Content Management, Monetization & Online Video Summit

8:30 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9:10 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

9:20 Keynote Session: Using Video Commerce to Drive Online Sales In this session, Sukhinder Singh Cassidy, Founder of Joyus covers how brands and retailers can leverage video to drive online sales and customer acquisition. As pioneers of the web's first video shopping experience online, Joyus will share best practices for using video to create a completely seamless content and commerce experience for your customers across all social media. Research indicates visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010) In December of 2010, 88.6 million people watched online video on an average day, up 32 percent from December 2009. Retail sites with video increase conversion by 30% and boost average ticket by 13%. (L2 Specialty Retail Report, September 2010) Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010) A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

9:55 Video For Business: 8 Video Myths Busted Retailers are rapidly adopting video – and, sometimes, adopting myths along with it. Do your videos really need to be thirty seconds or less? Is it true that consumers prefer informally produced videos? Are all videos created equal – or, if not, what makes some convert better than others?CEO Craig Wax of full-service video solution Invodo busts the myths with facts gleaned from over 100 retail sites and direct-to-consumer research. After this session you'll know what works, and what doesn't work, in video for retail.

10:30 Panel Discussion: Increasing Conversion And Generating An ROI Using Online Video Its been proven that utilizing online video in your marketing mix will increase conversion rates. Developing a detailed strategy to create and execute videos is the central challenge, in addition to monetizing that content is crucial. Our panelists demonstrate best practices in online video, and help to navigate the video monetization waters to increase your revenues today.. How can you most effectively use video on websites? Where does it make sense financially to include video content? How can this content improve conversion rates? Is it impactful in terms of the customer experience? What guidelines can you offer in terms of length of video, production, video creation, and executing content? Do you sell ads and sponsorships after and/or before a video is viewed? What is the ideal length of the ad?

11:10 Coffee & Refreshments Coffee & Refreshments

11:40 Beyond Transactions - Monetizing Content & Driving Ad Revenue Are you monetizing all of your traffic? Retail sites with a targeted demographic and passionate user base may have an opportunity to monetize their traffic via online advertising. Recognizing that advertising has a completely different (and often conflicting) set of metrics is key. Retail sites with a pure transaction model will quickly reach the ceiling of what they can earn in advertising. In order to grow, content and engagement is required. LiveNation has been able to achieve this goal by mixing eCommerce and content, and demonstrates the methods for you to do the same. Review and presentation of specific ad format examples: integrating ad units into transaction sites Review and presentation of sponsorship case studies Detailed overview of LiveNation; Ticketmaster’s expansion into content & editorial

12:15 Panel Discussion: 10 Ways To Increase Customer Engagement In Today’s Digital World Customer engagement is key to not only increasing loyalty, but also revenues. Our panelists describe specific ways for you to increase engagement with current customers. Ensure you succeed in increasing conversion rates and keep your prospects buying time and time again. How can you best engage customers via the web in terms of content management? What is working in terms of customer engagement programs? What is new and exciting (video, reviews, recommendations, syndicated content, social, etc.) that you are currently using? How do you measure the success of your engagement programs?

12:50 Lunch & Networking For All Attendees Lunch & Networking For All Attendees

1:50 Integrating Web 3.0 Capabilities Into The Ecommerce Platform To Transform The Way Art Is Experienced Online From this session discover how Art.com is building intelligent geo-social semantic web capabilities into its eCommerce platform from their head of technology development. These capabilities include Visual Search, Social Graph and 2D/3D Visualization, and are delivered over multiple device platforms and integrated to provide a closed-loop experience. This experience follows the customer from the real-world into the virtual-world, bringing the purchase closer to the customer’s world before even checking out, to help complete the sale each and every time. Extend search beyond keywords and facets; visual search, matching, color and similarity Integrate social graph relationships to provide more relevant and meaningful content for personalization and recommendations Make the platform become the customer’s personal assistant and do the work on their behalf by bringing professional expertise via intelligent engines and crowd-curation Provide an immersive visual user experience by leveraging enhanced visualization and mobile technologies Develop an open and device agnostic platform to reach the customers beyond the browser Package platform capabilities through API and widgets to make them available to the mashable web

2:25 The New Content Kings: How Retailers Are Using Content To Create Loyal Lifetime Customers Top retailers have become the new kings of content with vast libraries of expert articles, videos, blogs, product reviews, Q&As and more. While this content has helped to drive traffic and improve conversion rates it may also hold the key to creating truly loyal customers. Learn strategies for unlocking the hidden value in your content library and discover specific, actionable tactics for using content to improve all areas of your retail business. Learn how content drives customer loyalty Build a network of influential experts who produce content for you. Use content to improve your product selection and customer service Curate user generated content to increase visibility and drive social sharing Discover strategies for getting customer feedback from multiple channels

3:00 How To Manage Content And Cross Media Campaigns Like A Rock Star Mark Evans, Director of Content Publishing and Technology Applications, United Stationers In this fast paced and hard hitting session, walk away with practical tips and best practices from an industry expert in content and campaign management. Mark will be sharing fact based research, case studies of success and failure and the financial impacts from each. Return to the office with actionable information and strategies to employ as soon as you return to the office. A few topics Mark will be covering; Effective content management from product and beyond Cross-media publishing and campaigns Innovation vs. cost cutting - persuasion is not a commodity Real-world case studies Driving change in a large corporation Mark Evans Director of Content Publishing and Technology Applications, United Stationers Mark Evans serves as the Director of Content Publishing and Technology Applications at United Stationers, a leading North American wholesale distributor of business products, with 2010 net sales of $4.8 billion. The company stocks over 250,000 items from over 1,500 manufacturers and distributes products and marketing services to over 30,000 reseller customers. United Stationers is the 7th largest [read more]

3:35 Afternoon Coffee & Refreshments Afternoon Coffee & Refreshments

5:00 Conclusion Of Content Management, Monetization & Online Video Summit Conclusion Of Content Management, Monetization & Online Video Summit

6:15 eTail Official Welcome Reception For All Attendees Commencement of eTail 2012 Registration & eTail Official Welcome Reception At the end of an action-packed Summit, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities.