Search Summit & SEO Conference:

7:20 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

8:05 Chairperson’s Opening Remarks Rahmon Coupe, CEO, YourAmigo Chairperson’s Opening Remarks Rahmon Coupe CEO, YourAmigo Rahmon is CEO of YourAmigo, the world leader in artificial intelligence organic search marketing services, which he co-founded in 1999. Operating in 31 countries, YourAmigo’s performance-based service creates a deep, new sales channel for medium to large websites. With customers including Sony, Dell, Avon, Reebok, to name a few, YourAmigo operates on websites in many different s [read more]

8:20 Keynote Panel Discussion: Natural And Paid Search Best Practices That Increase Profitability And Effectively Manage Your Budget Chris Long, SVP E-Commerce and Marketing, L-Com, Inc. David Jones, E-commerce Direct Marketing Architect , The Little Tikes Company Jenn McClain, VP Online Marketing and Analytics, Chico's FAS Alex Edelstein, CEO, Servio Nicholas Gadacz, Director of Search, Cafepress Want to learn search’s best kept “strategies for success”? Heads of search at both pure-play and multi-channel retail organizations present tactical strategies to optimize your pages, maximize link building, increase your organic traffic and rank better overall with this opening keynote session. What is the current state of paid search? How can you optimize your pages to out-rank competitors? How is this impacting your current spend? How can page load times affect your rankings, click-through rate, and your quality score? What is the optimal way to lay-out your site architecture to boost rankings? How can internal search potentially impact your SEO rankings? What signals are you giving search engines when you are crafting your internal architecture? Chris Long SVP E-Commerce and Marketing, L-Com, Inc. Chris is responsible for all aspects of L-com’s E-Commerce, Online Marketing and traditional Direct Marketing.   Through his efforts, the company increased the conversion rate on its website by 25% while simultaneously growing its organic search engine traffic by over 100% and achieving an 800% increase in PPC revenue while obtaining triple-digi [read more] David Jones E-commerce Direct Marketing Architect , The Little Tikes Company David currently oversees the technical E-Commerce operations team for the Little Tikes Company in Hudson, Ohio. In David’s current position at Little Tikes, he provides direct marketing and IT expertise for the Little Tikes Direct-To-Consumer business unit. David has been an Internet Marketer and E-Commerce Technical Architect for Little Tikes since 1999. Previously, David was t [read more] Jenn McClain VP Online Marketing and Analytics, Chico's FAS Jenn McClain is Vice President, Online Marketing & Analytics and is responsible for all of Chico’s FAS which includes Chicos.com, WhiteHouseBlackMarket.com and Soma.com. These programs include email, paid search, banner ad display, mobile marketing, comparison shopping, affiliate/partnerships and website marketing. She also oversees the web analytics team that an [read more] Alex Edelstein CEO, Servio  Alex Edelstein is the CEO and co-founder of Servio, which helps unleash the power of content to dramatically boost traffic and conversions for clients including Target, eBay, Walgreens, and Wal-Mart. Alex has held executive roles at Cloudmark and at Inktomi, where he was General Manager of Search. He worked at Netscape, where he product managed the early versions of Netscape Navi [read more] Nicholas Gadacz Director of Search, Cafepress Nicholas is currently at Cafe Press running search engine marketing and search engine optimization. Specializing in building in-house search platforms, Nicholas has created an unique blend of in-house technology to solve specific business problems. Previous to Cafe Press Nicholas was the SEM architect at CNET. Nicholas is also involved in product development and has filed for 3 patents. His most r [read more]

9:00 33+ PPC Optimization Techniques To Save And Make Additional Money On Your Google Adwords And Bing Accounts Ben Kirshner, CEO and Founder, Coffeeforless.com Come hear NYU Professor of Search Engine Marketing & CoffeeForLess.com CEO Ben Kirshner teach today’s most important campaign optimization methods (techniques that he has used since 1998). Using these specific techniques, Coffeeforless.com has seen an ROI that is literally off of the charts...over 100%! Walk away with pages of tips and tricks that you can apply to your paid search campaigns right now to increase your ROI. Discover keyword level optimization techniques Explore campaign level optimization techniques Review ad text optimization techniques Gain an understanding of the latest and greatest in paid search Ben Kirshner CEO and Founder, Coffeeforless.com Benjamin Kirshner founded CoffeeForLess.com, an online coffee retailer in 1998. CoffeeForLess is one of Internet Retailer’s Top 500 websites, and has been named to the Inc. 5000 Index for 2007,2008, 2009 & 2010. Ben is an Adjunct Instructor at New York University’s School of Continuing and Professional Studies teaching on the topics of search e [read more]

9:35 Morning Coffee & Refreshments Morning Coffee & Refreshments

10:05 SEM Resource Allocation: Agency vs. In-House To Maximize Your Budget And Resources Edmund Mackey, Director Online Marketing, Terminix As paid search budgets account for a substantial portion of the overall marketing budget, it is critical to evaluate whether you are managing your program in-house vs. outsourcing to an agency. The head of online marketing at Terminix reviews the pros and cons of allocating your resources internally or externally. Ensure your paid programs are as effective as possible after leaving this session. Measure the effectiveness of bid management Investigate spinning to a budget versus managing to an ROI Evaluate the potential effectiveness of working with an agency Edmund Mackey Director Online Marketing, Terminix

10:40 Kick-Off Of Interactive Roundtables Table 1: Topic: Take Advantage Of Google's Dynamic Organic Search Landscape To Discover New Customers And Sales You've Never Seen Before  Moderator: Joe Herne, EVP, YourAmigo Retail Client: David Trebacz, Director Customer Experience And eBusiness, Cole Palmer Table 2: Topic: Modcloth Shares Techniques for Successful Expansion Moderator: Matt Lawson, VP Marketing, Marin Software Retail Client: Theresa Rockovich, Search Marketing Specialist, Modcloth Table 3: Topic: TBD Moderator: Ryan Gibson, VP Marketing, The Rimm-Kaufman Group Retail Client: TBD Table 4: Topic:SEO And Social: Integrating Strategies To Support Overall Brand Success Moderator: Steve Beatty, SEO Manager, Covario Retail Client: TBD Table 5: Topic: Longtail Keywords: Strategies, Measurement And Success Moderator: Jason Campbell, VP Professional Services, Searchdex Retail Client: Mark Fiske, Director of Business Development, Gap Table 6: Topic: Leveraging In-House Data For Profitable Campaign Expansion Moderator: Aurelie Davis,  Director, SEM, Adchemy Retail Client: Cheryl Degrasse, Director of Search Marketing, Macys.com Table 7: Topic: Drive Incredible Results Through A Strategic Approach To Search Engine Marketing Moderator: Udayan Bose, CEO, Netelixir Retail Client: Sean Popen, Director of Global Web Interactive Marketing, Lenovo Corp. Table 8: Topic: Maximizing Your Paid Search Resources: In Your Tool Box And On Your Team Moderator: Geoff Shenk, Managing Director, North America, Kenshoo Retail Client: Ryan Osbourne, Ecommerce Acquisition Marketing, Columbia Sportswear Table 9: Topic: Winning Over Customers At The Zero Moment Of Truth  Moderator: Tony Orelli, VP Business Development, The Search Agency Retail Client: Kathleen Shannon, Sr. Director of E-Commerce, Kate Somerville Skin Care Table 10: Topic: Identifying True Return On Ad Spend: Effective Ways To Merge Your Internal Analytics Data With Your Search Technology Moderator:Benny Blum, Director Strategy & Analytics, eSearchvision Retail Client: Erick Barney, VP Marketing, Motorcycle Superstore Table 11: Topic: Get Found Moderator:Tim Hamilton, VP Sales, Bloomreach Retail Client: Matt Thompson, Manager eCommerce, Kroger Table 12: Topic: TBD Moderator: Jessica Dearian, Account Leader, iProspect Retail Client: Tiffany Berry, Manager Online Marketing, Philosophy

12.00 Lunch & Networking For All Attendees Lunch & Networking For All Attendees

1:00 Paid Search Renaissance – New Life In An Established Channel Erick Barney, VP Marketing, Motorcycle Superstore Motorcycle Superstore has found a ton of success in 2011 by consulting with a leading SEM company and licensing their platform to manage their paid search program in-house. The company has grown paid search over 95% YOY with costs going up only 65%. The head of marketing at Motorcycle Superstore, Erick Barney summarizes his 10+ years of SEM expertise leading up to these more recent developments. Just a year ago, he though knew everything there was to know about SEM. In the last year he’s been able to literally “blow the lid” off of a channel they thought was already fully evolved. Campaign reorganization into segments with different ad and bid management strategies Automated bid management techniques Intra-account negative keyword strategy that puts long-tail into play Evolving keyword match type strategy to maximize search visibility Applying keyword match-types to negative keywords Automating data-feed ad building campaigns Erick Barney VP Marketing, Motorcycle Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more]

1:35 Continuation Of Interactive Roundtables Table 1: Topic: Take Advantage Of Google's Dynamic Organic Search Landscape To Discover New Customers And Sales You've Never Seen Before Moderator: Joe Herne, EVP, YourAmigo Retail Client: David Trebacz, Director Customer Experience And eBusiness, Cole Palmer Table 2: Topic: Modcloth Shares Techniques for Successful Expansion Moderator: Matt Lawson, VP Marketing, Marin Software Retail Client: Theresa Rockovich, Search Marketing Specialist, Modcloth Table 3: Topic: TBD Moderator: Ryan Gibson, VP Marketing, The Rimm-Kaufman Group Retail Client: TBD Table 4: Topic:SEO And Social: Integrating Strategies To Support Overall Brand Success Moderator: Steve Beatty, SEO Manager, Covario Retail Client: TBD Table 5: Topic: Longtail Keywords: Strategies, Measurement And Success Moderator: Jason Campbell, VP Professional Services, Searchdex Retail Client: Mark Fiske, Director of Business Development, Gap Table 6: Topic: Leveraging In-House Data For Profitable Campaign Expansion Moderator: Aurelie Davis, Director, SEM, Adchemy Retail Client: Cheryl Degrasse, Director of Search Marketing, Macys.com Table 7: Topic: Drive Incredible Results Through A Strategic Approach To Search Engine Marketing Moderator: Udayan Bose, CEO, Netelixir Retail Client: Sean Popen, Director of Global Web Interactive Marketing, Lenovo Corp. Table 8: Topic: Maximizing Your Paid Search Resources: In Your Tool Box And On Your Team Moderator: Geoff Shenk, Managing Director, North America, Kenshoo Retail Client: Ryan Osbourne, Ecommerce Acquisition Marketing, Columbia Sportswear Table 9: Topic: Winning Over Customers At The Zero Moment Of Truth Moderator: Tony Orelli, VP Business Development, The Search Agency Retail Client: Kathleen Shannon, Sr. Director of E-Commerce, Kate Somerville Skin Care Table 10: Topic: Identifying True Return On Ad Spend: Effective Ways To Merge Your Internal Analytics Data With Your Search Technology Moderator:Benny Blum, Director Strategy & Analytics, eSearchvision Retail Client: Erick Barney, VP Marketing, Motorcycle Superstore Table 11: Topic: Get Found Moderator:Tim Hamilton, VP Sales, Bloomreach Retail Client: Matt Thompson, Manager eCommerce, Kroger Table 12: Topic: TBD Moderator:Jessica Dearian, Account Leader, iProspect Retail Client: Tiffany Berry, Manager Online Marketing, Philosophy

2:55 Afternoon Coffee & Refreshments Afternoon Coffee & Refreshments

3:25 eTail BEST-IN-CLASS AWARD WINNER PRESENTATION: Geotargeting With A Zip Model Overlay To Grow Non-Brand Paid Search Tim Arland, SVP ECommerce, The Sportsman's Guide This session will include the presentation of a unique method for geotargeting that can be applied to any web marketing campaign and grow non-brand paid search. A zip code model was developed for The Sportsman’s Guide to help better target our advertising spend. Tim will review the application of the zip model to geotargeting for non-brand paid search, testing methodology and results along with the roll-out plans. In addition, he will cover some of the developments within Google that will enhance Geotargeting for the future. Tim Arland SVP ECommerce, The Sportsman's Guide Tim Arland is responsible for leading e-Commerce strategies and business lines for The Sportsman’s Guide, a multi-channel direct marketer of outdoor gear, apparel, footwear, gifts and hardlines product categories. Since joining The Sportsman’s Guide in 2010, Tim has launched the first and second generation mobile programs and developed the SEM/SEO, customer ex [read more]

3:45 5 Specific Ways To Build (Or Recapture) Your Enterprise SEO Traffic And Sales Jonathon Colman, Internet Marketing Manager, REI You’ll learn what moves the meter – and what doesn’t – when it comes to organic search. See examples of real SEO work at REI and the results it produced. Find out what to measure in order to track your progress and understand how SEO data can feed into your larger cross-channel customer experience. Gather proven SEO strategies that work (and are supported by data) Integrate paid search and other internet marketing channels into your organic search strategy Realize how SEO can fit into a rapid technology development cycle, such as Agile/Scrum Recognize what you should measure in order to track long-term success of our strategy Learn how SEO supports the customer experience – and vice- versa Jonathon Colman Internet Marketing Manager, REI With over a decade of Internet marketing success, Jonathon Colman helps people find what they're looking for. As the in-house SEO at REI (Recreational Equipment, Inc.), Jonathon finds great joy in helping people find theirs. You can find him on Twitter @jcolman. Jonathon has designed, developed, promoted, and advertised web content for large corporations and nonprofits, including REI, The Nature C [read more]

4:20 Conclusion Of Interactive Roundtables Table 1: Topic: Take Advantage Of Google's Dynamic Organic Search Landscape To Discover New Customers And Sales You've Never Seen Before Moderator: Joe Herne, EVP, YourAmigo Retail Client: David Trebacz, Director Customer Experience And eBusiness, Cole Palmer Table 2: Topic: Modcloth Shares Techniques for Successful Expansion Moderator: Matt Lawson, VP Marketing, Marin Software Retail Client: Theresa Rockovich, Search Marketing Specialist, Modcloth Table 3: Topic: TBD Moderator: Ryan Gibson, VP Marketing, The Rimm-Kaufman Group Retail Client: TBD Table 4: Topic:SEO And Social: Integrating Strategies To Support Overall Brand Success Moderator: Steve Beatty, SEO Manager, Covario Retail Client: TBD Table 5: Topic: Longtail Keywords: Strategies, Measurement And Success Moderator: Jason Campbell, VP Professional Services, Searchdex Retail Client: Mark Fiske, Director of Business Development, Gap Table 6: Topic: Leveraging In-House Data For Profitable Campaign Expansion Moderator: Aurelie Davis, Director, SEM, Adchemy Retail Client: Cheryl Degrasse, Director of Search Marketing, Macys.com Table 7: Topic: Drive Incredible Results Through A Strategic Approach To Search Engine Marketing Moderator: Udayan Bose, CEO, Netelixir Retail Client: Sean Popen, Director of Global Web Interactive Marketing, Lenovo Corp. Table 8: Topic: Maximizing Your Paid Search Resources: In Your Tool Box And On Your Team Moderator: Geoff Shenk, Managing Director, North America, Kenshoo Retail Client: Ryan Osbourne, Ecommerce Acquisition Marketing, Columbia Sportswear Table 9: Topic: Winning Over Customers At The Zero Moment Of Truth Moderator: Tony Orelli, VP Business Development, The Search Agency Retail Client: Kathleen Shannon, Sr. Director of E-Commerce, Kate Somerville Skin Care Table 10: Topic: Identifying True Return On Ad Spend: Effective Ways To Merge Your Internal Analytics Data With Your Search Technology Moderator:Benny Blum, Director Strategy & Analytics, eSearchvision Retail Client: Erick Barney, VP Marketing, Motorcycle Superstore Table 11: Topic: Get Found Moderator:Tim Hamilton, VP Sales, Bloomreach Retail Client: Matt Thompson, Manager eCommerce, Kroger Table 12: Topic: TBD Moderator:Jessica Dearian, Account Leader, iProspect Retail Client: Tiffany Berry, Manager Online Marketing, Philosophy

5:40 Closing Session: User Generated Content And The New SEO: Lift Conversion Rates, Retention And Rankings Today Zachary Ciperski, Vice President, Coffeeforless.com Search Engine Optimization has taken an positive turn. Allow your users to work harder for you today, to boost your rankings. CoffeeForLess.com lifted conversion rate, retention and search engine rankings significantly by employing user generated content on the site. Learn how user generated content and social interactions will help take your rankings to new heights in 2012. Understand that user generated content (by way of ratings and reviews) are fresh, relevant and keyword rich Provide the means for users to like your site (so that the engines take notice) Offer a customer experience worth returning for Discover social linking in a brand new light Zachary Ciperski Vice President, Coffeeforless.com Zachary Ciperski has learned the ins and outs of online marketing and search engine optimization through ten years of experience with four different agencies. Now Vice President of a Retailer Top 500 company, Zachary’s presence has increased CoffeeForLess.com revenues from twelve million to eighteen million dollars. His ability to engage creative, marketing, and technical profes [read more]

6:15 Conclusion Of Search Summit Conclusion Of Search Summit

6:30 eTail Official Welcome Reception For All Attendees At the end of an action-packed Summit, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities.