February 27 - March 01, 2012
JW Marriott Desert Springs, Palm Desert, CA


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Since 1999 eTail has been the premier conference for senior marketing and ecommerce executives. The event delivers immeasurable value & measurable results that you won’t find anywhere else. Retail executives gather for four days of networking and the opportunity to preview the latest technology solutions.

Below you can download the eTail 2011 Conference Agenda, special interviews with our speakers on audio and video, and presentations from eTail West 2010.



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John McDonnell discusses online brand building
John McDonnell, COO, Patron Spirits Company, discusses his company's efforts to expand their social media presence and build their brand through the Patron Social Club, a networking site that encourages engagement through unique content, minus blatant product pushing.
Redesigning a website to increase conversion rates and better engage customers Bill Aicher, Director of Web and Marketing for Musicnotes.com, talks to Kelly Hushin,Online Content Manager for eTail, an event for eCommerce retailers dealing with major themes in the industry such as social media and engagement, customer segmentation, relevance marketing, the evolution of SEO and more.
Kerry Kennedy, VP eCommerce, Omni Hotels

eTail West 2010 Presentations - Available for a limited time!

Braden Hoeppner, Director of Web Sales, Coastal Contacts Leveraging Analytics To Get Your Customers Through The Check-Out Process
Jack Kiefer, President and CEO, Babyage Interactive Workshop: Moving From Marketing 1.0 to 2.0: A Marketer’s Handbook For Online Retail
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