Why eTail Is The Better Choice
"It was another great show...thank you! In prior years I came as President & CEO of Ritz Interactive, Inc. a mature company, and found the show extremely important in helping build our business. This year I came as President and CEO of a startup company, MailPix, Inc., and continue to find the show critical in the building of my new business. Thank you again!" Fred H. Lerner, President & CEO, MailPix.com
So...what's different about eTail? I get asked this quite a bit. After all, aren't all ecommerce and multi-channel conferences somewhat similar? Speakers? Sessions? Exhibition hall?
Well no. They’re not all the same, that’s like saying a Porsche 911 is the same as a Toyota Camry. Both are cars. Wheels. Doors. But they are drastically different.
Let’s start with the conference itself. eTail is a senior level conference, not a trade show. Content is king and the quality of attendees is closely monitored. eTail doesn’t have “free to attend” sessions and “free exhibit hall passes.” Because for eTail, it’s not a numbers game. It’s about quality.
We don’t brag about how big we are, because size isn’t a benefit for our very senior level attendees. They want to be able to first and foremost find each other at the event. They want to network in an intimate venue that is conducive to problem solving and finding solutions for their businesses. They want an exhibit area with the right vendors that can help them optimize their strategies, not every start-up that might be able to sell them a product for the "next hot thing".
The content: Your most important deciding factor. Year round I am researching and developing the program. We have a team of senior retail executives who help to steer the show content, ensuring the program is "built for retailers, by retailers" every single year. I don’t have advertisers who I reward with a place on the program. That’s why eTail's content is consistently rated as the best in the industry. Also, you get to take it away for free. That’s right. All the presentations are yours to share with colleagues and read through at the office after the event. At no cost.
The Venue: eTail is always held at a top quality hotel versus a convention center. At lunchtime, you won’t be shuttled off to S’barros with a coupon (or no coupon!). You’ll receive a full, three-course sit down meal. You are treated as a VIP every minute, as opposed to a passenger at JFK on Thanksgiving.
Networking: We have 800 senior, qualified retailers attending. Not 8,000 people who may or may not be relevant to your network. eTail staff facilitate the networking, making introductions, ensuring that sessions are interactive. Not throwing a bunch of needles in a haystack and hoping for the best. At eTail, the quality of the attendance is such that every conversation you have is productive, every meting sparks an idea about how you can bring in more customers to your site.
Customer Service: Our staff onsite are knowledgeable about the event and the industry. They know what you need and where you can get it. We don’t hire temps and part timers to run the show, because the event is our business and delivering a great experience for you is imperative.
If cost is your only deciding factor, then eTail probably isn’t for you. But if you are interested in quality, then attending eTail is the best investment you can make. Guaranteed.