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John McDonnell discusses online brand building
John McDonnell, COO, Patron Spirits Company, discusses his company's efforts to expand their social media presence and build their brand through the Patron Social Club, a networking site that encourages engagement through unique content, minus blatant product pushing.
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Redesigning a website to increase conversion rates and better engage customers
Bill Aicher, Director of Web and Marketing for Musicnotes.com, talks to Kelly Hushin,Online Content Manager for eTail, an event for eCommerce retailers dealing with major themes in the industry such as social media and engagement, customer segmentation, relevance marketing, the evolution of SEO and more.
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Kerry Kennedy, VP eCommerce, Omni Hotels
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eTail West 2010 Presentations - Available for a limited time! |
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Braden Hoeppner, Director of Web Sales, Coastal Contacts
Leveraging Analytics To Get Your Customers Through The Check-Out Process
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Jack Kiefer, President and CEO, Babyage
Interactive Workshop: Moving From Marketing 1.0 to 2.0: A Marketer’s Handbook For Online Retail
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