eTail Boston 2012 was a huge success as it was the largest eTail East Coast conference ever with over 100 speakers, 1000 attendees and a whole bunch of take-aways. For those who were able to join us, a big thank you for making it such a great event and for those of you who missed out- you've come to the right place.
Luckily, we were able to record some of the presentations and we're happy to share them with you- enjoy!
The videos below will give you insight into the sessions and content presented at our events. If you missed eTail Boston, there's always eTail West!
| Tuesday, August 14th, 2012 |
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KEYNOTE SESSION: Big Data & Retail: How Retailers Can Leverage Digital Data To Drive Brand Awareness, Engagement And Sales
Dave Reed, SVP Strategic Solutions, MediaMath
Data is covered extensively in the brand new Customer Data track at the eTail 2013 conference on February 27th, with speakers from Forrester, HP, Monster Worldwide and many others.
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KEYNOTE PANEL DISCUSSION: Flipping The Multi-Channel Model And Integrating Digital Throughout Your Organization And Channels
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World Jay Basnight, Head of Digital Strategy, PUMA Grace Mase, VP E-Commerce, BeachbodyMulti-channel topics are all over the program on February 26th and 27th at eTail 2013 in Palm Springs. This includes the popular CMO/SVP panel with executives from The Hudson’s Bay, Cabelas, Mark Ecko Enterprises and Cornerstone Brands.
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When Content is King, you need a CMS: Conversion Management System
Mike O'Connor, President North America, Commerce GuysNo one knows content management better than Mark Evans from United Stationers, who will be presenting, “The Content Management Of Content Marketing” on February 27th in the Content Management Track at eTail 2013.
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Mobile Social Awesomeness...The New Ways to Reach Online Shoppers This Year
Jordan Rohan, Managing Director Internet and Digital Media Research, Stifel Nicolaus Mobile and social are awesome channels, and that’s why we’ve dedicated an entire conference day on February 28th (and multiple tracks throughout the conference) to best practices in both areas at the eTail West 2013 conference.
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Blended Marketing, Why Multi-Channel Is Toast
Barton Stabler, Director, Brand Strategy, Ultimate OfficeMulti-channel is being re-examined and redefined, and we’re presenting best practices from leading retail organizations, such as REI, Moosejaw Mountaineering, Dress Barn, The Body Shop, and many others on February 26th to demonstrate their cross-channel strategies at the eTail 2013 conference.
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Closing Session: Real World Production Best Practices To Optimize Multi Channel Marketing To Enhance The Customer Experience
Mark Evans, Director Content Publishing and Technology Applications, United StationersCustomer experience and cross-channel marketing are key themes being discussed during the Brand New Web Design/Usability and On-Site Experience Summit at eTail in Palm Springs.
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| Wednesday, August 15th, 2012 |
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KEYNOTE SESSION: Foresee Industry Case Study
Larry Freed, President & CEO, ForeseeYou’ll have a chance to review Foresee’s post-holiday customer satisfaction results in a keynote session at eTail Palm Springs. Reserve your space, this session is always jam-packed.
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KEYNOTE SESSION: Cross-Channel Or Crossed Wires? Maximizing The Cross-Channel Customer Experience In Travel Retail
Bob Kupbens, Vice President, Marketing & Digital Commerce, Delta Air LinesAt eTail Palm Springs, there are more executives from travel & hospitality than ever before. Featuring case studies and interactive sessions from Jetblue, United Airlines, IHG and many others, understand how your fellow digital media executives in this vertical are solving today’s challenges.
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KEYNOTE SESSION: Customer Experience Optimization: Renewing & Strengthening The Focus On The Consumer
Mark Simpson, Founder & President, MaxymiserCustomer experience optimization, both online and cross-channel, will be covered extensively during the Brand New Web Design/Usability and On-Site Experience Summit at eTail in Palm Springs. Speakers from Meijer, United Airlines, Guitar Center and many others tackle the means to strengthen customer relationships and increase engagement through UX optimization.
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C-Level/Head of E-commerce PANEL DISCUSSION: E-Commerce Development And Communication Within Multi-Channel Organizations To Enhance The User Experience
Chris Ladd, EVP/Chief Digital Officer, Finish Line Michael Klein, Director of Industry Strategy, Adobe John Peebles, Vice President Marketing Strategy & Innovation, Avis Budget Group Michael Stromer, VP Customer Connections Marketing and Digital Commerce, JetBlue AirwaysWe are bringing back our popular C-Level keynote panel discussion, presenting strategic intiatives that are driving growth and customer experience innovation at eTail Palm Springs, on the mornings of Feb. 26th and 27th.
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Embracing The Mighty Bootstrap
Mark Carson, President and Co-founder, Fat Brain ToysDoing more with less? Take a look at the perspective of leading apparel retailer Tea Collection, as the CEO/Co-Founder Leigh Rawdon presents their story on February 27th: Agile Marketing In The Real World. How A Growing Fashion Ecommerce Brand Does More With Less – And Isn’t Afraid To Fail. This will only be available at eTail in Palm Springs.
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Panel Discussion: Putting In Place A Rich Business Intelligence Framework
Grace Mase, VP E-Commerce, Beachbody Matt Raines, VP Technology, Bluefly Judah Phillips, Founder, ARO, UpstreamCustomer data is the foundation of everything we do. eTail takes a deep dive into gathering and actioning customer data in this panel discussion: Effectively Harnessing And Actioning Customer Data To Develop A Business Intelligence Framework, with speakers from Forrester, HP, Brighton Collectibles and more.
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Closing Panel Discussion: Maximizing Your Marketing Spend Across Channels To Drive Sales
Gary McEldowney, Marketing Director, Boston Green Goods, Inc. Doug Miller, Sr. Director Analytics, Rocketfuel Victor Castro, Director of eCommerce, Vermont Teddy Bear Mark Venezia, VP Global Sales & Marketing, NA, SpreadshirtA challenge every retailer is facing is how to maximize your budget and resources. eTail 2013 presents multiple sessions focused in this area, including sessions on attribution modeling on February 26th, with speakers from The Body Shop, iProspect and others.
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