges to overcome
  • Understand payment preferences
  • Leave with the top operating systems choices of retailers
10701_004_joe_skorupa

Joe Skorupa
Group Editor-In-Chief, RIS News

Before becoming group editor-in-chief of RIS News and VSR magazine, Joe was editor of Hospitality Technology and Consumer Goods Technology. All are media franchises of Edgell Communications, which Joe joined in 2001. In 2002, the American Business Press judged a series of columns Joe wrote for Hospitality Technology to be one of the three best regularly featured columns in the country. In addition [read more]
5.00 Retailer-Only Think Tanks & Champagne Roundtables
Christine Burke, Vice President International E-Commerce, L'Occitane
Erick Barney, Vice President Marketing, Motorcycle Superstore
Michael Merhab, Vice President E-Commerce CBS Interactive, CBS Sports Interactive
Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. Build new relationships with fellow retail executives in this special partnering networking session. One-on-one networking and relationship building with your peers in a vendor-free zone.

Christine Burke
Vice President International E-Commerce, L'Occitane

Christine is the Vice President, International Ecommerce for L'Occitane, the French beauty company, and have been in this position for three years. Christine oversees the internet sites and web businesses for all L'Occitane countries worldwide; they currently have 30 websites throughout the world, half of which are ecommerce. Prior to taking over the internet business she was the Vice President, M [read more]
10701_004_speaker_ErickBarney

Erick Barney
Vice President Marketing, Motorcycle Superstore

Erick joined Motorcycle Superstore more than seven years ago. Starting out as a Customer Service Representative, he was eventually promoted to Online Marketing Manager, followed by Director of Marketing, and most recently VP of Marketing. Erick enjoys street and dirt motorcycle riding in his free time.
10701_004_mike_merhab

Michael Merhab
Vice President E-Commerce CBS Interactive, CBS Sports Interactive

As Vice President of E-Commerce for CBS Digital-CBS Sports, Michael oversees and manages over 120 online stores, over 80 auction sites, and all e-commerce related ventures for CBS Sports and CBS College such as the NCAA Official Store, CBS Sports Store, CBS Sports auction site, and school stores such as Notre Dame and USC. Michael's role includes negotiating agreements with university partners and [read more]
5.55 Conclusion of Day Two
Conclusion of Day Two