The 2013 Technology & Retail Spending Outlook Study

Download the comprehensive report on 2013 Retail Spending Trends

During Q2 2012, we fielded over 100 retailer surveys in order to uncover technology spending habits from a number of verticals, including but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche.

- Where are retailers spending, and why?
- What are their plans for technology spending in the next 3, 6 and 12 months?
- What insight can be gleaned from the research results?

Click on the image to download the full copy of the Benchmarking Study!
This survey marks the third year of uncovering “from-the-trenches” ideas about technology spending. We hope that you are able to benchmark your external solutions against your peers!

In the report, you'll find:

The top three external areas on which most retailers are planning to spend their marketing budgets
The bottom three areas where retailers plan to allot budget
The percentage of marketing budgets retailers plan to dedicate to social media strategies






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